Presentation on Apple's new feature for iOS mobile apps called App Clips. This deck reviews some of the new possibilities for brand marketers, as well as how you can modify your existing applications.

1. Embracing iOS App Clips to
attract customers and increase
conversions

2. Today, we will cover
● What are App Clips?
● How do they work & where can you find
them?
● Tech details
● Scenario walkthroughs
● Augmented reality potential

3. Hi,
we’re hedgehog lab
We’re a global digital product
consultancy that designs and
builds digital products.

4. “Curious, hesitant
and excited. It
could be the
gateway to
awesomeness”
- Ariel Michaeli, Appfigures founder
How do we feel about
App Clips?

6. Tourist passes
Scan a code at the
physical location
Location-based
suggestion through
Siri Suggestions

7. Pay for Parking
Scan a code at the
physical location
Location-based
suggestion through
Siri Suggestions

8. Enhance visitor
experience
Scan a code at the
physical location
to unlock
additional content
e.g. AR or AV

9. Share with friends
Send via Messages

10. Tech highlights
Less than
10MB in size
Same
user
interface
Add Apple
App Site
Association File
App code on
demand equals
increased data
privacy
Removal
after period
of inactivity
Set up with
Apple pay
and sign in

11. Skip the queue
● Location based pop up
through Siri
Suggestions
● Online booking
● Table notification
● Additional business
information
● Opportunity to
incentivise
downloading
the full app
How could it help my business?

12. How could it help my business?
Product set up
● Scan a QR code/App
Clip code on the
product box
● Access to Installation
instructions
● Product registration
reminders
● Additional business
information

13. How could it help my business?
Policy renewal
● App Clip sent through
Messages
● Access to policy
renewal
● Payment can be made
immediately through
Apple Pay
● Additional business
information

14. ● ‘App Clips’ that conveniently serve
you little pop-ups of digital info
● spatial audio update for the
AirPods Pro
● location-based AR tools for
developers
● ‘hand pose’ detection in Apple’s
Vision framework
● new 3D icons
Augmented Reality

15. Why you should
invest in app clips
60
TIMES
● Use alongside Apple Pay
and Apple Sign In
● Versatile across sectors
● Increases app entry points
● Shareable
● Preparation for Apple AR

16. Thank you!