Evolving HetNets & the Project Callaborators and Coordinators to Guide it

© 2016 AT&T Intellectual Property. All rights reserved. AT&T, Globe logo, Mobilizing Your World and DIRECTV are registered trademarks and service marks of AT&T Intellectual Property
and/or AT&T affiliated companies. All other marks are the property of their respective owners.
The Evolving HetNet
& the Project Coordinator to Guide It
Paula L. Doublin
Assistant Vice President Construction & Engineering
AT&T Antenna Solutions Group (ASG)

Project Collaboration in HetNet Deployments
Cautionary Language Concerning Forward-Looking Statements
Information set forth or appearing in this presentation may contain financial
estimates and other forward-looking statements that are subject to risks and
uncertainties, and actual results may differ materially. AT&T disclaims any
obligation to update or revise statements contained in or made during
presentation based on new information or otherwise.
© 2016 AT&TIntellectualProperty. All rights reserved. AT&T and the AT&Tlogoare trademarks ofAT&TIntellectualProperty.
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Wait a Minute – What Just Happened?
4
1,572,877 GB
global IP data
transferred
34.7 Million
instant
messages
sent
31,773
hours of
music
played
Videos on
popular sites
= more than ½
of all traffic
4.1 million
web
searches
6 million
views on
social
media
194,064 app
downloads
10 million
ads
displayed
Sources: intel.com, inc.com, nickpeall.com
-12 -11 -10 -9 -8 -7 -6 -5 -4 -3 -2 -1 0 +1 +2 +3 +4 +5 +6 +7 +8 +9 +10 +11 +12

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7,000 venues touched and evolved by AT&T*
75 Airports, Trains, and Subways
85 Campuses
1,300 Commercial Buildings
20 Golf Courses, Parks, and Race Tracks
200 Healthcare Facilities
325 Casinos
4,250 Enterprise Buildings
425 Retail and Multi-Dwelling Locations
100 Outdoor DAS
200 Stadiums and Arenas
* Since 2010, numbers are approximate

Keeping up with a world of constant connectivity
does not happen without Project Management.
7

The Answer is Within
• Business Services (wireless and
wired)
• Consumer TV and Internet
• Consumer Mobility
• Mexico and LatinAmerican TV
and Mobility
7

Mission Strategy
Connect people with their
world everywhere they live,
work and play and do it
better than anyone else
Invest to be the premier
integrated communications
company in the world
• Deliver an effortless
customer experience
• Lead in connectivityand
integrated solutions
• Serve our customers
globally
• Operate with an industry-
leading cost structure
• Equip our people for the
future
Tactics
Mobilizing Your World
8

Mobilizing True North
Hospitality &
Convention
Transit Higher Ed
Campuses
Commercial
Buildings
Retail/Mall Multi-Dwelling
Unit
Healthcare Stadiums &
Parks
Voice Data Video Applications Internet
Access
Location Based
Services
HetNet Solutions
Services
that
Enable
Architectures
that solve
Anywhere
9

Mobilizing Coverage and Capacity
Coverage Capacity
10

15
More than just smarts are
needed to be successful in
today’s fast-moving age of
connectivity.

12
Finding Project Management Perfection
NOT someone who… IS someone who…
• is an excellent cat herder and
awesome project conductor and
collaborator.
• does not understand which
direction the project needs to go.
• believes that their role is one of a
“ninja” (not seen or heard).
• micro-manages the nuts and bolts.
• is not often present, but appears for
the after-action pictures and
celebration.
What is project management?

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The Project Collaborator
Understands the
methodologies,
delivery processes,
and
implementation
management
processes.

14
Understands the
aspects and
components
necessary to
establish a realistic
solution schedule.

15
Understands the
aspects and
components of
solution estimates,
cost tracking, and
coordinating
resources
effectively.

16
Understands the
value of
communications.

17
Creates an
atmosphere of
trust.

18
Inspires people to
action.

19
Takes solution plans
from their original
concept to their
final
implementation.

20
Listens.

21
Measures twice.
Cuts once.

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Bonus Points For:
• Ability to demonstrate critical thinking, provide options, and recommendations relating to resolving
issues, mitigating risks, and resolving escalated items
• Experience collaborating and leading major and not-so-major successful projects in a large operating
environment
• Proven ability to thrive in a fast-paced, flexible, and dynamic GID (Get It Done) environment
• Ability to handle multiple projects and assignments at the same time, perhaps in different cities
• Bachelor’s degree or equivalent training and experience
• Two-plus years of progressive management experience
• SON/Cloud/IP/Construction industry experience is a plus
• Proficient in Microsoft Office tools
• PmP© or PgMP©

Sometimes innovation
necessitates more innovation.
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thanks.
Paula L. Doublin
paula.doublin@att.com

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