Demand Worldwide is a privately held strategy and consulting agency focused on customer experience for brands and retailers. They specialize in unified commerce, digital marketing, loyalty programs, and using customer insights to personalize engagement. Their services help clients transform their organization, strengthen brands, improve customer relationships and maximize lifetime value through approaches like their TribeCasting segmentation method. They also provide expertise on acquiring and engaging the new connected consumer generation and implementing change management strategies for adoption.

1. c o n n e c t | c o m m u n i c a t e | c o n q u e r
Conquer the Connected Consumer
Paula Levy, Chief Strategy Officer
CONFIDENTIAL
Copyright © 2018 Demand Worldwide

2. CONNECT
COM
MUNICATE
CONQUER
“If you are not disrupting today,
you will be disrupted tomorrow.”
CONFIDENTIAL
Copyright © 2018 Demand Worldwide

3. DEMAND WORLDWIDE SNAPSHOT
•Who Are We
Paula Levy
Chief Strategy Officer
CONFIDENTIAL
Copyright © 2017 Demand Worldwide
DEMAND WORLDWIDE SNAPSHOT
–Privately held Strategy & Consulting Agency for Customer Experience focused
on brands & retailers HQ in New York City
–Founded 2013 by retail/technology veteran, Paula Levy & Board Member Jerry
Inman
–Paula Levy, CSO focused on Specialty Retailers & Brands, Luxury, Customer
Experience & Engagement expert for Unified Commerce
–Convergence of industry knowledge, best practices & technology
–Team of Customer Experience experts specializing in Unified Commerce,
eCommerce, Digital Marketing, CRM, Loyalty, Campaign Management, Retail
Operations, Merchandising, Store Systems, Consumer Analytics, Clienteling &
Customer engagement
–Created TribeCasting for enhanced micro-segmentation of customers based on
lifestyle and personal interests for deeper analytics & customer personalization
– We assist retailers and brands to leverage consumer insights for stronger
engagement, higher retention and lifetime value with new KPIs
–Oh and we are Dog Lovers

4. MARKETING’S ROLE TO INCREASE REVENUES
Retail Experts
Technology Experts
Industry Evangelists
CRO, CMO & Operations
Drive
Personalization
Customer Acquisition
+ Retention & Growth
Greater
Brand Awareness
Customer Insights
& Tribecasting
+ + +
CONFIDENTIAL
Copyright © 20178 Demand Worldwide

5. CONNECT
COMMUNICATE
CONQUER
TRANSFORMING RETAILERS & BRANDS
CONFIDENTIAL
Copyright © 2017 Demand Worldwide

6. CONFIDENTIAL
Copyright © 2017 Demand Worldwide | MintModa
TOP 10 THINGS WE DO FOR RETAILERS & BRANDS
1. Transform & Align your Organization to support a Unified Commerce
2. Identify Change and Business Process improvements to quickly execute your Vision
3. Improve the Customer Relationship to maximize the Lifetime Value of the customer
4. Strengthen the Brand through Personalization techniques and Customer Relevancy
5. Create enhanced Segmentation based on Lifestyle & Customer Knowledge – TribeCasting
6. Assist in achieving a balance of Digital & Door – the Demand Worldwide Digital & Door Index
7. Transpose Loyalty Programs to deliver relevancy and build lasting relationships
8. Change Management to empower & motivate employees to fast adoption
9. Help you understand the new Connected Consumer- GenZ and what needs to
change to acquire this customer
10. Understanding new and progressive technologies and where to invest
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Copyright © 2017 Demand Worldwide

7. CONQUERING THE CONNECTED CONSUMER - GENZ
NEW GENERATION OF SHOPPERS ARE IN CHARGE
“IWWIWWIWI”
SEE NOW BUY NOW
DIRECT TO CONSUMER
SEASONLESS STORYTELLING
MASS PERSONALIZATION
WANT MORE THAN MERCHANDISE
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Copyright © 2017 Demand Worldwide

8. CHANGE MANAGEMENT & ADOPTION STRATEGIES
Focus on Adoption with People in mind
Engage early and frequently for high adoption
Create a unified voice from top down
Reinforce change through incentives and goals
Increase employee productivity and successes
Identify Wins and Acknowledge often
We focus on the “Human Factor” and personalize for each organization
and individual contributor
Change Management for Store Management & Sales Associates
CONFIDENTIAL
Copyright © 2017 Demand Worldwide
CONFIDENTIAL
Copyright © 2017 Demand Worldwide

9. CONFIDENTIAL
Copyright © 2017 Demand Worldwide
LET’S ENGAGE & GET STARTED
PLEVY@DEMANDWORLDWIDE.COM
www.demandworldwide.com