This presentation was made during the Intensive Programme Sustainable Tourism in Practice at Laurea University of Applied Sciences in Helsinki, Finland.

1.
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2. AGENDA
• Introduction
– Sustainability:
What
really
is
it?
• Tourism
Sustainability
in
Portugal
• Challenges
of
Tourism
Sector
• Initiatives
• Conclusion
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4. DEFINITION
“Sustainability
is
broadly
defined
as…
…meeting
the
needs
of
the
present
generation
without
compromising
the
ability
of
future
generations
to
meet
their
own
needs.”
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5. SUSTAINABILITY REPORTS
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• Ministry
of
Economy,
Innovation
and
Development
• Responsible
for
the
promotion,
enhancement
and
sustainability
of
tourism.

6. SUSTAINABILITY REPORTS
• Internal
reflection
and
identification
of
expectations
from
the
industry
on
the
most
relevant
issues
for
sustainable
development.
• A
starting
point
for
defining
commitments
and
concrete
action
plans
to
increasingly
strict
management
of
resources
and
the
impacts
of
tourism.
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7. SUSTAINABILITY REPORTS
• The
development
of
these
reports
was
based
on
guidelines
for
the
preparation
of
sustainability
reports
Global
Reporting
Initiative
–
GRI.
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8. THE 5 CHALLENGES OF TOURISM
SECTOR
Preparing
for
Sustainability
Seasonality
Management
QualificaEon
of
Sector
Environmental
Impact
of
Sector
Social
Impact
of
Sector
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9. 1. PREPARING FOR SUSTAINABILITY
• Promote
cooperation
of
stakeholders
• Inform,
raise
awareness
and
recognize
performance
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10. PROMOTE COOPERATION OF
STAKEHOLDERS
(Golf
Product
Club)
– Platform
that
features
a
component
sharing
of
technical
information
and
knowledge,
well
as
a
component
of
marketing,
tourist
information,
calendar
of
events,
especially
related
with
golf.
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11. INFORM, RAISE AWARENESS AND
RECOGNIZE PERFORMANCE
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(Sustainable
Douro)
– The
National
Geographic
Society
in
2009
put
the
Douro
Valley
in
7th
place
in
the
European
ranking
and
16th
in
the
world
tourist
sustainable
destinations.

12. 2. SEASONALITY MANAGEMENT
• Portuguese
tourism
demand
is
strongly
concentrated
in
the
summer
months;
• This
has
significant
impacts
in
terms
of
sustainability
in
economic,
environmental
and
social
issues;
• Initiatives
to
mitigate
this…
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13. INITIATIVES
• Partnership
between
Portuguese
Institute
of
Tourism
and
Portuguese
and
Madeira
Airports
Management
Organizations;
• Aim:
to
create
new
flight
routes
of
touristic
interest;
• 25
new
routes
were
supported
(included
Ryanair).
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14. INITIATIVES
• Aim:
Stimulate
internal
demand,
especially
to
promote
different
times
for
holidays
during
the
whole
year;
• Launching
tourist
routes
of
the
world
heritage
(includes
Batalha,
Alcobaça
and
Tomar).
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15. 3. QUALIFICATION OF SECTOR
• Training
professionals
• Qualify
the
tourist
offer
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16. TRAINING PROFESSIONALS
• Certification
of
Tourism
and
Hospitality
Schools
(Lausanne
Certification);
• Training
on-­‐the-­‐job;
• Certification
of
Professionals.
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17. QUALIFY TOURIST OFFER
• Classification
and
registration
of
tourist
facilities.
• Recognition
of
projects
with
national
interest;
• Financial
incentives
to
qualify
offer.
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18. 4. ENVIRONMENTAL IMPACT OF
SECTOR
• Manage
the
main
consumption
and
waste
produced;
• Reduce
impacts
on
biodiversity;
• Appropriate
land
management
planning.
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19. MANAGE THE MAIN CONSUMPTION
AND WASTE PRODUCED
• Incentives
for
investments
in
projects
of
energy
efficiency;
• Promoting
environmental
performance
through
ecolabel;
• Tourism
of
Portugal
Prizes
for
environmental
sustainability.
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20. REDUCE IMPACTS ON BIODIVERSITY
• Enhancement
of
the
natural
heritage;
• Nature
tourism.
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21. APPROPRIATE LAND MANAGEMENT
PLANNING
• There
has
been
a
participation
of
several
different
public
organizations
to
define
the
National
Programme
for
the
Territory
at
a
National
level,
but
also
at
a
regional
level
in
order
to
ensure
and
promote
preservation
of
the
natural
and
cultural
values.
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22. 5. SOCIAL IMPACT OF SECTOR
• Tourism
has
an
important
social
impact
by
the
stimulus
that
can
make
to
development
through
local
and
regional
job
creation
and
distribution
of
wealth.
• Tourism
also
should
create
conditions
that
enable
all
citizens
to
access
and
use
the
touristic
offer.
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23. 5. SOCIAL IMPACT OF SECTOR
• Boost
local
development
and
manage
impacts
on
communities
• Promote
accessible
tourism
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24. BOOST LOCAL DEVELOPMENT AND
MANAGE IMPACTS ON COMMUNITIES
• Stimulate
local
economic
development
– Small
entrepreneurship
is
from
all
activities
the
one
that
most
directly
impacts
communities,
as
well
as
an
economic
instrument,
is
also
a
force
of
cohesion
and
social
and
human
development
factor.
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25. PROMOTE ACCESSIBLE TOURISM
• Promote
accessible
tourism
– Initiative
“Praia
Acessível
–
Praia
para
Todos”
(Acessible
Beach
–
Beach
for
everyone).
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26. THE PREVIOUS EXAMPLES
JUST
TO
REMEMBER...
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27. CASE STUDY 1
Zmar
-­‐
Eco
Campo
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28. CASE STUDY 2
BioRia
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29. CASE STUDY 3
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AlmaVerde
Village
&
Spa

30. CASE STUDY 4
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Golf
in
Portugal

31. CASE STUDY 5
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Estoril
Congress
Center

32. CASE STUDY 6
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Geotourism
Development
in
Azores
Islands

33. VISIT ALENTEJO!
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34. ARE YOU TIRED OF ME?
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I
understand
J!
Thank
you
very
much
for
your
aOenEon!