Market outlook for BI and Analytics Platforms in 2016: Winners, Challengers and the Rest

1. BI and Analytics Platforms
Worldwide 2016
PM Ngoma
pm@ngoma.biz
February 2016

2.  Worldwide market growth to drop by -10.3%
 Tableau is the category leader with a growth potential
of 29%; Microsoft Power BI sky rocketing with 122% and
will catch Qlik by FYQ4
 Alteryx shows that a good market position leads to
effective strategic alliances
 IBM starts to get traction with Watson
The Year Ahead

3.  Strong market segmentation
 Offer business-led self reporting
 Ability to integrate source data
 Built for mobility from the ground up
 Clear use cases, explanations and examples
Characteristics of Leaders and
Challengers

4. Market Growth
Demand Index
BI and Analytics Platforms
2014 2015 Growth 2016
Worldwide 168,813 151,473 -10.3%
Australia 2,938 2,415 -17.8%
United States 27,763 21,765 -21.6%
United Kingdom 6,525 5,455 -16.4%
Germany 12,413 11,789 -5.0%
Singapore 986 1,094 10.9%

5. Benchmark – Tableau Digital
Acquisition (USA)
Benchmark (USA)
Referral Analysis UVs Per Month Ref Ratio
Domains I P Addresses Organic Paid Organic Paid
Tableau 1,500 1,400 167,000 20,500 0.017 0.141

6. 0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
2011 2012 2013 2014 2015 2016 Est 2017
Benchmark – Tableau UVs per month
(USA)

7. Benchmark – Competitor Growth
Potential
Sales Index
Worldwide
2014 2015 Growth 2016
Tableau 469,750 604,813 29%
Qlik 203,125 171,971 -15%
Microsoft (Power BI) 77,050 170,751 122%
Alteryx 27,313 43,305 59%
SAS 6,425 7,193 12%
SAP 13,950 12,591 -10%
MicroStrategy 59,825 55,633 -7%
IBM (Watson Analytics) 20,625 31,626 53%
ClearStory Data 1,405 992 -29%
Logi Analytics 6,525 4,952 -24%
Pentaho 78,625 61,066 -22%
TIBCO Software 10,125 8,312 -18%
BeyondCore 1,575 744 -53%
Birst 17,438 11,150 -36%
Domo 791 754 -5%
GoodData 9,938 8,408 -15%
Salesforce 3,788 3,064 -19%
Board International 1,215 1,459 20%
Sisense 12,688 16,722 32%
Information Builders 7,650 4,755 -38%
Pyramid Analytics 3,350 5,968 78%
Yellowfin 1,039 974 -6%
Platfora 8,725 6,698 -23%
Datawatch 6,125 3,746 -39%