2. “About half of farmers and ranchers use digital
ag resources weekly; 80% plan to use them
the same or more in the next 3-4 years.”
With over 120,000 new and
used agriculture and industrial
equipment listings:
• Reach your target audience
of North American farmers,
ranchers,contractors and
equipment users.
• Influence consumers as they reach
the point of purchase.
• Launch effective campaigns with a trusted partner
that delivers results.
ironsearch.com
Source: 2012 Media Channel Study; Agri Council
Brands that Trust IRON Search
3. Website Digital Targeting Options
Geographical
Category
Keyword
Behavioral Segmentation
** + Indicates mobile advertising capability as well as desktop targeting capability **
• State and Province +
• Zip Code
• Attachments
• CropCare
• Construction
• Farmstead
• Groundskeeping
• Harvesting
• Material Handling
• Miscellaneous
• Seeding
• Tillage
• Tractors
• Vehicles
• Hay and Forage
• Make
• Type
• Competitor
• Display ads to your target audience
even when they aren’t looking at your
brand.
• Segment by:
• Category
• Type
• Make
• Page
• Global +
• US and Canada +
4. Over 120,000 active listings
Key Statistics:
Page views per month
Visitors
Average time per visit
Page Views per visit
USA Canada
115,000 65,000
640,000 310,000
2.4 min 4.4 min
4.1 5.8
Sizes and positions available as follows:
300x250, 728x90,160x600, 300x600 (Premium Big Box),
728x315 (Premium Leaderboard), 468x60 (Tablet), 300x50 (Smartphone)
Accepted file types:
GIF, Animated GIF, JPEG, HTML,
FLASH (must implement ClickTag Technology)
(data as of Q1 2015)
Contact Information
ironsearch.com
For more information around our products, services and rates, please contact our media sales department.
Media Sales Department
660 Bakers Bridge Ave, Suite 200
Franklin TN, 37067
P: (877) 266-IRON
E: mediasales@ironsolutions.com
5. Homepage 728x90
Homepage 300x250
Standard Homepage Sponsorship
Standard Category Sponsorship
Search Results 728x90 & 160x600
Detail Listings 728x90 & 300x250
Standard Homepage and Category Sponsorships
Homepage Search Results
Detail Listings
**All positions are set without companions, unless requested.
Ads are rotated evenly throughout available positions**
Leaderboard 728x90
Homepage Standard
Sponsorship Only
Leaderboard 728x90
Category Standard
Sponsorship Only
Leaderboard 728x90
Category Standard
Sponsorship Only
Leaderboard 728x90
Category Standard
Sponsorship Only
300x250
Big Box
Homepage Standard
Sponsorship Only
300x250
Big Box
Homepage Standard
Sponsorship Only
Wide
Skyscraper
160
x
600
Category
Standard
Sponsorship
Only
6. Homepage 300x600
Premium Homepage Sponsorship
Premium Category Sponsorship
Search Results 728x315
Detail Listings 300x600
Premium Homepage and Category Sponsorships
Homepage Search Results
Detail Listings
**All positions are set as strict sponsorships without companions.**
Leaderboard 728x90
Category Standard
Sponsorship Only
Premium Leaderboard 728x315
Premium Category Sponsorship Only
Packfadsfes A & B
300x600
Premium
Big Box
Premium
Category
Sponsorship
Only
300x600
Premium
Big Box
Premium
Category
Sponsorship
Only
7. Mobile Sponsorships - Desktop, Tablet, and Smartphone
Leaderboard 728x90
Mobile
Sponsorship
Smartphone
Leaderboard 300x50
Mobile
Sponsorship
Mobile Sponsorship
m.ironsearch.com
Desktop Leaderboard
728x90
Tablet Leaderboard
468x60
Smartphone Leaderboard
300x50
**Geographical targeting available
for all mobile sponsorships**
Tablet Leaderboard 468x60
Mobile
Sponsorship
m.ironsearch.com
8. E-mail Newsletter Advertising Opportunities
Leaderboard 728x90
IRON Insider
Only
300x250
Big Box
IRON Insider
Only
EQUIPMENT
SPOTLIGHT
Content - Four Pieces per Send
Ad Spots - Four Positions per Send
Weekly E-Newsletter
Audience Of Over 15,000 Farmers and Dealers
Hot Topics Ag Equipment News
Farming Advice Ag Technology News
Two 728x90 Leaderboards
Two 300x250 Big Boxes
Bi-Weekly E-Newsletter
Audience Of Over 15,000 Farmers and Dealers
Ten Listings Available per Send
Sell your Inventory off the Lot
EQUIPMENT
SPOTLIGHT
9. Print Advertising
The Gold Standard in Equipment Pricing
FFICIAL
uide
1 5
BUYERSGUIDE-FARMEQUIPMENT
2014
2014 US & Canada Edition
MWFD
180 HP
9.5 L
84” PU
Sell faster to serious buyers
All-New ironsearch.com
Easily add photos, videos, and specs
Target 5 million annual site visitors
Contact Us Today
+1 888.754.4569
sales@ironsolutions.com
REACH FARTHER
SELL FASTER
Industry's Official
e of North American
quipment Values
EQUIPMENT
DEALERS
FOR
The only source of equipment market information that
is based on the daily collection of vital and actionable
equipment sales transactions.
®
BUYERSGUIDE-FARMEQUIPMENT
2014
IRON Search is Now Your Express Lane
to IronPlanet’s Online Auctions
IRON Search and IronPlanet have been serving the industry for
decades. Now you can seamlessly list your equipment with IRON
Search and consign your equipment with IronPlanet all from
a single online dashboard in a few simple clicks!
Ask us how!
Contact Dave at 877-264-4766 x5111 or
dave@ironsolutions.com
2014 US & Canada Edition
MWFD
180 HP
9.5 L
84” PU
Dealer Edition
Seven Regions
Four Releases per Year
OPE Edition
Two Regions
One Release per Year
ISBG Edition
Two Regions
One Release per Year
Print Ad Spots
Inside Front Cover - Color or B&W
Inside Back Cover - Color or B&W
Back Cover - Color Only
10. Market Intelligence
HotSpot Report
State Impressions/Traffic (per month basis)
State 1 100,000
State 2 97,500
State 3 95,000
State 4 92,500
State 5 90,000
State 6 87,500
State 7 86,000
State 8 82,500
State 9 81,000
State 10 77,500
Province Impressions/Traffic (per month basis)
Province 1 200,000
Province 2 175,000
Province 3 150,000
Province 4 125,000
Province 5 100,000
Equipment Type Impressions/Traffic
Equipment 1 152,000
Equipment 2 147,000
Equipment 3 142,000
Equipment 4 137,000
Equipment 5 135,000
Equipment 6 127,000
Equipment 7 122,000
Equipment 8 117,000
Equipment 9 112,000
Equipment 10 107,000
Equipment 11 105,000
Equipment 12 97,000
Equipment 13 92,000
Equipment 14 87,000
Equipment 15 85,500
Equipment 16 77,000
Equipment 17 72,000
Equipment 18 65,550
Equipment 19 62,000
Eqipment 20 57,000
January February March April May June July August September October November December
Category 1 Category 1 Category 8 Category 8 Category 12 Category 11 Category 13 Category 13 Category 13 Category 2 Category 1 Category 1
Category 5 Category 8 Category 6 Category 5 Category 1 Category 13 Category 11 Category 11 Category 3 Category 13 Category 8 Category 7
Category 10 Category 6 Category 2 Category 6 Category 10 Category 5 Category 3 Category 3 Category 10 Category 1 Category 2 Category 10
Category 4 Category 4 Category 4 Category 2 Category 6 Category 10 Category 9 Category 10 Category 2 Category 10 Category 10 Category 5
Category 8 Category 7 Category 7 Category 12 Category 11 Category 6 Category 10 Category 7 Category 8 Category 8 Category 3 Category 8
Category 7 Category 5 Category 12 Category 4 Category 4 Category 12 Category 6 Category 9 Category 9 Category 7 Category 13 Category 4
Category 2 Category 10 Category 9 Category 7 Category 2 Category 9 Category 8 Category 8 Category 7 Category 3 Category 4 Category 2
Category 6 Category 2 Category 1 Category 1 Category 5 Category 1 Category 4 Category 4 Category 12 Category 4 Category 5 Category 6
Category 3 Category 12 Category 3 Category 3 Category 9 Category 4 Category 12 Category 12 Category 6 Category 9 Category 6 Category 3
Category 9 Category 3 Category 5 Category 9 Category 7 Category 3 Category 7 Category 6 Category 11 Category 6 Category 9 Category 13
Category 12 Category 9 Category 10 Category 11 Category 13 Category 2 Category 2 Category 2 Category 4 Category 12 Category 7 Category 9
Category 13 Category 11 Category 11 Category 10 Category 3 Category 7 Category 5 Category 5 Category 1 Category 5 Category 12 Category 12
Category 11 Category 13 Category 13 Category 13 Category 8 Category 8 Category 1 Category 1 Category 5 Category 11 Category 11 Category 11
High Seasonality - More Imps
Average Seasonality - Average Imps
Low Seasonality - Less Imps
Top 10 States On Our Site
Key
889,500
Total State Impressions Per Month
Manufacturer 12
Manufacturer 13
Manufacturer 14
Top 5 Provinces On Our Site
Top 20 Searched pieces of Equipment
Total Equipment Impressions Per Month
Manufacturer 1
Top 15 Equipment Manufacturers Per Month
Total Province Impressions Per Month
750,000
Manufacturer 15
2,098,050
Manufacturer 7
Manufacturer 8
Manufacturer 9
Manufacturer 10
Manufacturer 11
Manufacturer 2
Manufacturer 3
Manufacturer 4
Manufacturer 5
Manufacturer 6
0
20,000
40,000
60,000
80,000
100,000
120,000
State
1
State
2
State
3
State
4
State
5
State
6
State
7
State
8
State
9
State
10
StateTraffic per Month
Impressions/Traffic
0
50,000
100,000
150,000
200,000
250,000
Province 1 Province 2 Province 3 Province 4 Province 5
Province Traffic per Month
Impressions/Traffic
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
Equipment1
Equipment2
Equipment3
Equipment4
Equipment5
Equipment6
Equipment7
Equipment8
Equipment9
Equipment10
Equipment11
Equipment12
Equipment13
Equipment14
Equipment15
Equipment16
Equipment17
Equipment18
Equipment19
Eqipment20
Impressions/Traffic
Impressions/Traffic
Agriculture Market Analysis
Top 20 US States
Geographic Traffic Reporting
HotSpot Report
Top 5 Canadian Provinces
Make And Type Reporting
Top 20 Equipment Types
Top 15 Equipment Manufacturers
Seasonality
Available Packages
By Month By Category - Yearly Average
By Month By State/Province By Category - Year over Year
Basic, Deluxe & Premium
Gold - Basic & Deluxe
Platinum- Basic, Deluxe & Premium
