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BRAC Sierra Leone Communications Strategy
- 1. www.brac.net facebook.com/bracworld twitter.com/bracworld BRAC SIERRA LEONE COMMUNICATIONS
- 2. www.brac.net facebook.com/bracworld twitter.com/bracworld Initially •Talk less and Do more (Bangla poem) Now •International public presence •Fundraising challenge WHY COMMUNICATIONS NOW?
- 3. www.brac.net facebook.com/bracworld twitter.com/bracworld Communications Focal as: •Librarians •Project Report Officers •Security Report Writers •Visa and Immigration officers Misconception about Communication’s Focal (CF) Roles
- 4. www.brac.net facebook.com/bracworld twitter.com/bracworld •Promote BRAC’s image in-country and Int’l •Create and distribute compelling stories about clients and beneficiaries •Regular update on programme activities and serving as support to programme heads •Gateway for Brand compliance and reservoir of essential documentation Role of the Communications Focal
- 5. www.brac.net facebook.com/bracworld twitter.com/bracworld •Gathering and disseminating information and content on activities within the country to BRAC counterparts abroad •Work with National and International media to tell the BRAC story and raise the organization’s profile •Coordinate and publicize events and speaking opportunities to promote BRAC •Prepare speaker briefings, act as Master of Ceremony if required. Promote BRAC’s image in-country and Int’l
- 6. www.brac.net facebook.com/bracworld twitter.com/bracworld •Create and distribute compelling stories about BRAC clients and programs through newsletters, press releases, etc. •Our visual identity should reflect our personality, our values, and how we make an impact on the world. Story telling about our beneficiaries
- 7. www.brac.net facebook.com/bracworld twitter.com/bracworld Imagery should have a look and feel that is bright, natural and honest. Key images should be Engaging (the reader) and Engaged (the subject in the image) All images should capture the BRAC brand essence “Realising potential” and with proper photo credit where necessary. Photo/Video Guideline
- 8. www.brac.net facebook.com/bracworld twitter.com/bracworld •Acquire relevant content from programs to update website and intranet •Write blog and social media posts in cooperation with BRAC Communications Website content Aggregate following 155,915 (as of 06/05/2015)
- 9. www.brac.net facebook.com/bracworld twitter.com/bracworld Blogs & op-eds by BRACites published by other publishers
- 15. www.brac.net facebook.com/bracworld twitter.com/bracworld •Ensure brand compliance of collateral material •Edit and review communication materials of the different programmes according to BRAC Style Guide •Provide staff with necessary writing guidelines and structure Brand Guidelines
- 16. www.brac.net facebook.com/bracworld twitter.com/bracworld •Support and advise teams to collect and develop relevant case studies and visual stories •Liaise with affiliates and partners to distribute project materials •Help Programme Managers with any Communications- related materials that might be needed in their project implementation. •Provide technical support to Programme staff Staff Support
- 17. www.brac.net facebook.com/bracworld twitter.com/bracworld KEY LEARNINGS FROM THE FIELD •Letter of Consent: signed by beneficiaries if possible •Beneficiaries demand Respect and Privacy too •Break through stage-managed beneficiary response Create a relationship first •Keep eye contact with beneficiary, especially when using a translator
- 18. www.brac.net facebook.com/bracworld twitter.com/bracworld WAY FORWARD • Relationship building among PMs •Communications work plan and proposed budget must be discussed with CR and Programme heads, preferably at CMT •PMs must see Communications focal as an essential support to any of their activities •Communications Training must be organized biannually in Country office and in all Branch offices
- 20. www.brac.net facebook.com/bracworld twitter.com/bracworld “Content will make you or break you.”
- 21. www.brac.net facebook.com/bracworld twitter.com/bracworld Thank you “DhonoBaD”