Dive into the link building stratgies adapted for Iranian market. We talk about internal and external optimization and link building.

1. WHY IS SEO SO NECESSRY FOR A MODERN
WEBSITE.

2. MOZ studies show that links have
great power to influence Google
algorithm.
Google also many times said that
links will have big impact on search
results in future years.

3. Different kinds of links. Good and bad.

4. Links are references to your website from other websites. Like in a library.
A link helps us find related information and thus to make our experience on the
Internet more productive.
Actually, links of any kind are the basis for many search algorithms.

5. Each link shares with the receptor some weight of the referring website. Like when
people introduce other people they share their reputation.
Internal links transfer weight within the website.
External links do it between websites.
Google usually ranks better linked sites higher.

6. A good link is visible both to the user and to the search engine. There is no need to
hide links from Google.
If the link is hidden (i.e. out of visible area of the website) it is strange and Google
can think it is spam.
Good link

7. Internal links help navigate inside your website. The better is the navigation, the
sooner the users will find useful content.
The search engines usually like to have 3 clicks up to the goal.
External links lead to your website. These links are good for two reasons: people
can find you on the web and Google can find you on the web with its bots.

8. Some publishers use so called link-farms. They place 100s of links on one page.
Some other guys put site-wide links. That means, that links are the same on each
page.
And some publishers do both:)
This can cause huge damage to the websites they are referring to. Or at least have
no use.

11. Manual. Organic. Automated.

12. The process is rather simple:
1. Find an appropriate publisher.
2. Negotiate the pricing.
3. Agree about the link URL, anchor text, lifetime of backlink.
4. Find a payment solution and pay.
5. Control the placement.
6. Pay again for next period.
7. Send a removal request after some time.
8. Check if the link was removed.

13. This is even easier than the manual placing!
You just need to create content everyone (or at least someone…) will like.
Come on! Everybody does it!
But how shall other people find your content? And if your website is new?

14. The jobs needed to place a backlink we have discussed when talking about manual link
earning.
The automation does most of the jobs for you. What remains is to decide about right
keywords and the budget.
The process is really simple:
1. Select keywords.
2. Decide on budget.
3. Start the project.
The rest is automated.

16. So, there are not really many options:
1. Wait until Google comes to check your website and referring sites once again.
2. Report all referring pages to Search console.
3. Use some automation to push the referring sites and pages to index.

17. Focus on the keywords.

18.  Keywords.
 Anchor texts.
 Quantity of links for one keyword and the website.
 Location of the link on the referring website.
 Publishers.
 Indexation speed.

19. Focus only on the jobs that only you can do.

20.  Check of your website for promotion readiness.
 Competition based pricing estimation.
 Target page assignment.
 Backlinks quantity estimation.
 Search for publishers.
 Price negotiation with publishers.
 Placement control.
 On delivery payment.
 Old links removal.
 Daily performance check.
 Positions change tracking and reporting and more…

21. Link building is very advanced in Russia. 9 years ago we had to work with 100
customers, each of them had about 200 keywords in promotion.
Our link building department was 20 people. And they made mistakes, because
they had to control very many things.
The customers were not satisfied.
That was the reason why we decided to automate the process of link building.
Currently we have about 300.000 customers and around 17.000.000 backlinks
active every day.

25. Thank you for your attention.
Petr Korolev
Country Manager Cubocloud Iran
P.Korolev@ingate.ru