You are probably doing digital advertising - paid search, video, display - you name it. But is your advertising performing well? Here we present 9 ways to improve your advertising results and elevate your ROI. More tips and tutorials are at www.peppergang.com/blog

1. 9 WAYS TO IMPROVE YOUR DIGITAL ADVERTISING

2. Advertising is a form of storytelling. However, notions such as
more ads mean more money only lead to lesser impact on the
consumers. Cluttering a webpage with competing messages only
lessens the significance.
1.
DO NOT INDULGE IN AD
CLUTTER

3. Aim for the perfect balance between contextual targeting and
audience targeting. Getting as specific as possible and striving to
work for the details will deliver clicks of a higher quality, thus
helping you reach your desired goal, whether your goal is
impressions, conversion or just downloads.
SEGMENT & TARGET YOUR
AUDIENCE.2.

4. Custom designing an ad according to a website will definitely
enhance the experience,. However, adopting a bright or neon color will
only irritate customers and force them to leave your website. For
example, yellow has been noted to have the lowest CTR.
AVOID USING BRIGHT COLORS
3.

5. In terms of choosing a size, opt for banner ads whenever possible.
They are a standard size which can be used on multiple websites.
Sticking to this size won’t require you to redesign your ad for every
different website.
CHOOSE A STANDARD SIZE
4.

6. Be smart and chart out a plan to get back to the visitors who have
already been on your website. Retargeting makes use of cookies or
past browsing history in order to attract back the old visitors. Make
the ads personalised so that they resonate more with the customer.
RETARGET EFFECTIVELY
5.

7. Since ads are shown at “the right location at the right time”,
conversations happen at a faster rate. Reportedly, consumer
engagement increases 10 times the industry average.
ADVERTISE IN REAL-TIME
6.

8. Use all the countless ad networks available and don’t restrict
yourself to any particular one. Limiting your options cuts down your
audience and reduces the possibility of reaching different or niche
audiences.
DON’T RESTRICT YOURSELF TO
GOOGLE7.

9. While analyzing your campaigns, make sure you use competitive
advertising tools in order to understand what your competitors are trying to
do. Examples are www.WhatRunsWhere.com, www.Moat.com etc.
USE COMPETITIVE ADVERTISING
TOOLS8.

10. Make sure you use targeted keywords for not only your headlines, but
also for the desired copy required below it. They should be crisp, direct
and to-the-point. In places where a CTA is required, incorporate words like
Download, Browse, Save It Now, Get a Demo, Sign Up, Register etc.
KEYWORDS IN YOUR HEADLINES &
COPY9.

11. Sources
● Basics: Ad Clutter and Targeting
○ Four Ways To Improve Display Advertising
● Design: Colours and Sizes
○ Ways To Improve Your Online Advertising
● Targeting: Retargeting and Real-Time
○ Seven Ways To Improve Your Display Advertising
● Expand: Ad Networks, Competitive Tools, Quality in Your Keywords
○ Winning The Digital Game: 6 Tactics To Boost your Advertising ROI

12. To Keep Yourself Updated About
Digital Advertising, Visit Our Blog At:
https://www.peppergang.com/blog/