My book - chapter titles

1. Prescription for the New
Economy
Why Doctors Need to Make More
Money
Paul Cross
www.crossteammedical.com

2. 1. Where’d My Money go?
• Obamacare
– What does this mean and when will the changes
happen?
• Insurance Payout Reductions
– Primary Care and Sub-Specialists affected!
• Administrative Costs increasing
– Staff costs, coding changes, EMR/EHR
Prescription for the new Economy 2

3. 2. Medical Facilities
• Sharing Buildings
– Economies of scale, staffing
– Better amenities
• Adding / Improving Amenities
– Consider adding a lab or x-ray
– Upgrade existing equipment
• LEED Certified Custom Buildings
– Lower operating costs
– Improved resale value
Prescription for the new Economy 3

4. 3. Business Planning
• Your business plan
– The most important part of running your business
– Blueprint for success
• Practice Efficiency
– Physical flow
– Business/document flow
• Medical Records
– Implementing EMR / EHR
– Interfacing with other systems
Prescription for the new Economy 4

5. 4. Add-on Products and Services
• Supplements
– Available only from the doctor
– How doctors can improve “Wellness”
• Weight Loss
– Big need in the US
– Doctors are trusted advisors
• Alternative Therapies
– Massage, physical therapy
– Acupuncture, Meditation and so on
Prescription for the new Economy 5

6. 5. Referral Partners
• Choosing a partner
– Ability to cooperate
– Natural referral
• Using the law
– Setup the partnership correctly
– Consider exit strategies
• Great Partnerships
– Primary Care to sub-specialties
– Dentist to specialist dentists
Prescription for the new Economy 6

7. 6. Marketing Your Business
• Referral Marketing
– Contacting and working with partners directly
– Teaching others how to refer to you
• Websites
– Uses such as re-ordering for prescriptions
– Providing patient with wellness information
• Social Media
– How to exploit this media
– What not to do
Prescription for the new Economy 7

8. 7. What Else to Consider
• Succession Planning
– What if a partner needs to retire?
– What skills are needed as a partner changes focus?
• Insurance
– Vital for doctors of course
– But what about investing?
• Legal
– Setup safe partnerships
– Manage staff hiring agreements etc.
Prescription for the new Economy 8

9. 8. Increase Your Revenue!
• Identify the best options for you
– Where is your “pain point”
– Identify and prioritize your concerns
• Let’s review the numbers
– Show me how much I can save on costs
– Show me where the additional revenue is
• Let’s get started
– Where do we begin
– What are the next steps
Prescription for the new Economy 9