2. VOCABULARY
• SEM
• SEO
• SEND AWAY
• SMO (SOCIAL MEDIA OPTIMIZATION)
• SPONSORING
• SUPERETTE
• SHOPBOT
• SOCIAL GAMING
• TRADEMARK
• TRADE MARKETING
• SOCIAL MEDIA
• SOCIAL MEDIA MANAGER
• SPAM
• SPAM SCORE
• SPAMMER
• STAKEHOLDER
• STORY TELLING
• STUMBLE UPON
• SUBVERTISING
• TARGET
4. NATIVE ADVERTISING
• La irrupción del native advertising en el
mundo online está claramente
impulsado por la aparición de las redes
sociales y el descenso de la efectividad
de la publicidad online más
tradicional. El usuario percibe este tipo
de publicidad (banners, pop-ups…)
como un obstáculo que no añade
ningún valor en su experiencia de
navegación.
• It consists of creating content on our
website or on social networks, so that it
draws the attention of the different
segments of our target audience and
manages to attract them so that we can
convert them into customers. It is a
technique that is part of Inbount
Marketing, the techniques to attract
potential customers to our messages,
instead of going to look for them using
techniques such as advertising
CONTENT MARKETING
NATIVE ADVERTISING AND CONTENT
MARKETING
7. SEGMENTATION
• There are 4 types of Market
segmentation which are most
commonly used.
Market segmentation is one of the
oldest marketing trick in the books.
With the customer population and
preferences becoming more wider,
and the competitive options
becoming more available, market
segmentation has become critical in
any business or marketing plan.
• Demographic segmentation
• Behavioral segmentation
• Psychographic segmentation
• Geographic segmentation