1. Peter Cormack
Newport, Gwent. Mobile: 07917565113. Linked In:peter-cormack-4a43aaa
Profile:
My 21 years of selling experience has been varied and extensive within primary and secondary care, most
recently as a Hospital Specialist for the last 5 years to current day. I have been selling highly successful
branded drugs across several therapeutic areas most recently to Cardiologists, Neurologists/Stroke &
Haematologists.
Key Achievements
• Boehringer Ingelheim- highest orthopaedic account in Hospital Sales Team and Highest Hospital
Specialist in combined HPA and AF Sales in the Hospital Specialist Team
• Pfizer- exceeded sales targets ranging from 105% for Toviaz and 172% for Lyrica
• Wyeth- 100% conversion to Zoton caps in Nevill Hall Hospital. 1996 – 1997 resulted in a m/s
increase from 5% to 23% on territory RSA. 100 pks amth to 800 pks amth in Royal Gwent Hospital.
2001 – 2002 resulted in an m/s increase from 10% to 50% in hospital.
Key skills:
• Building strong customer relationships and customer focus throughout NHS, networking ability,
business analysis / acumen, negotiating skills regarding hospital formularies / contracts and
developing trust guidelines.
Education
University of Hertfordshire Sept 1986 – July 1990
Bsc Hons in Applied Chemistry & Pharmacology
Professional Accreditations
APBI. May 1995
Career Summary
Boehringer – Ingelheim 2nd
July 2010 – Present day
Hospital Specialist- South West England ( Bristol, Bath, Weston, Salisbury Hospitals
Promoted a Novel Anticoagulant (Pradaxa) in VTEp (Thromboprophylaxis) following elective Hip & Knee
Surgery in a Specialist Secondary Care team targeting Orthopaedic Surgeons & their teams.
Successful promotion in Stroke Prevention in Atrial Fibrillation (SPAF) to HCP's in targeted disciplines:-
Cardiology, Stroke, Haematology, Pharmacy, MAU & Elderly Care physicians.
Strong allegiances with KOL's & product advocacy secured formulary success in each acute trust, securing
positioning & available patient pathways/ protocols to ensure patient access to product was maximized.
Achievements :-
• Cardiovascular Hospital Specialist of the year 2012 nomination,
• Top Pradaxa Hospital Sales Rep 2011 - 2012
• Highest AF Sales in the Hospital Specialist Team 2011 & 2012
Pfizer July 2009 – July 2010
Senior Medical Representative. South East Wales Newport - Cardiff
Lead Product Toviaz for Incontinence achieved 105% POA1 and 172% Lyrica for Neuropathic pain and
Generalized Anxiety Disorder achieved 115% and Lipitor for Hypercholesterolemia at 102%
2. Sanofi – Aventis Oct 2008 – April 2009
Senior Medical Representative. South East Wales Newport - Cardiff
Sold Lantus -Insulin to both Primary care and secondary care. Ranked 1st
position for Cycle 3 2008 at 105%
SvT – Target Audience – Endocrinologists, GP’s and Diabetes Specialist Nurses.
Wyeth Pharmaceuticals July 1996 – May 2008
Senior Medical Representative. South East Wales Newport - Cardiff
Successfully launched and sold zoton capsules/FasTab (a ppi) Efexor (an anti-depressant) and Premique
Low Dose (Hrt) in both primary and secondary care. Key customers include General Medicine, Physicians,
Upper / Lower G.I / General Surgery, Orthopaedic surgeons, Psychiatrists Pharmacists, nurses and relevant
non-clinical NHS managers and gp’s. Additional responsibilities: Gastrocare specialist, Dispensing Doctor
Specialist, Incentive coordinator, Hospital Contracts.
Achievements:
• 100% conversion to Zoton caps in Nevill Hall Hospital. 1996 – 1997 resulted in a m/s increase from
5% to 23% on territory RSA.
• 100 pks amth to 800 pks amth in Royal Gwent Hospital. 2001 – 2002 resulted in an m/s increase
from 10% to 50% in hospital.
• 1st
in Wales and whole industry to have a surgery take up the offer of a Gi nurse for gastrocare June
2001
• Signed up and implementated a number of successful Gi Audits of Zoton Capsules to Zoton Fas tab,
20 surgeries Completed the review and the m/s increased from 10.8% to 16.6%.
• Successfully secured funding for a Gi Nurse within Nevill Hall Hospital and able to utilise her skills in
Gp practices growing index from 31.7 to 99.8
• Zoton Fas tab formulary within Gwent Healthcare NHS Trust and Ppi Guidelines May 2007 growing
from zero to 300 packs from April 2007 to Jan 2008.
• ZFT contract achieved / formulary status / prescribing protocol agreed for Gwent Healthcare NHS
Trust. Pack use annually 600 – 800 x 28’s (30mgs / 15mgs) to displace direct competitor Losec
MUPS.
• Signed up Hospital Contracts within Rgh / Nevill Hall / UHW and Velindre June – May 2007.
• 15 Clinical / KOL Meetings for both Psych & Gastro with attendees totalling 373
• M/S for Efexor grew from 26% to 31% June 2006 – March 2008
Boehringer – Mannheim April 1994 – July 1996
Medical Representative South East Wales Newport - Cardiff
Medical Representative selling Eucardic (Beta / Alpha Blocker) for Hypertension & Angina. Also Torem a
loop diuretic for congestive Heart Failure to Gp’s and hospitals In Gwent and Cardiff. Highest sales for
Torem and 4th
Highest for Eucardic (Jan 1995 – Dec 1995)
Parke Davis / Warner Lambert Sept 1990 – April 1994
Worked as a chemical plant operator.
Manufacture of Ponstan / Epanutin / Lopid. QA on intermediate preparations, distillations, filtrations and
Drying of products.
Education : A Levels – Chemistry Biology Physics. O Levels – Mathematics, English Language, English
Literature, Chemistry, Biology, Physics and History
