Great start of NetSquared, a program of TechSoup meetup in Amsterdam. So much can be done with #Tech4Good. Find TechSoup NL report highlights here https://goo.gl/nPP9jG.

1. Fostering social impact
through technology
HOW DO DUTCH NON-PROFIT
ORGANIZATIONS EMBRACE
INFORMATION TECHNOLOGY?
Pascal Dijkman

2. Fostering social impact
through technology
What is TechSoup?

3. SOCIALware vzw/asbl
www.techsoup.nl
Started in 2007
Started in 2009
“We are working toward a time when every nonprofit
on the planet has the technology resources and
knowledge they need to operate at their full
potential”.

4. TechSoup in The Netherlands
8.200 +
organizations registrered
230.000 +
products distributed
Impact
Total worth
63* million € +

5. TechSoup Global Network sinds 2007
236 countries and territories. 1 million + users.
A Global Network Bridging Tech Solutions and Services for Good

6. Fostering social impact
through technology
The survey

7. Survey goals
To get a better understanding of the use of digital
technology by non-profit organizations and to understand
their most important priorities, intentions and problems.

8. Survey focus
The study focuses on 5 aspects:
• IT management and expenses
• Technological environment
• Management of the target group, members, donors and
other stakeholders
• Online presence and digital communication
• Challenges, needs and priorities

9. Survey by numbers
778 organizations took part
61% are small organizations with
less then 5 FTE
33% are medium-sized
organizations.
6% are large organizations with the
largest having 1.400 employees.
Together the respondents
represent about 22,000 employees,
or nearly 18,000 full-time
equivalents (FTE). Add to this to the
36,000 volunteers who have access
to their IT infrastructure or data
and we have a community of
almost 60,000 technology users.

10. Survey - Characteristics of the respondents -
Domain

11. Survey - Characteristics of the respondents -
Budget

12. Fostering social impact
through technology
The survey
IT management and
expenses

13. Survey - IT management and expenses
What are the parties involved in the management of your IT?
65% trusts volunteers to (partially)
manage their IT.
46% appeals to at least one
external service provider.
39% also has internal
employees who manage IT.
40% of respondents rely
exclusively on volunteers

14. Survey - IT management and expenses
Tasks for which external service providers are called upon
The management and maintenance of their infrastructure is by far the most
important reason for organizations to call on external service providers.

15. Survey - IT management and expenses
What were your total IT expenses last year
The survey shows that the organizations spend an average 4.2% of their
annual operational budget on IT expenses, excluding labor costs.

16. Survey - IT management and expenses
Other noteworthy figures and conclusions
• The survey shows that the bigger the organization the chance of having
a documented IT plan grows.
• Only 22% of the respondents systematically backup their most important
data. 7% do not do that at all.
• It is worrying that 12% of respondents are exposed to external attacks
because of the use of outdated software versions.
• At 1 out of 3 organizations, the board of directors is not really sensitive
to the role of technology.
• And finally, at 20% of the non-profit organizations, the staff does not
appear to be sufficiently aware of the risks of data leaks, loss of data or
aspects related to privacy.

17. Fostering social impact
through technology
The survey
Technological
environment

18. Survey - Technological environment
How many devices of each type does your organization own?
Large organizations relatively use more mobile devices such as smartphones
and tablets. Within Large organizations there is a significantly higher
percentage use of laptops.

19. Survey - Technological environment
Which operating systems do your desktops / laptops work with?
8% of the operating systems
used are Microsoft systems
older than Windows 7.
5% of respondents still use XP
devices.
39% of the respondents have a
PC park already
completely on Windows 10.

20. Survey - Technological environment
How many private computers are there by your employees or
volunteers used for the operation of your organization?
For an average of 22 PCs that
belong to an organization they
also uses 15 external computers
to support its operation.
21% of respondents do not have a formal policy on the use of technology
by staff and volunteers*. With the
new General Data Protection Regulation (AVG) this will in particular have
to lead to an agreement with every staff member and every volunteer
who has access to personal data collected and stored by the organization.

21. Survey - Technological environment
Which application (s) do you use for storing, organizing and
file sharing?
Google Drive is the most popular solution. 70% of respondents use a
single solution. For those who use more, the most common ones are
combinations OneDrive for Business with a Microsoft server, or a
combination of free personal storage with a paid solution.
Many organizations use other instruments, such as a shared network drive
(eg NAS).

22. Survey - Technological environment
How does your
organization use cloud services?
44% of respondents indicate that they already have a significant part of
their IT migrated to the cloud. Dutch organizations are ahead of the
surrounding countries, including Belgium, where that group is 27%.

23. Fostering social impact
through technology
The survey
Management of the target
group, members, donors and
other stakeholders

24. Survey - Management of the target group,
members, donors and other stakeholders
Which solution do you use to manage members, donors or
other contacts? *
33% of respondents manage their
contacts exclusively using office
tools.
6% of the respondents use a specific
CRM tool (Customer Relationship
Management).
9% of respondents claim that they do
not manage contacts.

25. Fostering social impact
through technology
The survey
Online presence and
digital communication

26. Survey - Online presence and digital
communication
What do you use your website for?
99% of the organizations have a website. The sites are mainly intended for
providing information, with the exception of the registration at events or
training courses.
Among the 'Other' objectives one finds mainly online donations.

27. Survey - Online presence and digital
communication
How do you try to promote the findability of your website and optimize for search
engines?
Slightly less than half of the respondents follow SEO practices in designing
their website. A little more than one of five respondents actively analyze
traffic. More than a quarter of the respondents also did ad campaigns with
the use of the AdGrants offer from Google for nonprofits.

28. Survey - Online presence and digital
communication
Are you doing online fundraising? How do you do online fundraising?
The respondents clearly indicate they prefer to recruit donations via
their own website rather than through a common platform.

29. Survey - Online presence and digital
communication
Which social media networks do you actively use?
91% of the respondents are present on social networks. Facebook is most
used.
A similar survey by the TechSoup network in neighboring countries shows
that in Belgium 79% of the non-profits surveyed are active on social networks
and in Germany only 57%.

30. Fostering social impact
through technology
The survey
Challenges, needs and
priorities

31. Survey - Challenges, needs and priorities
What are your priorities for IT in the coming 3 years?

32. Survey - Challenges, needs and priorities
What are the main challenges in improving IT
within your organization?
More than half of the respondents experience a serious lack of time and resources.
And a third have difficulty in following the complexity and evolution of technology.
Fewer than one fifth of the respondents suffer from resistance to change within the
organization.

33. Fostering social impact
through technology
The survey
Conclusions

34. Survey - Conclusions
A group of 44% of the respondents state they migrated a large part of the IT
to the cloud, and an additional 10% plans to do this within 3 years.
Specialized tools to manage and segment contacts (CRM) are still little used
by the respondents.
83% of the respondents send regularly emails to their donors or supporters
to keep them informed of their activities.
The possibilities of search engine optimization techniques and special
conditions for Google AdGrants advertising campaigns are used pretty well.
The lack of financial resources, time and expertise for half of the respondents
are the most important obstacles for further exploitation of information
technology.

35. Survey - Conclusions
The non-profit community need honest and comparative information,
training and support in the choice and implementation of solutions.
Numerous non-profits wants to modernize their equipment and gain access
to more software offers and especially affordable equipment.
IT security and data protection and management of contacts, donors and
members are also important issues.
Although most organizations are already online, their main priorities are
improving their website and making better use of social networks.
There is also a hunger for information about online fundraising and
crowdfunding.

36. Fostering social impact
through technology
The survey
Future actions

37. Survey - Future actions
• More discount and donation partners
• More service partners
• More knowledge adding partners
• More events
• More TechSoup members
• More impact!

38. Contact
31 117 712 130
info@techsoup.nl Pascal@techsoup.nl
www.facebook.com/techsoupnederland
www.twitter.com/techsoup_nl
www.techsoup.nl