Are you wondering why no one notices your blogs even after all the efforts and money you pool into creating it? You are not alone. As per latest research, only 50% of the web content that gets created is shared and consumed significantly. So what are you missing out on? The answer is a secret strategy called content distribution strategy. A content distribution strategy is a sure shot success way to bring more traffic to your content. Click here to read the full blog: https://goo.gl/agH39i

1. A STEP-BY-STEP GUIDE TO
CONTENT DISTRIBUTION
STRATEGY
P r e s e n t s

2. WHAT’S INSIDE?
• Why Distribute Content?
• What Is Content Distribution Strategy?
• 7 Steps To Perfect Content Distribution
Strategy

3. WHY DISTRIBUTE
CONTENT?

4. 4
DID YOU KNOW?
Only 50% of the web
content created gets
shared on the
internet
significantly!”
The secret key to break this cycle & drive
traffic to your blog is content distribution!

5. 5
WHAT IS CONTENT DISTRIBUTION
STRATEGY?
Content
Distribution
MARKETING
Uses strong distribution channels like
social media, Reddit, email, etc. to
distribute content & drive traffic to your
content!
Content

6. 6
Pareto Principle – 80/20 Rule
Italian economist, Vilfredo Pareto, conceptualize the
80/20 rule.
As per the rule, “for many events, roughly 80% of the
effects come from 20% of the causes”.

7. 7
80/20 RULE OF
CONTENT DISTRIBUTION
When Pareto principle is applied, ideally, 80% of our
efforts should constitute to the time spent on
distributing & only 20% on creating content.
Implementing this principle not only skyrockets
traffic to your content by 100% but also by 200%+!

8. 7 Steps To Perfect
Content Distribution
Strategy

9. #1
RESEARCH & DEVELOPMENT
9
Identify your goals Find your target audience
Brainstorm for ideas that click Choose content type
Good Groundwork = Great Content

10. 10
#2
MAKING OF THE CONTENT
Find out what your audiences
really want: by conducting
online polls on Facebook,
Twitter, etc.
Write with a flow: by being
clear of the purpose of your
content
Weave your content into a
story: to help readers the
context easily
Three keys to consider for content creation:

11. 11
Organic Distribution
Channels
Paid Distribution
Channels
Drive traffic for free Drive traffic with paid ads
Very effective on longer
run
Get evident results
immediately
Distribute consistently to
drive traffic
Easiest way to drive traffic
#3
CONTENT DISTRIBUTION CHANNELS
Can be broadly classified into:

12. 12
RECOMMENDED DISTRIBUTION
CHANNELS
Google Ping
A simple online
tool to push your
content on the top
search results
Reddit
Amazing way to
shout out your
content to the
world and get
majority reads
Facebook
A blockbuster social
media channel to boost
and post your content
to get maximum likes,
comments & shares!
LinkedIn
Share you content
between top
professionals in
LinkedIn groups for
better traction
Email
We know this! A
direct and "ethical"
way to increase
your readership
and brand
effectivity

13. #4
REPUBLISH CONTENT
Platforms like Medium & LinkedIn help you reach
millions of readers. You can republish your content
here in order to achieve highest leads and
conversions.
Pro Tip: Drive traffic to your blog from this republished
post by adding a link to your original blog post.

14. #5
REPURPOSE CONTENT
Repurpose your blog into:
1. Audio books
2. Short videos
3. Infographics
4. Gifs
5. E-books
Repurpose, Reuse, & Repeat is the mantra! Use this
to keep your customers engaged!

15. #6
SCHEDULE AND DISTRIBUTE
CONTENT
1. Reach your audience at the right time by
scheduling posts using social media
marketing tools
2. Distribute your content on other platforms
(mentioned in the previous slides) wisely &
consistently

16. #7
THE ANALYTICS
• Measure your content’s Likes, Shares, &
Comments regularly
• Respond to comments to stay engaged with
your audience
• Use Google Analytics to analyse your blog
traffic

17. CONTENT DISTRIBUTION
CHECKLIST
Somethings you should always keep a check on:
 Scheduling content as per 80/20 rule (as explained in
previous slides)
 Drafting a strong content distribution strategy
 Organizing your content distribution calendar
 Analysing content performance daily, weekly and
monthly

18. You have now successfully mastered the basic art to
distribute content which drives high traffic to your
content!
Your business growth is of great importance to us &
hence we want to offer the best marketing &
payment solution. Let your business flourish further.
Signup on PayUmoney

19. Want More Interesting Reads?
Get qual ity ins ights into o nl i ne
businesses, var iou s marketin g
str a tegies of 2018 & m uch m or e!
Visit PayUmoney Blog