SlideShare a Scribd company logo
1 of 14
1
Disclosure
OfferBoard Securities, member FINRA/SIPC, has been retained by the issuer as its private placement agent. This investment
opportunity is being offered exclusively to Accredited Investors as defined under Rule 501 of Regulation D of the Securities Act of
1933.
Securities acquired in private placements are not publicly traded and therefore less liquid. Investing in private placements
requires high risk tolerance, low liquidity concerns, and long-term commitments. Investors must be able to lose their entire
investment. The issuer may require more capital in the future to continue growing, with no guarantee that it will be successful in
securing it.
Purchase of the shares subjects the prospective investor to a number of material risks. These risks include but are not limited to
(i) development stage of business, (ii) inadequacy of funds, (iii) dependence on management, (iv) risks associated with expansion,
(v) development of customer base and market acceptance, (vi) competition, (vii) possible fluctuations in operating results, (viii)
risks of borrowing funds, (ix) unanticipated obstacles to execution of the business plan, (x) management discretion as to use of
proceeds from this and other financings.
This document does not constitute an offer to sell or a solicitation of an offer to buy any security and may not be relied upon in
connection with the purchase or sale of any security. Any such offer would be made only by means of a formal private placement
memorandum. Offers and sales will be made only in accordance with applicable securities laws and pursuant to the private
placement memorandum, subscription agreements and other definitive documentation.
By accepting these materials, the recipient agrees to keep confidential the information contained herein and made available in
connection with any further investigation of the issuer. These materials have been prepared for informational purposes relating
to this transaction only and upon the express understanding that they will be used for only such purposes. The recipient shall be
entitled to rely solely on the representations and warranties made to it by the issuer in any definitive transaction agreement.
OfferBoard Securities does not make any express or implied representation or warranty as to the accuracy or completeness of the
information contained herein. 2
Confidentiality
This presentation includes statements that may constitute “forward-looking” statements, which may be identified
by the use of forward-looking words or phrases such as “believe”, “project”, “expect”, “anticipate”, “potential”,
“should”, “could”, “may”, “intend” or similar expressions. All forward-looking statements are made pursuant to the
Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and
uncertainties that could cause actual results to differ materially from the forward-looking statements and include
matters related to expected financial results or liquidity needs. Factors that may cause or contribute to such
material differences include changes in general economic conditions, consumer buying patterns, competitive
developments and unforeseen changes in costs. By making these forward-looking statements, the Company
undertakes no obligation to update these statements for revisions or changes after the date of this release.
This presentation is confidential and we have prepared it solely for use in connection with the Capital transaction
for a cash secured Letter of Credit. We have submitted it only to the individual or entity named in the
accompanying confidentiality agreement for use alone or with the prospective purchaser’s accountant, attorney or
investment advisers. You may not disseminate, reproduce, duplicate or deliver this memorandum to any other
person or entity without our prior written consent. By accepting delivery of this presentation, the offeree agrees
to keep strictly confidential the contents of this memorandum / deck and to return the memorandum / deck and
all related documents to us if the offeree does not complete a transaction as contemplated by the offering.
3
Executive Summary
• At $37.6B (2014), the US is the world’s largest wine market (by dollar Value)
• At 17% (2013/4) on-line sales is the fastest growth segment in wine retailing, but to date there is no clear
category leader
• Snooth is the largest wine information website. It has a database of 1.8m registered wine lovers, data on
3m+ wines, over 1,000 registered wine retailers and 5,000 registered wine industry experts
• Today Snooth.com receives an average of over half a million unique visitors/per month
• Snooth is expanding beyond an advertising revenue supported wine information business model. It has
invested in the back office and an e-Commerce platform with the target of becoming the largest on-line
wine retailer world-wide
• Snooth’s unique, go-forward value proposition is it has solved the inventory management, marketing and
reach problems for most wine retailers and producers thus becoming the on-line web portal for
thousands of wine sellers and wineries
• Wine producers and retailers are mostly small, local businesses that are NOT e-Commerce savvy
nor have the resources to invest in their own on-line sales channels
• Snooth has developed advanced algorithm technology that enables it to maintain an industry leading
database of wines and enable faster more accurate wine searches and price comparisons for the
consumer
• Snooth has built robust yet simple uploading and ordering tools and is adding new retailers to their
platform weekly
• Snooth is seeking Investors to finalize the implementation of their fully scalable existing online business
platform and drive significant revenue growth via increased retailer and producer recruitment, sales and
marketing activities
4
o Online wine sales, which grew 17% (2013-14), have experience double digit growth rates for last 5 years, but still
represent less than 2% of total wine sales
Fast growing market, lot of upside in the online retail space and Snooth's depth of experience position the company
well to grab a significant share of the rapidly developing online wine market by matching wine retailers and producers
directly to consumers.
U.S. Wine Market – Large, Growing
5
0
200
400
600
800
1000
2004 2014
USGal(million)
Year
Total US wine
consumption
35% Growth by Volume
57% Growth in $ value
0
5000
10000
15000
2004 2014#Wineries
Year
Number of US
wineries
139% Growth
1.57
34.63
Total value, US wine market
(us$b). 2013
DTC Non-DTC
DTC* Growth
rates
2013-14: 17%
2015 ytd: 14%
*DTC= Direct-to-
Consumer
2013 2014 2015 2016 2017 2018 2019
Total Retail Value (US$ B) 36.3 37.6 38.4 39.1 39.9 40.7 41.5
Online Share (US$ B) 0.62 0.69 0.77 0.86 0.97 1.08 1.21
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
33.0
34.0
35.0
36.0
37.0
38.0
39.0
40.0
41.0
42.0
Onlinesales(US$B)
TotalUSMarket(US$B)
US Wine Market Growth Projections
(2015-19)
CAGR: Source Euromonitor report US Wine market 2014-15
Online Growth rate: Sonoma State University report
Online 2013 $ sales: Wine Institute.org/Nielsen report
Online Sales (% overall sales), 2013
15%
5%
2%
*Ave for Developed countries
Sonoma State University Wine Survey 2013
$0.62B
$1.81B
$5.43B Equivalent
online
US wine mkt
values
@ higher
online %
mkt share
rates
“It appears almost unquestionable that e-commerce will continue to gain
share of [wine] retail sales, as it is clearly driven by consumer demand,”
Stephen Rannekleiv, Rabobank report, 2015
Online wine sales may only account for [ave] five percent of total sales
internationally, but that is still a six billion dollar figure and represents a six fold
increase over the last ten years.
Vinexpo 2015 report commissioned by the Kedge Business School, Bordeaux, France
Ave.Weeklywineconsumption
(Glassesperhead)
0.2
0.4
0.6
0.8
1.0
1.2
International Wine & Vine Institute, Paris/Reuters(May 14)
$36.2B
$72.4B
$108.6B
$144.8B
$181.0B
$184.6B
Equivalent values of
US wine mkt
in 2013 @ 0.2
increments in wkly
ave per head
consumption rates
Ave wine consumption USA vs. France, 2013
Actual value of
US Wine mkt in
2013
In 2013 the ave.
Frenchmen drank
6 times more
wine than an
American
Online wine
sales in the
US lag
significantly
behind other
developed
nations
Huge growth potential of Online Wine Sales
Snooth Captures Value via Disruption
7
Wine Producer
Wine Wholesaler
Wine Retailer
Consumer
Old Model
Problems
Limited consumer wine choice at Retailer
Retailer reach limited to local market
Complex sales model for Producer
Wine Producer
Snooth.com
Consumer
Snooth
Revenue
Model #2: Direct, B2C
Snooth Value Added
Increases Consumer wine choice
Dives Producer direct access to millions of consumers
Producer gains online marketing engine
Simplified sales model for Producer
Snooth
Revenue
Model #1: Access, B2B
Snooth Value Added
Increases Consumer wine choice
Drives Retailer direct access to millions of consumers
Retailer gains cost-effective marketing engine
Producer gains online marketing engine
Wine Producer
Wine Wholesaler
Wine Retailer
Snooth.com
Consumer
2 Snooth revenue streams: Captures enhanced value on both sides of the market with 1 platform
Snooth revenue models = no warehousing, inventory or distribution costs for Snooth
Retailers & Producers gain access to a large market with little extra investment
Problem for Producers, Retailers & Consumers
Retailer and Producer
o Producers losing sales: Demand generation a challenge for most producers and retailers
o Most wine businesses do not have revenues, resources nor expertise to access,
develop and manage customers through online services
o Small players cant get access: Most wine producers and retailers are small entities
o 10,705 Growers and Producers predominantly small ‘Farmers’ and wine makers
o 522,420 Retailers mostly specialist single stores or ‘instore’ (such as gas stations)
o Retailer market highly competitive
o Complexity: US Wine market fractured and complex due to high levels of Federal & State
regulation
o Regulations vary from State to State and within some States
o Costly: Costs of instate and intrastate licensing are significant to businesses
Consumer
o Frustrating: Consumers becoming increasingly sophisticated, but
o Wide range of choice and price points
o Discovering new or low volume wines time consuming, few consolidated sources
o Big retailers focus more on high volume wines, reducing local retail choice
8
How Snooth Solves This Problem
Retailer and Producer
o Snooth helps retailers & producers drive increased sales revenue through to its e-
Commerce engine, content leadership and large existing customer database
o Snooth removes complexity by directly connecting the retailers and producers to
the wine Consumer
o Snooth removes costs by eliminating the need to be retail licensed in every state
o Snooth shortens the sales cycle and increases inventory turnover
o Snooth provides direct access to the rapidly growing online sales channel to existing
wine retailers and producers
o For a fraction (12.5% commission) of the cost of setting up and maintaining
dedicated online platforms, Snooth removes investment costs for retailers and
producers
o Snooth provides a professional e-marketing platform to drive sales for retailers and
producers
Consumer
o Snooth removes frustration by doing the hardest work for the Consumer. It has
industry leading label matching and customer wine search algorithms
o Snooth provides a wide choice of wine, price-points and delivery options to the
Consumer in a single online location. Customers find what they are looking for on
Snooth.com
9
The Snooth Value Proposition
Retailer and Producer - Grow Sales!
o Online wine e-Commerce site with global reach to consumers
o Direct access to 1.8m wine consumers (today)
o Quick, low cost online presence with full e-Commerce functionality
o Easy onboarding and audience tracking tools
o A complete marketing engine gives exposure
o Direct interaction with existing core wine consumers (who trust Snooth based on
rich content and thought leadership / readership position)
o Move stale inventory via Flash sales
o Ability to create Online promotions, etc
Consumer – Streamlining the purchase process
o Single Online market place to research, compare and buy wine
o Searchable database of over 3m wines
o No longer bound by geography
o Flash sales opportunities to buy unique wines at a significant discount
o Online interaction with wine professionals, Q&A, Bloggers, Webinars
o Social Community, a place to interact with like minded wine consumers, self-
educate and get food pairing recommendations
o Wine club benefits (Consistent opportunities for consumers to save money & try
new wines)
10
Snooth Milestones
• 2006-09
• Founded in NY, Co-founded by Mark Angelillo, Ryan
Moynagh + Philip James
• Launch automated food & wine pairing algorithm
• Raised $2.1m in 3 rounds
• 2010-12
• Raised $1.1m in 2 rounds to build out Ad driven
wine information site
• 1st online ‘Virtual’ wine tasting
• Deal Finder” product launches
• 2013
• Mark Angelillo becomes CEO
• Proof of concept on transaction model Flash sale
launches, first bottles of wine sold
• Raised $500,000 to build an e-Commerce platform
• 2015
• Mobile optimized site launches
• Added retail partners to flash sale
• Q4. Raising $4mm to launch and expand e-
Commerce platform, sales and marketing model
and recruit Retailers
• Today
• ‘One of the worlds largest wine information
websites’
• 1 FTE (Mark Angelillo, CEO), 3 Contractors
• 1.8 million registered users (profile, core
wine consumers)
• Averages 500,000+ unique site visitors per
month
• 3,000,000+ wines in database
• 2,000,000+ wine reviews, scores & prices
• 1,000 registered wine retailers
• 5,000 registered wine professionals &
bloggers
• Sends 10m+ pieces of E-mail per month to
wine consumers
11
With 9yrs experience in the market Snooth is
evolving from an Ad driven to an e-Tailer focused
revenue model positioning it to become the
leading e-Commerce wine site
Why is Snooth Different?
• Snooth has developed a suite of proprietary software enabling it to maintain an
industry-leading database of wines
• Snooth's intelligent inventory matching algorithms allow the team to
continually test new business rules to refine the speed & accuracy of search
results.
• Snooth’s wine database allows consumers to accurately compare same bottle
pricing across multiple retail sources
• Snooth’s algorithms automatically connects consumers with nearest retail
choice options
• Snooth has built up a 1.8m database of existing wine consumers, the industry's
largest, and has a wine database of 3m+ wines
• Unlike other online wine retailers, Snooth does not carry the costs of owning
warehousing, inventory and distribution in its business model
• Snooth’s business model means, unlike many competitors, it is not impacted by the
cost of state alcohol regulations
• The company has built a truly scalable set of IT architectures
• Snooth has built-up 9 years experience in providing online wine information to
wine consumers and today is a trusted source
12
Snooth Management Team
Mark Angelillo
Co-Founder / CEO
• Companies: Lot18.com (Director of Engineering, E-
commerce), Bomoda.com (CTO, Global Media),
Vivastreet.com (Lead Developer, Global Content /
Classified Ads Platform)
• Wine Industry Experience: 8 years
Ryan Moynagh
Co-Founder / Director
• Companies: Great Bear Petroleum (Founder, CFO, Oil
& Gas Exploration, Alaska); Equatorial Partners
(Founding Partner, Oil & Gas Advisory); Valiant
International Petroleum CFO, Oil & Gas Exploration,
Brunei); Merrill Lynch (Investment Banker, Oil & Gas
Exploration & Production)
• Wine Industry Experience: 8 years
13
Contact
14
J. Craig Dickens
Merit Harbor Group / OfferBoard Securities
2515 S. Hood St
Tacoma, WA 98402
(253)327-1493 O
(253)370-8893 C
Craig.Dickens@meritharborgroup.com
Mark Spickett
Merit Harbor Group
2515 S. Hood St
Tacoma, WA 98402
(253) 327-1493 O
(425) 443-9046 C
Mark.Spickett@meritharborgroup.com

More Related Content

What's hot

What's hot (20)

Automark approach presentation
Automark approach presentationAutomark approach presentation
Automark approach presentation
 
Susina--The Rise of B2B eCommerce
Susina--The Rise of B2B eCommerceSusina--The Rise of B2B eCommerce
Susina--The Rise of B2B eCommerce
 
Evolution of B2B marketplaces - How to grow your market share in manufacturin...
Evolution of B2B marketplaces - How to grow your market share in manufacturin...Evolution of B2B marketplaces - How to grow your market share in manufacturin...
Evolution of B2B marketplaces - How to grow your market share in manufacturin...
 
B2B eCommerce Ecosystem
B2B eCommerce EcosystemB2B eCommerce Ecosystem
B2B eCommerce Ecosystem
 
The future of ecommerce ecommerce trends to expect in 2021
The future of ecommerce ecommerce trends to expect in 2021The future of ecommerce ecommerce trends to expect in 2021
The future of ecommerce ecommerce trends to expect in 2021
 
B2B and Ecommerce (Relation, Market, Growth & Future)
B2B and Ecommerce (Relation, Market, Growth & Future)B2B and Ecommerce (Relation, Market, Growth & Future)
B2B and Ecommerce (Relation, Market, Growth & Future)
 
How banks can leverage digital receipts to engage consumers
How banks can leverage digital receipts to engage consumersHow banks can leverage digital receipts to engage consumers
How banks can leverage digital receipts to engage consumers
 
D2 c playbook-ebook-update-2
D2 c playbook-ebook-update-2D2 c playbook-ebook-update-2
D2 c playbook-ebook-update-2
 
Ecommerce Support Services
Ecommerce Support ServicesEcommerce Support Services
Ecommerce Support Services
 
eCommerce and Your Business in 2020
eCommerce and Your Business in 2020eCommerce and Your Business in 2020
eCommerce and Your Business in 2020
 
China Market Entry through eCommerce
China Market Entry through eCommerceChina Market Entry through eCommerce
China Market Entry through eCommerce
 
Design Network North: The Future of Ecommerce - Magento 2
Design Network North: The Future of Ecommerce - Magento 2Design Network North: The Future of Ecommerce - Magento 2
Design Network North: The Future of Ecommerce - Magento 2
 
Weaving through the future of retail: Creating a true Omni-channel customer e...
Weaving through the future of retail: Creating a true Omni-channel customer e...Weaving through the future of retail: Creating a true Omni-channel customer e...
Weaving through the future of retail: Creating a true Omni-channel customer e...
 
Build a Thriving eCommerce Business with Magento
Build a Thriving eCommerce Business with MagentoBuild a Thriving eCommerce Business with Magento
Build a Thriving eCommerce Business with Magento
 
Markeplace: welcome to the new era of e-commece
Markeplace: welcome to the new era of e-commeceMarkeplace: welcome to the new era of e-commece
Markeplace: welcome to the new era of e-commece
 
Swish Shopper - Marketing Plan for Android App
Swish Shopper - Marketing Plan for Android AppSwish Shopper - Marketing Plan for Android App
Swish Shopper - Marketing Plan for Android App
 
UX for eCommerce Fashion
UX for eCommerce FashionUX for eCommerce Fashion
UX for eCommerce Fashion
 
E-commerce Stores vs. Online Marketplaces
E-commerce Stores vs. Online MarketplacesE-commerce Stores vs. Online Marketplaces
E-commerce Stores vs. Online Marketplaces
 
Hyperlocal Ecommerce Business Ideas
Hyperlocal Ecommerce Business IdeasHyperlocal Ecommerce Business Ideas
Hyperlocal Ecommerce Business Ideas
 
How to avoid Cart Abandonment on an eCommerce store?
How to avoid Cart Abandonment on an eCommerce store?How to avoid Cart Abandonment on an eCommerce store?
How to avoid Cart Abandonment on an eCommerce store?
 

Viewers also liked

Mount Gay Rum Brand Presentation
Mount Gay Rum Brand PresentationMount Gay Rum Brand Presentation
Mount Gay Rum Brand Presentation
kieutrinh_phan
 
Group 7 united spirits ltd.
Group  7 united spirits ltd.Group  7 united spirits ltd.
Group 7 united spirits ltd.
Neeta Pai
 

Viewers also liked (20)

Why the wine industry is (mostly) stupid
Why the wine industry is (mostly) stupidWhy the wine industry is (mostly) stupid
Why the wine industry is (mostly) stupid
 
Bag in box wine
Bag in box wineBag in box wine
Bag in box wine
 
BuzzBar investor presentation
BuzzBar investor presentationBuzzBar investor presentation
BuzzBar investor presentation
 
Supply Chain Csr Initiatives Group Presentation 4
Supply Chain Csr Initiatives Group Presentation 4Supply Chain Csr Initiatives Group Presentation 4
Supply Chain Csr Initiatives Group Presentation 4
 
Strong Cocktails, Stronger Opinions-Presentation
Strong Cocktails, Stronger Opinions-Presentation Strong Cocktails, Stronger Opinions-Presentation
Strong Cocktails, Stronger Opinions-Presentation
 
Cointreau
CointreauCointreau
Cointreau
 
Pitch deck cloud nine spirits
Pitch deck   cloud nine spiritsPitch deck   cloud nine spirits
Pitch deck cloud nine spirits
 
Vivino explained
Vivino explainedVivino explained
Vivino explained
 
Santo diabloinvestordeck 2.17
Santo diabloinvestordeck 2.17Santo diabloinvestordeck 2.17
Santo diabloinvestordeck 2.17
 
WineSimple Investor Pitch Deck
WineSimple Investor Pitch DeckWineSimple Investor Pitch Deck
WineSimple Investor Pitch Deck
 
SKYY Spirits - ABM Deck
SKYY Spirits - ABM DeckSKYY Spirits - ABM Deck
SKYY Spirits - ABM Deck
 
Packaging Spirits (April 2012)
Packaging Spirits (April 2012)Packaging Spirits (April 2012)
Packaging Spirits (April 2012)
 
Global wine war 2009
Global wine war 2009Global wine war 2009
Global wine war 2009
 
Investor pitch public
Investor pitch publicInvestor pitch public
Investor pitch public
 
Blue Team "PreVail" Brand Hack Presentation - DAIC, 8/25/15
Blue Team "PreVail" Brand Hack Presentation - DAIC, 8/25/15Blue Team "PreVail" Brand Hack Presentation - DAIC, 8/25/15
Blue Team "PreVail" Brand Hack Presentation - DAIC, 8/25/15
 
Mount Gay Rum Brand Presentation
Mount Gay Rum Brand PresentationMount Gay Rum Brand Presentation
Mount Gay Rum Brand Presentation
 
The global wine market
The global wine marketThe global wine market
The global wine market
 
Group 7 united spirits ltd.
Group  7 united spirits ltd.Group  7 united spirits ltd.
Group 7 united spirits ltd.
 
Grey Goose
Grey GooseGrey Goose
Grey Goose
 
Snooth
SnoothSnooth
Snooth
 

Similar to Snooth Slideshare Deck

VC Angel Investor Workshop - Silicon Valley Innovation Center - 2015-09-15
VC Angel Investor Workshop - Silicon Valley Innovation Center - 2015-09-15 VC Angel Investor Workshop - Silicon Valley Innovation Center - 2015-09-15
VC Angel Investor Workshop - Silicon Valley Innovation Center - 2015-09-15
Masters of Corporate Venture Capital
 
Ftf pitch deck june 2014
Ftf   pitch deck june 2014Ftf   pitch deck june 2014
Ftf pitch deck june 2014
Mehul Patel
 

Similar to Snooth Slideshare Deck (20)

VC Angel Investor Workshop - Silicon Valley Innovation Center - 2015-09-15
VC Angel Investor Workshop - Silicon Valley Innovation Center - 2015-09-15 VC Angel Investor Workshop - Silicon Valley Innovation Center - 2015-09-15
VC Angel Investor Workshop - Silicon Valley Innovation Center - 2015-09-15
 
Santander Group Strategy 4Q14
Santander Group Strategy 4Q14Santander Group Strategy 4Q14
Santander Group Strategy 4Q14
 
Omni-channel as a market entry strategy in GCC
Omni-channel as a market entry strategy in GCCOmni-channel as a market entry strategy in GCC
Omni-channel as a market entry strategy in GCC
 
CRTO 101_Mar 2021 (1).pdf
CRTO 101_Mar 2021 (1).pdfCRTO 101_Mar 2021 (1).pdf
CRTO 101_Mar 2021 (1).pdf
 
Gbi scf guide 2012-final
Gbi scf guide 2012-finalGbi scf guide 2012-final
Gbi scf guide 2012-final
 
NEWT Investor Presentation 2022
NEWT Investor Presentation 2022NEWT Investor Presentation 2022
NEWT Investor Presentation 2022
 
Amwal Capital Partners for Sohn Invesment Conference
Amwal Capital Partners for Sohn Invesment ConferenceAmwal Capital Partners for Sohn Invesment Conference
Amwal Capital Partners for Sohn Invesment Conference
 
Linio IR Deck - May 2014
Linio IR Deck - May 2014Linio IR Deck - May 2014
Linio IR Deck - May 2014
 
Crowdsourcing Week 2015 - Equity crowdfunding: How to design and execute you...
Crowdsourcing Week 2015 -  Equity crowdfunding: How to design and execute you...Crowdsourcing Week 2015 -  Equity crowdfunding: How to design and execute you...
Crowdsourcing Week 2015 - Equity crowdfunding: How to design and execute you...
 
Overview of the US CFTC regulatory regime for commodity futures trading
Overview of the US CFTC regulatory regime for commodity futures tradingOverview of the US CFTC regulatory regime for commodity futures trading
Overview of the US CFTC regulatory regime for commodity futures trading
 
Global Expansion: A Treasury Road Map Towards Cross-Border Success
Global Expansion: A Treasury Road Map Towards Cross-Border SuccessGlobal Expansion: A Treasury Road Map Towards Cross-Border Success
Global Expansion: A Treasury Road Map Towards Cross-Border Success
 
Soteria 4 crowdfunder presentation v2.2
Soteria 4 crowdfunder presentation v2.2Soteria 4 crowdfunder presentation v2.2
Soteria 4 crowdfunder presentation v2.2
 
Soteria Global investor presentation v2.3
Soteria Global  investor presentation v2.3Soteria Global  investor presentation v2.3
Soteria Global investor presentation v2.3
 
TaCerto - NOAH15 London
TaCerto - NOAH15 LondonTaCerto - NOAH15 London
TaCerto - NOAH15 London
 
Ftf pitch deck june 2014
Ftf   pitch deck june 2014Ftf   pitch deck june 2014
Ftf pitch deck june 2014
 
Funding Circle Presentation LendIt 2014
Funding Circle Presentation LendIt 2014Funding Circle Presentation LendIt 2014
Funding Circle Presentation LendIt 2014
 
A bank for digital startups - Deutsche Handelsbank - NOAH19 London
A bank for digital startups - Deutsche Handelsbank - NOAH19 LondonA bank for digital startups - Deutsche Handelsbank - NOAH19 London
A bank for digital startups - Deutsche Handelsbank - NOAH19 London
 
A detailed study on fraud analysis of international trade on ecpommerce platf...
A detailed study on fraud analysis of international trade on ecpommerce platf...A detailed study on fraud analysis of international trade on ecpommerce platf...
A detailed study on fraud analysis of international trade on ecpommerce platf...
 
Evvnt PWC Investment Deck
Evvnt  PWC Investment DeckEvvnt  PWC Investment Deck
Evvnt PWC Investment Deck
 
캐피탈 Jp
캐피탈 Jp캐피탈 Jp
캐피탈 Jp
 

Recently uploaded

thesis of copper nanoparticles and their relevance
thesis of copper nanoparticles and their relevancethesis of copper nanoparticles and their relevance
thesis of copper nanoparticles and their relevance
DiptiPriya6
 
Top profile Call Girls In Chhapra [ 7014168258 ] Call Me For Genuine Models W...
Top profile Call Girls In Chhapra [ 7014168258 ] Call Me For Genuine Models W...Top profile Call Girls In Chhapra [ 7014168258 ] Call Me For Genuine Models W...
Top profile Call Girls In Chhapra [ 7014168258 ] Call Me For Genuine Models W...
gajnagarg
 

Recently uploaded (20)

Jual Obat Aborsi Sorong, Wa : 0822/2310/9953 Apotik Jual Obat Cytotec Di Sorong
Jual Obat Aborsi Sorong, Wa : 0822/2310/9953 Apotik Jual Obat Cytotec Di SorongJual Obat Aborsi Sorong, Wa : 0822/2310/9953 Apotik Jual Obat Cytotec Di Sorong
Jual Obat Aborsi Sorong, Wa : 0822/2310/9953 Apotik Jual Obat Cytotec Di Sorong
 
Top Call Girls in Tribeniganj 9332606886 High Profile Call Girls You Can G...
Top Call Girls in Tribeniganj   9332606886  High Profile Call Girls You Can G...Top Call Girls in Tribeniganj   9332606886  High Profile Call Girls You Can G...
Top Call Girls in Tribeniganj 9332606886 High Profile Call Girls You Can G...
 
Call Girl Service in manesar 9332606886Call Girls Advance Cash On Delivery S...
Call Girl Service in manesar  9332606886Call Girls Advance Cash On Delivery S...Call Girl Service in manesar  9332606886Call Girls Advance Cash On Delivery S...
Call Girl Service in manesar 9332606886Call Girls Advance Cash On Delivery S...
 
The Codex Alimentarius Commission (CAC).
The Codex Alimentarius Commission (CAC).The Codex Alimentarius Commission (CAC).
The Codex Alimentarius Commission (CAC).
 
The most insightful Call Girls Danapur 9332606886 HOT & SEXY Models beautifu...
The most insightful Call Girls Danapur  9332606886 HOT & SEXY Models beautifu...The most insightful Call Girls Danapur  9332606886 HOT & SEXY Models beautifu...
The most insightful Call Girls Danapur 9332606886 HOT & SEXY Models beautifu...
 
thesis of copper nanoparticles and their relevance
thesis of copper nanoparticles and their relevancethesis of copper nanoparticles and their relevance
thesis of copper nanoparticles and their relevance
 
Erotic Vijayawada Call Girls Service 👉 6378878445 👉 Just📲 Call Ruhi Call Gir...
Erotic  Vijayawada Call Girls Service 👉 6378878445 👉 Just📲 Call Ruhi Call Gir...Erotic  Vijayawada Call Girls Service 👉 6378878445 👉 Just📲 Call Ruhi Call Gir...
Erotic Vijayawada Call Girls Service 👉 6378878445 👉 Just📲 Call Ruhi Call Gir...
 
Genuine Call Girls in Sawai Madhopur { 9332606886 } VVIP NISHA Call Girls Nea...
Genuine Call Girls in Sawai Madhopur { 9332606886 } VVIP NISHA Call Girls Nea...Genuine Call Girls in Sawai Madhopur { 9332606886 } VVIP NISHA Call Girls Nea...
Genuine Call Girls in Sawai Madhopur { 9332606886 } VVIP NISHA Call Girls Nea...
 
Call Girls Bhavnagar - 8250092165 Our call girls are sure to provide you with...
Call Girls Bhavnagar - 8250092165 Our call girls are sure to provide you with...Call Girls Bhavnagar - 8250092165 Our call girls are sure to provide you with...
Call Girls Bhavnagar - 8250092165 Our call girls are sure to provide you with...
 
Call girls Service Nadiad / 8250092165 Genuine Call girls with real Photos an...
Call girls Service Nadiad / 8250092165 Genuine Call girls with real Photos an...Call girls Service Nadiad / 8250092165 Genuine Call girls with real Photos an...
Call girls Service Nadiad / 8250092165 Genuine Call girls with real Photos an...
 
High Profile Call Girls Service in Sangli 9332606886 HOT & SEXY Models beaut...
High Profile Call Girls Service in Sangli  9332606886 HOT & SEXY Models beaut...High Profile Call Girls Service in Sangli  9332606886 HOT & SEXY Models beaut...
High Profile Call Girls Service in Sangli 9332606886 HOT & SEXY Models beaut...
 
Top profile Call Girls In Chhapra [ 7014168258 ] Call Me For Genuine Models W...
Top profile Call Girls In Chhapra [ 7014168258 ] Call Me For Genuine Models W...Top profile Call Girls In Chhapra [ 7014168258 ] Call Me For Genuine Models W...
Top profile Call Girls In Chhapra [ 7014168258 ] Call Me For Genuine Models W...
 
Call Girls Pune ( 8250092165 ) Cheap rates call girls | Get low budget
Call Girls Pune ( 8250092165 ) Cheap rates call girls | Get low budgetCall Girls Pune ( 8250092165 ) Cheap rates call girls | Get low budget
Call Girls Pune ( 8250092165 ) Cheap rates call girls | Get low budget
 
Foreigner Call Girls in junagadh 8250092165 Call Girls Advance Cash On Deliv...
Foreigner Call Girls in junagadh  8250092165 Call Girls Advance Cash On Deliv...Foreigner Call Girls in junagadh  8250092165 Call Girls Advance Cash On Deliv...
Foreigner Call Girls in junagadh 8250092165 Call Girls Advance Cash On Deliv...
 
Call Girls in Rajkot / 8250092165 Genuine Call girls with real Photos and Number
Call Girls in Rajkot / 8250092165 Genuine Call girls with real Photos and NumberCall Girls in Rajkot / 8250092165 Genuine Call girls with real Photos and Number
Call Girls in Rajkot / 8250092165 Genuine Call girls with real Photos and Number
 
HiFi Call Girl Service Hyderabad | Whatsapp No 📞 9352988975 📞 VIP Escorts Ser...
HiFi Call Girl Service Hyderabad | Whatsapp No 📞 9352988975 📞 VIP Escorts Ser...HiFi Call Girl Service Hyderabad | Whatsapp No 📞 9352988975 📞 VIP Escorts Ser...
HiFi Call Girl Service Hyderabad | Whatsapp No 📞 9352988975 📞 VIP Escorts Ser...
 
Dubai Call Girls CUNT O525547819 Best Call Girls In Dubai
Dubai Call Girls CUNT O525547819 Best Call Girls In DubaiDubai Call Girls CUNT O525547819 Best Call Girls In Dubai
Dubai Call Girls CUNT O525547819 Best Call Girls In Dubai
 
Call Girls in Sihor - 8250092165 Our call girls are sure to provide you with ...
Call Girls in Sihor - 8250092165 Our call girls are sure to provide you with ...Call Girls in Sihor - 8250092165 Our call girls are sure to provide you with ...
Call Girls in Sihor - 8250092165 Our call girls are sure to provide you with ...
 
💚 Call Girls Chamarajanagar 9332606886 HOT & SEXY Models beautiful and charm...
💚 Call Girls Chamarajanagar  9332606886 HOT & SEXY Models beautiful and charm...💚 Call Girls Chamarajanagar  9332606886 HOT & SEXY Models beautiful and charm...
💚 Call Girls Chamarajanagar 9332606886 HOT & SEXY Models beautiful and charm...
 
Call Girls in Rajpur Sonarpur / 8250092165 Genuine Call girls with real Photo...
Call Girls in Rajpur Sonarpur / 8250092165 Genuine Call girls with real Photo...Call Girls in Rajpur Sonarpur / 8250092165 Genuine Call girls with real Photo...
Call Girls in Rajpur Sonarpur / 8250092165 Genuine Call girls with real Photo...
 

Snooth Slideshare Deck

  • 1. 1
  • 2. Disclosure OfferBoard Securities, member FINRA/SIPC, has been retained by the issuer as its private placement agent. This investment opportunity is being offered exclusively to Accredited Investors as defined under Rule 501 of Regulation D of the Securities Act of 1933. Securities acquired in private placements are not publicly traded and therefore less liquid. Investing in private placements requires high risk tolerance, low liquidity concerns, and long-term commitments. Investors must be able to lose their entire investment. The issuer may require more capital in the future to continue growing, with no guarantee that it will be successful in securing it. Purchase of the shares subjects the prospective investor to a number of material risks. These risks include but are not limited to (i) development stage of business, (ii) inadequacy of funds, (iii) dependence on management, (iv) risks associated with expansion, (v) development of customer base and market acceptance, (vi) competition, (vii) possible fluctuations in operating results, (viii) risks of borrowing funds, (ix) unanticipated obstacles to execution of the business plan, (x) management discretion as to use of proceeds from this and other financings. This document does not constitute an offer to sell or a solicitation of an offer to buy any security and may not be relied upon in connection with the purchase or sale of any security. Any such offer would be made only by means of a formal private placement memorandum. Offers and sales will be made only in accordance with applicable securities laws and pursuant to the private placement memorandum, subscription agreements and other definitive documentation. By accepting these materials, the recipient agrees to keep confidential the information contained herein and made available in connection with any further investigation of the issuer. These materials have been prepared for informational purposes relating to this transaction only and upon the express understanding that they will be used for only such purposes. The recipient shall be entitled to rely solely on the representations and warranties made to it by the issuer in any definitive transaction agreement. OfferBoard Securities does not make any express or implied representation or warranty as to the accuracy or completeness of the information contained herein. 2
  • 3. Confidentiality This presentation includes statements that may constitute “forward-looking” statements, which may be identified by the use of forward-looking words or phrases such as “believe”, “project”, “expect”, “anticipate”, “potential”, “should”, “could”, “may”, “intend” or similar expressions. All forward-looking statements are made pursuant to the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements and include matters related to expected financial results or liquidity needs. Factors that may cause or contribute to such material differences include changes in general economic conditions, consumer buying patterns, competitive developments and unforeseen changes in costs. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release. This presentation is confidential and we have prepared it solely for use in connection with the Capital transaction for a cash secured Letter of Credit. We have submitted it only to the individual or entity named in the accompanying confidentiality agreement for use alone or with the prospective purchaser’s accountant, attorney or investment advisers. You may not disseminate, reproduce, duplicate or deliver this memorandum to any other person or entity without our prior written consent. By accepting delivery of this presentation, the offeree agrees to keep strictly confidential the contents of this memorandum / deck and to return the memorandum / deck and all related documents to us if the offeree does not complete a transaction as contemplated by the offering. 3
  • 4. Executive Summary • At $37.6B (2014), the US is the world’s largest wine market (by dollar Value) • At 17% (2013/4) on-line sales is the fastest growth segment in wine retailing, but to date there is no clear category leader • Snooth is the largest wine information website. It has a database of 1.8m registered wine lovers, data on 3m+ wines, over 1,000 registered wine retailers and 5,000 registered wine industry experts • Today Snooth.com receives an average of over half a million unique visitors/per month • Snooth is expanding beyond an advertising revenue supported wine information business model. It has invested in the back office and an e-Commerce platform with the target of becoming the largest on-line wine retailer world-wide • Snooth’s unique, go-forward value proposition is it has solved the inventory management, marketing and reach problems for most wine retailers and producers thus becoming the on-line web portal for thousands of wine sellers and wineries • Wine producers and retailers are mostly small, local businesses that are NOT e-Commerce savvy nor have the resources to invest in their own on-line sales channels • Snooth has developed advanced algorithm technology that enables it to maintain an industry leading database of wines and enable faster more accurate wine searches and price comparisons for the consumer • Snooth has built robust yet simple uploading and ordering tools and is adding new retailers to their platform weekly • Snooth is seeking Investors to finalize the implementation of their fully scalable existing online business platform and drive significant revenue growth via increased retailer and producer recruitment, sales and marketing activities 4
  • 5. o Online wine sales, which grew 17% (2013-14), have experience double digit growth rates for last 5 years, but still represent less than 2% of total wine sales Fast growing market, lot of upside in the online retail space and Snooth's depth of experience position the company well to grab a significant share of the rapidly developing online wine market by matching wine retailers and producers directly to consumers. U.S. Wine Market – Large, Growing 5 0 200 400 600 800 1000 2004 2014 USGal(million) Year Total US wine consumption 35% Growth by Volume 57% Growth in $ value 0 5000 10000 15000 2004 2014#Wineries Year Number of US wineries 139% Growth 1.57 34.63 Total value, US wine market (us$b). 2013 DTC Non-DTC DTC* Growth rates 2013-14: 17% 2015 ytd: 14% *DTC= Direct-to- Consumer
  • 6. 2013 2014 2015 2016 2017 2018 2019 Total Retail Value (US$ B) 36.3 37.6 38.4 39.1 39.9 40.7 41.5 Online Share (US$ B) 0.62 0.69 0.77 0.86 0.97 1.08 1.21 0.0 0.2 0.4 0.6 0.8 1.0 1.2 1.4 33.0 34.0 35.0 36.0 37.0 38.0 39.0 40.0 41.0 42.0 Onlinesales(US$B) TotalUSMarket(US$B) US Wine Market Growth Projections (2015-19) CAGR: Source Euromonitor report US Wine market 2014-15 Online Growth rate: Sonoma State University report Online 2013 $ sales: Wine Institute.org/Nielsen report Online Sales (% overall sales), 2013 15% 5% 2% *Ave for Developed countries Sonoma State University Wine Survey 2013 $0.62B $1.81B $5.43B Equivalent online US wine mkt values @ higher online % mkt share rates “It appears almost unquestionable that e-commerce will continue to gain share of [wine] retail sales, as it is clearly driven by consumer demand,” Stephen Rannekleiv, Rabobank report, 2015 Online wine sales may only account for [ave] five percent of total sales internationally, but that is still a six billion dollar figure and represents a six fold increase over the last ten years. Vinexpo 2015 report commissioned by the Kedge Business School, Bordeaux, France Ave.Weeklywineconsumption (Glassesperhead) 0.2 0.4 0.6 0.8 1.0 1.2 International Wine & Vine Institute, Paris/Reuters(May 14) $36.2B $72.4B $108.6B $144.8B $181.0B $184.6B Equivalent values of US wine mkt in 2013 @ 0.2 increments in wkly ave per head consumption rates Ave wine consumption USA vs. France, 2013 Actual value of US Wine mkt in 2013 In 2013 the ave. Frenchmen drank 6 times more wine than an American Online wine sales in the US lag significantly behind other developed nations Huge growth potential of Online Wine Sales
  • 7. Snooth Captures Value via Disruption 7 Wine Producer Wine Wholesaler Wine Retailer Consumer Old Model Problems Limited consumer wine choice at Retailer Retailer reach limited to local market Complex sales model for Producer Wine Producer Snooth.com Consumer Snooth Revenue Model #2: Direct, B2C Snooth Value Added Increases Consumer wine choice Dives Producer direct access to millions of consumers Producer gains online marketing engine Simplified sales model for Producer Snooth Revenue Model #1: Access, B2B Snooth Value Added Increases Consumer wine choice Drives Retailer direct access to millions of consumers Retailer gains cost-effective marketing engine Producer gains online marketing engine Wine Producer Wine Wholesaler Wine Retailer Snooth.com Consumer 2 Snooth revenue streams: Captures enhanced value on both sides of the market with 1 platform Snooth revenue models = no warehousing, inventory or distribution costs for Snooth Retailers & Producers gain access to a large market with little extra investment
  • 8. Problem for Producers, Retailers & Consumers Retailer and Producer o Producers losing sales: Demand generation a challenge for most producers and retailers o Most wine businesses do not have revenues, resources nor expertise to access, develop and manage customers through online services o Small players cant get access: Most wine producers and retailers are small entities o 10,705 Growers and Producers predominantly small ‘Farmers’ and wine makers o 522,420 Retailers mostly specialist single stores or ‘instore’ (such as gas stations) o Retailer market highly competitive o Complexity: US Wine market fractured and complex due to high levels of Federal & State regulation o Regulations vary from State to State and within some States o Costly: Costs of instate and intrastate licensing are significant to businesses Consumer o Frustrating: Consumers becoming increasingly sophisticated, but o Wide range of choice and price points o Discovering new or low volume wines time consuming, few consolidated sources o Big retailers focus more on high volume wines, reducing local retail choice 8
  • 9. How Snooth Solves This Problem Retailer and Producer o Snooth helps retailers & producers drive increased sales revenue through to its e- Commerce engine, content leadership and large existing customer database o Snooth removes complexity by directly connecting the retailers and producers to the wine Consumer o Snooth removes costs by eliminating the need to be retail licensed in every state o Snooth shortens the sales cycle and increases inventory turnover o Snooth provides direct access to the rapidly growing online sales channel to existing wine retailers and producers o For a fraction (12.5% commission) of the cost of setting up and maintaining dedicated online platforms, Snooth removes investment costs for retailers and producers o Snooth provides a professional e-marketing platform to drive sales for retailers and producers Consumer o Snooth removes frustration by doing the hardest work for the Consumer. It has industry leading label matching and customer wine search algorithms o Snooth provides a wide choice of wine, price-points and delivery options to the Consumer in a single online location. Customers find what they are looking for on Snooth.com 9
  • 10. The Snooth Value Proposition Retailer and Producer - Grow Sales! o Online wine e-Commerce site with global reach to consumers o Direct access to 1.8m wine consumers (today) o Quick, low cost online presence with full e-Commerce functionality o Easy onboarding and audience tracking tools o A complete marketing engine gives exposure o Direct interaction with existing core wine consumers (who trust Snooth based on rich content and thought leadership / readership position) o Move stale inventory via Flash sales o Ability to create Online promotions, etc Consumer – Streamlining the purchase process o Single Online market place to research, compare and buy wine o Searchable database of over 3m wines o No longer bound by geography o Flash sales opportunities to buy unique wines at a significant discount o Online interaction with wine professionals, Q&A, Bloggers, Webinars o Social Community, a place to interact with like minded wine consumers, self- educate and get food pairing recommendations o Wine club benefits (Consistent opportunities for consumers to save money & try new wines) 10
  • 11. Snooth Milestones • 2006-09 • Founded in NY, Co-founded by Mark Angelillo, Ryan Moynagh + Philip James • Launch automated food & wine pairing algorithm • Raised $2.1m in 3 rounds • 2010-12 • Raised $1.1m in 2 rounds to build out Ad driven wine information site • 1st online ‘Virtual’ wine tasting • Deal Finder” product launches • 2013 • Mark Angelillo becomes CEO • Proof of concept on transaction model Flash sale launches, first bottles of wine sold • Raised $500,000 to build an e-Commerce platform • 2015 • Mobile optimized site launches • Added retail partners to flash sale • Q4. Raising $4mm to launch and expand e- Commerce platform, sales and marketing model and recruit Retailers • Today • ‘One of the worlds largest wine information websites’ • 1 FTE (Mark Angelillo, CEO), 3 Contractors • 1.8 million registered users (profile, core wine consumers) • Averages 500,000+ unique site visitors per month • 3,000,000+ wines in database • 2,000,000+ wine reviews, scores & prices • 1,000 registered wine retailers • 5,000 registered wine professionals & bloggers • Sends 10m+ pieces of E-mail per month to wine consumers 11 With 9yrs experience in the market Snooth is evolving from an Ad driven to an e-Tailer focused revenue model positioning it to become the leading e-Commerce wine site
  • 12. Why is Snooth Different? • Snooth has developed a suite of proprietary software enabling it to maintain an industry-leading database of wines • Snooth's intelligent inventory matching algorithms allow the team to continually test new business rules to refine the speed & accuracy of search results. • Snooth’s wine database allows consumers to accurately compare same bottle pricing across multiple retail sources • Snooth’s algorithms automatically connects consumers with nearest retail choice options • Snooth has built up a 1.8m database of existing wine consumers, the industry's largest, and has a wine database of 3m+ wines • Unlike other online wine retailers, Snooth does not carry the costs of owning warehousing, inventory and distribution in its business model • Snooth’s business model means, unlike many competitors, it is not impacted by the cost of state alcohol regulations • The company has built a truly scalable set of IT architectures • Snooth has built-up 9 years experience in providing online wine information to wine consumers and today is a trusted source 12
  • 13. Snooth Management Team Mark Angelillo Co-Founder / CEO • Companies: Lot18.com (Director of Engineering, E- commerce), Bomoda.com (CTO, Global Media), Vivastreet.com (Lead Developer, Global Content / Classified Ads Platform) • Wine Industry Experience: 8 years Ryan Moynagh Co-Founder / Director • Companies: Great Bear Petroleum (Founder, CFO, Oil & Gas Exploration, Alaska); Equatorial Partners (Founding Partner, Oil & Gas Advisory); Valiant International Petroleum CFO, Oil & Gas Exploration, Brunei); Merrill Lynch (Investment Banker, Oil & Gas Exploration & Production) • Wine Industry Experience: 8 years 13
  • 14. Contact 14 J. Craig Dickens Merit Harbor Group / OfferBoard Securities 2515 S. Hood St Tacoma, WA 98402 (253)327-1493 O (253)370-8893 C Craig.Dickens@meritharborgroup.com Mark Spickett Merit Harbor Group 2515 S. Hood St Tacoma, WA 98402 (253) 327-1493 O (425) 443-9046 C Mark.Spickett@meritharborgroup.com

Editor's Notes

  1. Online wine sales in the US have been increasing at double digit rates for the past five years, but are still less than 2% of all wine sales (Osborne, wine.com 2014). Note UK is 15% online, other developed countries are at least 5%