This was the pitch deck I sent out to publishers. It succeeded in a getting me a book deal, so I thought it could help others seeking a publishing deal. I hope it helps. This book is about marketing, but it's been designed to be easily digestible and aesthetically nice to look at. I've read hundreds of marketing books but haven't seen one like this, I hope this deck can help others that have dreamed of a book deal. https://www.readhookbook.com/

1. Book
Proposal
by Pat Langton

2. MARKETERS ARE MORE
CONFUSED THAN EVER BEFORE

3. WE ARE LIVING IN A DIFFERENT ERA
NEW MEDIA MORE MEDIA WHAT MEDIA WORKS?

4. 9 OUT OF 10 MARKETERS ARE
STRUGGLING TO IDENTIFY THE RIGHT
PLATFORMS AND TECHNOLOGIES TO HELP
THEM ENGAGE THEIR AUDIENCES*
1980’S VS
RADIO, TV, NEWSPAPER RADIO, TV, OUTDOOR,
ONLINE, SOCIAL, AMBIENT,
CATCH UP TV, PRINT
2000’S
*Research by Bynder - 2018 State of Branding Report.

5. Apple continue to use emotion instead
of practical specs to sell their products

6. Nike have been creating
memorable, standout and ownable
campaigns for over 40 years

7. WHAT IS THE COMMON THREAD?

8. THEY ALL USE A
HOOK

9. BOOK TITLE:
HOOK - The idea behind why ideas catch on
WHAT:
HOOK theory is an acronym made up of four
elements that help to create great ideas
and marketing campaigns.
Human, Ownable, Offer & Keep
Each chapter breaks down each word with
examples of campaigns and ideas that
either ‘went viral’ or spread far and wide.
It’s been designed and laid out in a way that
is easily digestible and visually interesting to
consume.

10. HUMAN
Human emotion is a powerful tool when it comes to
communications and storytelling. Make sure there’s a human
truth to the campaign or idea. People are the ones that
spread the word or make things ‘go viral’, so make sure you
have tapped into a human insight.
OWNABLE
Is the strategy ownable? It doesn’t have to be completely
original but something your brand can own. You can have
the same strategy as someone else but make sure you do it
better.
OFFER
What are you offering your audience, what’s in it for them?
Give your audience something, it could be a discount, make
them feel good, laughter or even a competition, as long as
you give them something they can take away, it’s job done.
KEEP
Will they remember it, keep it with them and pass it on? A
good idea will stay with someone and it will be spreadable if
it has a hook. Give them something to talk about, remember
that TV show you loved and told everyone about, the same
applies in marketing. People want to be entertained.

11. WHY:
Marketing has lost its way in recent years.
Advertising and communication is so
cluttered that marketers are creating bad
campaigns that are a waste of their time
and the consumers time.
This book gives marketers an easy to
remember system to create campaigns that
have human emotion, ownable messaging,
unique offerings and talkability among their
audience.
It’s been written for marketers of all ages
to inform them on how to improve their
advertising by breaking down some of
the most successful campaigns and
communications of all time.
This is also a book that advertising agencies
can give to juniors so that they too can
create advertising that works.

12. HOW:
This is not your traditional marketing book.
It will be unique in the way that it is laid out
and written. Everything has been designed
to make it easy for the reader to consume.
Breakout quotes, negative space and short
paragraphs & chapters.
Just like the book is about creating
engaging marketing campaigns that stand
out, so too is the book. The colour yellow has
been choosen specifically, as it’s a colour
people don’t see often and therefore has
standout. It is the most noticeable colour
by the human eye. Its also a colour that
stimulates memory. It has its own HOOK
and is designed to make an impact on the
audience.
Word count: 20,398
Timetable: The book is complete.
Layout to be done by myself.

15. THANK YOU