Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.Social For EnterpriseUnderstanding evoluti...
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved. 2Table of contentsResearch ScopeExecutive...
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.Research scopeWhat this study entails3
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.Research scope4GeographySample Size(# of r...
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.Executive SummarySummary of key research f...
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.Executive Summary61Almost three quarters o...
Apr-13© IDCWhy so high ESN adoption?“By „enterprise socialnetwork‟, we mean the use ofsoftware and services as ameans to f...
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.Enterprise ViewUnderstanding important too...
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.Current adoption of ESN52%have an ESN netw...
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.Preferred and top 3 ESN tools used10Q1. Wh...
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.Usage of consumer type social tools11Not s...
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.ESN usage behavior12Q3. Do you currently u...
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.ESN usage behavior – ranked byadopting pla...
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.ESN usage drivers – Internal14Q4. How valu...
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.ESN usage drivers – External15Q4. How valu...
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.Importance of ESN & Voice, Video andMobile...
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.Importance of ESN & Applicationintegration...
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.ESN adoption concerns18Q7. What are your m...
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.Barriers to ESN adoption19S6. What are the...
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.ESN decision makers20S7. In your opinion, ...
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.ESN brand/vendor preference - Overall21Ove...
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.LOB PerspectiveAdoption of enterprise soci...
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.LOB ESN decision making23More than a quart...
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.Reasons for using consumer type tools24LOB...
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.LOBs perception of IT and social tools25LO...
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.IT PerspectiveAdoption of enterprise socia...
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.Organization‟s readiness for social27IT1. ...
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.Integration need of ESN with existinginfra...
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.Thank YouShoot Us An Email at:Harish Taori...
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.Appendix - Survey demographicsEnterprise d...
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.Survey demographics316%22%62%11%10,000 or ...
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.Survey demographics320%30%70%<500 PCs 500 ...
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Idc research on anz enterprise social nzspc

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  • http://www.knowledgeinfusion.com/ondemand/blogs/infusionnation/2009/02/17/lms-vendors-were-early-movers-in-enterprise-social-networking
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  • Idc research on anz enterprise social nzspc

    1. 1. Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.Social For EnterpriseUnderstanding evolution of Social inEnterprises – ANZJune 2012
    2. 2. Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved. 2Table of contentsResearch ScopeExecutive SummaryEnterprise ViewLOB PerspectiveIT PerspectiveConclusion & RecommendationsAppendix – Survey Demographics
    3. 3. Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.Research scopeWhat this study entails3
    4. 4. Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.Research scope4GeographySample Size(# of respondents) Clusters• ASEAN (Singapore, Philippines, Malaysia, Indonesia & Thailand)• ANZ (Australia & New Zealand)• KoreaTargetRespondents Respondent Category• Quantitative Research – LOB & IT Decision makers & Influencers inMNCs with PC installed base greater than 500 in APAC Countries Sample SizeANZ 151Singapore + ASEAN 151Korea 50Methodology Schedule May – June 2012 Survey Instrument Phone Survey
    5. 5. Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.Executive SummarySummary of key research findings5
    6. 6. Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.Executive Summary61Almost three quarters of companies in ANZ will have enterprise social networks in place within18 months. Of those who won‟t, company policies barring the use of social networks fromwork is the main barrier.2Many different tools are on the wish list for enterprise social networking, but “traditional” toolsare still the most important (IM, email). But the use case for ESN will expand rapidly in thenext 24 months.3Collaboration is still the name of the game. Most companies see ESN as an important tool forbetter employee collaboration and information sharing, for company transformation andemployee morale. But only half see ESN as a means to increase productivity.4Integration is seen as extremely important. All agree that integration between social tools andCRM. BI, UC and media tablets are important and IT managers are very focused onintegration with existing IT infrastructure.5 Whereas all agree that integration is important, LOBs don‟t see their IT departments as beingproactive in this area.6More than a quarter of LOBs do not directly involve the IT department in the buying processfor Internet-based tools. Only 20% ask the IT department to implement these tools for them.So although IT departments are seen as very important in driving ESN on a strategic level,they appear less important in the actual adoption and use of social tools.7Overall, Microsoft is seen as the vendor offering the most complete set of social tools,followed by Cisco and Google. Other pure cloud and Internet based solution providers scorevery low – including Salesforce Chatter.
    7. 7. Apr-13© IDCWhy so high ESN adoption?“By „enterprise socialnetwork‟, we mean the use ofsoftware and services as ameans to facilitatecommunication and collaborationinternally among employees orexternally with customers andpartners, with a focus onaccomplishing business-relatedtasks.”• Definition intentionally broad– no „behind the firewall‟requirement.• Some would call IM andemail „social‟.• Some would include „official‟use of consumer gradesocial tools. Much of the current adoptionis perhaps not „enterprisegrade‟.7
    8. 8. Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.Enterprise ViewUnderstanding important tools, drivers and constraints for adoption8
    9. 9. Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.Current adoption of ESN52%have an ESN network in place22%are planning to adopt one within 18 months26%have No plans9S5. Does your organization currently have an enterprise social network in placeESN adoption is quite high with more than half having an ESN in place. 26% have no plans – mostlybecause they have policies banning the use of social networks in the workspace (see slide 17).N = 265
    10. 10. Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.Preferred and top 3 ESN tools used10Q1. When you think about enterprise social networking, what kinds of communications and collaboration tools do you believe it should include? Please tick the onesyou think are important for your organization. [MR]Q1A. Amongst the communications and collaboration tools you selected, what are the TOP 3 most important tools that should be included as part of enterprise socialnetwork? [TOP 3] (Weighted Average)Email and Instant Messaging are still the cornerstones of ESN but voice (through UC) is also important.62%64%67%74%75%75%79%82%85%92%96%MicrobloggingVideo uploads (like YouTube)Company social networksCommunity/team sitesEmployee news/activitystreamsCompany/intranet searchDocument and file sharingDiscussion forumsUnified communicationsEmailInstant messagingPreferred ESN Tools7%8%32%Email UnifiedcommunicationsInstantmessagingESN ToolsN = 151
    11. 11. Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.Usage of consumer type social tools11Not surprisingly, IM and video conferencing are the most used consumer type social tools – probably drivenby Skype, Yahoo! Messenger and Windows Live Messenger. But file sharing and external social networks(Facebook etc.) are also widely prevalent.1%43%79%81%83%90%OtherMicrobloggingExternal social networksDocument and file sharingVideo conferencingInstant messagingUsage of consumer type Social tools inEnterprises83%use VideoConferencing90%use Instant MessagingN = 151Q2. As far as you know, which of these CONSUMER TYPE social tools are currently being used for work purposes in your company? [MR]
    12. 12. Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.ESN usage behavior12Q3. Do you currently use or plan to use social tools or services for following purposes in your organization? [SR] – Sorted by “Use Now”Q3a. Which social tools (brand or product) do you mostly use for these purposes?Collaboration is the main purpose for ESN usage, with little or no use for BPM. But all usage areas will seehigh growth in the next 24 months – especially internal knowledge sharing.19%18%18%11%18%20%5%11%7%5%38%42%38%55%35%39%56%47%43%34%34%29%32%19%32%25%22%23%25%34%10%11%12%15%15%16%17%20%25%27%Business Process ManagementInternal Onboarding HCMCollecting feedback and insight fromconsumers social sitesCommunicating with partners and customersIdeation & Innovation MgmtCustomer careInternal knowledge sharingCollaborating with partners and customersInternal Training & Learning MgmtInternal collaborationPrimary usage of ESN tools in the EnterprisesNo Plans Plan to use in 6 - 24 months Plan to use within 6 months Use Now N = 151
    13. 13. Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.ESN usage behavior – ranked byadopting plans13Q3. Do you currently use or plan to use social tools or services for following purposes in your organization? [SR] – Sorted by “Use Now”Q3a. Which social tools (brand or product) do you mostly use for these purposes?Internal knowledge sharing, communication with partners and customers and BPM will be the biggest focusareas for social tool adoption in the next 24 months.20%18%7%5%11%18%18%19%11%5%39%35%43%34%47%38%42%38%55%56%25%32%25%34%23%32%29%34%19%22%16%15%25%27%20%12%11%10%15%17%Customer careIdeation & Innovation MgmtInternal Training & Learning MgmtInternal collaborationCollaborating with partners and customersCollecting feedback and insight fromconsumers social sitesInternal Onboarding HCMBusiness Process ManagementCommunicating with partners and customersInternal knowledge sharingPrimary usage of ESN tools in the EnterprisesNo Plans Plan to use in 6 - 24 months Plan to use within 6 months Use Now N = 151
    14. 14. Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.ESN usage drivers – Internal14Q4. How valuable do you think social tools and social platforms are for achieving these goals within your organization? Please rate on a scale from 1-4, with 1 meaning "Least valuable" and 4 meaning "Most valuable". [SR PER ROW] – Sorted by Sum (3:4)Most companies see ESN as an important tool for better employee collaboration and informationsharing, for company transformation and employee morale. But only half see ESN as a means to increaseproductivity.38%30%31%23%27%23%20%22%18%15%11%42%51%46%52%54%64%53%58%61%60%64%10%16%21%20%19%11%23%18%19%25%25%Increased Employee ProductivityBetter problem solvingSearch for information, people and skill setswithin the organizationCost savings on travel, traditional conferenceservices etc.Capturing and storing ideas and contentexpressed and created by staffImproving work flow and business processesConnecting a disparate workforceMore engaged and satisfied employeesTransform our company culture to leverage andembrace modernBetter information sharingBetter employee collaborationESN Usage Drivers – Internal1 - Least Important 2 3 4 - Most ImportantN = 151
    15. 15. Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.ESN usage drivers – External15Q4. How valuable do you think social tools and social platforms are for achieving these goals within your organization? Please rate on a scale from 1-4, with 1 meaning "Least valuable" and 4 meaning "Most valuable". [SR PER ROW] – Sorted by Sum (3:4)ESN is seen as an important way to achieve all the goals we prompted for – especially as a way to bettercommunicate with partners and customers. This could reflect that companies are more focused oncommunicating than collaborating with partners.3%5%2%5%27%21%19%15%10%61%60%62%58%50%10%15%17%23%38%Better collaboration with business partnersAnalyze patterns among group of usersinteracting in social sitesCollecting ideas and feedback from customersconsumersBetter customer experienceBetter communication with business partnersand customersESN Usage Drivers – External 1 - Least Important 2 3 4 - Most ImportantN = 1513%
    16. 16. Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.Importance of ESN & Voice, Video andMobile device integration16Q5. How important is it to be able to extend, connect or integrate social tools to the following devices and applications? Please rate on a scale from 1-4, with 1 meaning "Least important" and 4 meaning "Most important". [SR PER ROW]Voice and video integration is seen as very important – most notably for systems and larger screen devices(tablets). Respondents are divided when it comes to video and voice integration on mobile handsets.-43%-16%-15%-14%-11%57%84%85%86%89%Integration of ESN with..Media TabletsUnified Communications SystemsCompany Phone SystemsVideo Conference SystemsMobile Devices5 1982455 1673 57362 72141 2 3 44 1810425(1 = Least important; 4 = Most important)1168153Important3 + 4Not Important1+2N = 151
    17. 17. Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.Importance of ESN & Applicationintegration17Integration with other enterprise SW is seen as very important and so is integration with external socialnetworks and services. But having all social tools integrated into one use interface appears less important.-63%-23%-17%-15%-13%37%78%83%85%87%Integration of Social tools with..Enterprise systems such as CRM andERPBusiness analyticsProductivity suitesInternal social tools and external servicessuch as Facebook and TwitterDifferent social tools4 2175514 1889404 1611120167943131 2 3 47278532Q6. On a scale from 1 to 4, where 1 being least important and 4 being most important, how important are the following?N = 151Important3 + 4Not Important1+2
    18. 18. Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.ESN adoption concerns18Q7. What are your main concerns when it comes to implementing a social enterprise solution in your company? Please choose the TOP 3 items thatare of most concern. (TOP 3) (Weighted Average)The “usual suspects” are the main concerns for ESN adoption: Cost, governance and security. Cost is themain concern for both IT and LOB as is governance & compliance. LOBs are even more concerned aboutsecurity than IT.1%2%3%8%12%13%14%16%31%Ability to build custom applicationsthat can support the unique use…Our company culture is not yetready to leverage/embrace…Integration into existing systemsSensitive information can beleaked though employee conductLack of controlComplianceSecurityGovernanceCostMain Concerns with ESN ImplementationN = 151For 31%Cost is thetopmostinhibitor
    19. 19. Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.Barriers to ESN adoption19S6. What are the TOP 3 reasons for not planning to develop or buy an enterprise social network in your organization? [TOP 3] (Weighted Average)Many companies are still completely adverse to the idea of ESN. IT departments in particular still think thatESN would be a waste of company resources and that employees wouldn‟t use them. About 26% ofcompanies overall had not plans for ESN adoption in the next 18 months0%8%9%10%12%15%19%27%The ROI for deploying and usingsocial networks inside…Ad-hoc use of free Internet-basedsocial networks are sufficientEmail and telephones are sufficientfor us to collaborate internallyCurrent solutions are too insecureEnterprise social networks are toonewOur employees wouldnt use itIts a waste of company resourcesWe dont want to allow socialnetworks of any kind in the work…Reasons against ESN adoptionN = 5427%do not allowESNs**Base: companies that responded “Noplans to implement ESN” in S5
    20. 20. Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.ESN decision makers20S7. In your opinion, who creates the strategy for the use of social tools in your organization? [MR]ESN adoption is still driven by IT and senior management. Lines of business respondents attribute someimportance to sales and marketing and there does seem to be some mismatch between strategyformulation and social tool adoption.IT department/CIO90%SeniorManagement85%Sales5%Marketing5%Others1%ESN Decision MakersN = 151
    21. 21. Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.ESN brand/vendor preference - Overall21Overall, Microsoft is seen as having the most complete set of social tools and more than a third hadMicrosoft as the first choice (IBM 4th). Apart from Google, web and cloud based vendors had single digitscores, led by Facebook with 8%. Salesforce Chatter only got 2%..N = 35218%prefer Cisco16%prefer Google26%prefer MicrosoftQ8. When it comes to Social Enterprise Solutions, which of the following software offer the most complete set of social tools? Please choose the TOP 3brands/ products? (Weighted average)8%prefer Facebook2%prefer Jive2%prefer Newsgator1%prefer Yammer
    22. 22. Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.LOB PerspectiveAdoption of enterprise social tools22
    23. 23. Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.LOB ESN decision making23More than a quarter of LOBs do not directly involve the IT department in the buying process for Internet-based tools. Only 20% ask the IT department to implement these tools for them.5%5%20%23%48%I generally dont ask or notify our ITdepartmentWe have not purchased Internet basedsocial toolsI ask our IT department to implementthe tools for meI inform the IT department but dont waitfor their approval before using the toolsI ask for permission before using anysuch toolsESN decision making – LoB perspectiveN = 61LOB1. What best describes your dialogue with your IT department when you decide to buy or subscribe to Internet-based tools such as socialnetworks, instant messengers etc. for work use? [SR]
    24. 24. Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.Reasons for using consumer type tools24LOB2. What best describes your reason for using free consumer type tools? [MR]The main reasons for adopting Internet-based, consumer type tools are cost and the fact that the ITdepartment can be circumvented. User friendliness and familiarity also play key roles.21%36%41%54% 56%62%70%I would use anenterprise solutioninstead if it wereavailableThey allow us toconnect withpartners andcustomersThey look betterthan similarenterpriseplatformsThey are moreintuitive to usethan similarenterpriseplatformsWe use thembecause ouremployees usethem for personalpurposesWe can use themwithout involvingour IT departmentThey are cheaperthan similarenterprisesolutionsReasons for using Consumer type toolsN = 61
    25. 25. Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.LOBs perception of IT and social tools25LOB3. In your view, what best describes your IT departments attitude towards social tools? [SR]IT departments are generally seen as helpful and proactive in implementing social tools. But few see the ITdepartment taking initiative for integration with CRM, BI and UC. This is in stark contrast with how importantsuch integration is (see slide 15).3%5%7%7%16%28%34%They are too slow in implementing social tools and servicesThey always say "no"They implement tools that no one usesThey take initiative to ensure that other tools such asCRM, UC, BI, Portals are integrated with the social toolsThey actively ensure that the tools comply with our companyspolicies for security, compliance and governanceThey implement social tools - but the initiative is taken by thebusiness unitsThey take the initiative to implement new social toolsIT departments attitude towards ESN toolsN = 61
    26. 26. Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.IT PerspectiveAdoption of enterprise social tools26
    27. 27. Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.Organization‟s readiness for social27IT1. Is your organization more inclined to adopt new social software, or to implement a solution that leverages existing investments/infrastructure? [SR]Companies are split on how to adopt social software. Roughly 50% are inclined to adopt new tools and50% are inclined to leverage existing IT investment to some extent.N = 90Adopt newsocialsoftware53%Leverageexisting ITinvestment29%A mix ofboth18%
    28. 28. Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.Integration need of ESN with existinginfrastructure28IT2. How critical is it to have your social networking tools integrated with your existing infrastructure? [SR]Integration of social networking tools with existing IT infrastructure is seen as important. This is in line withthe importance placed on integration with other SW tools and services such as CRM, BI and UC.12%63%21%3%Not importantSomewhat importantExtremely importantAbsolutely essentialNeed of ESN Integration with existingInfrastructureN = 9087%say integration is“Important”
    29. 29. Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.Thank YouShoot Us An Email at:Harish Taori: htaori@idc.comClaus Mortensen: cmortensen@idc.comIDC is the premier global provider of marketintelligence, advisory services, and events for theinformation technology, telecommunications, andconsumer technology markets. IDC helps ITprofessionals, business executives, and the investmentcommunity make fact-based decisions on technologypurchases and business strategy. More than 1,000 IDCanalysts provide global, regional, and local expertise ontechnology and industry opportunities and trends in over110 countries worldwide. For more than 45 years, IDC hasprovided strategicinsights to help our clients achieve their key businessobjectives. IDC is a subsidiary of IDG, the worlds leadingtechnology media, research, and events company. You canlearn more about IDC by visiting www.idc.com
    30. 30. Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.Appendix - Survey demographicsEnterprise details30
    31. 31. Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.Survey demographics316%22%62%11%10,000 or more 5000-9999 1000-4999 1-999Total Employees10%30%1%1%2%5%19%32%Do not knowRefused<$100,000$1 million to <$10 million$10 million to <$25 million$25 million to <$50 million$50 million to <$100…$100 million or moreEnterprise Revenue Distribution7%8%9%74%FinanceAdministration/ExecutiveProduction/OperationsInformation Technology(IT)/MISRespondents DepartmentDiscreteManufacturing5%Retail &Wholesale6%FinancialServices6%Telco6%Distribution &Logistics -TransportationServices7%Banking8%Others, pleasespecify11%ProcessManufacturing11%ProfessionalServices13%Education19%Industry DistributionN = 151
    32. 32. Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.Survey demographics320%30%70%<500 PCs 500 - 1000 PCs >1000 PCsPC distribution68%32%0%I have decision making authority onIT Solution purchasing decisionsI do not have decision makingauthority but I influence IT Solutionpurchase decision makingI do not have decision-making orinfluencing authorityIT Solution Purchase Decision Making0%3%5%13%13%19%46%I do not have decision-makingauthorityBusiness Decision Maker: I have thedecision making authority for the…Business Decision Maker: I have thedecision making authority for…Business Decision Maker: I have thedecision making authority for a…IT Decision Maker: I have decisionmaking authority for a team within…Business Decision Maker: I have thedecision making authority for my…IT Decision Maker: I have thedecision making authority for IT…Respondent Decision Making AuthorityCountrywide70%Regional30%PC Distribution: Country vs. RegionN = 151

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