Tech in all Directions

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Tech in all Directions: A report from South by Southwest
Presented to Technology First, April 15 2011

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  • Lots of new information. I especially liked the technology that has potential use by educators such as augmented reality. I used to use Second Life
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  • Thank you, Andy and Technology First for having me. And thanks to all of you for being here. Hi I'm Patrice Hall, New Media Marketing Strategist at Real Art Design Group. At Real Art, I like to bring together our print and interactive teams to create campaigns that move people online and in real life. I recently attended South by SouthWest Interactive conference and got to see a lot of the newest technology in the interactive world. So, I’m going to share the my favorites –startup companies, new business models, mobile payments and geolocation, user experience design, and new ways that companies are using data.  
  • One of my favorite things about South by SouthWest was the super-fast pace. It's learn now, ask questions later. I was constantly typing notes (yes, I'm the geek that brings my laptop). So if I mention a lot of names that are new to you, just know that you can get the slides on Slideshare later.
  • One very cool thing at the conference was the Accelerator series. Startups present their technology.
  • Gazehawk: eye tracking through a webcam
  • Smartling: multilingual websites using professional, crowdsourced, and machine transation
  • Flixlab: makes it easy to edit, enhance, and share iphone video clips with friends The web is growing as not just a communication or information medium but as an entertainment medium. I think technology like this will encourage more and more of us to become content creators when it comes to videos.
  • Udemy: Makes it easy to create an online course"You can upload presentations, videos, host live classroom sessions and write articles."http://www.udemy.com/static/about.htmlAnyone can watch these videos. Two of my favorite curated content learning sites are Khan Academy and Ted talks. This site expands the reach by allowing anyone to create a course.
  • Snapgoods and other sites allow people in the same city to share the things they own.To me, it's kind of a return to extended family or a close neighborhood. Sometimes it's interesting to see technology approximate the benefits of our older societal models that we've lost along the way. And what's the business model for sharing? When you rent something and money changes hands, they get a percentage.
  • Lockerz is a site that focuses on Generation Z (born 1992-2010)They combine community with commerce with content.They have a content balance between site-created content and user-generated & curated.Users get points for participation: uploading videos or watching them. The points are used for discounts on the site.Revenue comes from direct sales, advertising, and research data. Also connecting to specific audiences: Foursquare and Dayton's own Welcome to College: a very specific audience of users at a certain time attracts an audience of partners to connect with that audience on a long-term basis.
  • PATH – A response to overcrowded Facebook. New revenue stream announced in March: lenses
  • Iphone square and Intuit GoPayment are making it easy to take money on your phone. Paypal App – Paypal launched its mobile money transfers in 2010 and you can transfer even small amounts by bumping phones - Android, iphone, or blackberry Google just announced in March that they’re working with CitiGroup on their own mobile payment application for Androids.
  • Starbucks mobile app is a gift card and loyalty program and new technology treat all in one.
  • Foursquare and American Express just announced this deal in March: Check in to one of their partners to get a special $5 credit on whatever you’re about to buy. Bling Nation is a company that uses a small RFID chip that you stick to the back of your phone. They started as a mobile payment company but just announced a social rewards service with partner retailers and restaurants in a few cities.
  • There are a few new small-group messaging apps out there, and GroupMe is one: You can send text messages to several people with photo and location sharing. It's helpful for attending a big conference with a group of people or just staying connected to a group of friends in a more private way than being on Twitter. I love Twitter, but not all of us have that share-all personality. A similar group text photo sharing app, Beluga, was just acquired by Facebook.
  • Whrrl is a location-based app that also creates groups they call “societies” based on your interests. There’s a foodie society, biking society, you get the picture. These societies share recommendations, like a built in network of friends. Murphy USA promo with WhrrlMurphy USA offered a chance at a prize for checking in: a tank of gas, right then and there. It was a low cost program compared to a full loyalty program, and they got results: Bringing in new customers: 44% of participants had never been to Murphy USA before. The Whrrl customers spend twice the industry average.
  • Has been around for a few years, but we're now seeing some really relevant applications. And when it's used right, it changes your world.
  • Has been around for a few years, but we're now seeing some really relevant applications. And when it's used right, it changes your world.
  • Uses interactive, mobile technology to create a group experience. It uses video. Audience can influence the game by texting. Synchronized with groups and encourages posting to Facebook and Twitter. This has an amazing potential for learning through group experience.
  • One thing that doesn't change: people use technology. So part of successful technology is in the way people use it. Effective design and an engaging, meaningful experience is more important now - businesses can't just buy your attention.
  • Shows off Chrome and HTML5 capabilities personalized with the Google street view of your house, map of your neighborhood, and a postcard you draw for yourself.
  • Unilever’s smile machine uses facial recognition software to determine if you’re smiling. If you smile, you get an ice cream treat. Watch it in action: http://awards.i4bn.com/awards/unilever/cyber/
  • Engaging people can use complex or simple technology. Rackspace provides hosting, server space, cloud hosting, email and apps. It can be hard to make that stuff sound sexy. Rackspace engaged guests by giving us a table of crazy accessories and taking 30 seconds of photos for instant flipbooks. Who wouldn’t remember that and take it home?
  • The serial-killer show Dexter created an alternate reality game combining physical spaces with mobile check ins, websites and social accounts to immerse its audience in a mystery. Watch video at: http://www.modernista.com/casestudy/dexterKillRoom/
  • Created by the World Bank Institute and Jane McGonigal http://www.urgentevoke.com/ Evoke: multi-player game set up to teach leadership skills through missions in the game. Missions were completed by posting online. It was created to spark innovation to solve real-world problems. Evoke ran for 10 weeks in 2010 and 58 players formed businesses afterward
  • We are gathering more and more data - now it's up to us to take raw data and translate its meaning and apply it to make it useful. And that's a pretty awesome power to have, to influence the way people understand data.
  • We are gathering more and more data - now it's up to us to take raw data and translate its meaning and apply it to make it useful. And that's a pretty awesome power to have, to influence the way people understand data. Crowdtap.com lets users Create interactive map visualizations of data using info from SMS, Twitter, etc. It can be used to show natural disasters, political events, the spread of disease. This is data from the earthqake in Haiti.
  • I liked this. The idea that as people that understand and work with technology and data, we have the ability to change the way people feel about things.
  • Storify: journalists creating stories using social media combined with their own writing, and news feeds. Memolane: curating our own history with location, photos, posts Timetoast: makes it easy to build interactive timelines
  • Visualizations can be used to get us feeling connected to some hard to grasp numbers. This tax season, Google Data Viz Challenge asked participants to submit visualizations that show where our tax money goes, based on data from whatwepayfor.comhttp://datavizchallenge.org/ visual.ly, launching soon will be a searchable collection of infographics and visualizations.
  • how can we better apply the tools we have now? what will happen when new tech goes from fascination to expectation? The mobile market is outpacing computers in the developing world... What will happen when everyone has a smartphone in their pocket? Videos are getting easier to create and share online. The audience for online learning and entertainment is growing. Transformations in education:Intuitive interfaces and online courses allow more self-directed and engaging education. Also, gaming and social elements integrated with learning.A generation of students is learning on Kindles and other devices. Think of what they'll invent next! Micronetworks: Similar to television going from a few channels to thousands, Facebook, Twitter, and LinkedIn have been able to reach most of us. Their attraction is now the fact that they have such high numbers. But bet on the little guys. Much of the interesting developments are happening in applications that are reaching smaller audiences, but in specific and more meaningful ways. Examples: Path. Welcome to College.
  • A couple things are still as popular as ever: meeting people in person. And, oddly, business cards. With as many different connection apps as we have, I still traded a lot of cards. And I found that going to something intensive like this was a great way to stay on top of this landscape that shifts every couple weeks. And I believe Technology First has an all-day conference coming up May 11th. I learned the most from talking to the other attendees. And we learn the most from sharing with each other. Keep looking for the newest technology, and talk about it. That's how we will keep finding new, cool projects.
  • Tech in all Directions

    1. 1. Tech in all directions: A Report from South by Southwest Patrice Hall, Real Art Design Group @patricehall #TechDirections
    2. 2. SOUTH BY SOUTHWEST <ul><li>SXSW is an interactive/film/music conference in Austin. </li></ul><ul><li>I hope to throw a lot of new names and ideas your way. </li></ul><ul><li>Get these slides @ www.slideshare.net/PatriceHall </li></ul>
    3. 3. STARTUPS TECH IN ALL DIRECTIONS Patrice Hall, Real Art Design Group @patricehall #TechDirections
    4. 4. STARTUPS: GAZEHAWK <ul><li>Instead of expensive equipment, GazeHawk uses webcams for eye tracking (with permission) </li></ul>
    5. 5. STARTUPS: SMARTLING <ul><li>Smartling: translations for websites combining professional, crowdsourced, and machine translations </li></ul>
    6. 6. STARTUPS: FLIXLAB <ul><li>Flixlab makes it easy to edit, enhance, and share iphone video clips with friends </li></ul>
    7. 7. STARTUPS: UDEMY <ul><li>Udemy: Makes it easy to create an online course, including slides, videos, and live chats. </li></ul>
    8. 8. BUSINESS MODELS TECH IN ALL DIRECTIONS Patrice Hall, Real Art Design Group @patricehall #TechDirections
    9. 9. BUSINESS MODELS: SNAPGOODS
    10. 10. BUSINESS MODELS: LOCKERZ
    11. 11. BUSINESS MODELS: PATH
    12. 12. MOBILE PAYMENTS TECH IN ALL DIRECTIONS Patrice Hall, Real Art Design Group @patricehall #TechDirections
    13. 13. MOBILE PAYMENTS <ul><li>Take money and transfer money </li></ul>
    14. 14. MOBILE PAYMENTS <ul><li>Buy stuff, get rewards, and get reciepts on your phone: Starbucks, Foursquare/AMEX, Bling Nation </li></ul>
    15. 15. MOBILE PAYMENTS <ul><li>Mobile + Social: Foursquare/AMEX, Bling Nation </li></ul>
    16. 16. GEOLOCATION TECH IN ALL DIRECTIONS Patrice Hall, Real Art Design Group @patricehall #TechDirections
    17. 17. GROUP TEXTING Mobile + Social: Foursquare/AMEX, Bling Nation
    18. 18. MURPHY USA REWARDS People checked in with Whrrl at MurphyUSA, to get a chance to win a free tank of gas, right then.
    19. 19. AUGMENTED REALITY TECH IN ALL DIRECTIONS Patrice Hall, Real Art Design Group @patricehall #TechDirections
    20. 20. AUGMENTED REALITY Canadian Mountain Parks Companion AR app
    21. 21. AUGMENTED REALITY AVAdventure: Augmented/alternate reality… interactive storytelling
    22. 22. EXPERIENCE TECH IN ALL DIRECTIONS Patrice Hall, Real Art Design Group @patricehall #TechDirections
    23. 23. EXPERIENCE: GOOGLE WILDERNESS DOWNTOWN
    24. 24. EXPERIENCE: SMILE MACHINE Uses facial recognition software to determine if you’re smiling.
    25. 25. EXPERIENCE: CLASH OF THE KINECTOBOTS
    26. 26. EXPERIENCE: RACKSPACE
    27. 27. EXPERIENCE: DEXTER ARG
    28. 28. EXPERIENCE: LEARNING AND GAMES UrgentEvoke.com “ EVOKE is a ten-week crash course in changing the world”
    29. 29. DATA, DATA, EVERYWHERE TECH IN ALL DIRECTIONS Patrice Hall, Real Art Design Group @patricehall #TechDirections
    30. 30. DATA & INFOGRAPHICS
    31. 31. DATA: BUILDING STORIES The way we present facts can increase our connection to events. - Irene Ros
    32. 32. DATA: BUILDING STORIES: Storify, Memolane, Timetoast
    33. 33. DATA: VISUALIZATIONS Google: datavizchallenge.org Visual.ly: database
    34. 34. WHAT’S NEXT? TECH IN ALL DIRECTIONS Patrice Hall, Real Art Design Group @patricehall #TechDirections
    35. 35. WHAT’S NEXT?
    36. 36. IN CLOSING <ul><li>Interact </li></ul><ul><li>Learn </li></ul><ul><li>Share </li></ul>
    37. 37. THANK YOU! Get these slides @ www.slideshare.net/PatriceHall QUESTIONS?

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