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Agritourism Policy Stetting: 
The case of Vanuatu
 
Howard Aru, Director General, Ministry of Agriculture, 
Livestock, For...
Vote of 
THANKS
SIDS
Agenda
Vote of 
THANKS
Visit to Santo Agri-Tourism Project 
Eye Opening Moments
• 1st
 Pacific Agri-Tourism Forum in Fiji 
(29 June – 3 July 2015);
• Exchanges with the Caribbean on ...
Agriculture and 
Tourism 
Linkages in 
Vanuatu – big 
priority !
PRODUCTIVE 
SECTOR DRIVE !
Strong Linkages
Agriculture provides 
employment and income 
for more households than 
does any other sector. 
80% of Vanuatu population 
...
Tourism has the potential 
to stimulate demand in the 
agricultural sector and use 
of local products.
Cruise ship tourism...
Example – FANSA FARM
Example – FANSA FARM
• High import bill.
• Excessive processed food.
• 54% fresh produce - imported (veg, fruits).
• Meat and dairy : 79% of im...
• High cost international travel, insufficient
maritime transport.
• High incidence of NCDs – one of the
highest in the wo...
Smart farming (ICT driven) which could assist
farmers in monitoring crops and improving
market access has insufficient upt...
Policy setting > Agritourism – Key Areas
Agriculture
Tourism &Trade
Health
Infrastructure
Linkages
Policy setting > Agritourism – Key Areas
Roads for
Agriculture
and
Development
Policy setting > Agritourism – Key Areas
Policy setting > Agritourism – Key Areas
FIGHT AGAINST NCDS
Policy setting > Agritourism – Key Areas
FIGHT AGAINST NCDS
Policy setting > Agritourism – Key Areas
FIGHT AGAINST NCDS
Policy setting > Agritourism – Key Areas
FIGHT AGAINST NCDS
Policy setting > Agritourism – Key Areas
• Govt. incentives to promote local food:
o Council of Ministers (COM) Decision o...
Policy setting > Agritourism – Key Areas
• Govt. incentives to promote local food:
o Council of Ministers (COM) Decision o...
Policy setting in agritourism : key areas
•Providing information on nutrition and health
characteristics of fresh and proc...
Actions already taken :
Agri-
Tourism
Steering
Committee
23 Dec 2015
Actions already taken:
Agri-Tourism Policy Setting Workshop, May 2015, Port Vila
Actions already taken :
• NZ Aid-funded Agri-tourism Strategy
(following CTA’s funding of Agri-tourism Policy setting
work...
Actions already taken :
• Annual Agri-Tourism Week
- First event to be launched in Nov 2016.
Actions already taken :
E-
Agriculture
strategy
(CTA funding)
Actions already taken :
ICT and Agriculture / Fisheries
Actions already taken :
Chef
Mann
Actions already taken :
Selling the
concept of
Agri-Tourism
Actions already taken :
Rebuilding of Sea-Front
Actions already taken :
SANDALWOOD CITY
OF THE PACIFIC
• The Government is rebuilding and upgrading the
Port-Vila seafront
• Vanuatu Association of Chefs trains young chefs
in u...
Next steps: Upscaling and expanding
•Agritourism centre being developed (private-
sector led) with quality Vanuatu product...
• Business to business agritourism trade
shows combining culinary
events/trainings.
• Establishing pilot project for hydro...
Conclusion
•Agritourism has the potential to build resilience
through multisectoral work and to create
employment opportun...
THANK YOU
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Brussels Briefing 46: Howard Aru "Linking agriculture, tourism and health though Agritourism policy-setting"

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The Brussels Development Briefing n.46 on the subject of “Agribusiness development in SIDs: the potential of tourism-related markets” took place on 21st September 2016 in Brussels at the ACP Secretariat (Avenue Georges Henri 451, 1200 Brussels). The Briefing was organised by the ACP-EU Technical Centre for Agricultural and Rural Cooperation (CTA), in collaboration with the European Commission / DEVCO, CONCORD and the ACP Secretariat.

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Brussels Briefing 46: Howard Aru "Linking agriculture, tourism and health though Agritourism policy-setting"

  1. 1. Agritourism Policy Stetting:  The case of Vanuatu   Howard Aru, Director General, Ministry of Agriculture,  Livestock, Forestry, Fisheries & Biosecurity, Vanuatu Brussels Briefing, 21 September 2016 Agribusiness development in SIDS: the potential of tourism-related markets
  2. 2. Vote of  THANKS SIDS Agenda
  3. 3. Vote of  THANKS
  4. 4. Visit to Santo Agri-Tourism Project 
  5. 5. Eye Opening Moments • 1st  Pacific Agri-Tourism Forum in Fiji  (29 June – 3 July 2015); • Exchanges with the Caribbean on  agritourism (Barbados/Jamaica);      (2 – 6 Nov 2015) • Realization of benefits for Vanuatu.
  6. 6. Agriculture and  Tourism  Linkages in  Vanuatu – big  priority ! PRODUCTIVE  SECTOR DRIVE ! Strong Linkages
  7. 7. Agriculture provides  employment and income  for more households than  does any other sector.  80% of Vanuatu population  relies on agriculture and  the sector contributes to  28% of GDP.
  8. 8. Tourism has the potential  to stimulate demand in the  agricultural sector and use  of local products. Cruise ship tourism is  growing in Vanuatu  (15%/year) and offers new  opportunities
  9. 9. Example – FANSA FARM
  10. 10. Example – FANSA FARM
  11. 11. • High import bill. • Excessive processed food. • 54% fresh produce - imported (veg, fruits). • Meat and dairy : 79% of important bill. • Consistency of supply of quality local produce. Current challenges
  12. 12. • High cost international travel, insufficient maritime transport. • High incidence of NCDs – one of the highest in the world (70% of all deaths). • Producers insufficiently organised and need skills upgraded on ‘group marketing’, quality and consistency of supply Other challenges
  13. 13. Smart farming (ICT driven) which could assist farmers in monitoring crops and improving market access has insufficient uptake. Other challenges
  14. 14. Policy setting > Agritourism – Key Areas Agriculture Tourism &Trade Health Infrastructure Linkages
  15. 15. Policy setting > Agritourism – Key Areas Roads for Agriculture and Development
  16. 16. Policy setting > Agritourism – Key Areas
  17. 17. Policy setting > Agritourism – Key Areas FIGHT AGAINST NCDS
  18. 18. Policy setting > Agritourism – Key Areas FIGHT AGAINST NCDS
  19. 19. Policy setting > Agritourism – Key Areas FIGHT AGAINST NCDS
  20. 20. Policy setting > Agritourism – Key Areas FIGHT AGAINST NCDS
  21. 21. Policy setting > Agritourism – Key Areas • Govt. incentives to promote local food: o Council of Ministers (COM) Decision on food and Government-hosted functions, and gradually – in restaurants. • Data Gaps (crops, volumes, prices, chain actors to be addressed).
  22. 22. Policy setting > Agritourism – Key Areas • Govt. incentives to promote local food: o Council of Ministers (COM) Decision on food and Government-hosted functions, and gradually – in restaurants. • Data Gaps (crops, volumes, prices, chain actors to be addressed).
  23. 23. Policy setting in agritourism : key areas •Providing information on nutrition and health characteristics of fresh and processed food (healthy food) and education programmes are being developed, •Increase private-public collaboration to bring together the agriculture and tourism industries and PPPs to target processing facilities, •Trainings in food safety and certification •Work with chefs to increase local sourcing and promote local cuisine
  24. 24. Actions already taken : Agri- Tourism Steering Committee 23 Dec 2015
  25. 25. Actions already taken: Agri-Tourism Policy Setting Workshop, May 2015, Port Vila
  26. 26. Actions already taken : • NZ Aid-funded Agri-tourism Strategy (following CTA’s funding of Agri-tourism Policy setting workshop and awareness since 2015 !)
  27. 27. Actions already taken : • Annual Agri-Tourism Week - First event to be launched in Nov 2016.
  28. 28. Actions already taken : E- Agriculture strategy (CTA funding)
  29. 29. Actions already taken : ICT and Agriculture / Fisheries
  30. 30. Actions already taken : Chef Mann
  31. 31. Actions already taken : Selling the concept of Agri-Tourism
  32. 32. Actions already taken : Rebuilding of Sea-Front
  33. 33. Actions already taken : SANDALWOOD CITY OF THE PACIFIC
  34. 34. • The Government is rebuilding and upgrading the Port-Vila seafront • Vanuatu Association of Chefs trains young chefs in use and promotion of local products and local cuisine • Branding efforts, promotion of quality food and product differentiation are being developed • Agritourism tours offered to tourists with food experiences
  35. 35. Next steps: Upscaling and expanding •Agritourism centre being developed (private- sector led) with quality Vanuatu products and iconic industries (“must have” products tourists have to bring home): Tanna coffee, chocolate, oils, organic beef jerky, kava, honey… •Expanding agritourism tours combining local food and value added products. Development of agritourism product cluster and tours (Lapita, ACTIV, coffee and cacao plantations…)
  36. 36. • Business to business agritourism trade shows combining culinary events/trainings. • Establishing pilot project for hydroponics on Santo. • Food Mamas product enhancement - Port Vila Market. Improving facilities for food vendors (training in food safety, signage…)
  37. 37. Conclusion •Agritourism has the potential to build resilience through multisectoral work and to create employment opportunities across the value chain •Public-Private Partnerships are key to upscale and expand •Very good projects to be considered within the EU and ACP cooperation for support under the private sector development
  38. 38. THANK YOU

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