Introduction-
• There are three waves, which, collectively, have
driven marketing since World War II.
• The first three ma...
Continue…......
• Marketers are now discovering that it is unfortunately
possible to increase sales without increasing pro...
What is CRM?
• Customer Relationship Marketing (CRM) is a
business process in which client relationships,
customer loyalty...
What are the Benefits of Customer
Relationship Marketing?
• According to latest statistics from CRM
magazine, in the world...
Benefits of Customer Relationship
Marketing
• Understanding Customer Characteristics.
• Delivery and Meeting Expectations....
Methodology:
(I ) Meaning of Research:
Research Methodology is a way to systematically solve the research
problem .
(ii )R...
Objectives Of Study
• To find out how CRM is important in present
scenario.
• To find out the foundations for successful
r...
Findings
• CRM Increasing the loyalty of profitable
customer.
• It Improving cost efficiency and effectiveness
of marketin...
Limitations:
• Only and findings may not be reflect the true
picture of users spread over entire nation.
• Sample size of ...
Conclusion-
• The present business scenario is completely in very
competitive to sustain in that situation the company mos...
Presented By : Rashmiranjan Das
benifit of customer relationship marketing in present senario by Rashmiranjan Das
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benifit of customer relationship marketing in present senario by Rashmiranjan Das

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benifit of customer relationship marketing in present senario by Rashmiranjan Das

  1. 1. Introduction- • There are three waves, which, collectively, have driven marketing since World War II. • The first three marketing waves shared one thing in common. They focused on maximizing sales. The goals were to maximize sales in mass markets, targeted markets or global markets.
  2. 2. Continue…...... • Marketers are now discovering that it is unfortunately possible to increase sales without increasing profits. So, now marketers look at quality of share, not just quantity of share. Their objective is enduring profitable growth. The new marketing goal is to increase sales and to increase profits simultaneously. Marketers are beginning to appreciate that the basis for enduring profitable growth is the creation and reinforcement of building customer relationships.
  3. 3. What is CRM? • Customer Relationship Marketing (CRM) is a business process in which client relationships, customer loyalty and brand value are built through marketing strategies and activities. CRM allows businesses to develop long-term relationships with established and new customers while helping streamline corporate performance. CRM incorporates commercial and client-specific strategies via employee training, marketing planning, relationship building and advertising.
  4. 4. What are the Benefits of Customer Relationship Marketing? • According to latest statistics from CRM magazine, in the world of business and management, the cost of retaining a customer is at least 8 times lesser as compared to acquiring a new one. Thus, this marketing capitalizes on the same fact and is beneficial to the company in several ways. It is a simple policy - "a bird in hand, is better than two in the bush".
  5. 5. Benefits of Customer Relationship Marketing • Understanding Customer Characteristics. • Delivery and Meeting Expectations. • Repeat Business. • Prevents Negative Transition. • Word-of-Mouth Marketing. • Increasing Customer Base. • Reduced Marketing Costs. • Minimization of Customer Price Sensitivity. • Identification With the Company. • Product Market Expansion.
  6. 6. Methodology: (I ) Meaning of Research: Research Methodology is a way to systematically solve the research problem . (ii )Research Design: It is a major plan specifying the method and procedure for collecting and analyzing the needed information. It is framework within which research will be conducted. It mainly includes following factors: • Means of obtaining the information. • Availability of time. • Availability of cost factor. • Skills of the researcher. (iii )Sample size: • I interviewed 50 retailers. Sources Of Data Collection • (A) Primary Sources: The primary sources will be • Data collection from retailer. • (B) Secondary Sources: Website and books will be used for obtaining data.
  7. 7. Objectives Of Study • To find out how CRM is important in present scenario. • To find out the foundations for successful relationship marketing. • To find determine the benefits of long term relationship for firms &customers.
  8. 8. Findings • CRM Increasing the loyalty of profitable customer. • It Improving cost efficiency and effectiveness of marketing • CRM help for campaigns. Cross selling opportunities. • Customer relationship marketing Reducing customer attrition/churn. • Provision of single point of contact with a customer.
  9. 9. Limitations: • Only and findings may not be reflect the true picture of users spread over entire nation. • Sample size of 50 retailer has been taken due to time constraints which may be considered too small a sample to predict 100% results. • Shortage of time is also reason for incomprehensiveness. • The views of the retailers are biased therefore it doesn’t reflect true picture.
  10. 10. Conclusion- • The present business scenario is completely in very competitive to sustain in that situation the company most have to retain the customer but the customers is very sensitive in nature the always want more then his available money so for there is a one way to sustain this situation that is build a strong relation with the customer and it is possible when the organization give customer service and it depend open the brand loyalty. The customer relation marketing is one way to making a profitable organization everything interrelated each other to making a profitable organization retain the customer and a repeated customer giving more profit then a new one so, customer relationship marketing is the ideal way for the sustain and growth as well as business expansion.
  11. 11. Presented By : Rashmiranjan Das

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