SE   overview            aida74VN
What is SEO                                why should we do it ?   SEO is the practice of improving         engines are th...
What is the target of SEO ?The first and also one of the most frequently questions about SEO is “Why don’twe use SEO direc...
How could we do                       Search     engines     are     answer                  machines. When a user search ...
how      Search Engines calculate the ranking of a SERP             The backlinks building factor (both Page Level and Dom...
(TRADITIONAL SEO)MANUAL BACKLINK BUILDINGThe underlying logic, the natural life of any good content in theinternet is most...
(MODERN SEO)Automated BACKLINK BUILDINGThe SEO strategy we use is quite natural and closely follows the route thatGoogle r...
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Simple explain and Summary about SEO

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Help you to easy understand What is SEO and overview of Link building.

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Simple explain and Summary about SEO

  1. 1. SE overview aida74VN
  2. 2. What is SEO why should we do it ? SEO is the practice of improving engines are the primary method of(on-page SEO) and promoting (off- navigation for most Internet users. Thepage SEO) a website in order to biggest advantage of Search Enginesincrease the number of visitors the (SE) is they provided targeted trafficsite receives from search engines. The - potential clients who are looking formajority of web traffic is driven by the exactly what is offered.major commercial search engines - So much that SEO is generallyGoogle, Bing and Yahoo. Although considered the most effective methodsocial media and other types of of modern inbound marketing, at leasttraffic like forum, links trading... can when it comes to conversion rate fromgenerate visits to our website, search the same pool of attracted audience.Click through Rate by Position in Search Engine Result Page For organic search - which means search result is impartial, non-affected by Paid Ads - the 1st position got average of 36.4% of clicks through from users. Total of the top three likely got 41-55% of clicks. A massive skew in favor of the very best SEO performers, the 1st rank will get as much as 18 times more clicks than the 10th rank (still on first page).
  3. 3. What is the target of SEO ?The first and also one of the most frequently questions about SEO is “Why don’twe use SEO directly for our sale/business website?”.Answer: It’s entirely possible. Just not effective and sometime can bring moreharm than good.The reason: SEO works on the sole principle of the widely accepted way of SEO isattaining as high as possible positions by using a layer of buffer websitesin Search Engine Result Pages (SERP) between our sale/business andwhenever users entered search SEO operations, the effort will bequeries. To do that we target certain concentrated on those websites -search queries and use them to called MoneySites or MarketingSites.create keywords for SEO campaigns. Even better, along with beingBut keywords must be placed within flexible in design and content withincontents. Advances in algorithm targeted languages or customers,of Search Engines make sure that MoneySites masked as news services,website with only keywords and no specialized blogs... will maintain arelevant, unique content (typical sense of impartiality, an objectivefor a commercial sale website) will point of view to audience. They willbe lowered ranking in SERP - to the be big helps in converting potentialpoint of completely removing the viewers to paying customers.punished website out of SERP at The better (and definitely moreleast for a period along with the lost prefer in modern SEO) route is focusof domain authority. Mistakes when our SEO effort on our own MoneySites,doing off-page SEO may result in the then using MoneySites’ advantagessame punishment. A truly disaster if in high authority, high search resulta company relies on its website to position to close the sales,do business. To protect sale sites,
  4. 4. How could we do Search engines are answer machines. When a user search for anything online, the search engines will scour their entire database and do two things: determine which results are supposed to be relevant to the searcher’s query, and then rank those results in order of perceived usefulness. It is both “relevance” and “importance” that the process of SEO is meant to influence. Today, modern Search Engines highly favor result that they think users would appreciate and find it useful - thus the raise of “importance” or “authority”. If a Search Engine can find thousands of pages with same relevance to one search query, pages that are deemed most important, got most authority will be placed at the top of the pile.
  5. 5. how Search Engines calculate the ranking of a SERP The backlinks building factor (both Page Level and Domain Level) is responsible for about 42% - biggest percentage in all. After all, 42% the quantity of backlinks and their accumulated authority still hold the most important position in SEO. The keyword factor (both Page and Domain Level Keyword Usage) is responsible for about 25%. Pages and Domains that 25% matched exact or partly with queries will be treated quite favora- bly by Search Engines. The technical factor ( both Page and Domain Level Keyword Ag- nostic Features), things don’t related to keyword or links at all like 11% load time of the server is responsible for about 11%. Website being hosted at slow server, Pages that render slowly will be view less favorably. 6% The traffic factor (only at Page Level) is responsible for about 6%. The Social and Branding factor (how good at social networking 14% the page content, how good is the domain brand) is responsible for about 14%
  6. 6. (TRADITIONAL SEO)MANUAL BACKLINK BUILDINGThe underlying logic, the natural life of any good content in theinternet is mostly like this: An author published a content that is unique and valuable to audience on a page at his website - this page called A. Of course, this content have targeted keywordsStep 1 and the affiliate link to a final destination - a sale/business site. Search Engines’ robot indexed A and understood that A got the relevant content and keyword. Many viewers found the content useful, valuable and talked about it in various places around the internet (blogs, social networks, discussion forums...) - this big group are called B. Those posts in B-group contained backlinks to the original con- tent at A. Each backlink is a vote of authority from a B website for A.Step 2 Vote are not equal in authority because websites are not equal in their fame and importance. So a backlink from a well known site with very high PageRank will hold more weight than backlinks from 100 low profile, obscure websites. Website A received many votes. With time, A will become more important, haveStep 3 more authority in Search Engines’ view. Users searched using a query with keywords in A. Search Engines looked at its database, took out A’s index and compared many results from hundred of differ- ent websites and decided that A have got both properties: “relevance” (keywordStep 4 and content) and “importance” (authority from votes). A got the top position in Search Engine Result Page. Users click through to A, users read on, clicked on affiliate links to go to business sites. Sales happen! • A is good, very natural and will be loved by Search Engines. Yet the whole pro- cess requires: • A unique, valuable content that is hard and often expensive to created. If not,Analysis the content will be ignored, the route is dead early. • Time! Even if we got the appropriate content, it may well take a very lengthy period for Step 2. to bring in considerable result.
  7. 7. (MODERN SEO)Automated BACKLINK BUILDINGThe SEO strategy we use is quite natural and closely follows the route thatGoogle recommends. The only differences are in Step 1. and Step 2. We do exactly as the Step 1 above. OnPage and Content OptimizationStep 1 techniques applied at this stage to make sure we got the right content, right keywords. We got a URL of the newly published content on our MoneySite. We promoted the URL using automated softwares for this job at different sites structured into Tier-1 (high authority) and Tier-2 (low authority). Posts used in this process will be automated as well.Step 2 Link building softwares will create backlinks that transfer link juice (authority vote) follow this principle: low authority pages votes for high authority pages, high authority pages votes for MoneySite. This way, no page will have too many backlink that risks being discovered.Step 3 Will happen naturally like . Nothing changes here at all.Step 4 Will happen naturally like . Nothing changes here at all. This way of SEO is widely accepted as the best way, through precaution steps must be made in order to appear genuine to Search Engines. Benefits are many: • It’s much cheaper and easier to procure satisfied contents. The content just need to be acceptable, not exceptional to works well. • It’s quicker, flexible and much cheaper than doing manual link building. In oneAnalysis 24 hours period, the roughly estimated number of backlinks created with one server is 10,000 and can be easily increased to much higher scale. In contrast, a quick and effective man can only create about 250 backlinks working nonstop on a 8-hour shift. Factor in the labor of SEO specialist, the cost difference is still a massive 20 times.
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