I was delighted to assist Guy Leech and Tom Panos at the launch of Carl Quested's new book Alpha Mail. I hope you enjoy the slides.

1. Have we handed over the
keys to the Porsche?..

2. “Real Estate Agents won’t be replaced
by technology… they’ll be replaced by
Real Estate Agents who effectively use
technology…”

3. 2015 >
• Most significant turning point in Australia’s Real
Estate Industries future is upon us.
• Industry losing control to third party disinter-
mediators..
• It’s time for Action before its too late…
• Online Blueprint at thatpeterbrewer.com >If I were
an Australian Real Estate Agent..

4. The face of the ‘average’ real estate agent is changing…

5. #shitay

6. Digital Agent?
If you knew that your Number 1 Competitor was
going to go 100% Digital in the next 3 months, what
would you do?..

7. Every man and his dog are ‘Online’

8. Inman Connect -San Fran and NYC

9. 58/31
Inman Connect take away #1

10. 41% of sales in 2014
were to Millennials..
RE/Max Global Conference March 2015

11. What’s your digital
strategy?

12. What does your ‘Digital Twin’
look like?

13. Offline Twin Online Twin
Known locally as a ‘nice
guy/gal’
Involved with local
community
Good Contributor
Chamber of Commerce
Footy Club Supporter
Sexy Brochures!
Nice Shop/Office!
Everyone knows them!
Has Facebook for Kids
Heard you could get a weather
report via Twitter
Watched a funny cat video on
YouTube
Brother/Nephew built him/her a
website in 2009
Gets annoying e-mails from
LinkedIn
Is on Google…
page 267
Has an iPhone but can’t use it

14. Change?

21. What does your Digital Twin look like?
Is it time to take action?..

22. …”It’s time to shift your analogue brain to the digital
world”…
Tim Jackson - Atherton Real Estate

23. Who wants to know what
the ‘Next Big Thing’ is?..

24. Beware the perils of ‘The Next Big Thing’
When someone says the words…
#gamechanger…
Run A Mile!

25. • Social Networking vs Social Notworking ?
• Where are QR Codes now?
• Drone pilot?. Really?…
• How many CRM’s have you bought… and not used?
• Apple vs Android?
• Mac vs PC?
• 3D Cameras and Virtual Reality
• iBeacons
Beware the ‘Shite and Briny..’
What’s the best use of your time?…
Or is it a time suck?..

26. “Real Estate Agents won’t be replaced
by technology… they’ll be replaced by
Real Estate Agents who effectively use
technology…”
Focus on the ‘effective’!

27. 90% of your sellers on settlement said they’d use the
same Real Estate Agent again..
Yet 90% ultimately didn’t..
source getkeep.net
Inman Connect take away #2

28. Typical Real Estate
Transaction

29. Prospect for a Seller

30. Market the Property

31. Find a Buyer

32. Sell the Property

33. Crickets…

34. Real Estate Orphanage

35. Lots of swiping right!

36. Database
broadcast blasts
are just Spam by
another name..

37. And really?…. They choose you for your
banana cake recipe..?
10,000 bits of crap shoved in letterboxes.. are
10,000 bits of crap shoved in letterboxes..

38. Stop sending irrelevant crap!
If you’re the business owner - Own this!

39. • Are they relevant to THAT
person?.
• By Phone 3-6 times p/a?
• Snail mail 3-6 times p/a?
• Email m’kt u/date 4 times p/a?
• Drop-ins 3 p/a?
• Social media/Blog subscriber?
• ?
What are your targeted trust points?

40. Best Listing Presso Ever

41. Digital Agent?
If you knew that your Number 1 Competitor was
going to go 100% Digital in the next 3 months, what
would you do?..

42. Change or Die…
Beware the new kids on the block!

43. Big Data
Predictive analytics..
+

44. 5-7 year home cycle..
+Bunnings
+Facebook data
+Woolies data
+Search behaviour
= GOLD

45. “Real Estate Agents won’t be replaced
by technology… they’ll be replaced by
Real Estate Agents who effectively use
technology…”
Focus on the ‘effective’!

46. I am thatpeterbrewer.comI am thatpeterbrewer.com
+61417630962