A #CultureCode with Meaning
As 2020 neared, we reflected on the history of ADF and how we got to where we are today. This reflection involved all of our team members and told us what we were doing well and where we needed growth. It also helped us benchmark our culture and our aspirations. Our Culture Code informs how we interact with one another internally, how we interact with others, and how we choose members of our team to join us in our work.
A Culture Code isn't just how we do things; it's the why, it's who we are, and it's who we aspire to be.
The Need for Digital Forensics is Growing: The explosion of digital data means that investigators need forensic tools that provide fast and relevant results. The Market: 2.5 Quintillion bytes of data are created every single day - an amount that will increase rapidly with the proliferation of Internet-connected devices and high-speed Internet.
The Impact: One ADF license can help solve hundreds of investigations in a year. Even a single investigation can result in a prosecution or an investigator solving a multi-million dollar case.
We share a Passion for Results with our customers which is why we build great software to empower individuals and communities to get the results they need quickly.
ADF digital forensic software automates investigations so investigators can quickly collect, analyze, and report digital evidence starting on-scene.
ADF Solutions, Inc. is a cyber/digital forensics software company and the leading provider of intelligent digital forensics and media exploitation software. Our tools are used for processing and analyzing smartphones (iOS/Android) computers, external drives, drive images, and other media storage (USB flash drives, memory cards, etc.).
Learn More at www.ADFsolutions.com/culture-code
2. Creation of the ADF Culture Code was a team collaboration - a reflection of our culture. #AllinForensics
3. Our Mission
We create digital forensic solutions to
empower investigators, examiners, and
digital first responders to serve their
nations and communities quickly,
efficiently, and safely.
#AllinForensics
4. The Need for Digital Forensics is Growing
The explosion of digital data means that investigators
need forensic tools that provide fast and relevant
results.
The Market: 2.5 Quintillion bytes of data are created
every single day - an amount that will increase rapidly
with the proliferation of Internet connected devices
and high speed Internet.
ADF digital forensic software automates investigations
so investigators can quickly collect, analyze, and
report digital evidence starting on-scene.
#AllinForensics
5. Our Work Has Real World Impact
This means we take responsibility to act quickly, with
integrity, ethics and passion.
The Impact: One ADF license can help solve hundreds
of investigations in a year. Even a single investigation
can result in a prosecution or an investigator solving a
multi-million dollar case.
We share a Passion for Results with our customers
which is why we build great software to empower
individuals and communities to get the results they
need quickly.
#AllinForensics
6. ResultsTo create the best digital forensic software
on the market, we strive to create amazing
products and deliver legendary service.
We Live the LEGEND every day.
#AllinForensics
7. Here’s How We Live the LEGEND
Lead and Learn Be willing to lead, learn and teach others
Engage and Energize Communicate clearly, and frequently with kindness & positivity
Grow, Innovate & Obsess Be transparent and help others understand your passions
Encourage Others Help others achieve their goals and celebrate success
Nurture Relationships Give back and serve with integrity and humility
Dig into the Details Understand the reason and the impact
#AllinForensics
8. Lead and Learn
We use good judgement and treat one another with respect in every
interaction. Like our customers, we are situationally and emotionally
aware. We seek information and intelligence (G2) so we can make
the best possible decisions on our journey.
I before E: We put intelligence before emotion and each team
member is willing and able to lead and teach others along the way.
Our mission is built on the desire to provide our customers with
tools that enable them to quickly gather intelligence and learn
from their findings. We continuously innovate to bring best-of-
breed solutions to the marketplace.
Be willing to lead, learn and teach others
#AllinForensics
L
E
G
E
N
D
9. Engage and Energize
Our team members are high energy, positive people with Can-Do attitudes
who strive to achieve excellence. We are kind and we are willing to listen
sincerely. We have a shared responsibility to be inclusive, to support each
other, and to find the best results.
Communication: We talk honestly. We huddle. We
rumble. At our core, we value each team member’s role
as a communicator.
Communication is our single most important
responsibility every day. We are comfortable
communicating clearly, openly and with a willingness to
listen. #AllinForensics
Communicate clearly and frequently with kindness and positivity
10. We are All In and we have audacious goals. To achieve our goals, we
operate with a growth mindset adding dedication and hard work to
supplement our brains and talent.
Growth Mindset - At our core we:
● Embrace change
● Persist even in the face of adversity
● Value effort as the path to excellence
● Learn from honest feedback
● Inspire one another to grow and celebrate success
(of individuals, teams, the company and our customers)
#AllinForensics
Grow, Innovate and Obsess
Be transparent and help others understand your passions
11. We motivate our team members to create, innovate, and optimize. We
prioritize speed and accuracy. We value freedom, including the ability to
speak freely and to work with team members to test new ideas.
Expectations: Our customers have high expectations and it is
our goal to help them solve investigations quickly and easily.
We seek top talent which is why we love to hire:
● Veterans -
● Sponges -
#AllinForensics
individuals with extensive experience
individuals with a demonstrated ability and
willingness to learn
Encourage Others
Help others achieve their goals and celebrate success
12. We use good judgement in all aspects of our business. This allows us to make
informed decisions that benefit our customers, their communities, our
partners and our team.
Transparency: We listen, we are responsive, and we can explain our
decisions. When we don’t know an answer, we understand that not
knowing simply means that we have an opportunity to learn.
Our relationships (with team members, customers, partners, our
communities, and our industry) are our most important bond and we
always strive to provide value.
#AllinForensics
Nurture Relationships
Give back and serve with integrity and humility
13. Our work is technical and it requires us to innovate as a team and work with
agility to solve our customers’ real-world challenges.
We make great products because we are meticulous and because we listen to
our customers, to the market, and to our amazing team members. We know
great products win in the marketplace.
Shared Goals: We strive to create an environment where
people love the work we do because they believe in our
mission. It’s why our team members and customers thrive.
#AllinForensics
Dig Into the Details
Understand the reason and the impact
14. You Can Join Us On Our Journey
Thanks for taking time to learn more about our culture. We
would love to know you better!
Learn More: ADFsolutions.com/AllinForensics
#AllinForensics
Editor's Notes
We create solutions to empower front line investigators to solve investigations fast.