Media In The Socialization Essay

Media In The Socialization Essay
Media, in general, is a term of transmitting information. In other words, media symbolizes items which have a specific design to reach wide audiences
or viewers. The term of media was first used with the appearance of newspapers and magazines. Now, due to the evolution of technology, it has
expanded its meaning to television, radio, and more importantly, the Internet. Undoubtedly,media plays an essential role in the development of our
society. It allows people to obtain knowledge, and it is also necessary for the education as well. As a result, even though many people may argue that the
media has never played an important role in the socialization process, in fact, media plays a significant role in the socialization process as much as
...show more content...
Obviously, many parents have complained and struggled with a shopping addiction, especially families in America. Hence, teenagers and young
adults have become the most desirable target audience of media. In short, nowadays, media have a strong and deep impact not only on an individual
but also a whole society. Also, because teenagers and young adults seem to be the most valuable customer, they are now being the main target of the
media. Nowadays, media has become the most powerful tool for any organization to reach its audience and viewers. Thus, there is a vast potential of
influencing people. Because the term of media is very complex, and it contains a huge class of information which has not been selected carefully,
people's mind about surrounding can be intervened and compromised. According to Jang, "When participants' cognitive ability was distracted by
multitasking, they did not exercise any selectivity in choosing information" (684). Clearly, advertisers have taken this advantage of media wisely to
persuade their consumers. They portray their products in an appealing light, even the product is not beneficial to consumers. The tobacco industry, for
instance, has spent decades to convince people that tobacco is sophisticated and desirable, even though it is a slow and malignant poison.
Consequently, because of a large number of people access to media and a complexity of an information, media can be a
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Influence Of Mass Media On Economy
The distribution of motion pictures, television shows, video games, and other media is one of the nations most valuable cultural and economic
resources gained within the U.S. The influence of mass media has provided many positive effects that impacts the economy. There are various forms of
media and entertainment that the United States economy benefits greatly from. These properties are distinguished in film/television, music, video
games, social media, and many forms news broadcasting. The division of entertainment through these properties all have different effects on
economics. Additionally, the demand for these medias of entertainment are strong among consumers and the products supplied to them. The quality of
good communication is a necessity within this nation and mass media of entertainment accomplishes that through all the known subjects/ products in
order to reach a larger audience. In like manner the influence of media strongly impacts modern culture in the United States and even across the world.
The modern culture that we experience in this country is largely due to the products of the entertainment industry and other media. Most prominently
in film/television, music, video games, and social media. Furthermore, mass media brings in vast amounts of money to contribute positive impacts on
economics. For example, people pay for a ticket to go watch a movie, consumers pay for cable and streaming services to watch tv, purchase new
released videogames, and buy the

Influence of Media on Teenagers
THE INFLUENCE OF MEDIA ON TEENAGERS
Author: Nenad Jevtic Mentor: Biljana Pipovic, English teacher
Abstract
The media exerts an enormous, almost a normative influence, over the lives of men, women, adolescents and children. It influences, particularly among
teenagers, the ways in which individuals and groups dress, talk, behave, and think. The media, in the forms of movies, television, radio, and print as
well as the new electronic communications media of the Internet, helps to connect individuals to one another and to the world. Invariably, this powerful
influence shapes the ways in which viewers or participants perceive the world and their own place within that world. Given that teenagers are often
highly impressionable and subject...show more content...
Their body does not develop and grow properly and they often have health problems. Teenagers' views on things, attitudes and opinions change a
lot too. They copy styles of famous people and sometimes forget who they really are. They try to look like celebrities but they do not know how to
get good marks at school. The internet imposes a model of style, behaviour, attitudes and fashion and that makes children look alike and act
similarly. When you walk down the street, you can see many teens wearing the same clothes. Rich children slur poor ones and that becomes very
normal in teen societies. As we can see, the influence of media on teenagers is very big and it probably goes in the wrong direction. What is more, it
has a very painful and harmful effect on growing up... What should we do or better still, what is necessary to be done to stop the negative influence of
the mass media on teenagers? Is it too late? We must do something before it gets too late. Sport and science must become our priorities and they must
be promoted more than nowadays so that teenagers can become more interested in them... That will change their attitudes and the way of thinking and
in that way their way of life will be changed a lot.
2
Everyone has their own entertainment Every teenager has his own activities and things he loves doing in his free time. There are too many leisure
activities and the choice is big. They can read,

YOUTH CULTURE IN A YOUNG TEENAGE GIRLS LIFE Introduction As teenage girls seek to establish a sense of self, teens may experiment with
different roles, activities and behaviors. This is an important process of forming a strong identity and developing a sense of direction through life. Mass
media plays an important role in shaping the youth culture. As we all know that in the current modern society, internet, television and magazines has
become the inseparable elements of a teenage girl's life. Internet has become one of the most indispensable components of the youth generation. Visual
ID A person develops his/her character depending on the environment that they grew up from. This consists of the place and the people surrounding
them as...show more content...
The image to the left is of three of the main teenage role models of 2013 and I feel the specific way they look is the image that teenagers
concentrate on to create the perfect image and airbrushed looks, that is able take over a teenagers life, most of these role models have become child
stars from an early age and have had a huge amount of followers that are aged from 13–19. The media continue to portray the airbrushed goddesses
and muscled perfect hair male, young teenagers believe they should look like and are filled with more than beauty and sex advice, forcing young
teenagers to play dual roles in society. Magazines Looking over numerous covers on magazines, especially teenage girl magazines, you will that the
majority of the headlines revolve around making yourself look better, how to dress, make–up, perfect hair and the correct style for you. I analysed
Seventeen, Cosmo girl and shout magazine and I found that this was the occurring pattern of the content of the magazine, all of these magazine covers
featured a cover shot of a celebrity looking their finest with perfect hair, make–up and perfect white smile and all three of these covers featured
headlines that proclaimed the various ways teens could make themselves over.

The Influences Of Mass Media On Society
The Influences of Mass Media on Society
For the greater majority of the American society, the presence of mass media is
a "normal" part of everyday lives. With the purpose of mass media being to educate,
entertain and inform, the excessive violence, self imaging, and lack of full detail on
world events, is having negative influences and unhealthy impacts on society.
As early as the 1920s, a form of the media has been present in the American society.
Although broadcasted content was limited and not as popular as present day, for
some homes, it was a source of entertainment and information "From 1921 to 1924,
there were only 500 licensed media radio stations. By the 1940s (1930–1940), at least
83% of homes possessed a radio"(Smith, 2014,paragraph 2&3, Radio: The Internet of
the 1930 's). The negativity of certain broadcasting posed as a concern, even in the
early years. As Smith explained, "But the new technology also raised anxieties.
Observers worried about the propriety and taste of the radio programs that would

penetrate the sanctity of the home"(Smith, 2014,paragraph 2&3, Radio: The Internet
of the 1930 's).
Experts such as L.Rowell Huesmann, has researched and studied the relation
between mass media promoted violence and violent tendencies among the
The Influences of Mass Media on Society
individuals subjected to such violence. "Numerous experimental studies, many
statistic observational studies, and a few longitudinal studies

Effect of Media and Mass Communication Essay
The media is a powerful presence within the lives of others. It can be described as the main channel of mass communication. Media is often used to
deliver a message to a large audience who are diverse. It can be written, broadcast or spoken. Media is a significant force within modern culture.
Culture can be defined as the norms and values of a society. In our culture, the communications media hold an influential place in disseminating
information, forming attitudes, and motivating behaviour. Technological advances are increasing the role of the media and its capacity to shape public
opinion. Our society depends on the news media to provide information to help us form opinions and make voting decisions. It is clear the media has a
huge...show more content...
It was cheaper and made large scale distribution possible. These technology advances allowed the medium to enter popular culture and enhancing its
influence within society [McLuhan, 1962]. By the nineteen twenties, mass media became known not only for print media, but radio and television
also. Television provided both information and entertainment which became very popular. It was considered easier than actively reading. In recent
times, mass media has taken on a different form; the internet. It is now the most popular form of mass media. Not only has the internet become a
sensation but mobile phones, blogs and podcasts have all become the new forms of mass media within our modern culture. The media is easily
accessed and waiting for us at the touch of a button. As a result, our culture is enormously influenced by the media. In this essay I will be discussing
the media and deviance and the effects it has on our culture.
One theory that was formed during this investigation was the cumulative effects model [Elisabeth Noelle–Neumann, 1974]. This complex theory looks
at the potential affects media has on an individual with an active media consumption. This theory focuses on the agenda setting function in which the
media acts upon. The media cannot force an individual to think a certain way. However it does have the power to control what the individual thinks
about. If an issue is frequently in the media, the

Essay on media and its influence on the public
The media is a huge form of communication and source of information in the United States; on one side of the dispute are the beliefs that the media is
too opinionated. On the other side are the beliefs that the media is just a simple informer that just reports the facts. The main issue for both of these
beliefs is: does the media affect opinions on the issues from opinionated reports, or does it just report the facts that public may already know? If one
could answer this question then they would know if the media was responsible or not for writing history.
The media is a form of communication used to reach the general public to form audiences for information, artistic expression, and other kinds of
messages...show more content...
The production of media continued on from the eighteenth century through the nineteenth century and now producing numerous forms of media that
are still used today. (MLA)
Confidence in the media especially the news media has been sinking. Recent polls held by the Pole Research Center shows that eight months after the
9/11 event public confidence plummeted below normal rating levels. The public is irritated by the media's unwillingness to admit its mistakes. And,
nearly sixty percent of those polled think that the media is biased. It is also known that a few months after the 9/11 event media is back to its old
habits such as analysis, opinion and speculation, and that are largely based on anonymous sources. Of course the public prefers information that is not
interpreted or hyped. For example the media's favorable treatment of Bill Clinton and his efforts to re–write the history of his administration has pushed
confidence levels to a low. By allowing and promoting Bill Clinton and his effort gives the media a hyped since of favoritism that is obvious to the
public view. The public's confidence levels have gone so low that the public believes almost nothing Bill Clinton has to say which disrupts the media
and its credibility.
The military often manipulates mainstream media because it recognizes the values of media and information control very well. It is known

Media Influence on Modern Society Essay
Our society is slowly but drastically, devolving. We let the media take total control over every aspect of us, how we dress, who we talk to, what
we eat, even how we think. Everyone thinks they are their own person but no one ever stops to think of why they do what they do. The media has
never had as much control as they do now. As we go on reading our newspapers and our magazines, no one stops to think of what we're reading, how
many things don't add up or make sense. We just accept it to be the truth. We have lost all the intelligence we once had striven for, now we simple
look up to television to educate our children. Have you seen what it's brought us? Homicides, suicides, pro–drugs influences, the image of being a
The lack of funding information makes this an ugly tax view and a bit of a striping of even more liberties. One of Obama?s tax proposals is to
eliminate all federal taxes imposed on senior citizens making under $50,000 per years and not requiring them to file tax returns. This may be a good
way to get the senior vote, but it?s much more complicated than it seems. First of all, senior citizens often have income from multiple sources
including capital gains, dividends, Social Security, retirement plans, etc. Determining their exact income would still require the same effort as filing a
tax return. Additionally, this plan gives special tax treatment to a group if individuals based solely on their age, which seems like borderline age
discrimination. Why should a struggling single mother have to pay taxes on her $49,999.00 income when a retired grandmother would pay noting on
the same income amount? The media has destroyed our generation, sure it brought loads of entertainment but so things don?t need to be made into
another chance to have fun, such as voting, marriage, having religion, and the concept of death. Even our youth are becoming soulless killers, mainly
because of the music and the influences behind them. As rappers get more money and power, our youth have become brainwashed and in love with
these parasites, destroying our country. Gangs are forming everyday, homicide rates are becoming insane, all because of

Essay On Influence Of Social Media On Education
Social media has become an indispensable part of our daily life and it exists everywhere in our lives. For example, checking the cell phone is the first
thing that most people will do in the morning, after they open their eyes. It is their morning routine to look over their social networks on their phones
repeatedly, such as Instagrams, Facebook, Twitter and so on. Social media gives human beings so many conveniences and enjoyments, however,
everything has advantages and disadvantages and social media is no exception. In this research paper, I will mainly talk about how social media
influences in education and teenagers. "Social media" is an intermediary where people create their online communities to share and discuss
information, contents and ideas about others and their personal lives. People spread information through different social networks. Social networks are
where people have the right to freedom of speech, and so interact freely. There are some well–known internet sites that people use the most: Facebook,
Twitter, YouTube, Instagram, Snapchat, Blogger, and Wikipedia. Many years ago, we all thought that to read a textbook would be called learning, to
study the notes and the materials which are given by teachers is also called learning. For a long time, people's understanding of learning was confined
to textbooks or studing in a classroom and listening to the teachers' lectures. After social media provider for the public, more and more people get used
to this

Media 's Influence On Public Opinion Essay
In the last 80 years technology has advanced giving us various amounts and different types of medium in which we can source information from.
When absorbing information, humans naturally conclude with an opinion. This essay will base around the issue that media does influence public
opinion, in a way that the media uses different media effects and sources of medium to control the publics opinion. The subconscious media effects
of Framing, Agenda setting and priming is used by the media in the method to control and alter the public opinion on a news story or political
campaign. This essay will also look at several major media events throughout the last 80 years, drawing upon the examples of social media and war
and how they have been structured and used to involve the media effecting peoples lives. Framing Media has been able to control and influence
opinions of the public through news stories within the last 80 years through the development of framing. Framing is when a story or piece of news is
portrayed in a certain way that is meant to control the audience's opinion and attitude, to agree one way or the other that the media wants them to. The
technique of framing can be seen as a controlling technique of journalism writing to sway or trick the audience to base their own opinion on what is
being presented. The purpose of framing is a method so that public opinion cannot chose to go against what the story is intending the audience to agree
with. Journalists argue the

The Impact of Media Violence Essays
Media Violence and its negative impact has been discussed and debated for many years As children grow into teens they encounter as vast amount of
violence in the media, negatively impacting today's youth. Teenagers who are exposed to media violence will fail to develop effective socialization
strategies and resort more readily to violence, which makes society a more dangerous place. Through social contact, individuals learn to think and act
in certain ways, this type of learning is called socialization. One of the most influential agents of socialization is mass media. Children spend an average
of four hours in front of a television each day, and with each passing hour, they witness between twenty and twenty–five aggressive acts...show more
content...
They cause disruptions in neighborhoods and put the lives of their neighbors in danger by getting involved with a life of crime. Everything these
individuals learned was by observing it on the television, this is known as the imitation effect (Phillips). What they observed was violence, so they
learned to be violent.
The way people behave and problem solve is also impacted from exposure to violence in the media. Jeffery Johnson, of Columbia University,
conducted an experiment in which he observed over seventy families within seventeen years, focusing on their viewing habits and various behavioral
tendencies, finding that the amount of televisions watched during childhood increased the likelihood of behaving aggressively (Phillips). This
experiment is one of many showing that media violence directly impacts behaviour, and has people resorting more readily to violence. Not only does
violence in the media have an impact on the way people behave socially, but according to a study done by Dimitri Christakis of the University of
Washington, children who watched double the average television viewing hours were twenty–five percent likely to be diagnosed with attention deficit
hyperactivity disorder. (Phillips) People diagnosed with ADHD have difficulty focusing, are overactive, and often cannot control their behaviour,
disrupting the way people do things ("ADD / ADHD in Children"). Being in a classroom or on the job with someone who has ADHD will not only affect

Media and Society Essay
Media and Society Does society influence media or does media influence society? In a modern world, dependent on continuous communication this
is a very important question. If the world were not dependent on communication over large distances, schooling on a mass basis would not be
possible or necessary. Most knowledge in traditional cultures was local knowledge, (Geertz 1983) traditions that were passed on through a local
community, a very slow and long drawn out process. Today we live in the "Whole World" in a way that would have been inconceivable to anyone
who lived before the 19th century. [IMAGE] "We are now aware of news and situations thousands of miles away, all due
An average reader loves a good scandal, especially something to do with anyone in the public eye regularly, for instance: royalty, popstars,
footballers and film stars. What society wants to read about is their private life and just how they live, and this puts pressure on the media to travel
further to gather stories. An increase in the "paparazzi" has led to a great deal of pressure being put on the rich and famous, with every detail of
their private life being examined, all for the sake of a story that will satisfy society. On the other hand, it cannot be doubted that media influences
people's attitudes and outlooks by conveying a variety of information which is acquired from newspapers, books, television, films, recorded music,
magazines, showing how wide and dense the structure of today's media is. 'Recreational' media such as newspapers and television have great bearing
on society. Not because the media control popular opinion, but because this media is the source of information on which the public feel qualified to
pass moral judgement and decisions. Television is a big business, with incredible influence. It is probably the single most important device in the last
thirty years of media. It affects children as they are growing through their formative years, and their

The Media Influence on Society Essay
The Media influence on society
According to Noam Chomsky, "What lies behind us and before us are very small matters compare to what lies right to the face." The issue of the
media influence on society's cultural structure has frequently been debated. The impact on the audience by the media influences the interpretations of
social order. Also, the media goes hand in hand with American politics. The information provided by the media is controlled by business cooperates
and their economic interest that is shared by political elites. The media is responsible for creating different classes with respect to appearance, color,
economic status, religion, and with the help of politics, advertisement because of the media's powerful influence on...show more content...
The news which reach public is filtered thought many steps. Among the most important are the business cooperates who owns the mass media, interest
that extend beyond the United States and across the globe to different countries. The media is bias about the Israeli – Palestine conflict. If Israeli soldier
die, the media without delay shows the coverage of crying mother and relatives. Audience learns more about died soldier. It is more certain that very
less coverage is provided if hundred of Palestinian dies. This creates more sympathy for Israilian than for Palestinian living is America.
The economic interest of the media owners are shared by political elites. Politicians and policy maker forms the second filter. These political elites
have the power to access and influence the mainstream media and are themselves, part of the system dominated by cooperate money and interest. A
good example is the Bush administration and their false statements made against Iraq and Afghanistan after 9/11 tragedy. The Bush Administration as
well as the media began to influence people in a way breeding contempt for the Middle East. During the Bush administration the coverage of his
speeches about War on Terrorism notifies that Iraq is harboring weapons of mass destruction; this speech convinced people they posses weapons and
were ready to use it against America. ( explain how media went with the follow

Influences Of Social Media Essay
There is no secret that a modern day teenager's life is built around the usage of technology. As a result of society's heavy reliance on technology,
social media has become popular amongst people who are "technologically advanced." Though there is a wide variety of social sites that can be
accessed through modern day technology, a few have become very popular. Social sites which have become widely popular among teens include
Instagram, Tumblr, and Snapchat. These social networking sites provide instant social connection and emotional support while letting teens post and
send pictures of their everyday life. Many teens look towards social media for emotional support and social acceptance. The continual usage of these
sites are negatively...show more content...
Instagram Features their most liked pictures in a tab on their app. In reality, the "Featured" tab on Instagram is for people who've obtained a high
reputation in the social scene. These "Instagram Famous" individuals force people to want to attain more followers and 'likes' on their photos. The
majority of teens use social media in order to measure their popularity against others. A popular trend called 'selfies' are now arising amongst teens.
According to Victoria Woollaston, a science and tech reporter at Daily Mail, "The new craze, which involves posing by yourself before taking a
picture, has risen in popularity, with over one million selfies taken every day". Teens measure their self–worth by posting their 'selfies' on Instagram.
There becomes a constant battle as to who can get more 'likes' and comments on a picture. Victoria Woollaston also states that, "The majority of teens
post the photos in search of assurance and compliments, but they are making themselves vulnerable to negative comments and abuse". In search for
attention teens do not realize that they are bringing down their self– esteem. Most teens are likely to delete a photo if it doesn't get as many 'likes' as
they would want or if they were to receive a negative comment on a photo. Today's teens are now making it easier to get bullied through social apps.
In many cases teens often bully themselves. There is a constant battle

Often, we take for granted the significance of media within our lives. Experimenting without media usage for a day, I was amazed at the change in my
thought and behavior. Personal experiences and examples provide proof of new ideas and present theories, discussed and developed within the essay.
Presenting a balance to the subject, there is an analysis to both the positivity and negativity behind abandoning media. Within the essay, the reader is
able to attain a college point of view, illustrating the role mass media plays while in class, working on homework, eating with friends, or playing a sport.
Ultimately, the essay enhances the importance of our dependency on technology and our path to robotic communication.
A Response to Media Fasting Completing the media fast assignment was one of the most difficult, frustrating, and engaging tasks that I have ever
participated in. After two failed attempts of living without my iphone for twenty–four hours, I was forced to lock my phone up, physically detaching
myself from it. Although my failed attempts occurred because of unconsciously responding to a text or checking the time, close observation of my
habitual phone patterns proved to be truly remarkable. Media, as a whole, occupies a huge part of our lives, keeping us connected and up to date with
the latest news, trends, and advertisements. Subtracting media out of my life for a day actually made me feel unconnected from others, which I never
would imagine to occur.

Essay on The Impact of Media on Teenagers
The media is a huge part in everyone's lives and they have a great influence on the actions we partake in on a daily basis. Though adults don't
usualy fall into the pressure of the media, young children and teenagers ae highly sussestable to what the media is telling them to do and what's
'cool'. A major action glorified by the media is smoking and it pressures minors to take up the horrible habit as an attempt to be happy or some how
be like their favorite celebrity. Media and holly wood especially have both contributed to an era of people smoking and are a direct cause for the
increase of youth smoking today. Before the health risks were discovered, in the 1960's, the glamorization of smoking by hollywood began and as a
result, by...show more content...
( Elfenbien )These events marked the 1960's as the true spark of tobacco use and the beginning of influencing youth to modern modern day. Though
tobacco advertising has been monitered in the media, it still directly a cause for youth today to begin smoking and using tobacco products. The
history of media's glorification of smoking is something of which cannot be erased and it is something impossible to shelter children from.
Children's minds are easily manipulated and with smoking still shown in movies, its simple to influence their decisions and give off the wrong
impressions on smoking. Stores even place ads for cigarettes at a level where young children cannot see them but that doesn't stop them from
vieweing ads on televisions, magazines, or again from movies they are allowed to watch. Tobacco companies pay movie industries and directors to
have their products shown in a movie which as a result both companies would recieve a lump amount of money for product endourcing.(Stanton )
It's easy for movie producers to agree to this because they'd end up with a lot of money just to simply have a box of cigaettes with the logo showing
on table which seems harmless but it's not. The risks of expossing youth to smoking through the media increase as the years pass. It's said that in a few
years deaths resulting from youth being exposssed to smoking in movies and televisions will become greater than deaths caused by drunken driving,
drug abuse, criminal

The Role Of Media And Its Influence On Society
Introduction
Media is ubiquitous and part of our daily lives, mainly including newspapers, televisions, broadcasting, magazines and the Internet. The place of media
is as important as the place of politics, economics and culture in society, which has essential influence on the development of society in various aspects.
Mass media arouse many interests and debates among people in society, such as topics of children, violence, gender, race, political elections and so
on. It is a relatively important source for people to receive daily news and experience (Oliver, 1998).
Understanding the role media plays in the contemporary society can not be done without researching media audiences. Audiences were consist of many
over–lapping network of social relations, and the mass media were incorporated into these networks in varied ways (Delia, 1978).
Audiences and media are the two poles of the process of mass communication in society. In mass communication, any high standard dissemination
activity is required to take the actual circumstance and demand of audiences into account, which means audiences actually determine the basic
direction of dissemination. Thus, we should pay more attention researching media audience in order to explore more possibility in the field of media.
In former audience research, audiences were thought to be passive, injected and influenced by media. As the research becoming more mature, latter
study of audiences emphasized the fact that audiences are

How Media Influences Public Opinion Essay
Abstract In our democratic society, mass media is the driving force of public opinion. Media sources such as Internet, newspaper, news–broadcasts, etc,
play significant roles in shaping a person's understanding and perception about the events occurred in our daily lives. As long as the newspapers,
internet, network television, etc, continued to be easily accessible to the public, the media will continue to have an influence in shaping its opinions.
Factors such as agenda–setting, framing and priming help shape the public opinions. Agenda–setting is when the media focuses their attention on
selected issues on which the public will form opinion on, whereas framing allows the media to select certain aspects about the problem and then...show
more content...
Researches performed over the years have indicated that media methods such as agenda–setting, priming, and framing are important factors in
influencing and shaping of public opinion. Agenda–setting is one of the most important factors in shaping public opinion. Agenda–setting can be
defined as the ability of the media to direct public attentions toward the issues they believe are important to the public. But whose choice is it that
determines which issues are more important over others? The news media can set an agenda–setting by focus attention on selected issues on which the
public will form opinions from (McCombs). The media can paint a memory in your head by repeatedly repeating the issues on different media
sources as Internet, network televisions, newspapers, etc. Since these sources are the cheapest and easiest to access, the information can be view
by vast number of audiences. As quoted in a 1922 classic called "Public Opinion" by Walter Lippmann, "The media are a primary source of those
pictures in our heads about the larger world of public affairs, a world that for most citizens is 'out of reach, out sight, out of mind' and what we know
about the world is largely based on what the media decide to tell us" (McCombs). In other words, what we perceived as important issues in our society
are mainly determined by what the

Media Influence
Media is a huge part of people's lives in today's society. Through different forms of media people can now obtain vast amounts of information at the
slightest touch of a finger. While it is convenient and comforting to have access to so much data, the question arises. How much of this information we
receive shapes our lives? Mass media as an agent of socialization can prime and/or skew people's belief system through mere exposure without the
slightest clue of it affects. Mass media as an agent of socialization can structure people's perception on society as a whole by simply using influence,
control, and trust.
Literature Review
Influence
Media influence is the force by which ideas are injected into people's lives shaping the very culture of society. This influence is masqueraded through
hidden media message, resulting in a change in its audience which can be positive or negative, abrupt or gradual, short term or long term. Although
mass media's influential effect can reach a wide ranged audience as an agent of socialization the responsibility to contain what it releases has not been
of importance. "The media's socially significant obligations are formally ignored." (A.S. Zapesotskii, 2011, p 9). Media messages can be exerted
through many different outlets such as TV shows, music, movies, commercials, news, magazines, games which are all gravitated to entertain audiences
ultimately offering personal gratification that can sometimes blur the lines between reality and

Media In The Socialization Essay

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Media In The Socialization Essay