Who’s a better eCommerce marketer: a human being or a machine?
In his presentation, Michal explains what marketing automation is and what artificial intelligence has to do with eCommerce marketing. Google, Facebook, Netflix, Spotify, Amazon, supermarket chains, like Walmart, big airlines… There are a lot of examples.
Today, artificial intelligence is the driving force of a personalized marketing among the companies that are leaders in their branch. Such a fuss about using artificial intelligence algorithms is caused by the fact, that they allow us to handle an immense amount of data which we have about our clients. They automate repetitive tasks making many fewer mistakes than human. They optimize both price and distribution of products. They also bring new features for the users. Impossible to overrate is also the fact that they open doors to marketing scenarios, which wouldn’t have been possible without the technological advances of machine learning.
