Jb. valiant-enterprise-bp

Q U E Z O N C I T Y P O L Y T E C H N I C U N I V E R S I T Y
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I. EXECUTIVE SUMMARY
A. Management Highlights
1. Nature of Business
The J.B Valiant Enterprise is an enterprise that manufactures new product
called Valiant Jacket Bag. The Valiant Jacket Bag is a combination of jacket and bag.
The team sees the opportunity to lessen the expenses of both having Jacket and bag, so
the team decided to combine them both and can also use as jacket and as bag.
Instead of an ordinary jacket the team came up with the innovation of a jacket
that can be transformed as a bag. The teams’ purpose is to make an innovative jacket
bag. Furthermore, the team wants to address a solution to the problem of every
individual when it comes to carrying their things in hassle situations. Jacket bag is
used for dual purposes. Consumers can wear the jacket or bag whenever they desire
so.
2. Business/ Company Name
J.B Valiant Enterprise
“Have the Confidence”
The team came up with the term Valiant. The term “Valiant” represents
strength and bravery; the team used it because the team wants the customer to have
confidence when they are wearing our product. The term Valiant commonly referred
as warrior or associated with soldier. The business tagline “Have the Confidence” it
means the team promoting that everyone should have the confidence specially students
in wearing the valiant jacket bag.

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3. Vision
The J.B Valiant Enterprise intends to provide our customers with the best
jacket bag imparted with a good quality and functionality, and be known as the trusted
producers of jacket bag in the Philippines starting in Quezon City as well as to be
known as the top inspiring business firm for the next five years.
4. Mission
To produce varieties of designs of jacket bag and to provide services through
standard based and orderly procedure and to serve as an inspiration among young
entrepreneurs.
5. Objectives
• To meet annual sales of 65% on the first year of the implementation.
• Increase of at least 10% per year of sales
• Be consistent to provide quality jacket bag and services for five years.
• Increase satisfaction of customers by 10% per year
• To remain dedicated in social responsibility for decades.
6. Core Values
• Integrity- the enterprise values the customers by providing good products
and services and is trusted by the customers.
• Dedication- the enterprise is dedicated to give valuable products to
customers.
• Passion- the enterprise loves innovating products.
• Patience- the enterprise sees to it that product is in good quality by giving
much time to achieve customers satisfaction.
7. Logo
Figure 1
The logo looks like a helmet of a warrior during the Roman Empire. Since, the
name is “Valiant”, the team incorporates the meaning of the word “valiant” and what it
symbolizes, bravery and strength. The color red connotes bravery, as well as the color
gold. The font style used in the word valiant is magneto/rod to illustrate or highlight

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the word valiant since the business used it. The “J.B” means Jacket Bag, which is the
product of the enterprise and the font style used is Cambria. The team decided to use
three different font style and font size to highlight the words.
B. Marketing and Production Highlights
The target market place of the J.B Valiant Enterprise is in Brgy. Tandang Sora,
Quezon City. Students in high school and colleges are the target market, they are ages
15-21 years old, male and female from 3rd
year high school and 4th
year high school to
1st
year up to 4th
year college. The enterprise used promotional strategies like
advertising in social media sites, giving fliers or brochures, and school to school visit.
The products’ name is valiant jacket bag or valiant jack bag and it has a price of seven
hundred sixty four pesos (P764.00). The valiant jacket bag is dual purpose it can be
transformed into jacket or bag.
The Valiant Jacket Bag is sub-contracted by laborers that are bound to make
valiant jacket bag for the enterprise. However, all the materials are produced by the
enterprise and other production requirements needed in the production. Also, the
process of checking quality from raw materials to the process up to the finished
product, and waste management is monitored by the enterprise.
Table 1: Projected Sales Per Month (Year 2017)
Jacket
Bag
Jul Aug Sept Oct Nov Dec Jan
In
Units
30 30 30 30 30 47 30
Price ₱ 22,920 ₱ 22,920
₱
22,920
₱ 22,920 ₱ 22,920
₱
35,908
₱ 22,920
The table shows the projected sales per month of J.B Valiant Enterprise.
Table 2: Projected Sales Per Year
Product 2017 2018 2019 2020 2021
Jacket
Bag
In Units 257 271 285 299 316
Price ₱ 196,348 ₱ 207,044 ₱ 217,740 ₱ 228,436 ₱ 241,424
Jacket
Bag
Feb Total
In
Units
30 257
Price ₱ 22,920 ₱ 196,348

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The table shows the projected sales per year of J.B Valiant Enterprise.
C. Organization and Financial Highlights
Organizational Highlights
The J.B Valiant Enterprise is a limited partnership. There are several co-
owners who passionately work to achieve goals and objectives. Since, it is a
partnership it undergoes of several legal procedure such as registering in Security and
Exchange Commission, acquiring Barangay Permit, Mayors’ Business Permit, and
Bureau of Internal Revenue. The enterprise composed of seventeen co-owners; one
general manager, production head, marketing head, and financial head who are in the
top management and responsible for running the enterprise.
Financial Highlights
Figure 2: Bar Graph of Projected Sales
The graph shows the projected sales per year of J.B Valiant Enterprise are increasing every
year.

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Figure 3: Bar Graph of Projected Income Statement
The graph shows the projected income statement per year is increasing every year.
D. Socio- Economic Contributions
Society
The J.B. Valiant Enterprise wants to increase the awareness of the people that
it is possible to have an innovative product which is a jacket that can turn into bag.
Also it can satisfy the users with the benefits that they can get to the product.
The team will choose one beneficiary who will make the products’ packaging and at
the same time they will receive a salary from the team of amounting to P5.00 each
packaging.
Economic
The business will hire two (2) laborers’ who will produce our product which is
the jacket bag. Through this, the business will be able to add income to the laborers
and as the business grows the company will be able to create jobs in the community.
And as the business goes by, the sales will increase and the company will pay tax to
the government, in which the government will use this as a fund for the public use.
Environment
The management wants to promote a statement designs about the environment
to our product. It is the sign of giving awareness to the people to conserve our nature
and environment. And in terms of the packaging for our product, the team will be
using an eco-friendly paper bag so that it cannot harm the ecosystem. Also, this eco
bag can use for other purpose also.

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Waste Disposal
The business product is biodegradable; it can be transformed into a new way that
the consumer finds it useful in many ways.
II. MARKETING PLAN
A. Products/ Services
Valiant Jacket Bag
Figure 4
The Business Product

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Figure 5
If the consumer want to use only bag
B. Target Market
1. Area Coverage
Figure 6: Area Coverage
The target market is located in Tandang Sora, Quezon City. The team decided
to put up a store in Tandang Sora which is accessible to our target market which is the
students’ along the store as well as the residents and no existing same product line
competitors there, so that it is easy for the team to penetrate the market.
2. Consumer/ Customer Market Segment

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Culiat High School Tandang Sora National High School
Asia School of Arts and Sciences Dr. Carlos S. Lanting College
St. James College of Quezon City
Figure 7: Customer Market Segment
The business target market for the jacket bag is commonly high school students
from Culiat High School, Tandang Sora National High School, Dr. Carlos S. Lanting
high school and College students in Tandang Sora like Asia School of Arts and
Sciences, Dr. Carlos S. Lanting College, and St. James College of Quezon City, aged
15-21 years old who live within Tandang Sora, Quezon City.
Gender: Male and Female
Ages: 15-21 years old
Social Status: Students

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The proponents choose this target market because under this age is the teenage
group, especially high school and college students who usually use bag in going to
school. They are the group who are more interested and responsive to the new
products offered in the market and they are the one who has the capacity and
willingness to avail the product. Jacket bag is a unique product that can make the
customer fashionable in looks and it is also a dual purpose product.
• Market situation and trend:
The J.B. Valiant Enterprise is planning to create variety of designs of jacket
bag. In the next 5 years, the valiant jacket bag may be water resistant and the team will
be having a different version of bags. The company may also produce different
varieties of valiant jack bag. Then most of all, in the next five years Valiant Jacket Bag
will be known brand of jacket bags. Customers can also see and order the Valiant
Jacket Bag through our Facebook page: J.B. Valiant Enterprise.
C. Demand and Supply Analysis
1. Potential Demand
The data gathered about the past and present population of colleges and high
schools in Tandang Sora. These dates are needed to know the increase of population
by computing the difference of past and present population. (Schools registrar)
Table 3: Target Market Population
Tandang Sora, Quezon City
HIGH SCHOOL

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Tandang Sora High School
Year 3rd
year 4th
year
2012-2013 942 841
2014-2015 953 850
2016-2017 964 859
2018-2019 975 868
2020-2021 986 877
Dr. Lanting High School
Year 3rd
year 4th
year
2012-2013 100 85
2014-2015 103 88
2016-2017 106 91
2018-2019 109 94
2020-2021 112 97
Culiat High School
Year 3rd
year 4th
year
2012-2013 621 676
2014-2015 629 687
2016-2017 637 690
2018-2019 645 697
2020-2021 653 704

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Table 4: Target Market Population
Tandang Sora, Quezon City
COLLEGES
Dr. Lanting College
Year 1st
year 2nd
year 3rd
year 4th
year
2012-2013 494 493 496 500
2014-2015 527 528 526 529
2016-2017 562 565 558 560
2018-2019 599 605 592 592
2020-2021 639 648 628 626
Asia School of Arts and Sciences
Year 1st
year 2nd
year 3rd
year 4th
year
2012-2013 653 609 661 687
2014-2015 666 616 671 696
2016-2017 679 623 681 705
2018-2019 692 630 692 714
2020-2021 705 637 702 723
St. James College
Year 1st
year 2nd
year 3rd
year 4th
year
2012-2013 297 263 260 198
2014-2015 301 268 264 206
2016-2017 305 273 268 214
2018-2019 309 278 272 222
2020-2021 313 283 276 230
The proposed business will work under the following assumptions:
• There will be a 7.10% increase in the population of colleges and high schools
in Tandang Sora, Quezon City for the years 2012-2021.
• The team selected the highest percentage of increase in schools of our target
market which is 7.10%.
• 97% of the projected population of high school wear jacket both male and
female.
• 84% of the projected population of college wear jacket both male and female.

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• 99% of the projected population of high school use bag both male and female.
• 100% of the projected population of college use bag both male and female.
• 71% of the projected populations of high school are willing to buy a jacket bag.
• 83% of the projected populations of college are willing to buy a jacket bag.
• The business will target a mere 1.7% of the populations of high school and
college in Tandang Sora who are willing to buy a jacket bag.
2. Indirect Competitors
Table 5: Indirect Competitors
Competitors Product Offer Strengths Weaknesses
Lifestyle boutique
-Water resistant
materials of bag.
-Variety in sizes.
-Lighter kind of
materials/fewer
buckles. Stylish yet
sophisticated
designs and styles
-Many competitors.
-High Price
Edmin's boutique
-Different sizes
and styles of
Jackets and
bags.
-Has a good quality
of products
-They sell updated
trendy products
-Many competitors.
-High Price
-It only has a limited
market.
Sevastra store
-Different sizes
and styles of
Jackets and
bags.
-Available to
purchase in multiple
ways.
-High prices.

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Indirect Competitors
Table 6: Indirect Competitors
Competitors Product Offer Strengths Weaknesses
Section 8
-offer Jacket and
bags (sling bags
and back pack)
-Barriers of
market entry.
-Experienced
business units.
-High Prices
5th harmonics
-offer Jacket and
bags (sling bags
and back pack)
-Different
Varieties of
Product.
-Many Branches
-Small business
units.
-It is easily be
replicated
Clam Doll
-Printed
statement,
Pokémon
characters,
stripes, plain
designs of
jackets and bags.
-Good quality of
products
-Many
Competitors
D. Projected Sales

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1. Per Month In Volume and In Pesos
Projected Sales per Month (Year 2017)
Table 7: Projected Sales Per Month
Jacket
Bag
Jul Aug Sept Oct Nov Dec Jan
In
Units
30 30 30 30 30 47 30
Price ₱ 22,920
₱
22,920
₱ 22,920 ₱ 22,920 ₱ 22,920
₱
35,908
₱ 22,920
2. Per Year (5 years)
Table 8: Projected Sales Per Year
Product 2017 2018 2019 2020 2021
Jacket
Bag
In Units 257 271 285 299 316
Price ₱ 196,348 ₱ 207,044 ₱ 217,740 ₱ 228,436 ₱ 241,424
• There is a 7.10% increase in units on the last month of the year cause of increasing
demand every year in colleges and high schools in Tandang Sora, Quezon City.
Jacket
Bag
Feb Total
In
Units
30 257
Price ₱ 22,920 ₱ 196,348

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3. Marketing Program/ Strategies
1. Practices of Competitors
Table 9: Practices of Competitors
Competitors Product Strategy Price
Strategy
Place
Strategy
Promotion
Section 8 -They offer Jacket
and bags (sling bags
and back pack)
-Printed statement,
Pokémon characters,
stripes, plain designs
of jackets and bags.
-Water resistant
materials of bag.
-Different sizes and
styles of Jackets and
bags.
-They offer
low prices and
give
discounts.
-Some of
there Products
are on 50%
sale.
-Prices are far
from original
Prices and
cheaper.
In malls
where people
can afford it.
Their location
is accessible
because they
are in school;
market and
also the
location are
near in foot
traffic.
-They use stalls
where they
organize and
display their
products to
attract
customers.
-They also have
tarpaulins for the
awareness of the
customers about
their
store/business.
5th harmonics
Clam Doll
Life style
boutique
Edmin's
boutique
Sevastra store
These are the competitors along Tandang Sora, located in Circle C Mall near
Cherry Fooderama. It indicates here the 4P’s of indirect competitors of J.B Valiant
Enterprise.

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2. Proposed Marketing Strategies
a. Product
The J.B Valiant Jacket Bag is made up of denim fabric, reversible zipper
jacket, #5 Ordinary Zipper, 600D Poly PU, strap, ladder lock, 3mm Foam, and 5mm
Foam, and 210 D Poly PU, and chord, cotton fabric, and garter. The denim serve as the
body of the jacket and bag, cotton for the sleeves and hood, reversible zipper serve as
zipper of jacket and bag. The #5 ordinary zippers are for turning jacket into bag, 600D
Poly PU is for the covering of 3mm foam. The 210 D Poly PU is for the lining inside
the jacket. The ladder lock serves as adjuster and supporter of bag; chord is for hood,
and strap is for bag.
Sizes: Medium and Large size
Extra: Extra Large size
Warranty
Customers buy valiant jacket bag with 2 months warranty only.
Scope of warranty:
• Small cut or hole (1 inch only)
• Cut or hole on pockets (1 inch only)
• Damaged Strap (cut only) (1 inch)
The Enterprise can fix Valiant Jacket Bag within the scope of warranty and the
period of 2 months only. However, the enterprise is not responsible if the jacket bag is
being cut or damaged by the user intentionally. It must be proven that the damaged
caused in the valiant jacket bag is not through his fault and he must present receipt.
Another, the warranty is applicable twice only within 3 months.
Free Delivery
Customers can purchase valiant jacket bag with free delivery. The team
delivers the product at your home. Customers can contact us through mobile no. or
through Facebook. However, the delivery is applicable if the customer purchased at
least minimum of 2 valiant jacket bag and within Tandang Sora, Quezon City only.

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Installment Basis of Payment
Weekly installment plans give you the option not to spend a large amount
upfront and instead pay a minimum price over time. Installment payments can have
advantages for the seller most importantly they make expensive goods and services
available to buyers who would not otherwise be able to afford them.
Grounds for Installment:
• Customer shall give initial payment of at least P200.00.
• Customers is allowed to pay every 2 weeks of month in the amount of
P383.00 to complete the P764.00 price.
• Sales Representative is responsible to collect payment from customers.
However, sales representative will be the one to choose who will be the
customer subject to installment basis of payment. It can be close to them, friends,
relatives or neighbors.
b. Brand Name
Figure 8: Brand Name
The Valiant Jacket Bag is used as the brand name because of the impact of
having a dual usage. The high quality and fashionable style of the product will be
assured by the company.
c. Labeling
Front View Back View

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Figure 9: Labeling
J.B Valiant Enterprise will put the label to the nape part of the jacket bag. This
symbolizes that Valiant Jacket Bag is original.
d. Packaging
Figure 10: Packaging
The business will use eco-friendly paper bags for the packaging of the product.
It is biodegradable material so that the consumer can recycle it to a new form that is
useful to them. It can also use for other purposes.
e. Price
The management used the cost-plus pricing approach because J.B Valiant
Enterprise sells the product at a reasonable price and gives better quality. The price of
Jacket Bag is P764.00 for the company to earn profit. The company will use this kind
of strategy to give the customers with reasonable price for their satisfaction.
Start-up Capital = 50,000
Production cost = 17,633.70
17,633.70 ÷ 587.79 = 30 pcs. of jacket bag
764 x 30 pcs. = 22,920 (sales first month)
22,920 – 17,633.70 = 5,286.30 (net profit)
The production cost per unit is P587.79, the team decided to have 30%
mark-up for the purpose of gaining profit reasonably.
f. Place
The team puts up a stall at the place or near home of one of our member at
Tandang Sora, Quezon City because many people passes by in this area so it will be
recognizable to the customers. This place is easy to see so the team can easily promote
the product. However, Tandang Sora, Quezon City is the target place.

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g. Promotion
Direct Marketing Strategy
The J.B Valiant Enterprise will use direct marketing strategy to demonstrate
the use of the product and also giving fliers, to get the immediate feedback of the
customer and to encourage the customers personally and easily.
Personal Selling
This kind of strategy is under direct marketing strategy whereby sales agent
personally sell product to customers. It can be a door to door approach or can be sold
to friends or love ones. Also, through the efforts of sales representatives in giving
away fliers or brochures.
Social Media Sites (FB, Blogs)
Today, people spend more time in surfing and browsing different social
networking sites. The management will develop its own website which is linked to
different social networking sites such as Facebook, and Instagram to promote the
products. The team will post updates and information regarding the products. The
enterprise has a Facebook page J.B. Valiant Enterprise, for the customers’ to see
updates and can order from us.
School to school visitation
School to school visit is one way to make sales. The J.B Valiant Enterprise has
the plan to visit schools by demonstrating our product valiant jacket bag to different
schools along Tandang Sora, Quezon City. This kind of marketing strategy can enable
us to introduce our product to students and encourage them to buy the product and be
an inspiration to them.
Freebies
The team decided to have a freebie of wallet or pouch bag. The team does not
just give freebies without purpose. Wallet and Pouch bag is useful to students,
specially, on college students. When a customer buy valiant jacket bag he/she is
entitled to freebie of either wallet or pouch bag. However, this is in a limited time
only.

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4. Marketing/ Selling Expenses
Table 10: Marketing/ Selling Expenses
Table 11: Marketing/ Selling Expenses for 5 years
Selling Expense
2017 2018 2019 2020 2021
Fliers 60.00₱ 60.00₱ 60.00₱ 60.00₱ 60.00₱
Tarpaulin 200.00 200.00 200.00 200.00 200.00
Brochures 60.00 60.00 60.00 60.00 60.00
Freebies 600.00 600.00 600.00 600.00 600.00
Manual 257.00 271.00 285.00 299.00 316.00
Total ₱ 1,177.00 ₱ 1,191.00 ₱ 1,205.00 ₱ 1,219.00 ₱ 1,236.00
Expenses
(For 2 months)
Amount
Fliers ₱ 60.00
Tarpaulin 200.00
Brochures 60.00
Freebies 600.00
Manual 60.00
Total ₱ 980.00

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III. PRODUCTION/ OPERATIONS PLAN
A. Technical Production Description
The product valiant jacket bag was subcontracted. The subcontractor will be the
one who will make the product for the enterprise from raw materials to process and into
output.
Production/ Operations Process
1. Step by Step Procedure
Figure 11: Step by Step Procedure
Step 03: Stitching cover of jacket
Step 05: Stitching the sides and
shoulders
Step 07: Stitching sleeves and
hood
Step 09: Stitching of the
reversible zipper jacket and #5
ordinary zipper jacket
Step 12: Labeling and
Packaging
Step 10: Attachment of strap to
the back part of jacket
Step 01: Preparation
Step 02: Estimation
Step 04: Attachment of pockets
Step 06: Stitching edges and
placing ladder lock
Step 08: Making strap
Step 11: Finishing touches

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Table 12: Step by Step Procedure with Illustration
Step Activity Illustration
1 Preparation none
2 Estimation
3
Stitching cover of jacket (including foam, 210D
Lining, and 600D Poly PU)
4
Attachment of pockets and buttons
5
Stitching the sides and shoulders
6
Stitching edges, and Placing ladder lock
7
Stitching sleeves and hood and lining of hood
including attachment of chord
8
Making strap
9
Stitching of reversible zipper jacket and #5
ordinary zipper
10 Stitching back strap at the back of the jacket
11 Finishing touches None
12 Labeling and packaging

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2. Duration Per Step Per Batch
Table 13: Duration Per Unit
Step Activity
Time to complete in
minute (1 unit)
1 Preparation 10 minutes
2 Estimation 10 minutes
3
Stitching cover of jacket
(including foam, 210D
Lining, and 600D Poly PU)
60 minutes
4
Attachment of pockets and
buttons
15 minutes
5
Stitching the sides and
shoulders
60 minutes
6
Stitching edges, and
Placing ladder lock
60 minutes
7
Stitching sleeves and hood
and lining of hood
including attachment of
chord
60 minutes
8 Making Strap 30 minutes
9
Stitching the reversible
zipper jacket and #5
30 minutes
10
Stitching back strap at the
back of jacket
15 minutes
11 Finishing touches 15 minutes
12 Labeling and Packaging 10 minutes
Total
360 minutes / 6 hours to
complete 1 unit

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Table 14: Duration 30 units
Step Activity
Time to complete in
minute (30 units)
1 Preparation 300 minutes
2 Estimation 300 minutes
3
Lining, and 600D Poly
PU)
1,800 minutes
4
Attachment of pockets
and buttons
450 minutes
5
shoulders
1,800 minutes
6
Placing ladder lock
1,800 minutes
7
and lining of hood
chord
1,800 minutes
8 Making Strap 900 minutes
9
900 minutes
10
back of jacket
450 minutes
11 Finishing touches 450 minutes
12 Labeling and Packaging 300 minutes
Total
11,250 minutes / 187.50
hours or 7 days

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3. Labor and Machine Requirement Per Step
Table 15: Labor and Machine Requirement per Step
Step Activity No. of labor Machine Required
1 Preparation 4 person None
2 Estimation 2 (laborer) Measuring tape
3
Stitching cover of
jacket (including
foam, 210D Lining,
and 600D Poly PU)
2 (laborer) Sewing Machine
4
Attachment of
pockets and buttons
Sewing Machine
5
Stitching the sides
and shoulders
6
Placing ladder lock
7
Stitching sleeves
and hood and lining
of hood including
attachment of chord
8 Making Strap 2 (laborer) Sewing Machine
9
Stitching the
reversible zipper
jacket and #5
ordinary zipper
jacket
10
Stitching back strap
at the back of jacket
11 Finishing touches 2 (laborer) Sewing Machine
12
Labeling and
Packaging
4 person None
Total no. of Labor
in the whole
production =
10 persons
Total no. of
laborer required=
2 persons
B. Production Schedule

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Monthly Production Schedule
The team set 3 members of the group every month as they monitor the
production on their designated month. They were assigned to monitor the production.
In other words, they are officer in-charge of the production. The start of production is
every fourth week of every month. However, the selling of product will still continue.
Table 16: Monthly Production Schedule
Month
Name Jul Aug Sept Oct Nov Dec Jan Feb
1 Acebuche, Mylene B.
2 Alba, John Jayson A.
3 Baltazar, Joy B.
4 Bertulfo, Desiree DLP.
5 Dela Pena, Eugenee
6 Deligero, Keith Ian
7 Espillo, Ericka D
8 Estanislao, Sara M.
9 Invento, Ramil D.
10 Jordan, Lovelyn L.
11 Lumbao, Vissel M.
12 Novelo, Limuel L.
13 Olayon, Cristy Mae H.
14 Teodones, Lester Niel T.
15 Vibal, Rosanna T.
16 Villaruz, John Derick B.
17 Ytang, Angelica C.
Monthly Production

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Table 17: Monthly Production
C. Labor Requirements
Table 18: Labor Requirements
Direct
Labor
Cost Per Unit Number of Bags Monthly Salary Annual
2 200 30 6,000.00₱ 48,000.00₱
17 3,400.00₱ 3,400.00₱
The table represents the no. of labor and their monthly salary as well as their total
annual salary.
D. Machinery/ Equipment Requirement
Table 19: Machinery and Equipment Requirement
Items Picture / Description Cost
1 Sewing machine
6,500.00₱
(Laborer)
Product/s July Aug Sept Oct Nov Dec Jan Feb Total
Valiant
Jacket
Bag
30 30 30 30 30 47 30 30 257

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2 Scissors
15.00₱
(Provided)
3 Measuring tape
10.00₱
(Provided)
4
Sewing Machine
Table
5,000.00₱
(Laborer)

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E. Raw Materials Requirement
Table 20: Raw Materials Requirement
No.
Item
Needed
Quantity Description Cost
1
Reversible
zipper
jacket
1 pc. ₱ 16.50
2
#5
Ordinary
zipper
jacket
2 pcs. ₱ 20.50
3
210D Poly
PU
1 meter ₱ 55.00
4 3mm foam
1 meter = 4
jacket bags
₱ 7.50
5
Ladder
lock
4 pcs. ₱ 3.60
6
Strap
Double
Plain
2 yards ₱ 3.40
7
Chord
Large
1 ½ yard ₱ 1.46
8
Hood
Lining
½ kilo=16
jacket bag
(P100.00)
₱ 6.25
9 Cotton
1 kilo = 7
jacket bag
(P320)
₱ 45.71

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10 Knitting
1 pc = 2
jacket bag
₱ 20.00
11 Denim
5 yards = 3
jacket bag
(P400.00)
₱ 133.60
12 5mm foam
1 yard=18
jacket bag
(P30.00)
₱ 1.67
13
600D Poly
PU
1 meter=2
jacket bag
(P120.00)
₱ 60.00
14 Slider 2pcs. ₱ 1.1
15
Ordinary
zipper
1
yard=2bags
₱ 2.00
16
Golden
Thread
₱ 1.00
17
Black
Thread
₱ 1.00
Total ₱ 365.29

34
Costing
Table 21: Costing
No. Item Needed Quantity Cost
1 Reversible zipper jacket 1 pc. ₱ 16.50
2 #5 Ordinary zipper jacket 2 pcs. 22.50
3 210D Poly PU 1 meter 40.00
4 3mm foam
1 meter = 4
jacket bags
7.50
5 Ladder lock 4 pcs. 3.60
6 Strap Double Plain 2 yards 3.40
7 Chord Large 1 ½ yard 1.46
8 Hood Lining
½ kilo=16 jacket
bag (P100.00)
6.25
9 Cotton
1 kilo = 7 jacket
bag (P320)
45.71
10 Knitting
1 pc. = 2 jacket
bags
20.00
11 Denim
5 yards = 3 jacket
bag (P400.00)
133.60
12 5mm foam
1 yard=18 jacket
bag (P30.00)
1.67
13 600D Poly PU
1 meter=2 jacket
bag (P120.00)
60.00
14 Slider 2pcs. 1.1
15 Ordinary zipper 1 yard=2bags 2.00
16 Golden Thread 1.00
17 Black Thread 1.00
Total ₱365.29
18 Direct Labor 200.00
19
Production Overhead:
Transportation, Labeling
and packaging
22.50
₱ 587.79

35
F. Existing and Potential Suppliers
Table 22: Existing and Potential Suppliers
Raw Materials Suppliers
#05 Ordinary Zipper jacket and
ordinary zipper
New Master
Zipper Jacket Reversible
DMC Enterprise/Marwin Modiste
Supply
Ladder Lock New Master
Good Poly P.U. 600d Transworld
Foam 5mm Transworld
Strap double plain 1inch Transworld
Soft Denim
126 Ilaya Street, Divisoria, Manila /
Susan P. Santos
Cotton Ilaya Street, Divisoria, Manila
Slider Ilaya Street, Divisora, Manila
Chord Large Transworld
210D Poly PU
Transworld / Angelina’s Textile
Trading
3mm Foam New Master
Buttons New Master
Knitting, and Hood lining Ilaya Street, Divisoria, Manila
Thread / Black and Gold New Master

36
G. Store Location
Figure 12: Store Location

37
H. Store Layout
Figure 13: Store Layout

38
I. Waste Disposal System
The staffs of the enterprise are dedicated to help the environment. The team will
assure that all wastes or excess materials should be in proper disposal. In addition,
these are the following set of waste disposal system that must be practice by the
enterprise:
• Clean the area of production or store before and after the operations.
• Providing trash bins in the store/production area.
• Excess materials can be recycled into a new product or can be inlaid to
designs.
• Avoid littering in the store or production area.
K. Quality Control System

39
Table 23: Quality Control System
Raw Materials Description
1
Reversible zipper jacket (26-
27)
It must be in exact length and
reversible
2
#5 Ordinary zipper jacket (32
inch.)
It must be in exact length and no
damage at all
3 210D Poly PU It should not rumpled and no fluff
4 3mm foam
It should not rumpled, no fluff and It
should be functional.
5 Ladder lock
No crack and must be fitted to strap
and made of hard plastic
6 Strap Double Plain It should not rumpled and no fluff
7 Chord Large It should not rumpled and no fluff
8 Hood Lining It should not rumpled and no fluff
9 Cotton It should not rumpled and no fluff
10 Knitting It should not rumpled and no fluff
11 Denim It should not rumpled and no fluff.
12 5mm foam
It should not be rumpled, no fluff
and It should be functional.
13 600D Poly PU It should not rumpled and no fluff.
14 Black Thread
It should be in strong quality and
cannot be easily broken
15 Slider It should be fit to the ordinary zipper
16 Ordinary zipper
It must be in exact length and no
damage at all
17 Golden Thread
It should be in strong quality and
cannot be easily broken

40
Table 24: Quality Control System for Step by Step Procedure
Step Activity Description
1 Preparation
All necessary materials
should be in proper place
2 Estimation
It should be with
accordance of pattern
3
Lining, and 600D Poly
PU)
It should be conform to
pattern made and stitching
must be compact
4
Attachment of pockets and
buttons
the pattern made
5
shoulders
the pattern made and
stitching must be compact
6
Placing ladder lock
7
and lining of hood
chord
8 Making Strap
9
10
back of jacket
11 Finishing touches
All residue or excess
threads must be cut.
12 Labeling and Packaging
Label should be in the
hood of jacket bag and the
packaging should be made
of hard paper

41
J.B Valiant Enterprise ensures that the product being manufactured is in good quality.
Furthermore, J.B Valiant set quality standards for the product as follows:
1. The finished product should not contain fluff or excess threads.
2. The finished product should be in the same designated sizes.
3. Colors are not fading.
4. The finished product should have the label and packaging.
5. Avoid inadequate materials such as silk, and unnecessary color of threads.
L. Quality Standards Checklist
• The jacket bag should not be fluff or does not have residue.
• The jacket bag should not be substandard or have inadequate materials.
• The jacket bag should not be ruffled.
M. Production Cost
1. Total Production Per Year
Table 25: Total Production per Year
Year
2017 2018 2019 2020 2021
Direct
Materials
87,669.60₱ 131,504.40₱ 149,038.32₱ 157,805.28₱ 172,782.17₱
Direct
Labor
48,000.00₱ 76,800.00₱ 81,600.00₱ 86,400.00₱ 94,600.00₱
Total
Production
Cost
131,347.20₱ 210,155.52₱ 223,290.24₱ 236,424.96₱ 249,559.68₱
2. Production Cost Per Unit
Table 26: Production Cost per Unit
Year
2017 2018 2019 2020 2021
Total
Production
Cost
131,347.2₱
0
210,155.5₱
2
223,290.2₱
4
236,424.96₱ 249,559.68₱
Units to be
produced
240 384 408 432 473
Production
Cost per
unit
₱587.79 ₱587.79 ₱587.79 ₱587.79 ₱587.79

42
IV. ORGANIZATIONAL PLAN
A. Legal Form of Business
J.B Valiant Enterprise is in the manufacturing field, particularly manufacturing
valiant jacket bag. The J.B Valiant Enterprise is a limited partnership; all the co-owners
contribute money to the capital and dividing the profits and loss earned by the enterprise.
The team was chosen partnership as form of business because more investors or partners
means a large amount of capital, and for the team can easily be managed and operate
because many co-owners or partners are working together to achieve company goals.
1. Articles of Partnership/ Corporation
Articles of Partnership
Of
J.B. Valiant Enterprise
KNOW ALL MEN BY THESE PRESENTS:
That we, the undersigned partners, all of legal age, residents and citizens of the
Philippines, have on this day voluntarily associated ourselves together for the purpose of
forming a limited partnership under the following terms and conditions and subject to existing
and applicable laws of the Republic of the Philippines:
AND WE HEREBY CERTIFY:
ARTICLE I. Partnership Name: That the name of this partnership shall be
and shall transact business under the said company name.
ARTICLE II Business Purpose: That the purpose/s for which this partnership is formed is/are:
ARTICLE III Principal Place of Business: That the principal place of business of this
partnership shall be located at:
Brgy. Tandang Sora, Quezon City
ARTICLE IV Term of Existence: That this partnership shall have a term of 5 years from and
after the original recording of its Articles of Partnership by the Securities and Exchange
Commission.
ARTICLE V Partners’ Circumstances: That the names, nationalities and complete residence
addresses of the partners are as follows:

43
NAME NATIONALITY RESIDENCE
Ramil D. Invento Filipino
Brgy. Bagbag, Novaliches,
Quezon City
Keith Ian C. Deligero Filipino
Upper Banlat, Brgy.
TandangSora, Quezon City
Limuel Novelo Filipino
#51 Love St. Jordan Ville,
Quezon City
Sara M. Estanislao Filipino
#9 A Diamond St. Brgy.
TandangSora, Quezon City
Rosanna T. Vibal Filipino
Taharville St., Brgy. Sta Lucia,
Quezon City
Joy B. Baltazar Filipino
# 8 Robina Road, Brgy.
NagkaisangNayon, Novaliches
QC.
Lovelyn L. Jordan Filipino
TawidSapa II, Brgy.
Kaligayahan, Quezon City
Erica D. Espillo Filipino Brgy. Kaligayahan, Quezon City
Eugene K. Dela Peña Filipino
Master Cmp., Bagbaguin,
Caloocan City
Mylene B. Acebuche Filipino
#5269 Sulok St. Brgy. Ugong
Valenzuela City
Vissel M. Lumbao Filipino
#16 D Blk. A Sto. Nino St. San
Antonio, S.F.D.M, Quezon City
Lester Niel Teodones Filipino
Sitio Mendez, Brgy. Besa Project
8, Quezon City
Desiree Bertulfo Filipino
Area B5 SauyoNovaliches,
Quezon City
John Derick Villaruz Filipino
Brgy. 178, Camarin, Caloocan
City
Cristy Mae H. Olayon Filipino
Brgy. Ramon Magsaysay
BagoBantay, Quezon City
Angelica C. Ytang Filipino
Bagatua Comp. TandangSora,
Quezon City
Jhon Jayson Alba Filipino
#73 Vargas Comp. Brgy. Culiat,
Quezon City

44
ARTICLE VI.Capital Contributions:That the capital of this Partnership shall be the amount of
sixty thousand pesos (P50,000), Philippine Currency, contributed in cash by the partners, as
follows:
NAME Amount Contributed
Acebuche, Mylene B.
₱2,884.62
(Limited Partner)
Alba, Jhon Jayson A.
₱2,884.62
(Limited Partner)
Baltazar, Joy B.
₱2,884.62
(Limited Partner)
Bertulfo, Desiree DLP.
₱2,884.62
(Limited Partner)
Dela Pena, Eugenee K.
₱3,000.00
(General Partner)
Deligero, Keith Ian
2,884.62₱
(Limited Partner)
Espillo, Ericka D.
₱2,884.62
(Limited Partner)
Estanislao, Sara
₱3,000.00
(General Partner)
Jordan, Lovelyn L.
₱2,884.62
(Limited Partner)
Invento, Ramil D.
₱3,500.00
(General Partner)
Lumbao, Vissel M.
₱2,884.62
(Limited Partner)
Novelo, Limuel L.
₱2,884.62
(Limited Partner)
Olayon, Cristy Mae H.
₱3,000.00
(General Partner)
Teodones, Lester Niel T.
₱2,884.62
(Limited Partner)
Vibal, Rosana T.
₱2,884.62
(Limited Partner)
Villaruz, John Derick B.
₱2,884.62
(Limited Partner)
Ytang, Angelica C.
₱2,884.62
(Limited Partner)

45
That no transfer of interest which will reduce the ownership of Filipino citizens to less
than the required percentage of capital as provided by existing laws shall be allowed or
permitted to be recorded in the proper books of the partnership.
ARTICLE VII Sharing Ratios: That the profits and losses of this partnership shall be divided
and distributed proportionately on the ratio of the capital contribution of each partner.
ARTICLE IX Management: That this partnership shall be under Ramil D. Invento, as General
Manager, who shall be in charge of the management of the affairs of the company. He shall
have the power to use the partnership name and in otherwise performing such acts as are
necessary and expedient in the management of the firm and to carry out its lawful purposes.
ARTICLE X. Undertaking to Change Name: That the partners undertake to change the name
of this partnership, as herein provided or as amended thereafter, immediately upon receipt of
notice or directive from the Securities and Exchange Commission that another corporation,
partnership or person has acquired a prior right to the use of that name or that the name has
been declared as misleading, deceptive, confusingly similar to a registered name, or contrary
to public morals, good customs or public policy.

46
2. Legal Requirements
The legal requirements that J.B Valiant Enterprise must comply in establishing
the business are the following:
Securities and Exchange Commission – for the reservation and registration of name, rights,
and the product.
Requirements needed:
• Articles of Incorporation and By-laws
• Verification Slip Form (re: proposed name)
• Accomplished Registration Data Sheet
• Treasurer’s Affidavit
• Bank Certificate of Deposit
• Authority to verify bank accounts
• Written Undertaking to Change Corporation Name when necessary
• Subscribers Information Sheet
• If paid-up capital is a property, submit the following additional requirements:
• Statement of Assets and Liabilities
• Deed of Assignment executed by the stockholder who is the owner of the
property in favor of the corporation. If the property contributed is a
building or a parcel of land, the deed must be presented to the register of
Deeds for registration.
• If the property being contributed is a parcel of land, submit detailed list of
the parcel of land showing the OCT/TCT numbers, registered owner, lot
and block number, area, location and encumbrances, if any
• Registration fee of ₱1,040.00
Barangay Permit
• SEC Certificate
• At least two valid id’s
• Proof of Address
• Referral letter from purok leader
Processing Time: 1 day
Total Fee: ₱300.00
Mayor’s Permit
• Brgy. Permit
• SEC Certificate
• Two valid id’s
• Proof of address

47
Total Fee: P 2855.00 (Composed of Mayor’s Permit, Sanitary Inspection Fee, Signboard
Fee, Business Template, QCBRB, Zoning Clearance, Garbage Fee, and FSCI)
Bureau of Internal Revenue
Procedure:
• Go to Regional District Office
• Fill up the BIR form 1903 (Application of partnership/corporation)
• Submit the ff. SEC Certificate, Barangay Permit, Mayor’s Permit, Proof of Address
and valid ID’s
• Pay the BIR Registration Form
• Register your book of account/receipt
• Claim the BIR Certificate No.
Total Fee: ₱1,130.00
Total Cost of Legal Requirements = ₱5,325.00

48
B. Organizational Structure
Figure 14: Organizational Structure
Ramil D. Invento
General Manager
Eugenee K.
Dela Peña
Marketing Head
Sara M.
Estanislao
Production
Head
Cristy Mae H.
Olayon
Finance Head
Lester T. Teodones
Sales Agent
Desiree Bertulfo
Sales Agent
Joy B. Baltazar
Sales Agent
Vissel M. Lumbao
Sales Agent
Mylene B.
Acebuche
Customer Service
Representative
Rosanna T. Vibal
Production Staff
Jhon Jayson A.
Alba
Production Staff
Limuel Novelo
Purchaser
Lovelyn L. Jordan
Purchaser
Keith Ian C.
Deligero
Inventory
Controller
Erica D. Espillo
Quality
Assurance
Angelic C.
Ytang
Finance
Assistant
John Derick B.
Villaruz
Sales Agent

49
C. Qualifications of Officers
Table 27: Qualifications of Officers
Names Position
Duties and
Responsibilities
Qualifications
Ramil D. Invento General Manager - Handling the whole
organization.
- Facilitating every
department.
- Receiving reports of
work done
- Making Quotas
- Designating and
supervision of tasks
- Presiding the
meeting or decision
making
- Leading the
researches
- Serving as
motivator to all the
members of the
organization.
Education:
-Graduated any four
year course or
bachelors degree in
business field.
Experience:
-At least have 2 years
of experience
handling people.
Trainings:
-Attended many
Leadership Training
or TQM trainings.
Skills:
-Has a leadership
skill and good in
clerical ability as well
as communication.
Sara M. Estanislao Production Head - Leading the
production
department.
-Supervision of
production.
-Responsible for
monitoring the
production tasks.
-Dividing production
activities.
-Making reports of
work done.
Education:
-Graduated any four
year course related to
production or
business handling.
Experience:
-At least have
reasonable
experience in
manufacturing
business.
Trainings:
-Attended Technical
trainings and
seminars.
Skills:
-Technical skills
-Project management
skills.
Eugene K. Dela Marketing Head -Leading the Education:

50
Peña
marketing
department.
-Supervising of
marketing staffs and
marketing activities.
-Responsible for
monitoring the quotas
and task.
-Dividing marketing
activities.
-Making reports of
work done.
-A graduate of four
business handling.
Experience:
-At least has two year
experience in
marketing.
Trainings:
-Attended seminar on
management skill or
any marketing related
seminars.
Skills:
-Analytical skills
-Clerical ability
Cristy Mae H.
Olayon
Finance Head
-Making financial
statement and cash
flows.
-Recording
procurement process.
-Financing the
production and
marketing
department.
-Making reports of
work done.
Education:
-A graduate of
Bachelor of Science
in Accountancy.
-CPA passer
Experience:
-Has at least two year
experience in
financing or financial
management.
Trainings:
-Attended seminars
for financial
management or
business handling.
Skills:
- High numeracy and
sound technical
skills.
Angelica C. Ytang Finance Assistant -Help the finance
head
-Book keeper
-Recording all the
expenses of the
production and
marketing
department.
-Takes charge of
financial records of
Education:
-A graduate of BS
Accountancy
Experience:
-Has at least 2 year
experience in book
keeping.
Trainings:
-Attended several
seminars in book

51
the business. keeping or recording
of accounts.
Skills:
-Good clerical ability
and analytical skills.
Limuel Novelo
and Lovelyn
Jordan
Purchaser
-Purchasing the raw
materials
requirements in the
production.
-Checking the raw
materials if it is good
for process.
-Estimating and
cutting of materials
needed in the
production.
-Double checking if
the raw materials are
in
good quality and
good for process
before marking it.
Education:
-Graduate of
Bachelor’s degree in
Business, economics,
or industrial
engineering.
Experience:
-Has at least 2 year
experience as
production staff or
technical employee.
Trainings:
-Attended several
seminars regarding
on technical process.
Skills:
-Has an average skill
on purchasing
strategy.
Erica D. Espillo
Quality Assurance
Checker
-Keeping all the
receipt for purchasing
and sending it to
finance assistant.
-Checking the step by
step process of the
production.
Education:
-Graduate of
Business
Management.
Experience:
Has at least 2 year of
experience in
technical process.
Trainings:
-Attended several
trainings or seminars
related in production.
Skills:
-Good numerical
skills and statistical
abilities.
Keith Ian Deligero Inventory Controller -Recording all the
purchasing,
receiving, and
warehousing of raw
Education:
-Graduate of
business
studies/management.

52
materials.
-Safe keeping of
materials and record
it.
-Receiving the
materials needed for
production and
releasing the
materials needed for
production.
-The inventory
controller is the only
authorized personnel
in inventory of
materials as well as
the finished goods
inventory.
Experience:
-At least 2 year of
experience in
inventory handling.
Trainings:
-Attended seminars
or TQM training.
Skills:
- Proficient in a
computerized
database or document
system
Jhon Jayson Alba
and Rosanna T.
Vibal
Production Staff
-Assessing the work
of inventory
controller.
-Estimating and
cutting of materials
-Responsible for
transportation of raw
materials to the sub
contractor.
-Receiving the
finished product from
the subcontractor.
Education:
-Graduated of any
four year course
related to production
or business handling.
Experience:
-At least has 2 year of
experience in
production.
Trainings:
-Attended several
seminars related to
production.
Skiils:
-Has an average skill
in technical
production.
John Derick
Villaruz
Lester Niel
Teodones
Desiree Bertulfo
Vissel M. Lumbao
Joy Baltazar
Sales Representatives -Responsible for
selling the product
with utmost skill.
-Serving as a promo
dicer of the product.
-Selling the quota
sets by the
management
-Promoting the
product by giving
Education:
-At least less than a
four-year degree from
an accredited
university.
Experience:
- At least have
reasonable
experience in
Managing &

53
fliers
-Responsible for
helping the marketing
head in selling and
creating strategies.
Marketing Sales
Association.
Trainings:
-Attended Advanced
Sales Management or
Strategies for
Developing Effective
Presentation Skills
Trainings.
Skills:
-Keen to learn and
has a persuasive skill
in communication.
-Honest and
Trustworthy.
Mylene B.
Acebuche
Customer Service
Representative
-Responsible for
receiving comments
and suggestion of
customers.
-Helping the
customers assess
their concerns about
the product or
services.
-Checking warranty
-Responsible for
selling the quota sets
by the management
Education:
-Graduate of any four
Marketing.
Experience:
-At least has 2 year of
experience as
customer service
representative.
Trainings:
-Attended Customer
Service Workshop or
Effective Executive
Speaking Trainings.
Skills:
-Good
communication skill.
-Honest and
trustworthy.
-Good in clerical
ability.

54
D. Gantt Chart of Activities
The chart is the lists of activities of the company from the creation of Business Plan to the
Business Implementation or Operations.
Figure 15: Gantt Chart of Activities

55
E. Administrative Expenses
Table 28: Administrative Expenses
Item Description Price Year 1
Office Supplies Log book ₱ 60.00 ₱ 60.00
Ballpen ₱ 48.00 ₱ 48.00
Legal
requirements
₱ 5,325.00 ₱ 5,325.00
Total ₱ 5, 3433.00
F. Social Outcomes
The J.B. Valiant Enterprise is dedicated to help the society where the
business belongs. In connection with that, the enterprise has chosen “Abner
Family” of Bagbaguin, Caloocan City to be the beneficiary of our social
assessment. The family is an urban poor based family composed of Maricel
Abner and her husband, and their children who do not have permanent job and
belongs to the indigent sector of the society. They will be the one who will
made packaging for us with the exchange of percentage of 50% of the price per
packaging. The cost per packaging is 10 pesos and they are going to make 257
packaging amounting to 2,570 pesos and 50% of the 2,570 pesos goes to them
in the first year of business implementation.
This is the duty of every business to help unfortunate people uplift their
moral and confidence and make them empowered. The J.B Valiant Enterprise
support social responsiveness and remained dedicated to inspire people and
touch lives.

56
SOFIE Impact Analysis
Figure 16: Sofie Impact Analysis
Activity
Packaging
Stakeholder 1
Employees
Stakeholder 2
Manager
Stakeholder 3
Department
Heads
Benefits
• Learned social
responsibility
• Improved moral
awareness
• Improved
interpersonal skills
Impact 1.1
• Social awareness on the
part of the employees.
Indicators
• Loss of permanent job of the
beneficiary
• Insufficient funds for daily lives
expenses
• Beneficiary belong to indigent
sector
Inputs
• Providing paper
Packaging
• Logo print
• Adhesive tape/Glue
• Chord
Impact 1.2
• Appreciation of effort and
giving back gratitude.
Financial Value
• The beneficiary of the activity
earned 1,285.00₱ which is
useful to them.
• Based on previous months, the
beneficiary gained additional
sufficient funds to cover
expenses.

57
III. FINANCIAL PLAN
A. Project Cost
Table 29
2 Months Provision
Administrative
Expense
Quantity Price Per Unit Total Price
Office Supplies:
Logbook
Ballpen
2
2
30.00
6.00
₱ 60.00
12.00
Legal Requirements
(SEC, Bgy. Permit,
Mayor’s Permit,
BIR)
5,325.00
Marketing and
Selling Expenses
Fliers
Tarpaulin
Brochures
Freebies
Manual
60.00
200.00
60.00
600.00
60.00
Production
Expenses
Raw Materials 21,917.36
Direct Labor 2 200.00/unit 12,000.00
Production
Overhead:
Packaging &
Labeling
Transportation
60
17.50
1,050.00
180.00
60.00
Subtotal 34,967.36
Total 41,344.36
Contingency Fund 8,655.64
Total ₱ 50,000.00

58
B. Sources of Financing
Table 30: Sources of Financing
Partners Position
Percentage
(%)
Amount of
Sharing
Acebuche, Mylene B. CSR 5.77% 2,884.62₱
Alba, Jhon Jayson A. Production Staff 5.77% 2,884.62
Baltazar, Joy B. Sales Representative 5.77% 2,884.62
Bertulfo, Desiree
DLP.
Sales Representative 5.77% 2,884.62
Dela Pena, Eugenee
K.
Marketing Head 6% 3,000.00
Deligero, Keith Ian Inventory Controller 5.77% 2,884.62
Espillo, Ericka D.
Quality Assurance
Staff
5.77% 2,884.62
Estanislao, Sara Production Head 5.77% 3,000.00
Jordan, Lovelyn L. Purchaser 5.77% 2,884.62
Invento, Ramil D. General Manager 7% 3,500.00
Lumbao, Vissel M. Sales Representative 5.77% 2,884.62
Novelo, Limuel L. Purchaser 5.77% 2,884.62
Olayon, Cristy Mae H. Finance Head 6% 3,000.00
Teodones, Lester Niel
T.
Vibal, Rosana T. Production Staff 5.77% 2,884.62
Villaruz, John Derick
B.
Ytang, Angelica C. Finance Assistant 5.77% 2,884.62
Total 100%
₱50,000.0
0

59
C. Projected Financial Statement
1. Projected Cash Flow Statement
Table 31
Projected Cash Flow
In Philippine Peso
2017-2021
2017 2018 2019 2020 2021
Cash Inflows
Partners Equity
₱50,000.0
0
Cash Sales 196,348.00 207,044.00₱
217,740.0₱
0
228,436.00₱
241,424.0₱
0
Total Cash
Inflows
246,348.00 207,044.00 217,740.00 228,436.00 241,424.00
Cash
Outflows
Materials
Purchases
93,879.35 98,993.40 104,107.45 109,221.50 115,431.41
Direct Labor 51,400.00 54,200.00 57,000.00 59,800.00 63,200.00
Production
Overhead
5,525.50 5,826.50 6,127.50 6,428.50 6,794.00
Selling &
Admin
Expense
6,682.00 1,299.00 1,313.00 1,327.00 1,344.00
Total Cash
Outflows
157,486.85 160,318.90 168,547.95 176,777.00 186,769.41
Net Cash Flow
₱88,861.1
5
₱46,725.10 ₱49,192.05 ₱51,659.00 ₱54,654.59
Add:
Beginning
Cash Balance
0.00 88,861.15 135,586.26 184,778.31
236,437.31
Ending Cash
Balance
₱88,861.1
5
₱135,586.26
₱184,778.3
1
₱236,437.31
₱291,091.9
0

60
2. Projected Income Statement
Table 32
Projected Income Statement
In Philippine Peso
2017-2021
2017 2018 2019 2020 2021
Total Sales
196,348.0₱
0
207,044.0₱
0
217,740.0₱
0
228,436.0₱
0
241,424.0₱
0
Less: Cost of
Goods Sold
127,333.28
140,242.64
146,110.53
154,325.58
164,301.00
Gross Profit
from Sales
69,014.73 66,801.36 71,629.47
74,110.42 77,123.00
Less: Selling
Expenses
1,177.00 1,191.00 1,205.00 1,219.00
1,236.00
Less:
Administrative
Expenses
5,505.00 108 108 108 108
Net Income ₱62,332.73 ₱65,502.36 ₱70,316.47 ₱72,783.42 ₱75,779.00

61
3. Projected Balance Sheet
Table 33
Projected Balance Sheet
In Philippine Peso
2017-2021
2017 2018 2019 2020 2021
Assets
Cash ₱88,861.15
₱135,586.2
6
₱184,778.3
1
₱236,437.3
1
₱291,091.90
Finished
Goods
Inventory
23,471.57 42,248.83 63,373.24 84,497.66 105,622.07
Total
Current
Assets
112,332.73 177,835.09 248,151.55 320,934.97 396,713.97
Total
Assets
₱112,332.7
3
₱177,835.0
9
₱248,151.5
5
₱320,934.9
7
₱396,713.9
7
Liabilities
and
Partner’s
Equity
Partners
Equity
50,000.00 112,332.73 177,835.09 248,151.55 320,934.97
Net
Income
62,332.73 65,502.36 70,316.47 72,783.42 75,779.00
Total
Liabilities
and
Partner’s
Equity
₱112,332.7
3
₱177,835.0
9
₱248,151.5
5
₱320,934.9
7
₱396,713.9
7

62
D. Profitability Indices
1. ROI
= Net Profit
------------------------- * 100
Total Investment
= 62,332.73
----------------------- * 100
₱ 50,000.00
= 124.67%
Note: With a 124.67% Return on Investment (ROI), J.B. Valiant Enterprise is highly
profitable for its first year.
2. Payback Period
= Total Investment
-------------------------
Net Profit
= ₱ 50,000.00
-------------------------
₱ 62,332.73
= 0.80
= 0.80 * 8
Payback Period = 6 months and 4 weeks
Note: The initial investment will be recovered in 6 months and 4 weeks.
3. Net Income: Sales Ratio
= Net Profit
------------------------- * 100
Net Sales
= ₱ 62,332.73
------------------------- * 100
₱ 196,348.00
= 31.75%
Note: It provides insight that in every one peso cash received from the customer from the
product purchased there will be a 31.75% that the partners will get.

63
4. Break-Even Point in Units = Fixed Cost
Unit Price – Variable Cost
= ₱ 1,268.00
₱764 – ₱586.79
= ₱1,268.00
177.21₱
= 7.16 or 7
Note: 7 units multiplied by the selling price which is ₱764.00 to get the break-
even point in sales
Break-Even Point in Sales = ₱5,348.00
Note: It would take 7 units or ₱5,348.00 worth of sale before the business
could achieve break-even, or zero neither loss nor profit.
5. Financial Assumptions
• There is a 7.10% increase in units on the last month of the year cause of increasing
demand every year in colleges and high schools in Tandang Sora, Quezon City.
• The team selected the highest percentage of increase in schools of our target market
which is 7.10%.
• 97% of the projected population of high school wear jacket both male and female.
• 84% of the projected population of college wear jacket both male and female.
• 99% of the projected population of high school use bag both male and female.
• 100% of the projected population of college use bag both male and female.
• 71% of the projected population of high school willing to buy a jacket bag.
• 83% of the projected population of college willing to buy a jacket bag.

64
• The business will target a mere 1.7% of the population of high school and college in
Tandang Sora who is willing to buy jacket bag.
6. Schedules
1. Projected Sales and Sales Volume
Table 34: Projected Sales
Projected Sales
2017 2018 2019 2020 2021
Units 257 271 285 299 316
Price ₱764.00 ₱764.00 ₱764.00 ₱764.00 ₱764.00
Total
Sales
₱196,348.00 ₱207,044.00 ₱217,740.00 ₱228,436.00 ₱241,424.00
Table 35: Projected Sales Volume
Projected Sales Volume
2017 2018 2019 2020 2021
Planned Sales,
Volume in Units
257 271 285 299 316
Add: Desired
ending FG
Inventory in units
40 72 108 144 180
Less: Beginning
FG Inventory in
units
0 40 72 108 144
Units to be
produced
297 303 321 335 352

65
2. Projected Cost of Production/ Operations
Table 36: Projected Cost of Production
Projected Cost of Production
2017 2018 2019 2020 2021
Direct
Materials
₱93,879.35 ₱98,993.40
₱104,107.4
5
₱109,221.5
0
₱115,431.4
1
Direct
Labor
₱51,400.00 ₱54,200.00 ₱57,000.00 ₱59,800.00 ₱63,200.00
Production
Overhead
₱5,525.50 ₱5,826.50 ₱6,127.50 ₱6,428.50 ₱6,794.00
Total
Production
Cost
₱150,804.8
5
₱159,019.9
0
₱167,234.9
5
₱175,450.0
0
₱185,425.4
1
3. Projected Cost of Goods Sold
Table 37: Projected Cost of Goods Sold
Projected Cost of Goods Sold
2017 2018 2019 2020 2021
Total
Production
Cost
150,804.8₱
5
₱159,019.90 ₱167,234.95
₱175,450.0
0
₱185,425.4
1
Add: FG
Beginning
Inventory
0.00 23,471.57 42,248.83 63,373.24 84,497.66
Total Cost of
Goods Sold
Available for
Sale
150,804.85 182,491.47 209,483.78 238,823.24 269,923.07
Less: FG
ending
Inventory
23,471.57 42,248.83 63,373.24 84,497.66 105,622.07
Total Cost
of Goods
Sold
₱127,333.2
8
₱104,242.64 ₱146,110.53
₱154,325.5
8
₱164,301.0
0

66
4. Schedule of Materials Purchases
Table 38: Direct Material Purchases
Direct Materials Purchases
2017 2018 2019 2020 2021
Total Direct
Material
Cost
93,879.35₱ ₱98,993.40 ₱104,107.45
109,221.5₱
0
₱115,431.4
1
Add:
Desired
Direct
Materials
Ending
Inventory
0.00 0.00 0.00 0.00 0.00
Less: Direct
Materials
Beginning
Inventory
0.00 0.00 0.00 0.00 0.00
Total Direct
Materials
Purchases
₱93,879.35 ₱98,993.40 ₱104,107.45
₱109,221.5
0
₱115,431.4
1
5. Direct Material Cost
Table 39: Direct Material Cost
Direct Material Cost

67
2017 2018 2019 2020 2021
Units to be
produced
257 271 285 299 316
x Direct
Material
cost/unit
365.29₱ 365.29₱ 365.29₱ 365.29₱ 365.29₱
Total Direct
Material
Cost
₱93,879.35 ₱98,993.40 ₱104,107.45
₱109,221.5
0
₱115,431.4
1
6. Finished Goods Ending Inventory
Table 40: Finished Goods Ending Inventory
Finished Goods Ending Inventory
2017 2018 2019 2020 2021
Production
Cost Per
Unit
586.79₱ 586.79₱ 586.79₱ 586.79₱ 586.79₱
Desired FG
Inventory (in
units)
40 72 108 144 180
Value of FG
Ending
Inventory
₱23,471.57 ₱42,248.83 ₱63,373.24 ₱84,497.66
₱105,622.0
7
7. Projected Administrative and Selling Expenses
Table 41: Administrative Expense
Administrative Expense
2017 2018 2019 2020 2021
Office Supplies
Logbook (pc) ₱60.00 ₱60.00 ₱60.00 ₱60.00 ₱60.00
Ballpen (pc) ₱48.00 ₱48.00 ₱48.00 ₱48.00 ₱48.00
Legal Req. ₱5,397.00

68
Total ₱5,505.00 ₱108.00 ₱108.00 ₱108.00 ₱108.00
Table 42: Selling Expense
Selling Expense
2017 2018 2019 2020 2021
Fliers 60.00₱ 60.00₱ 60.00₱ 60.00₱ 60.00₱
Tarpaulin 200.00 200.00 200.00 200.00 200.00
Brochures 60.00 60.00 60.00 60.00 60.00
Freebies 600.00 600.00 600.00 600.00 600.00
Manual 257.00 271.00 285.00 299.00 316.00
Total ₱1,177.00 ₱1,191.00 ₱1,205.00 ₱1,219.00
₱1,236.0
0

69
Appendices
Appendix 1: SWOT Matrix/Analysis
Strengths Weaknesses Recommen-
dation
Opportunities Threats Recommen-
dation
Product
-It is a dual
purpose
product.
-New
product
-
Sophisticated
design of the
product
-Takes time
in
converting
jacket into a
bag and vice
versa.
-Unusual to
many/
unknown
product
- Think of a
way on how
to convert it
easily or
look at the
manual
-Convince
people why
do they
need to buy
a jacket bag
by
promotion
-Customers
will patronize
the product
because it is
new in the
market and its
dual purpose.
-Numerous
branded
bags and
jackets are
on top of its
reputation.
-The J.B.
Valiant
Company
must build a
good image
to the
customers
by offering
good quality
of Jacket
Bag.
Place
-There is a
school
located near
at the target
area
-Accessible
location
- The
company
doesn’t have
a physical
store yet.
-The
company
should and
must have a
physical
store as part
of their
plan.
-Numerous
potential
customers
- Growing
market
-
Competitors
The
company
must and
should a
wider access
to reach
their
customers.

70
Strengths
Weakness
es
Recomme
n-dation
Opportuni
ties
Threats
Recomme
n-dation
Price
- The
company
offers
reasonable
price than
its
competitors
-Not
everybody
can afford
to buy our
product
especially
those in
the lower
class
-
Customers
might
perceive
the product
having a
low quality
because of
its lower
price.
-The
company
must
present
and
promote
the
product to
prove its
quality.
-Can attract
customers
who are
price
conscious.
-An
unexpecte
d increase
of raw
material
cost
-The
company
must
search for
a supplier
that will
offer low
priced-
materials.
Promoti
on
-
Progressive
direct
marketing
to promote
the Jacket
Bag.
-Having a
website
-The
company’s
promotion
strategy is
not more
competitiv
e than
competitor
s.
-The
company
must use
promotion
s that will
have an
intense
impact
and
influence
customers
.
-Through
the website
and other
social
networking
sites,
potential
customers
will have
easier
access on
knowing
our
product.
-Different
promotion
strategy
used by
competito
rs
-The
company
must
provide
high
quality
service
and must
build
buyer and
seller
relationshi
p to earn
customer
loyalty.

71
Appendix 2: Survey Questionnaire
Dear Respondents,
Good Day! We are 3rd
year college students of Quezon City Polytechnic University, taking up Bachelor of Science in
Entrepreneurship. We would like to conduct a survey for the fulfillment of one of our requirements in the Product & Brand
Management subject.
Thank you,
BS Entrep – 3J
General Direction: Please answer and accomplish this questionnaire as honestly and carefully. Rest assured that the
information gathered will be treated with utmost confidentiality and shall be use for academic purpose only.
Please supply the necessary information below: Respondent No: (Please leave it blank)
Personal Information
Name (optional):_________________________ Year/Course:________________________________
Age:__________ Gender: ( ) Male ( ) Female Weekly Allowance: __Php 500-600 __Php601-700
__others, please specify______________
Please put a check ( ) mark before the items or options that may correspond to your answer.
1. Do you wear jacket? 11. If yes, where did you heard/seen it?
__ Yes__ No __ TV Ads __ Classmate
2. If yes, how much do you spend for it? __ Social Media __ Neighbors
__ P100 - 299 __ P500 - 699 __ Newspaper __ Internet
__ P300 - 499 __ Others, please specify: P__________ Others, please specify:_______
3. What is the brand of your jacket? 12. Are you willing to buy a Jacket-Bag?
__ Tribal __ RRJ __ Yes __No
__ Fubu __ Others, please specify:____________ 13. How much do you prefer to buy a Jacket-Bag?
4. How often do you purchase jacket? __ P500 - 600 __ P701 - 800
__ Every 3months __ Once a year __ P601 – 700 Others, please specify:______
__ Every 6 months __ Others, please specify:____________
5. Do you use bag? 14. What design of Jacket-Bag you prefer/like?
__ Yes __ No __ Statement Design __ Plain Color
6. If yes, how much did you usually spend In buying a product? __ Pokémon Design
__ P150 and below __P700-1000 Others, Please specify: ______________
__ P200 to 600 __P1000 and up 15. What size of Jacket Bag do you prefer?
__ Others, please specify:____________ __ Small (Standard American Size)
7. How often do you buy bag? __ Medium (Standard American Size)
__ Every 3months __ Once a year __ Large (Standard American Size)
__ Every 8 months __ Others, please specify:_ 16. In buying a product, which do you prefer?
8. What type of bag did you use? (Rank from 1 - 5, 1 is the top must priority and 5 is
__ Shoulder Bag __ Sling Bag the least)
__ Back-Pack __ Handy Bag __ Design/colors
__ Others, please specify____________ __ Brand
9. What is the brand of your bag? __ Price
__ Hawk __ Jan Sports __ Creativeness/Not Common
__ North Face __ Others, please specify:_____________ __ Durability
10. Have you ever heard or seen of jacket that can
Use as a bag and vice versa?

72
__ Yes __ No
Appendix 3: Sample Size and Sampling Technique
Slovin's Formula
Is used to calculate the sample size (n) given the population size (N) and a margin of
error (e). -It is computed as n = N / (1+Ne2).
• Total population of Tandang Sora Q.C = 90,037
• Total
• Total population of secondary and =10,804
tertiary students.
• Total population of students age 15-20 =1,296
 Total population of Quezon City (year 2015)
2,936,116
Age/ Education Level Total
15-20 secondary and tertiary = 358,532 = 12%
Divide : 358,532 ÷ 2,936,116 x 100 = 12%
 Total Population of Tandang Sora
90,037
90,037 x .12 = 10,804
10,804 is our target market, ranging from high school to college students of Tandang
Sora, Quezon City.
Total of Students Age 15-20
10,804x 12 % = 1,296 Secondary and Tertiary

73
Appendix 4: Survey Results and Interpretation
HIGH SCHOOL- 151

74
COLLEGE- 240

75

76
Of the 391 respondents, 97% of the High School students said that they wear
jacket and 3% said that they didn’t wear a jacket. Also 84% of the College students
wear jacket and 16% don’t wear a jacket.
HIGH SCHOOL COLLEGE
2. If yes, how
much do you
spend for it?
Female –
91
Male –
56
TOTAL-
147
Female
–107
Male –
95
TOTA
L-202
P100 - 299 23 % 10 % 33 % 12 % 9 % 21 %
P300 - 499 27 % 15 % 42 % 25 % 20 % 45 %
P 500 - 699 10 % 7 % 16 % 14 % 15 % 29 %
Others 2 % 6 % 8 % 1 % 1 % 3 %
Not Specific 2 % 2 %
62 % 38 % 100 % 53 % 47 % 100 %
According to the survey, of the 147 High School students who wear a jacket,
33% of them spend P100-P299 in buying a jacket, 42 %, spend P300-P499 in buying a
jacket, 16 % spend P500-P699 for a jacket, and 8% of them answered other prices.
Of the 202 College students that wear a jacket, 21% of them spend P100-P299
in buying a jacket, a majority of 45 %, spend P300-P499 in buying a jacket, 29 % of
them spend P500-P699 for a jacket, 3% of them answered other prices, and the
remaining 2% didn’t specify the price that they spend in buying a jacket.
HIGH SCHOOL COLLEGE
Female
-94
Male -
57
TOTAL
-151
Female
–129
Male-
111
TOTA
l-240
1. Do you wear
Jacket?
Yes 60 % 37 % 97 % 45 % 40 % 84 %
No 2 % 1% 3 % 9 % 7 % 16 %
62 % 38 % 100 % 54 % 46 % 100 %

77
HIGH SCHOOL COLLEGE
3. What is the
brand of your
jacket?
Female -
91
Male -
56
TOTAL
-147
Female
- 107
Male -
95
TOTA
L -202
Tribal 14 % 7 % 21 % 19 % 17 % 36 %
Fubu 9 % 10 % 18 % 9 % 7 % 16 %
RRJ 10 % 3 % 14 % 16 % 13 % 29 %
Others 15 % 12 % 27 % 9 % 9 % 18 %
Not Specific 14 % 6 % 20 % 0 % 0 %
62 % 38 % 100 % 53 % 47 % 100 %
According to the survey, of the 147 High School students who wear a jacket ,
21 % of the High School students answered the brand of their jacket is Tribal, 18 % of
them said that the brand of their jacket is Fubu, 14 % of them are users of RRJ jacket,
27 % of them answered other brand of a jacket and the remaining 20 % of the High
School student respondents didn’t specify the brand of their jacket.
Of the 202 College students that wear a jacket, a majority of 36 % answered
Tribal as the brand of their jacket, 16 % said that the brand of their jacket is Fubu, 29
% of them are users of RRJ jacket, and 18 % of them answered other brand of a jacket.
HIGH SCHOOL COLLEGE
4. How often do
you purchase
jacket?
Female -
91
Male -
56
TOTAL
-147
Female
- 107
Male -
95
TOTA
L -202
Every 3 months 5 % 7 % 12 % 2 % 2 % 4 %
Every 6 Months 10 % 6 % 16 % 9 % 7 % 16 %
Once a year 41 % 23 % 65 % 42 % 38 % 80 %
Others 3 % 1 % 4 %
Not Specific 3 % 1 % 4 %
62 % 38 % 100 % 53 % 47 % 100 %
A majority of 65 % High School student respondents who wear a jacket said
that they purchase a jacket once a year, 12 % of them purchase a jacket every 3
months, 16 % said that they purchase jacket every 6 months,3 % answered others and
a total of 3 % didn’t specify how often they purchase a jacket.
Of the 202 College students that wear a jacket, 80 % of them purchase a jacket
once a year, 16 % purchase a jacket every 6 months and only 4 % of them purchase a
jacket every 3 months.

78
HIGH SCHOOL COLLEGE
5. Do you use bag?
Female -
94
Male -
57
TOTAL
-151
Female
- 129
Male -
111
TOTA
L -240
Yes 62 % 38 % 99 % 54 % 46 % 100 %
No 1 % 0 % 1 % 0 % 0 %
62 % 38 % 100 % 54 % 46 % 100 %
Of the 391 respondents, 99 % of the High School student respondents said that they use
the bag and only 1 % doesn’t use a bag. And all of the College Student respondents use bag.
HIGH SCHOOL COLLEGE
6. If yes, how
much did you
usually spend in
buying a product?
Female -
93
Male -
57
TOTAL
-150
Female
- 129
Male -
110
TOTA
L -239
P150 - and below 5 % 5 % 9 % 3 % 2 % 5 %
P200 - 600 32 % 21 % 53 % 19 % 11 % 30 %
P700 - 1000 19 % 7 % 25 % 21 % 24 % 46 %
P1000 and up 7 % 6 % 13 % 10 % 8 % 19 %
Others 1 % 1 %
62 % 38 % 100 % 54 % 46 % 100 %
According to the survey, of the 150 (99 %) High School student respondents who use
bag, the majority of them that has a total of 53 % spend P200 – P600 in buying a bag. And 46
% of the College student respondents who use bag spend P700 – P 1,000 in purchasing a bag
HIGH SCHOOL COLLEGE
7. How often do
you buy bag?
Female -
93
Male -
57
TOTAL
-150
Female
- 129
Male -
110
TOTA
L -239
Every 3 months 2 % 7 % 9 % 3 % 1 % 4 %
Every 8 months 9 % 3 % 13 % 13 % 8 % 22 %
Once a year 49 % 27 % 75 % 38 % 36 % 73 %
Others 1 % 1 % 1 %
Not Specific 1 % 1 % 1 % 1 %
62 % 38 % 100 % 54 % 46 % 100 %
According to the survey, of the 150 (99 %) High School student respondents who use
a bag, a majority of 75 % purchase a bag once a year likewise with those College student

79
respondents who use a bag, a majority with a total of 73 % buy or purchase a bag once a year.
– P600 in buying a bag. And 46 % of the College student respondents who use
HIGH SCHOOL COLLEGE
8. What type of
bag did you use?
Female -
93
Male -
57
TOTAL
-150
Female
- 129
Male -
110
TOTA
L -239
Shoulder Bag 9 % 5 % 15 % 6 % 4 % 10 %
Back-Pack 53 % 32 % 85 % 44 % 38 % 82 %
Sling Bag 3 % 4 % 8 %
Handy Bag 1 % 1 % 0 % 0 %
62 % 38 % 100 % 54 % 46 % 100 %
Of the 150 High school student bag users, 85 % of them use back pack, 15 % of them
use shoulder bag and only 1 % use handy bag. And out of the 239 College student bag users,
82 % uses back pack, 10 % shoulder bag users and 8 % of them use sling bag
HIGH SCHOOL COLLEGE
9. What is the
brand of your
bag?
Female -
93
Male -
57
TOTAL
-150
Female
- 129
Male -
110
TOTA
L -239
Hawk 8 % 7 % 15 % 18 % 16 % 34 %
North Face 2 % 3 % 5 % 5 % 5 % 10 %
JanSports 33 % 19 % 53 % 21 % 18 % 38 %
Others 16 % 7 % 23 % 10 % 7 % 17 %
Not Specific 3 % 1 % 3 % 1 % 1 %
62 % 38 % 100 % 54 % 46 % 100 %
According to the survey, out of 150 bag users high school students, 15 % of them
answered the brand of their bag is Hawk, 5 % of them said that the brand of their bag is North
Face, most of them have chosen Jan Sports as the brand of their bag, 23 % use other brands of
a bag and the remaining 3 % didn’t specify the brand of their bag.
Of the 239 College students who use bag, 34 % of them answered the brand of their
bag is Hawk, 10 % of them said that the brand of their bag is North Face, 38 % use Jan Sports,
17 % use other brands of a bag and 1 % of them didn’t specify the brand of their bag.
HIGH SCHOOL COLLEGE
10. Have you ever
heard or seen of
jacket that can use
as bag and vice
versa?
Female -
94
Male -
57
TOTAL
-151
Female
- 129
Male -
111
TOTA
L -240
Yes 15 % 3 % 19 % 7 % 3 % 10 %

80
No 47 % 34 % 81 % 47 % 43 % 90 %
62 % 38 % 100 % 54 % 46 % 100 %
Out of 151 High School student respondents, 19 % of them have ever heard or seen a
jacket that can be use as a bag and vice versa and 81 % of them answered No. 10 % of the
College student respondents answered Yes and 90 answered No
HIGH SCHOOL COLLEGE
11. If yes, where
did you heard/seen
it?
Female -
23 Male - 5
TOTAL
-28
Female
- 17
Male -
8
TOTA
L -25
TV Ads 18 % 4 % 21 % 8 % 8 %
Social Media 18 % 4 % 21 % 16 % 4 % 20 %
Newspaper
Classmate 7 % 7 % 24 % 4 % 28 %
Neighbors 4 % 4 % 4 % 4 %
Internet 32 % 11 % 43 % 20 % 16 % 36 %
Others 4 % 4 % 4 % 4 %
82 % 18 % 100 % 68 % 32 % 100 %
According to the survey, of the 28 High School student respondents that answered yes
in no. 10, 21 % of them said that they heard or seen a jacket that can be used as a bag and vice
versa in TV Ads and also 21 % in social media, 43% of them said they heard or seen it on the
internet, 7 % in their classmate, 4 % in their neighbors, and 4 % of them have not ever heard
or seen it in other places.
Of the 25 college student respondents that answered yes in no. 10, 8 % of them said
that they heard or seen a jacket that can be used as a bag and vice versa in TV Ads, 20 % in
social media, 36% in the internet, 28 % in their classmate, 4 % in their neighbors and 4 % of
them have not ever heard or seen it in other places.
HIGH SCHOOL COLLEGE
12. Are you willing
to buy a Jacket
Bag?
Female -
94
Male -
57
TOTAL
-151
Female
- 129
Male -
111
TOTA
L -240
Yes 46 % 25 % 71 % 45 % 37 % 83 %
No 17 % 13 % 29 % 8 % 9 % 18 %
62 % 38 % 100 % 54 % 46 % 100 %
According to the survey, of the 391 respondents, of the 151 High School student
respondents, 71 % are willing to buy a jacket bag and 29 % aren’t willing to buy the product.
Of the 391 respondents, of the 240 College student respondents, 83 % are willing to buy a
jacket bag and 18 % aren’t willing to buy the product.

81
HIGH SCHOOL COLLEGE
13. How much do
you prefer to buy a
Jacket Bag?
Female -
69
Male -
38
TOTAL
-107
Female
- 109
Male -
89
TOTA
L -198
P500 - 600 43 % 27 % 70 % 31 % 24 % 55 %
P601 - 700 7 % 1 % 7 % 14 % 9 % 23 %
P701 - 800 1 % 4 % 5 % 8 % 9 % 17 %
Others 14 % 4 % 18 % 2 % 3 % 4 %
Not Specific 1 % 1 %
64 % 36 % 100 % 55 % 45 % 100 %
According to the survey, the majority of 70 % in the high school student respondents
who are willing to buy a jacket bag prefer P500 – P600 and also in those Colleges student
respondents who are also willing to buy a jacket bag prefer P 500 – P600 worth of the
product.
HIGH SCHOOL COLLEGE
14. What Design of
Jacket Bag you
prefer or like?
Female -
69
Male -
38
TOTAL
-107
Female
- 109
Male -
89
TOTA
L -198
Statement Design 21 % 8 % 29 % 24 % 15 % 39 %
Pokemon Design 1 % 7 % 7 % 5 % 7 % 12 %
Plain Color 28 % 18 % 46 % 25 % 21 % 46 %
Others 10 % 3 % 13 % 1 % 2 % 3 %
Not Specific 5 % 5 % 1 % 1 %
64 % 36 % 100 % 55 % 45 % 100 %
According to the survey, of the 107 high school student respondents who are willing to
buy a jacket bag, 78 % of them prefer medium-sized, 19 % prefer jacket bag with a small size
and 4 % prefer large-sized.
Out of the 198 College student respondents, 33 % of them prefer small-sized jacket
bag, 59 % prefer medium-sized and 8 % answered large.

82
HIGH SCHOOL - 151
Female- 97
1 2 3 4 5
Design / Color 13 9% 21 14% 25 17% 15 10% 20 13%
Brand 12 8% 24 16% 15 10% 21 14% 22 15%
Price 42 28% 16 11% 12 8% 12 8% 12 8%
Creativeness /
Not Common 10 7% 17 11% 27 18% 25 17% 15
10%
Durability 17 11% 16 11% 15 10% 21 14% 25 17%
62% 62% 62% 62% 62%
Male-54
1 2 3 4 5
Design / Color 9 6% 12 8% 17 11% 11 7% 8 5%
Brand 11 7% 12 8% 8 5% 10 7% 16 11%
Price 20 13% 9 6% 10 7% 8 5% 10 7%
Creativeness /
Not Common 3 2% 9 6% 15 10% 17 11% 13
9%
Durability 14 9% 15 10% 7 5% 11 7% 10 7%
38% 38% 38% 38% 38%
TOTAL – 151
1 2 3 4 5
Design / Color
22 15% 33 22% 42 28% 26 17% 28 19%
Brand 23 15% 36 24% 23 15% 31 21% 38 25%
Price 62 41% 25 17% 22 15% 20 13% 22 15%
Creativeness /
Not Common
13 9% 26 17% 42 28% 42 18% 28 19%
Durability 31 21% 31 21% 22 15% 32 21% 35 23%
Total 100% 100% 100% 100% 100%

83
COLLEGE - 240
Female- 129
1 2 3 4 5
Design / Color 21 9% 26 11% 39 16% 20 8% 23 10%
Brand 21 9% 43 18% 17 7% 18 8% 30 13%
Price 42 18% 27 11% 29 12% 14 6% 17 7%
Creativeness /
Not Common 8 3% 16 7% 26 11% 51 21% 28 12%
Durability 37 15% 17 7% 18 8% 26 11% 31 13%
54% 54% 54% 54% 54%
Male-111
1 2 3 4 5
Design / Color 28 12% 25 10% 25 10% 18 8% 15 6%
Brand 29 12% 23 10% 21 9% 17 7% 21 9%
Price 28 12% 27 11% 21 9% 16 7% 19 8%
Creativeness /
Not Common 4 2% 14 6% 19 8% 40 17% 34 14%
Durability 22 9% 22 9% 25 10% 20 8% 22 9%
46% 46% 46% 46% 46%
TOTAL – 240
1 2 3 4 5
Design / Color
49 20% 51 21% 64 27% 38 16% 38 16%
Brand 50 21% 66 28% 38 16% 35 15% 51 21%
Price 70 29% 54 23% 50 21% 30 13% 36 15%
Creativeness /
Not Common
12 5% 30 13% 45 19% 91 38 % 62 26%
Durability 59 25% 39 16% 43 18% 46 19% 53 22%
Total 100% 100% 100% 100% 100%

84
Appendix 5: Correspondence

85
Appendix 6: Group Reflection
Ramil D. Invento
I learned so many things in making business plan. I have experienced my second time
of conducting survey. It is a good experience and worth it all the sacrifices.
Keith Ian Deligero
I learned that it is not easy to conduct a survey especially if it is a community based
survey. I also learned that before the survey starts/begins there are some documents
/requirements needed to have as an authorization in conducting a survey.
Lovelyn Jordan
In conducting a survey in our marketing plan I learned that it is quite difficult to have a
survey in other school. But somehow it gives me more experience and makes me realize that
there are different attitudes of people towards the conduction of a survey.
Limuel Novelo

86
The business plan is not easy to do. We gave all our time and effort to make it better. I
know that it is not easy but I saw my team working really hard. So our business plan is a
success.
John Jayson Alba
I've learned on how to conduct a survey to business plan, To know what's possible or to
know if our product is can be feasible to our target market. We've learned some strategies on
how to be a successful company owner in terms of business.
Rosanna Vibal
In doing a business plan there are a lot of difficulties. When we are surveying in our
target market in Tandang Sora there are other people who are not willing to cooperate for
some reason. Some like they are scared of survey.
Joy B. Baltazar
In doing a business plan there’s a lot of thing you need to consider, you have to make
sure that all the data and information regarding your product is correct. From approval of
letters, making a survey is not easy that’s why in doing this there’s a lot of patient and hard
work.
Erica D. Espillo
While doing the business plan, we encounter different problems and emotions.
Business plan is a hard thing to do; you have to be responsible, efficient and patient.
Conducting a survey that has 524 populations of students in Colegio de San Lorenzo was not
an easy thing to do.
John Derick Villaruz
It’s been a heart melting solving we’ve done and ice breaking of thinking for what
strategy is good to our business. I learned many things when doing the business plan, First, we
need to understand the kind people we need who will embrace the product. Second, is we
need to be patient of tallying the survey papers because it has many pages. Lastly, we need to
think deeply just for us to know what strategy / gimmick we can make just to ensure the
product is enovative and will soon become globally competitive.
Eugene Dela Peña
I can say that is not easy to do the business plan but we learned new techniques to
improve our business plan. In making our business plan we undergo surveying to other places
just to know if the product will click to society. I’m proud to say that even if we encountered
many circumstances we made it better.
Vissel Lumbao

87
In doing the business plan it is not easy to do it because of the step by step process that
we followed. It is not a kind of a joke, we need to be focus, be serious and manage the time to
make the plan better. I learned a lot from this…
Mylene Acebuche
As part of the group of business plan, I’ve experienced and learned that doing a
business plan is not an easy task because it should have a correct data gathered for the
business plan to be reliable.
Lester Niel Teodones
As a 3rd
year student working on a business plan, we don’t expect that it is easier to do
because we conduct research and survey that’s why we work hard to do it well.
Desiree Bertulfo
While our group was doing a business plan I learned more information on marketing
strategies with the marketing plan assignment, the more I realize how much effort marketers
put into their marketing campaigns. I became aware of how hard each step is and how it lays
foundation for the next one. And I also learn that you need to put some effort to make your
business plan more informational. Such as doing a survey, it is not easy to associate with
people. And convince them about our product. So you need to be more diligent to make it all
possible.
Cristy Mae Olayon
I have learned that knowing things about marketing is really an important matter
because marketing is everywhere. Through marketing, a company or a firm will know what
their product is and at the same time knowing who their competitors are and this can help
them maintain their competitive advantage.
Angelica Ytang
As an individual I learned a lot of how to cope up with the idea of others and develop
as a better one. I have learned more ideas because of this business plan.
Sara M. Estanislao
I learned and experienced a lot in doing the business plan. I thought that it is easy to
get the approval of the professors for our letter and survey questionnaire but I was wrong, I
have many trials and errors before I got their approval especially on our survey questionnaire.

88
In conducting survey in San Lorenzo we encountered different persons with different
personalities, that experience can help us build our self confidence in facing different person.
Appendix 7: Business Plan Photos

89

90

91
Appendix 8: Grammarian CV/Resume

92
ROLANDO G. CORRO
Blk. 21 Lot 33 Acacia St. Alecon Homes,
Llano, Caloocan City
C.P.09185370858
obrero_0528@yahoo.com
“Character cannot be developed in ease and quiet .Only through experience of trial and suffering can
the soul be strengthened, ambition inspired and success achieved.”
-Hellen Keller
PERSONAL INFORMATION
Born: May 28, 1979
Citizenship: Filipino
Status: Married, 2 kids
EDUCATIONAL BACKGROUND
Elementary: Obrero Elementary School S.Y. 1986-1992
High School: The Sisters of Mary School S.Y. 1992-1996
College: Sorsogon State College School of Arts and Trade School S.Y. 1996- 2000
Course: BSE- English
WORK HISTORY
March 2008-Present: DEPARO HIGH SCHOOL
Teacher I
English Department
June 2007-February 2008: DEPARO HIGH SCHOOL
Locally Funded Teacher
English Department
May 2004- May 2007: Motortrade, Inc.
Credit Counselor
Bulan, Sorsogon
June 2001- March 2004: BEGUIN HIGH SCHOOL
Volunteer Teacher
A.P. Department

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