Robots wired up to a web experience draw audiences and media buzz. Four teams share breakthrough interactive machines that have integrated facial recognition software, microcontrollers, Kinect hacks, and addictive experience. Learn how they did it and how you can translate these tech developments into experimental marketing success for your brand. Case Study videos: SapientNitro - Unilever Share Happy http://www.youtube.com/watch?v=5Kbl8CA6wlg Real Art - The Santa Claw http://vimeo.com/channels/realart#19397620 Welcome to College MARV: http://vimeo.com/channels/realart#31511542 Speakers: FK Funderburke, Patrice Hall, Justin Bayer, Nathan Martin, Arundi Venkayya Cox

1. It’s Alive!
INTERACTIVE MACHINES THAT CAPTIVATE
#SXLIVEBOTS

2. IT’S ALIVE! INTERACTIVE MACHINES THAT CAPTIVATE
#SXLIVEBOTS
FK Funderburke, Director, Mobile & Digital Experiences
SapientNitro
@sapientnitro
Patrice Hall, Social Marketing Director
Real Art
@patricehall
Justin Bayer, Founder/CEO
Welcome to College
@jjustinb
Nathan Martin, CEO
Deeplocal
@deeplocal

3. Sapient Nitro
Share Happy Machine
FK Funderburke
Director, Mobile & Digital Merchandising Strategy
© COPYRIGHT 2012 SAPIENTNITRO CORPORATION 3

4. © COPYRIGHT 2012 SAPIENTNITRO CORPORATION 4

5. Unilever | Share Happy Machine
Story:
Unilever wanted to dramatically change how
consumers interact with their ice cream vending
machines by incorporating social media, augmented
reality and vending in a manner that consumers
found both entertaining and easy to use. Unilever
and Sapient partnered together to design a unique
user experience model, visual language, and social
campaign specifically for their touch screen vending
machine experience.
The Share Happy Interactive Vending Machine was
beta tested in multiple locations in three countries
for the Summer of 2010. To date over 10,000
smiles have been shared. And there’s more to
come…
© COPYRIGHT 2012 SAPIENTNITRO CORPORATION 5

6. © COPYRIGHT 2012 SAPIENTNITRO CORPORATION 6

7. REAL ART
@realart
@patricehall

8. THE SANTA CLAW

9. THE SANTA CLAW

10. THE SANTA CLAW

11. THE SANTA CLAW

12. DIP-A-DRIP FOR INTEGER AND 7-ELEVEN

13. @welcome2college

14. WELCOME TO COLLEGE
Visits Made
Simple & Social

16. MARV Website

17. MARV Tracker
@marv_w2c

18. @deeplocal

19. Nike Chalkbot
The Nike Chalkbot allowed people to remotely participate
in chalking the roads of the Tour de France.

20. SaatchiLA & Deeplocal NogPong
The Deeplocal NogBot allowed people online to play
real beer pong against the employees of SaatchiLA for
charity.

21. Toyota Prius Rollercoaster
A custom roller coaster built using Prius parts
demonstrated Toyota technology being used in other
contexts to reclaim lost energy.

22. Toyota PXP Mind-Controlled Bike
A concept bike based on design elements taken from
the Toyota Prius allows riders to shift the bike with their
thoughts.

23. Deeplocal Likebelt
The Likebelt demonstrated how NFC can let us
physically “like” things again.

24. IT’S ALIVE! INTERACTIVE MACHINES THAT CAPTIVATE
#SXLIVEBOTS
Discussion

25. IT’S ALIVE! INTERACTIVE MACHINES THAT CAPTIVATE
#SXLIVEBOTS
Questions?

26. IT’S ALIVE! INTERACTIVE MACHINES THAT CAPTIVATE
#SXLIVEBOTS
Thanks!
MEET MARV
Outside Beale Street Tavern, tonight
PARTY WITH SAPIENTNITRO
Roial Austin, Sunday 8-10pm