17. Pascal Becker
UX Designer @ USEEDS°
“Above all else, design is communication. It’s about getting ideas and
information across from one to another.”
@thepascalbecker
Who, and Why?
19. Stories
“A narrative, either true or fictitious, in prose or verse, designed to interest,
amuse, or instruct the hearer or reader; tale.”
- Dictionary.com
@thepascalbecker
23. Storytelling
“Storytelling is the social and cultural activity of sharing stories, […]. Stories or
narratives have been shared in every culture as a means of entertainment,
education, cultural preservation and instilling moral values.”
- Wikipedia.com
@thepascalbecker
41. Structure
● Once upon a time there was ___
● Every day, ___
● One day ___
● Because of that, ___
● Because of that, ___
● Until finally ___
Source: Pixar