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2. “The BRIEF Lab is a special
place where professionals
come to learn how to master
the art of brevity. It’s the
new standard in business”.
–Joe McCormack, Founder and Author of
Brief: Make a Bigger Impact by Saying Less.

4. Welcometo a memorable learning experience that creates a
lasting shift toward lean communication

5. Long story, short:
The interior is designed to be warm
and welcoming – like you’re at home.
A comfortable surrounding creates a
personal experience.

6. The
Here’s the point:
From the moment that
professionals walk in, they
feel that The BRIEF Lab will
be a different experience.
The aim is to make it both a
social and strategic setting
so that they embrace brevity.

7. experience

8. The

9. Bottom line:
Experiential learning
creates a lasting
impression. The space
is designed around how
people prefer to learn in
the 21st century.
With a modular Steelcase®
classroom
furniture, whiteboard-
painted walls and flat-
screen displays, we’ve
created a practical, visual
and interactive learning
environment to become
lean communicators.

10. Participants in all courses
gain clarity and discipline to
make brevity a professional
skill. Faster decisions, shorter
meetings, and more efficient
and effective communication
are all within reach.
Joe McCormack, Founder and Author of
Brief: Make a Bigger Impact by Saying Less.
Joseph
McCormack
make a bigger impact
by saying less
When people see you
reading it, they’ll expect
to see a difference.

11. THE BRIEF LAB DIFFERENCE
The BRIEF Lab is committed to making a meaningful difference in how you communicate and we extend .
You look at the world in a different way. You have a heightened awareness of what you’re saying, why you’re
saying it, and how it is being heard. You have the discipline and decisiveness to trim. And people notice the
difference.
BREVITY DELIVERED
The BRIEF Lab is based on the core beliefs that:
• Brevity is not optional for anyone who wants to be successful in life and career.
• Brevity can be learned and mastered.
• Brevity is best learned by immersing yourself in The BRIEF Lab experience.
And it is most effectively mastered by advancing through The BRIEF Lab’s course levels of certification.
ONLINE COURSE EXPERIENCE
BRIEF Daily Manager: Includes eight training modules that teach you how to leverage your storytelling
skills and BRIEF techniques to be clear and compelling when explaining complex projects, to deliver
complicated information efficiently and effectively, and to become a master in Brevity.
BRIEF Practitioner: Teaches ambitious executives how to be lean communicators and agents of change
within their organization. This program will complement your solutions-oriented approach and leadership
skills, and position you for career advancement and recognition within your organization.
BRIEF Writing: Discover ways to write e-mails, reports and updates that are not only concise but also easy
to read. Share specific methodologies that help organize writing of any kind into a form that hits the point
with impact.
The BRIEF Lab ONLINE

12. ©2014 The BRIEF Lab
1311 BUTTERFIELD RD. SUITE 300
DOWNERS GROVE, IL 60515
1930 N POPLAR, SUITE 19
SOUTHERN PINES, NC
info@thebrieflab.com
www.thebrieflab.com