Too many magazine ads commit the double sin of A) Providing the reader little to no relevant information about the business and its unique selling proposition. B) Lacking a hook that interests the reader in reading the ad. This advertorial succeeds on both fronts: it draws the reader in with a grabby headline, humorous copywriting, and pictures, and then parlays that attention into providing information on why the business is a unique sell.

1. 3 OUTDOOR SUMMER DATES
(THAT ARE BETTER THAN BOWLING)
It’s Wednesday Night. It’s 80º outside and the skies are cloudless, blue, and tinged with the slightest hint of sunset.
Where are you and your date? You’re in a dank bowling alley, hurling a 12-pound rock towards some pins. The
smell of soggy french fries and foot odor wafts through the air as arcade games from 1998 blare at you.
Don’t waste your dates at the bowling alley; take a hint from our photosynthetic brothers and soak up some sun!
BYU Outdoors
Unlimited
-inexpensive rentals
-advice from experts
-better than bowling
Tandem up Provo Canyon
All the gear - $30/24 hrs
Bike + helmets -$7/hr or $18/night
2201 N. Canyon Rd.
outdoors.byu.edu
801-422-2708
@byuoutdoorsunlimited
Kayaking down the Provo River
Each paddleboard - $30/24 hrs
Paddleboarding at Utah Lake
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