A summary of the main topics of Unit 8

1. UNIT 8
OV E RV I E W

2. Organisation
of media
industries
Professional
working
practices
Employment
in media
industries
MAIN TOPICS

3. Organisation
Professional
practices
Employment

4. ORGANISATION
• Types
• Funding
• Size and structure
• Output

5. PROFESSIONAL PRACTICES
• Legal and ethical considerations
• Codes of practice
• Collaborative working practices

6. EMPLOYMENT
• Contracts, conditions and pay
• Methods of recruitment
• Showcasing

7. ORGANISATION
O F M E D I A I N D U S T R I E S

8. ORGANISATION - TYPES
• Types
– Public service broadcasters (e.g. BBC, Channel 4)
– Private companies (e.g. ITV, Sky)
– Regulatory organisations (e.g. OFCOM, BBFC)
These organisations have different roles and responsibilities

9. ORGANISATION - FUNDING
• Various sources
– Public (licence fee, lottery money)
– Private (sales, advertising, sponsorship, share flotation, subscriptions)

10. ORGANISATION – SIZE AND
STRUCTURE
SIZE
• International (conglomerates, synergy, mainstream)
• National (UK focus)
• Local (focused on smaller geographic area)
• Community (serves the needs of particular groups, often not-for-profit and run by volunteers)
STRUCTURE
• Horizontal and vertical integration
• Co-operative

11. PROFESSIONAL
P R A C T I C E S I N M E D I A I N D U S T R I E S

12. PROFESSIONAL PRACTICES – LEGAL
AND ETHICAL CONSIDERATIONS
LEGAL
• Copyright
• Health and safety
• Libel/defamation
• Privacy
• Equality
• Data protection
ETHICAL
• Balance
• Bias
• Offence
• Moral reasoning
• Diversity

13. PROFESSIONAL PRACTICES – CODES
OF PRACTICE
• Establish and maintain standards
• Self-regulation
• Unlawful practice (e.g. music sharing)
• Censorship (self-censorship, external censorship)

14. EMPLOYMENT
I N D I G I TA L M E D I A I N D U S T R I E S

15. EMPLOYMENT – CONTRACTS,
CONDITIONS AND PAY
TYPES
• Freelance
• Permanent
• Self-employed
• Fixed term
PAYMENT OPTIONS
• Salary
• Fees
• Hourly rate
• Payment on completion
• Percentage of returns
• Commission

16. EMPLOYMENT – METHODS OF
RECRUITMENT
• National press
• Local press
• Trade press
• Interactive media (online, social networking, apps)
• Word of mouth (networking)
• Contacts
• Internal promotion

17. EMPLOYMENT – METHODS OF
SHOWCASING
• CVs (paper and digital)
• Portfolios (online, blog, print)
• Showreels