Essay On Search Engine Optimization Strategies

Essay On Search Engine Optimization Strategies
One of the main search engine optimization strategies that can help you to build a successful Internet business. the process of tailoring your website to
the algorithms that search engines use to rank websites based on "signals" that the site emits.
However, search engine algorithms continue to change with time as the Web evolves, so online retailers need to evolve with the engines. We must
make sure we keep up–to–date with best practices to claim the best possible rankings for relevant keywords.
If you want your website to rank well in 2017, here are top 6 search engine optimization strategies that you should know about when optimizing your
blog , e–commerce and your business to rank well in top search engines:
Keywords. Keyword...show more content...
Attractive texts will also result in higher conversions on your website. If your message is properly understood by your audience, chances are much
larger for them to return to your website. Backlinks. Backlink is the very important step to a successful search engine optimization strategies If content
is king, then backlinks are queen. Remember, it's not about which site has the most links, but who has the most quality links pointing back to their
website. Build backlinks by submitting monthly or bi–monthly press releases on any exciting company, and contacting popular blogs in your niche to
see how you can work together to get a backlink from their website. Create the best possible product site you can, so people talking about the products
you sell will link back. Try creating graphics or newsworthy content that will influence bloggers and news websites to link that content. Social media.
The algorithms have truly changed since social media first emerged. Many content websites are community–oriented –– Digg began allowing users to
vote which stories make the front page, and YouTube factors views and user ratings into their front page rankings. Therefore, e–commerce stores must
establish a strong social media presence on sites like Facebook, Pinterest, Twitter, etc. These social media sites send search engines signals of influence
and authority. Images.
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Essay On Search Engine Optimization
SEO Fundamentals for Content That Will Boost Your Traffic
Search engine optimization, or SEO, has long been a staple website traffic. If you want to rank well on search engines, you've always needed to play
nice with the rules that Google, Bing and the gang have set out.
Recently, SEO has moved away from placing such heavy emphasis on metadata – those tags, titles and descriptions they loved so much. To some
extent, URL's are less important to, at least when it comes to keyword stuffing.
If you're creating content with the hope that you'll rank well in search engines, you need to be up to date on the latest practices. Here are some
fundamentals to get you started.
Keyword Stuffing is Dead
There once was a magical time in SEO realms where...show more content...
You do want to use "construction crane" in titles and first paragraphs if that's your topic of choice.
This is not keyword stuffing. This is picking relevant keywords, and using them in the way humans would use them. This is the most powerful form of
SEO today: relevant content.
Write Useful and Relevant Content
Sticking with our construction theme, it's important that you don't just write a bunch of gibberish that contains "construction crane" keywords. That's
not content – that's keyword stuffing. The only way to rank on Google in competitive searches is to write relevant content.
You want your content to reflect a topic people want to know about. If someone is looking for "how to install a construction crane", your content should
be useful and insightful when it comes to installing a construction crane.
Ask yourself the following question in relation to your content:
Does this solve my problem?
Does it answer all the tricky questions I had? (does it go in depth?)
Is it a good enough solution that I would share it with people?
Is it interesting enough to share or are there better solutions?
If your content answers those questions, you're in great shape to have solid content that is topically optimized.
Stay on Topic
The last point about topical optimization is making sure you stay on topic. That sounds obvious, but it may not be.

For example, if your blog is

In the beginning of 2017, there is no need to talk about the role of search engine optimization (SEO). Your site certainly has the power to acquire the
first place on Google's first page. Fortunately, there are many free SEO tools that will help your site reach your target very easily in the first place.
Keyword Research
Choosing the right keyword is the main part of a website's SEO. The future of your site depends on the right keywords. Therefore, selecting
keywords should not be dependent on just one website. In fact, there is no specific rule, there are many paid tools in the market, which can be easily
researched correctly. But we will not use paid tools, so we should know the basic process of keyword research.
Wordstream
Wordstream...show more content...
Technical Tools
There is no reason to fear. These tools have been made for non–technical for use.
Xenus Link Sleuth
It is basically computer–based spider software. You can use this software to check your website's broken links. This software does not have the ability
to validate text links, frames, pictures and backgrounds.
Robots.txt Generator
You can easily create a Robot.txt file using these tools.
Robots.txt Checker
This tool is used to understand whether the formatted ROBOT.TXT file is formatted correctly.
URI Valet
This tool is used to verify the number of total objects (http request), total time to download, description of object, internal and external link and server
headers.
Title and Description Optimization Tool

To find out what your competitors are using the title and description, your website is one of the tools to properly use META TITLE and META
DESCRIPTION.
Image SEO Tool
Only the URL inputs, all the responsibilities of this site. The name, alt attribute of the images used in your site, is to make sure that the measurements
are ok.
Google Snippet Preview
You can use this tool to see how your web page will look like on Google search, how to make it more attractive.
Schema Creator
Using this tool you can create html according to schema.org rules.
Structured Data Testing Tool
This tool will check if your site is ok with schema.org and other

Last time in the SEO category, We discussed that how can we reduce the loading time of our blog that is really important for every webmaster to
make their webpages load faster. And now we're going to share some On–Page and Off–Page SEO Tips that can help every blogger and webmaster to
get high ranking in search results. Search Engine Optimization is important for every blogger or webmaster to drive real and huge traffic. But the
person needs to understand the SEO before doing it. There are thousands of video tutorials, articles, tutorials and a lot of media on the web where we
can easily learn SEO. We've also shared some SEO tips here previously which were really important. Just navigate to the SEO page from the top menu
to get it. So, now...show more content...
So try to write small post titles with the main keywords only.
3. Optimize Images With ALT and Title Attributes
The third thing is that you've to optimize your images with the ALT and Title Attributes. These attributes will tell the search engine's crawlers that
about what they are created or in other words, these attributes will describe the image to the search engine's robots and crawlers. Always try to add
the main keywords and less than 5 word keyword in the image attributes for better SEO. These will help you to drive even more organic traffic from
Image Search Engines. If you're a senior reader here then you may know that previously we'd discussed about the use of attributes in images. If not
then I recommend you to go and read the article. Click here to learn about optimizing images with ALT and Title Attributes.
4. Optimize Permalink
Optimizing the permalink is another great idea for boosting the organic traffic. If you use Blogger as your blogging platform then you might know
that Blogger automatically writes the short permalink of your post title but sometimes it looks chopped. If you look into deep then you will find out
that it writes the first 5/6 words of the post title. If we manually write our custom permalink with the main keywords and in a good manner like
compressing post title then it will be better for SEO. So, I recommend to write a short permalink for your each and every post with

Google : The Leading Search Engine Essay
Introduction
Founded in 1995 by Larry Page and Sergey Brin, Google quickly became the first well–known search engine in the world. Page and Brin created
Google with the goal of allowing its users to find basically any website or document on the internet using a search bar which could search using key
words or phrases. Along with its search engine, Google also provides other free resources for its users. For example, Google operates a book search,
Google News, YouTube, and Google Maps.
Google has changed the way people look at and share information. Google is currently the leading search engine on the web. They attempt to stay
ahead of their competitors by creating new technologies and staying innovative. Google had to figure out how to build technology to scale and still
support it. This culture of web scale is the heart of the company. As of 2014, Google employed 53,600 full–time employees. It is fair to say, Google is
still striving; however, they are still trying to overcome social networking giants like Facebook and LinkedIn by investigating in Google Plus.
Strategy Analysis Google is a multinational technology company which specializes in internet–related services and products. Google focuses its
business around search, advertising, operating systems and platforms, enterprise, and hardware products. General search engines such as Yahoo and
Bing are large competitors for Google. However, Google also has to face vertical search engines like Monster.com, WebMD, Amazon,

Search Engine Optimization ( Seo ) Essay
Search Engine Optimization (SEO) is one technique that has transformed websites and the internet at large. It draws large numbers of people to learn
it so as to better their websites. Due to these reasons, it is gradually being revolutionized over time. The focus is being changed for newer, easier and
faster ways of making websites ranking higher in search engines. This has given rise to bad habits of conducting SEO such as manipulating search
engine algorithms.
In this paper, I focus on the organic SEO and the reasons as to why it is still a better way of conducting SEO. I also try to show that websites that
use Organic SEO can still rank better on search engines. For this reason, I have used four websites on which I have done organic SEO to show that
organic SEO is still a good method to work on sites.
This paper also gives useful tips that would make your website rank better without the need to part with money on inorganic SEO.
Keywords: Organic Search Engine Optimization, On–page SEO, Tips for good SEO
Introduction
The Web is entering a new phase of evolution which is Web 3.0. It means that developers and search engines have to move towards better algorithms
and website development. With these two parameters changing so does the SEO techniques.
In this paper, I focus on the usage of organic SEO in the new techniques that come with the changes on the Web and search engines.
In the first chapter, I will cover the categories of SEO that exist and also how the can be used

Search Engine Marketing Essay
Search engine marketing is the newest craze not only here in America, but also on a global level. Advertising online ensures that a broader
audience will be able to access the information that is put out. Search engines work in a diverse and complex manner. Understanding the way a
search engine indexes information and ranks websites will provide clues necessary to keep a site running smoothly and getting steady traffic.
Having a quality site is just the beginning of an online operation. Keeping a site in the top of the search engine list is not an easy task, but it is
critical for the success of any website. There are many major search engines to advertise with such as, Google, Yahoo, MSN, Bing and a variety of
others. Major search...show more content...
Each site is ranked by popularity on the web. This is where web pages success rates come into play, a site that is close to the top of the search results,
will get more clicks than a site at the bottom of the search results. Rankings change constantly and while they can be influenced, they cannot be
completely controlled (Leib, 2009). Search engine optimization makes a site findable for the user. There are billions of websites out there and to
make one stand out there has to ensure that the site is easy to find. If a site ranks high one day, it may not necessarily stay in the top position.
Keywords and phrases can help a site be found by a search engine. Websites are constantly evolving and sites are constantly changing and updating
content. Websites change often, and so do search engines. It is critical that site managers are familiar with the ever–changing online world. Letting
search engine optimization go for a few months could significantly lower the finding rates for a site. This could lead to severe profit losses and a
lower return on investment for the companies' online resources. Keeping those robots happy, providing good links for them to hop around is only the
start. Watching for trends among users can provide clues to keep content relevant. There are also many different services offered between the different
search engines. Knowing this information will help a site maintain a higher ranking. References
Leib, R. (2009). Search

Google Is A Search Engine Essay
Google is a search engine that is used as one of my primary resources on a daily basis, in my personal, education and work environment. By doing so,
I thought it would be an excellent choice to research their history as well as the benefits offered to their employees to continue to be a successful
company in the business world. In January 1996, Google began as a research project by Larry Page and Sergey Brin that met at Stanford University
while pursuing their PhD. Because conventional internet search engines ranked outcomes by calculating the number of times the search expressions
showed up on the page, these two young men conjectured about enhancing the system that would explore the connections between websites. They
originally named the internet based search engine BackRub and renamed it to Google.com, on September 14, 1997 it was registered as a domain
name and incorporated on September 4, 1998 Google was derived by the misspelling of the word "googol", which was the number one followed by
one hundred zeros, that was selected to indicate that the search engine was projected to provide a large capacity of information, that was responsible
by a man named Milton Sirotta. Before Google was incorporated, the co–founder of Sun Microsystems, Andy Bechtolsheim contributed one hundred
thousand to develop the search engine. The operation was first based out of a garage that was rented to Page and Brin by a friend, Susan Wojcicki,
which was located in Menlo Park,

Search Engine Optimization Is Still A Goldmine Yet To Be Full Tapped
Long before now, all a company needed was a functional website. Having a website became obsolete and it became necessary to make your website
mobile friendly. Now, the world has completely moved towards mobile technology and having a mobile app is the real deal. Any company that is
serious to makes sales needs the services of Indian app developers.
However, there is a big challenge. App development exploded and right now, there are too many mobile apps around. Indian app developers are still
churning out different categories of apps by the day. It is no longer enough just to have an app, you now need to optimize your app to be noticed. App
development is no longer...show more content...
You have definitely started losing customers to your competitors. It may be too late by the time this reflects in your bottom line. Commerce is moving
from offline to online. In a few years, there will be only two kinds of businesses. It will be the ones that have been optimized and the ones that are no
longer sustainable.
Boost of brand credibility
People trust search engines so much. So, when your web links keep appearing often on search engine result pages, your credibility will be boosted.
This will also help to reinforce your brand. Once you earn customers' trust, it will lead to regular traffic with high sales conversion rate. How do you
feel about a brand when you keep seeing it all over the internet? The brand great and their products are fantastic... isn't it? This is exactly how people
will feel about your brand when your website is well optimized for search engines.
Affordability
SEO is one of the cheapest methods of marketing. It is cheaper than Google Adwords and all other forms of digital marketing. This may be because
it takes a long time before you begin to get the result. This is why it requires several months of hard work and a lot of perseverance. The pay–off lies
in the permanence of the result. Once the traffic starts coming, it won't cease. Unlike Google Adwords that will stop pulling customers the day you
stop paying for clicks.

However, you need to hire a

Search engines Essay
Introduction
Due to the advanced technology nowadays, the use of computer is getting more popular in addition to that of the Internet. The age of users is also
becoming younger. Most adolescents tend to stick to their computers everyday without caring the surrounding.
Recently, a piece of news mentioned that the post 80s are having the symptom of relying too much on web search engines which help users find
specific information by typing keywords only1. They think that searching by engines can obtain accurate data and save time. They are said to have
'search engines dependence' which means that they rely on searching every word without thinking nowadays. According to the survey conducted by the
China Youth Daily Social Survey Centre,...show more content...
The most important cognitive skills include concentration, perception, memory and logical thinking. Concentration is the ability to focus the attention
on one single thought or subject, excluding everything else from the field of awareness. Perception is the interpretation of what information is picked
up by people's sensory receptors. Memory can be generally divided into long–term memory and short–term memory according to the source.
Short–term memory is used to retain ideas and thoughts in a few seconds as people work on problems while long–term memory is the ability to store
information and later retrieve it even after years. Last, logical thinking is a learned process in which one uses reasoning consistently to arrive at a
conclusion. In this study, I just focused on memory and logical thinking which are commonly discussed by the general public nowadays.
2.4 The effect of using web search engine on learning ability
According to the study from the Hong Kong Federation of Youth Groups, more than 80 percent of students thought that using the information
technology can improve their skills in finding data and self–learning. It can also intrigue their interests in studying. Besides, most people think that web
search engines can help them access to their target links in seconds. It is a convenient tool in lives. So as to students, search engines can motivate them
and help them at anytime while studying. They can be more

Essay On Frustrating The Consumer
Frustrating the Consumer
Search engines have revolutionized the internet, from searching for specific sites or remembering complex addresses, now Google and Yahoo can
deliver millions of pages of results in seconds. The advancements have been amazing, from research and education, entertainment and leisure the
results are merely a few clicks away. But with this incredible technology comes risks and people who want to take advantage of these resources, from
companies simply advertising to hackers influencing those results, black hat search engine optimization (SOE) tactics can be very lucrative and
frustrating for the common web user. But with risk comes great reward, many businesses have profited greatly from search engines who can quickly
...show more content...
Keyword stuffing involves placing multiple high value search terms in a web page. Ghost text then masks those keyword in the same color as the
background, hiding them from view. Placing irrelevant results higher in the ranking and possible redirecting consumers.
While these factors affect consumers more than businesses, it is the business who suffer as their customers are redirected and frustrated by these
tactics. However, search technologies has greatly benefited many companies from conducting enterprise searches and search engine marketing to the
ability to find intellectual property. Enterprise Searching allows employees with access to multiple databases to conduct research and share
information throughout the company. "This type of software cleans and structures data to make information that is usually spread across a variety of
repositories easier to find. Employees can benefit from using this type of software since all employees need to retrieve data from a mix of databases
and shared sources to accomplish daily tasks. "(G2 Crowd).
Another useful tool is the ability to find intellectual property. "This might include confidential reports, images, copyrighted blog posts, creative writing
(e.g., poetry, novels, etc.), and so on. You can use search engines to find where someone may have posted your intellectual property on the Web without
permission" (Turban, Volonino, Wood, p. 197).
Search

Search Engine Optimisation ( Seo ) Essay
Introduction
When you 're deciding who you 're going to employ to get your website built it can be a difficult decision. How do you know your web designer is
going to give you what you want? How much will the website be? Can you rely on them after you 've paid? What happens if the worst happens?
There are many potential dangers we can help you to avoid.
To assist you in your decision making process we 've come up with the five key things you should look out for before hiring your web developer. After
all it 's better to do research in the first instance, rather than spend a lot of wasted money. This concise overview will assist you to understand some of
the areas you should talk through with prospective web designers.
1 – Search Engine Optimisation (SEO)
Essentially, this means asking if your web developer offers you Search Engine Optimisation (SEO) as part of their services. It 's important to be clear
on what they do offer and what they don 't offer. Many web designers may be very effective atweb design but SEO is a specialism in it 's own right. If
they do offer SEO find out what the this actually means in reality. Your web developer may well use a lot of terms you might not be familiar with,
such as 'on page optimisation ', 'off page optimisation ', 'page rank ', 'link juice ', 'link building ', 'white hat ' and other techniques etc. It 's worth you
taking the time to research these terms and understand what 's important to you and your website. I would

At the beginning of 2017, there is no need to talk about the role of search engine optimization (SEO). Your site certainly has the power to acquire the
first place on Google's first page. Fortunately, there are many free SEO tools that will help your site reach your target very easily in the first place.
Keyword Research
Choosing the right keyword is the main part of a website's SEO. The future of your site depends on the right keywords. Therefore, selecting
keywords should not be dependent on just one website. In fact, there is no specific rule, there are many paid tools in the market, which can be easily
researched correctly. But we will not use paid tools, so we should know the basic process of keyword research.
Wordstream
Wordstream...show more content...
Technical Tools
There is no reason to fear. These tools have been made for non–technical for use.
Xenus Link Sleuth
It is basically computer–based spider software. You can use this software to check your website's broken links. This software does not have the ability
to validate text links, frames, pictures and backgrounds.
Robots.txt Generator
You can easily create a Robot.txt file using these tools.
Robots.txt Checker
This tool is used to understand whether the formatted ROBOT.TXT file is formatted correctly.
URI Valet
This tool is used to verify the number of total objects (http request), total time to download, description of the object, internal and external link and
server headers.
Title and Description Optimization Tool

To find out what your competitors are using the title and description, your website is one of the tools to properly use the META TITLE and META
DESCRIPTION.
Image SEO Tool
Only the URL inputs, all the responsibilities of this site. The name, alt attributes of the images used in your site, is to make sure that the measurements
are ok.
Google Snippet Preview
You can use this tool to see how your web page will look like in Google search, how to make it more attractive.
Schema Creator
Using this tool you can create html according to schema.org rules.
Structured Data Testing Tool
This tool will check if your site is ok with schema.org and other

A Beginner's Guide to Search Engine Optimization
Regardless of the nature of your website, you want traffic. You may have an online business and absolutely must have traffic to your site, but you
may have an offline business and would like more traffic as well. Naturally, this will generate more offline sales. However, even if you are a
non–profit group, you will benefit by attracting more people to your cause. In general, driving traffic to your website or blog falls under the category of
Internet marketing, but the foundation of Internet marketing is search engine optimization. As such, you need to engage in the process of SEO before
you take steps to market your products through various advertising methods. The following are a few...show more content...
Making your website search engine friendly
Optimization of your web page so that is it easy for search engine crawlers to find and index is extremely important. There are many techniques that
can be used for this purpose. One example is a site map. This is simply a file that contains all of the information about each page on your site.
Finding your keywords
Before any work can be done with keywords, it first must be determined what they are. This can be tricky, even for someone who knows all of the
finer points of the products they sell. What has to be determined is what are the likely words that Internet users will enter into a search box when
looking for the product that you sell. This is not always a simple task, and to a certain extent, it may take some trial and error. Once your keywords
are known, it then becomes a priority to develop content on your website that uses these keywords. Search engines will then relate these keywords to
your website, and it will help to make your website rank high in search engine results.
Creating quality content for your website
In the long run, the most important part of search engine optimization is to have quality content on your website. What you are looking for is the type
of content that people will want to obtain in order to get information relating to the type of product or service that you offer. One of the most popular
types of quality content are articles. When there are high quality articles on

Questions On Search Engines By A Search Engine
Assignment 1
Search Engines
The two main functionalities executed by a search engines are building and crawling an index, provision of a hierarchical list of the most relevant
websites for search users. A world wide web is like a big–networked city with stops and subway system. Each stop, usually a web page is unique. The
search engine needs to formulate a method to span the whole town and identify all breaks alongside the way. The search engine, therefore, uses the
best path available that is what we commonly refer to as links. The connection configuration of the web servers binds all the pages together. Using
links, automated robots known as crawlers can reach billions of documents that connect to each other in the web (Fishkin, 2015)....show more content...
Search engines serve as an answering machine by providing, firstly, the results that are more relevant to the search query. Secondly, the ranking of
results in order of popularity of the website that is serving the information. An assumption made by Search engines is that the more prevalent a website
or web page is, the more useful the information it contains. A search engine will always use mathematical equations to determine the popularity and
relevance of a web page or website. This algorithm will be used to separate the sort and later on rank in the order of its popularity and quality. The
mathematical algorithms contain variety of variables often mentioned to as place factors.
Assignment 2
Long Tail of Search
Long tail search engine is the act of making an attempt of drawing visitors who are searching queries that are less frequent towards a location. The
extensive end consumes a huge benefit whereby it is wherever greatest of the circulation lies. It is a way that defines niche promotion and the way it
does on the World Wide Web
. In the traditional setup, movies, books, records and other items were motivated by the notion of creating hits (Lurie &
More, 2010). Stores could only stock most prevalent items because they need sufficient people to buy the goes so as to be able to manage the
expenses. However, with the introduction of the Internet, more people can find less

Search Engines Essay
There are currently over a billion pages of information on the Internet about every topic imaginable. The question is how can you possibly find what
you want? Computer algorithms can be written to search the Internet but most are not practical because they must sacrifice precision for coverage.
However, a few engines have found interesting ways of providing high quality information quickly. Page value ranking, topic–specific searches, and
Meta search engines are three of the most popular because they work smarter not harder.
While no commercial search engine will make public their algorithm, the basic structure can be inferred by testing the results. The reason for this is
because there would be a thousand imitation sites, meaning...show more content...
They realized that the most popular sites are those linked the most in other pages. Here is the pseudocode algorithm for searching:
1. Parse the query
2. Convert the words into wordIDs.
3. Seek to the start of the doclist in the short barrel for every word.
4. Scan through the doclists until there is a document that matches all the search terms.
5. Compute the rank of that document for the query.
6. If we are in the short barrels and at the end of any doclist, seek to the start of the doclist in the full barrel for every word and go to step 4.
7. If we are not at the end of any doclist go to step 4.
8. Sort the documents that have matched by rank and return the top k.
Each link to a page is like a vote for that page as well as the pages linked to that page. Thus a hierarchy of pages is created and the search results are
much more reliable. Lycos and Excite also use the same system, but Google goes further. "It then looked at the position of the words on the page, the
size of the fonts, and the likelihood that the words were related to each other" (1). Going the extra distance gives Google much better precision.
Google and engines like it can still be manipulated to achieve higher rankings. Anyone who creates a set of pages with links between them can fool the
system and add value to their page. So the race continues to find yet another search engine. One promising way to search for

Google And The Google Search Engine Essay
Google 's Rise to Prominence
Want to find the answer to a difficult and complex linear algebra problem that seems unsolvable? Google it. Want to find out how to officially join
Justin Bieber fan club? Google it. Want to find out who Justin Bieber is? Google it. Not long ago, people had to go to the library to search for
information. Nowadays, people get their information from search engines through the Internet. Google has become the new library to quickly access
information. If a question pops up in our head, we just have to Google it and we instantly get the answer. How did Google become so popular and
successful? The Google search engine became popular because of its superior algorithm that produces quick and relevant search results. Google used
its search engine 's popularity to capitalize using ads called Adwords and AdSense. As a result, the Google search engine is the most successful and
widely used search engine in history.
The Google search engine was designed by two Stanford University graduates Larry Page and Sergey Brin. An article in St. James Encyclopedia of
Popular Culture entitled "Google" summarizes the rise of Google 's popularity in society. According to the article, Google was initially called
BackRub, but was changed to Google in 1997; a mathematical term called googol, which is the numerical one followed by one hundred zeros. The
term reflects Page and Brin 's mission to organize a seemingly infinite amount of information on the web. In 1998, PC

Search Engines : Search Engine
Neftali Ramos
Search Engines
A search engine is a website or program used to find information on the internet. That is a very basic and semi–vague definition of what a search
engine is and what they do. More specifically search engines actually search the internet based on a keyword or phrase that the user inputs into it.
Once someone has begun to search for something on a search engine. The search engine finds relevant information on the keyword or phrase that
has already been gathered and organized. The gathered information is then displayed to the user as search engine result pages (or SERPs) based on
how relevant it is to the search information they entered. That may be presented as websites, videos, sound files, pictures, or other types of
information or files. Also as more users search for different key words or phrases the search engine beings to group search results that go along with
similar keywords and phrases so that future users can have access to the most up to date and relevant files and information that is available on the
internet.
The history of the search engine comes from like most invention, necessity. Once the internet had been created it began growing rapidly to the point
where it was getting harder and harder to navigate and search for the information that you needed or were looking for. Something needed to be created
to alleviate this problem. The original search engine needed to be made. The first program to be used to search on the internet was

Essay on Search Engines
Search Engines are specialized programs that facilitate the retrieval of data from the Internet, on a business related network or on a personal
computer system. They allow users to ask for contents meeting certain criteria usually involving a certain word or phrase, then gives a list of articles
that matches those words or phrases. There are number of different engines that can be used for different types of searches and can be narrowed for
optimal results. Before the 1990ВЎВ¦s Search Engines were non existent. The first tool to be used for searching the Internet was Archie, which was
created in 1990 by a student named Alan Emtage who attended McGill University in Motreal. Searches were achieved by downloading director listing
of files...show more content...
However, there are some fee–based search services that are provided by some of these engines. Search engines such as Google has launched its
Premier Edition ВЎВ§Google AppsВЎВЁ which offers all the features of standard Google in addition to 99.9% uptime guarantee for email, 10 GB
/account, ability to turn off ads, shared calendar resources, limited email migration tools, 24/7 assistance with phone support, 3rd party applications and
service, APIs to integrate with your existing infrastructure, single sign–on, user provisioning and management, and support for email gateway. Yahoo
has also joined the fee–based provider by forming collaboration with news providers such as Dow Jones, The Wall Street Journal Online, and
research providers such as Forrester Research. These search engines along with others that offer such service requires a subscription signup. Search
Engines provide numerous benefits to their users, however due to the rate at which the Internet is growing, major search engines have become slow
at indexing new webpages. Other problems faced by search engines are the fact that webpages are updated daily and forces search engines to revisit
them periodically; queries are limited to looking for key words and can produce irrelevant results, to narrow searches it would prove feasible to use
proximity–search option with search–bracket to limit the matches in a paragraph or phrase; sites that are

Essay On Search Engine Optimization Strategies

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