2. Lesson outlines
What is tourism1 2 Types of tourist 3 Motivation of
tourist
4 5
Maslow hierarchy
of needs
Tourist in
present day
Please listen carefully because there is giveaway at the end of class !!!
3. What is tourism
The activities of people traveling to and staying in
places outside their usual environment for leisure,
business or other purposes for not more than one
consecutive year.
Definition:
Positive things about tourism
☺ Making a significant
contribution to the world's GDP
☺ People can
experience
different cultures.
There is different types of tourism
1
2
International tourism
Domestic tourism
Definition: Taking holidays cross national borders.
Definition: Taking holidays in your own country.
4. What is tourism
By the way international tourism can be categorized into different 2 types.
Inbound Tourism Outbound Tourism
Definition: Visitors from overseas
coming into the country.
Definition: Travelling to a different
country for a visit or a holiday.
Example: United Kingdom Example: English tourist
5. Motivation of tourist
Definition: Tourism is based on the distinction between factors which encourage individuals to
move away from their home setting through tourism (push factors) and those attributes of
different place which attract or (pull factors) them towards it.
6. Types of tourist
Types of tourist include 4 categories
1 2
3 4
Business and professional tourists Leisure and holiday tourists
Definition:
Example Adventure / Culture tourist
Eco / Leisure / Religious tourist
Shopping / Special interest tourist (SIT)
Sport and recreation tourist
Definition:
Example Business / Education tourist
Incentive tourist / Health or medical tourist
Tourist travelling to visit friends and
relatives (VFR)
Youth tourists
Definition:
Definition:
Tourists who travel independently
less than one year by people aged
15 – 30 years old.
Example Attending wedding / birthday party / funeral Example Backpacker / Gap year traveler
Tourist who travel for business
and professional reasons
Tourist who travel on holiday for
leisure and relax.
Tourist who travel for visiting friends
and relatives.
7. Maslow hierarchy of needs in tourism
Definition: The determinants of travel decision-making and the influential factors that
based from maintain physical and psychological activities.
8. Global tourism in present day
Overall tourists in 2017
Number of tourists is increasing from
previous year in percentage
Mass and Independent
tourists in 2017
Independent tourist are more than mass tourist (44%)
comparing from year 2016
Travel agencies had suffered service decrease
gone down from 56% to 28%.
Source: ITB Berlin Source: ITB Berlin
9. Global tourism in present day
Asian outbound tourists
European outbound tourists
Destination regions to go
Purposes to go
Within Asia
2
3
America
Europe
Destination regions to go
Purposes to go
2
3
Within Europe
Asia
America
Beach trip
Countryside
Cultural trip
City trip
Tour holiday
City trip
Beach trip
Event and Exhibition trip
1
2
3
4
1
2
3
Source: ITB Berlin
10. Global tourism in present day
America outbound tourists
Destination regions to go
Purposes to go
2
3
Within America
Asia
Europe
1
Beach trip
2
Tour holiday
3 Countryside
Cultural trip
4 City trip
Source: ITB Berlin
11. Global tourism in present day
World’s Top Tourism Destinations in 2017 World’s Top Spending Tourists Destinations in 2017
World’s Top Outbound Tourists in 2017
1. France (83 million arrival)
2. United States (76 million arrival)
3. Spain (76 million arrival)
9. Thailand (33 million arrival)
1. United States (206 million USD)
2. Spain (60 million USD)
3. Thailand (50 million USD)
1. China (135 million tourists)
2. United States (130 million tourists)
3. Germany (83 million tourists)
Source: UNWTO
12. Thailand tourism in present day
Domestic
International
Types of Thai tourism
5 popular international countries for Thai
What is the main
motivation of Thai to
travel?
Exploring
delicious foods!
1
2
4
5
3
Japan
South Korea
Hongkong
{Mostly within Asia}
Taiwan
Singapore
Popular domestic destinations for Thai
1
2
3
North Eastern part
Central part
Northern part
Source: Ministry of Tourism & Sport
13. Thailand tourism in present day
Main types of Thai travelers
Travel for
1 2
3
Sources that Thai travelers use to find
information
&Main reasons that effect Thai travelers to
not travel
Leisure trip
Cultural trip
Sustainable trip
Don’t have time No money Bad health
1
2
3
4
Facebook
Travel blogs
Word of mouth
Travel guide book and
Television program
Source: Ministry of Tourism & Sport
14. Thailand tourism in present day
Top 3 Domestic destinations in Thailand
1
Kanjanaburi province
(710K Thai tourists)
2
Nakhon Ratchasima province
(680K Thai tourists)
2
Chonburi province
(590K Thai tourists)
Source: Ministry of Tourism & Sport
