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How To Scale Your
Software Startup
@m_ashmawiMohammad Alashmawi
Business Technical
Growth Vs. Scale
@m_ashmawi
What is the difference between them?
Business
Growth 
Adding resources at the same rate that you’re adding revenue
@m_ashmawi
Scale
scaling is about adding revenue at an exponential rate
while only adding resources at an incremental rate.
fundable.com
5
Facts & Numbers
of Software Projects
fail (1994)
84%
71%
of Software
Projects Fail (2015)
@m_ashmawi
6
USA loses $50-$150 B per year
due to failed IT projects
$50 to
$150 B
€142 B
European Union
loss in 2014
of IT projects
have an average cost
overrun of 200% and a
schedule overrun of 70%.
1/6
3. 75%
of businesses anticipate their
software projects will fail.
@m_ashmawi
Standish Group CHAOS Reports
Since 1994
@m_ashmawi
@m_ashmawi
9
Standish Group Report 2015
0%
15%
30%
45%
60%
2011 2012 2013 2014 2015
19%
17%
19%
17%
22%
52%
55%
50%
56%
49%
29%28%
31%
27%
29%
Succeeded Challenged Failed
@m_ashmawi
10
Software Development Processes & Methodologies
Traditional (Waterfall)
Agile (Scrum)
Requirement
Design
Development
Testing
@m_ashmawi
11
Waterfall Vs Agile
0%
15%
30%
45%
60%
Waterfall Agile
9%
29%
52%
60%
39%
11%
Succeeded Challenged Failed
Standish Group 2015
@m_ashmawi
Introducing
Scrum
@m_ashmawi
What is the relationship between
Rugby Game and Software Development?
Standup Meeting (Daily Scrum)
@m_ashmawi
16
Sprint Burndown Chart
@m_ashmawi
17
Epic Burndown
@m_ashmawi
18
Velocity Chart
@m_ashmawi
19
@m_ashmawi
20
@m_ashmawi
21
Do you have a list of new innovative ideas?
@m_ashmawi
22
How old is your list?
@m_ashmawi
23
Solution !
@m_ashmawi
24
Prototype… Prototype… Prototype
@m_ashmawi
25
Scalable hardware or software can
expand to support increasing
workloads. This capability allows
computer equipment and software
programs to grow over time, rather
than needing to be replaced.
@m_ashmawi
Technical
Scalable Software
26
Types of Scaling
Horizontal Scaling
Vertical Scaling
Scaling Out
Scaling Up
27
@m_ashmawi
Vertical Scaling
Scaling Up
28
@m_ashmawi
Horizontal Scaling
Scaling Out
29
Scaling Up Vs. Scaling Down
Pros & Cons ?
@m_ashmawi
30
Cloud Computing
@m_ashmawi
31
Cloud Computing
@m_ashmawi
What is ?
32
delivery of computing services—servers,
storage, databases, networking, software,
analytics and more—over the Internet
(“the cloud”).
@m_ashmawi
Cloud Computing
@m_ashmawi
33
Types of Cloud Services
@m_ashmawi
34
Types of Cloud Services
35
@m_ashmawi
36
Giant Success Cases
2.1 Billion
1 Billion
328 Million
40 Million
Active Users
37
Quick Tips
Go Cloud
Set High Standards
Hide your Goals &
Announce your Achievements
Go Agile
Go SAAS
Move Fast, Keep Innovating
& Prototyping
Thank you..
Q&A
@m_ashmawi

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How to scale your software startup