COPYRIGHT 2018 © TIPOTAPP INC
COMMERCIAL IN CONFIDENCE
CONTENTS
ABOUT TIPOTAPP PARTNERSHIPSRead this
document along
with the
FOR THE CUSTOMER
presentation about
TipoTapp.
This presentation explains
Why partner with
TipoTapp. Then How you
can partner and What
TipoTapp provides
you with to
enable you
to win.
WHY
HOW
WHAT
CONTACT
US
CONTACT
US

3
WHY
PARTNER?
WHY

4
AS AN I.T. SHOP, ARE YOU DRINKING
YOUR OWN CHAMPAGNE?
Over the last 5 years, IT organisations have
been educating their clients on the need and
value of digital transformation. Such that it is
the hot topic and a “compelling event” for
change. Fueling innovation, sales and growth.
While this may be good for business, it is
surprising how few IT companies have
embraced or even understand how their
own business can follow or lead their
sector’s digital transformation.
A critical digital disruption opportunity
occurs on an organisation’s supply
chain. Amazon was a book reseller.
Now, down their supply chain they
warehouse books using robots. and up
their supply chain, books are now read on
their eReader.
Looking up and down your supply chain
provides excellent opportunities for
business expansion and disruption.
YOUR
CLIENT
BESPOKE
SOFTWARE
PRODUCTCONSULTANCY MANAGED
SERVICES
If you have not been eating your own dog food, then
you may not be round to drink the champagne at the end.
“
DON’T BUILD SOFTWARE,
WHEN TIPOTAPP HAS BUILT
MOST OF IT FOR YOU.
DON’T CONSULTANT ONCE,
WHEN YOU CAN RESELL A
PRODUCT, BUILT FROM
TIPOTAPP, MANY TIMES.
DON’T DELIVER
TECHNOLOGY. CREATE A
PLATFORM ON WHICH YOU
CAN SERVICE CUSTOMERS.
DON’T MANAGE, HELP YOUR
CLIENTS GROW WITH YOU
PROACTIVE ADVICE.
WHYWHY

ARE YOU DISRUPTING YOURSELF?
“ Products produce a single
revenue stream, while platforms—which
we define as intermediaries that connect
two or more distinct groups of users
and enable their direct interaction—can
generate many. Indeed, a large number
of the world’s most valuable
companies by market capitalization
in 2015 were platform companies,
including five of the top 10 (Apple,
Microsoft, Google, Amazon, and
Facebook).
Source hbr.com http://bit.ly/2Pjvb6Z
“ Why do we need a [managed]
service provider? Now that we’ve
automated 40-80 percent of the
FTEs, wouldn’t we be better off
owning the remaining people and
locating them closer to the business?
IDG exams this hypothetically spoken,
but still real question. They observe:
The extreme automation at the heart of
digital service models eliminates the
execution arm but retains the thinking,
analytical component of a process.
An entirely new delivery model is
evolving in which highly productive
cross-functional teams drive the
environment.
The shift from factory to a persistent
team is at the heart of the struggle to
understand and capitalize service
models in the new digital environment.
Source cio.com http://bit.ly/2SqCcoG
“
5
From
Consulting to
Solutions
From
Products to
Platforms
From
MSP to
Team
$450 Billion
2020 ENTERPRISE
SOFTWARE MARKET, BY 2020
Growth driven
by increase of
ISV products
sold for and
through cloud
platforms.
$383 Billion
BASELINE CLOUD
MARKET SIZE, BY 2020
Growth 10%
annually,
compounding.
Source Gartner.com
McKinsey Solutions is
software and technology-based
analytics and tools that can be
embedded at a client, providing
ongoing engagement outside the
traditional project-based model.
Why would a firm whose primary value
proposition is judgment-based and
bespoke diagnoses invest in such a
departure when its core business was
thriving?
For starters, McKinsey Solutions might
enable shorter projects that provide clearer
ROI and protect revenue and market share
during economic downturns. And
embedding proprietary analytics at a client
can help the firm stay “top of mind”
between projects and generate leads for
future engagements […] we believe that
the driving force is almost certainly larger:
McKinsey Solutions is intended to
provide a strong hedge against
potential disruption.
Source hbr.com http://bit.ly/2FWV3WW
WHY

6
DIGITAL TRANSFORMATION MATURITY
IN THE SUPPLY CHAINSource idc.com
7%
DIGITAL RESISTOR
Business is a laggard,
providing a weak
customer experience
and using digital
technology to counter
threats.
23%
DIGITAL EXPLORER
Digitally enabled
customer experience
and products are
inconsistent and
poorly integrated.
27%
DIGITAL PLAYER
Business provides
consistent but not
truly innovative
products,
services, and
experiences.
34%
DIGITAL TRANSFORMER
Business is a leader in
its markets, providing
world-class digital
products, services, and
experiences.
9%
DIGITAL DISRUPTOR
Business remakes
existing markets and
creates new ones to its
own advantage and is a
fast moving target for
competition.
How
digitally
mature
are you?
WHY

7
HOW TO
PARTNER?HOW

INCOME
TIME
8
CHANNEL PARTNERS
Whether you are looking to disrupt or grow your
existing base, a partnership with TipoTapp is an
opportunity for both.
TipoTapp provides for three different channel partner
opportunities. Pick the one or a combination that
matches your business model, needs and goals.
SI
MSP
ISV
System Integrator (SI)
consulting partner.
Where income is
derived from project
based consulting work.
Managed Services
Provider (MSP).
Providing guaranteed
application support to a
fixed SLA.
Independent Software
Vendor (ISV). Your IP and
product built on
TipoTapp but licensed to
your customers.
PARTNER
TYPES
SI + MSP + ISV = YOU?
COMBINED HOW YOU WANT
HOW

Pitching and building solutions for clients has become
a highly competitive business. Not only because there
is competition from other system integrators, but
because clients are better informed than ever before.
Today, winners win by teaching their clients about the
future, why this is valuable to them, and then
delivering it.
To do this, you need to partner with a capability that
is built from the state of the art technology.
Invented in the cloud, TipoTapp unlike other cloud
services before us. TipoTapp is unique in its class
of solution in being serverless. Being serverless
brings benefits to your client and helping you to
stand out in a crowd and win.
9
CONSULTING
PARTNER
HOW TIPOTAPP
HELPS
Ideally suited to agile
delivery. Excellent for MVP
and stakeholder satisfaction.
Utilises your existing
Business Analysis,
JavaScript, and back-end
technical capability.
Extremely fast to market.
Take days not weeks, weeks
not months
Highly scalable, highly
durable, highly reliable.
Thanks in part to our unique
serverless architecture.
Unique and future proofed.
Excellent TCO.
HOW

HOW TIPOTAPP
HELPS
Utilises your existing
Business Analysis, JavaScript,
and back-end technical
capability.
Attract and retain staff to
support a modern cloud
serverless solution.
Size change requests with
greater certainty.
Quicker turnaround of client
change requests. Giving your
client greater satisfaction.
Compliment your other AWS
and cloud support contracts.
10
MANAGED SERVICE
PROVIDER
As clients shift and transform into the cloud, their needs
have changed from a traditional managed service. This
has left many MSPs scrabbling to remain relevant with
existing skills. At the at the same time MSPs know they
need to upskill to capture the new market.
TipoTapp provides a unique managed service
opportunity because your existing skills transfer
quickly and easily into supporting a TipoTapp based
solution.
Moreover, your staff will be happy to work with a
modern, well-built solution that can utilise their skills.
HOW

The global SaaS market is estimated at more than $44
Billion, and rising to $94 Billion by 2022.
To build a product and reach this market successfully
takes speed, scale, reliability, and many more abilities
besides. And that's before you even get to your key and
unique offering. Moreover, even then, research says, you
will need to pivot more than once to get the right
product, to the right people, at the right time.
Building on TipoTapp gives you abilities that you
would otherwise waste time and energy investing in.
Instead, spend your time proving your value and
adjusting it to meet your market's needs more quickly
and easily.
11
INDEPENDENT
SOFTWARE
VENDOR
HOW TIPOTAPP
HELPS
Easy to use. Fast to build
with.
Gives you a unique modern
serverless architecture to
build from.
Test, evolve, deliver.
Impress prospect investors
and clients faster.
Pay only a license cost and
user consumption costs.
Don’t have your runaway
success becomes someone
else's runaway success.
HOW

12
WHAT P
DOES PARTNER
ENABLEMENT
LOOK LIKE?WHAT

TECHNICAL
ENABLEMENT
PRODUCT
ENABLEMENT
SALES
ENABLEMENT
For all Partner types.
Technical enablement teaches
your business analysis and
development people how to
design, build and deploy -
TipoTapp web and mobile
Apps.
For ISV Partners and SI
Consulting Partners.
Get the most of TipoTapp’s
unique capabilities while at the
same time learn how to build in
and highlight your unique
intellectual property and value.
For all Partner types.
Teaching your sales and
pre-sales team about what is
unique and insightful about
TipoTapp. Then combining that
with your own organisations
unique characteristics to create
the right message for your
clients.
13
WHAT

TECHNICAL
ENABLEMENT
14
Turn your Business Analysts into TipoTapp
functional consultants. Supported by your
existing development capability as Frontend
and Backend TipoTapp Developers.
Their skills easily transfer into TipoTapp. Even if they have
not before, they will be developing Web and Mobile Apps
in a serverless cloud environment before they know it.
Our technical training teaches the fundamentals of
TipoTapp. Including mode- driven configuration (no code),
customisation using JavaScript, and backend AWS
development. For MSP focused partners, we also cover
the fundamentals of the TipoTapp architecture so you can
provide client-focused support and advice for client
growth.
69.8% of developers identify
JavaScript as their #1 go to software
development language. Approximately
80% of a TipoTapp App is built
using configuration; without code.
Together this means, you do not need
proprietary training and certification.
Your existing people can become
TipoTapp, cloud, serverless, Web and
Mobile App experts - without the
additional costs that Other.com
partners require.
WHAT

PRODUCT
ENABLEMENT
SAFE COMPETITIVE UNIQUE
15
In today’s market - to win - your value proposition must be safe, competitive and unique.
Providing all three in one product is both art and science. But it does not need to be
random.
To make sure you get the best from TipoTapp in your product and to help you stand out
- TipoTapp enables your product team with Design Thinking led workshop. From this you
can then combine TipoTapp it with what is unique about your intellectual property.
Together we can match the safety seeking, competitive but still unique needs of your
customer.
WHAT

SALES
ENABLEMENT
16
Your Difference
as Commercial Insights
53%
Your Company’s Brand
Impact
19%
Your Product &
Service Delivery
19%
Your Value to Price
Ratio
9%
Working with your sales team, TipoTapp sales enablement
blends TipoTapp’s customer-focused insights with your
unique capability to create a commercial message designed
to lead clients to you.
By itself, this is valuable sales training.
Together with TipoTapp, this provides an
opportunity to demonstrate
value to your clients and
grow sales.
Research from the Corporate Executive Board, (CEB, now Gartner)
shows that the most powerful way to influence someone and change
their mind is to present them with insight into their business; 53%
powerful.
WHAT

CONTACT
USContact us for
Australia
New Zealand
USA
Murali Siddavatam
+61 433 700 447
murali.sid@tipotapp.com
Paul Armstrong
+64 21 225 4009
paul.armstrong@tipotapp.com
CONTACT
US
READY
SET
GO
17
CONTACT US
TODAY, AND
LEARN MORE
ABOUT
PARTNERING
WITH
TIPOTAPP

Tipotapp For The Channel Partner

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