41. Briefing by Client
PUBLIC RELATION EVENT
Brainstorming
Approaching & Probing
AE
Creative Program
GA
BD
Get information about Sniper (Source of information)
AE make contact report, content with meeting result during 1x24
hours, If there is no response (by phone/e-mail) it’s means client
agree with our CR
To develop creative idea, out of the box “idea”,
strong & excellent concept (all team Sniper)
Finance
ONE DAY OCCASION EVENT FESTIVAL or EXHIBITIONRHOADSHOW EVENT
Client
Revise
Proposal
Content brief per product :
-Target segment
-Venue
-SES
-Psychograph
-Demography
Internal Presentation
PUBLIC RELATION EVENTONE DAY OCCASION EVENT FESTIVAL or EXHIBITIONRHOADSHOW EVENT
42. Proposal Presentation
to Client
LOSE
Client decision maker
(result of pitching process)
WINS Revisi
Back to
brainstorming
Have to prepare by CS :
1. Print design lay out
2. Hardcopy & Softcopy proposal
3. Tools & Equipment (Laptop, In focus, infra red, etc)
4. Data preparation / back up
5. Performance (Self Confidence, style & grooming and
convince client)
Program review & controlling
FINAL REPORT
Regularly report to client
weekly, monthly
Update progress to client
- Berita Acara
- Documentation
CRM program
(customer relationship management)
Client
CRM program
(customer relationship management)
Client
Customer Satisfaction Survey
Regularly ( BD)
Gift, greeting card, souvenir,
etc
Gift, greeting card, souvenir,
etc
EXHIBITIONROADSHOW ONE DAY OCCASION PR EVENT
Maximal 3 day after event
IREGULAR REGULER
- Revise
- Brainstorm
- Approaching
Program review & controlling
All stage crew (team)
must fully responsible
43. - Stage Design
- Venue decoration
- Lay out venue
- Uniform design
- POS Material design
- Multimedia material
General Affair
-Operational Support
- Checklist barang
- Pengambilan souvenir dari
client
- Loading
Finance
- Cash Advance
- Proses
- Pembayaran
- Brief implementasi proposal
- Cost Estimate (to coordinate
with Creative & Production)
- Keep relationship with client
- Main entertainment support
(MC, band, artist)
- Venue survey
- Setting ‘stage management’
-SD, SM, LO, Crew
-Cue Card MC
- Check List
- Technical Meeting ( All
Supports)
- Production & agreement
-Cash Advance
-Final Report
- Event survey ( client )
- Questioner Design
- Database client (update)
- Time schedule
EVENT
Program & Production
Account
Service
Creative
GA, Finance
R&D
Pra program
-Pencarian data Entertainment support (pendukung)
-Sulap, Marching band
-Bartender, etc
-Riders
-Venue Survey / Pencarian Lokasi (permintaan harga &
tanggal)
-Hotel (F&B Menu, Sitting arrangement,
Electricity , Room Rate, Ballroom Rental
-Suplier Pitching & Brief
-Price Offering, Bergaining (Negotiation), PO
-Purchase Order
-Pemasangan umbul-umbul, spanduk (permintaan harga)
-Pajak,Sewa Tiang,Sewa titik
-Melakukan ijin keramaian
-Perecruitan team
-Usher/FP/MP
-Fitting uniform & accessories
-Briefing Usher/FP
-Check List, mempersiapkan seluruh property
pendukung event (berhubungan dengan GA)
- Technical Meeting
-Loading Production Material
-Supervise & Controling
Example
44. Program
- Database client (update)
- Time schedule
- Survey in progress
- Collecting data entry
- Monitoring survey (field)
General Affair
- Operational Support
- Transportasi
Finance
-Cash Advance
- Proses
- Pembayaran
- Design stage control
- Venue decoration
control
- Lay out venue
controlling & skalatis
-POS Material control
- Multimedia design &
operator
-Re checking property
-Simbolis (
-Souvenir
-HT (Berhubungan
dengan GA)
-Pelaksanaan program sesuai
dengan tugasnya sebagai stage
management
-Berkoordinasi dengan Show
Director dan crew
- Time table for loading
- GR
- Event
EVENT
Production
Account
Service
Creative
GA, Finance
R&D
Example
45. Post program
- Data mining & analysis
- Make final survey report
- Database client
- Customer Satisfaction
Survey
- Documentation
General Affair
-Operational Support
- Transportasi
- Un-loading
- Checklist barang
- Report barang ke PO
- Pengembalian barang souvenir ke
client
- Documentation
- Collection
documentation for
company profile
Finance
- Invoice
- Reporting (Max 3 Day)
- Documentation
- Gift item to client
- Evaluation by internal
EVENT
Production
Account
Service
Creative
GA, Finance
R&D
- Filling
Example
