Báo cáo thực tập tốt nghiệp ngành ngôn ngữ anh với đề tài: Planning marketing for water gate valves at Minh Hoa Thanh Import Export and Trading Co., Ltd.”. In addition, research on the subject also allows me to have the opportunity to apply

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TON DUC THANG UNIVERSITY
FACULTY OF BUSINESS ADMINISTRATION
DEPARTMENT OF BUSINESS ADMINISTRATION
PROFESSIONAL INTERNSHIP REPORT
PLANNING MARKETING FOR WATER GATE VALVES
AT MINH HOA THANH IMPORT EXPORT AND TRADING
CO., LTD.
SUPERVISOR:MBA. TO DIEP
PROFESSIONALINSTRUCTOR:____________
STUDENT’S NAME:DUONG BOI NGOC
STUDENT ID: 71406301
CLASS ID: 14070610
HO CHI MINH CITY 4/2018

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FEEDBACK OF INTERNSHIP COMPANY
Student’s name: Duong Boi Ngoc Student ID: 71406301
Class: 14070610 Academic Year: K18
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Ho Chi Minh City, Date………………
Supervisor
(Full name ands signature)

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FEEDBACK OF SUPERVISOR
Student’s name: Duong Boi Ngoc Student ID: 71406301
Class: 14070610 Academic Year: K18
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Ho Chi Minh City, Date…………………………………
Counterargument Lecturer
(Full name and signature)

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EVALUATION OF COUNTERARGUMENT
SUPERVISOR
Student’s name: Duong Boi Ngoc Student ID: 71406301
Class: 14070610 Academic Year: K18
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Ho Chi Minh City, Date…………………………………
Management Executive Officer
(Full name, Signed and Sealed)

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TABLES OF CONTENTS
TABLES OF CONTENTS......................................................................................................5
INTRODUCTION....................................................................................................................8
CHAPTER 1 .............................................................................................................................9
OVERVIEW OF THE COMPANY FOR INTERNSHIP ..................................................9
1.1 Overview of Minh Hoa Thanh Import Export And Trading Co., Ltd. (Minh Hoa
Thanh)........................................................................................................................................9
1.1.1 Operation and Development..................................................................................9
1.1.2 Business Operation Performance of Minh Hoa Thanh for the period 2015-
2017..............................................................................Error! Bookmark not defined.
1.1.3 Organization Structure of Minh Hoa Thanh
1.1.4 Personnel situation of Minh Hoa Thanh
CHAPTER 2 .......................................................................Error! Bookmark not defined.
ANALYZING THE OPERATIONAL PROCESS OF THE COMPANY .............Error!
Bookmark not defined.
2.1 The Operational Process of Minh Hoa Thanh..........Error! Bookmark not defined.
2.1.1 Analysis of Business activities ...................Error! Bookmark not defined.
2.1.2 SWOT Analysis............................................Error! Bookmark not defined.
2.1.3 Advantages of Minh Hoa Thanh ................Error! Bookmark not defined.
2.1.4 Disadvantages of Minh Hoa Thanh................Error! Bookmark not defined.
2.2 Marketing-Mix Plan for Water Gate Valves in Asian and European Markets.Error!
Bookmark not defined.
2.2.1 Developing Marketing Strategies and Plans .Error! Bookmark not defined.
2.2.1.1 Collecting Information and Forecasting Demand .....Error! Bookmark not
defined.
2.2.1.2 Conducting Marketing Research .................Error! Bookmark not defined.
2.2.1.3 Establishing Marketing Objectives and Strategies....Error! Bookmark not
defined.

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2.2.2 Developing Marketing-Mix Plan for Water Gate Valves in Asian and
European Markets ......................................................Error! Bookmark not defined.
2.2.2.1 Product Strategy........................................Error! Bookmark not defined.
Analyzing the Elements of the effective product strategy ....Error! Bookmark not
defined.
Process of Product Trategy .......................................Error! Bookmark not defined.
2.2.2.2 Place Strategy............................................Error! Bookmark not defined.
2.2.2.3 Price Strategy ............................................Error! Bookmark not defined.
2.2.2.4 Promotion Strategy...................................Error! Bookmark not defined.
CHAPTER 3 .......................................................................Error! Bookmark not defined.
RECOMMENDATIONS AND SOLUTIONS...............Error! Bookmark not defined.
3.1 Target market ...............................................................Error! Bookmark not defined.
3.2 Branding........................................................................Error! Bookmark not defined.
3.3 Advertising ...................................................................Error! Bookmark not defined.
CONCLUSION ..................................................................Error! Bookmark not defined.
REFERENCES:..................................................................Error! Bookmark not defined.

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TABLE OF FIGURES
Figure 1. 1: Minh Hoa Thanh Valves Products ................................................................. 10
Figure 1. 2: Organizational Structure ................................................................................. 11
Figure 1. 3: Sales Revenue 2015-2017............................Error! Bookmark not defined.
Figure 1. 4: Costs of Minh Hoa Thanh in 2015-2017....Error! Bookmark not defined.
Figure 2. 1 SWOT Analysis..............................................Error! Bookmark not defined.
Figure 2. 2: Industrial vale market trend .........................Error! Bookmark not defined.
Figure 2. 3 The competitors..............................................Error! Bookmark not defined.
Figure 2. 4: Growth of construction spending in 2014-2019........Error! Bookmark not
defined.

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INTRODUCTION
The global industrial valve market is expected to grow at a CAGR of 5.4% over
the next half-decade and is predicted to surpass $ 70 billion by 2019. Latin America,
the Middle East and Africa are expected to be the emerging market for industrial
valves. The Asia-Pacific market is expected to grow at the fastest rate compared to
other regions.
Industrial valves are devices used to regulate flow and control in piping
systems. Valves are used to adjust, start and stop, or control the direction of liquid or
gas, flowing through the piping system. The industrial valve market has been
segmented on the basic of its application in industries such as Petroleum, Chemical,
Urban Infrastructure, Electricityand other fields.
The industrial valve market is expected to grow at a steady pace during the first
half of the next decade. The demand for industrial valves is expected to be driven by
significant expansion in the oil and gas industry (Valves for the Oil and Gas industry),
industrial valves, valves for the urban infrastructure sector. marketing, and power
industry. One of the fastest growing markets for industrial valves is the Middle East
and Africa. Demand for valves in the Middle East is expected to play a direct role in
global valve manufacturing; promote distribution channels such as supplying raw
materials and providing refined products for valve manufacturing. Growth in oil and
gas industry and energy applications is expected to boost the demand for industrial
valves in Africa. The demand for water and wastewater treatment and the expansion of
oil and gas fields to countries such as India and China will boost the demand for
industrial valves in the Asia-Pacific region. Key markets such as Australia and South
Africa have experienced a downturn in the mining industry, thus directly reducing
demand for valve products.
Since Minh Hoa Thanh main product is valve, I decided to choose the topic: “Planning
marketing for water gate valves at Minh Hoa Thanh Import Export and Trading Co.,
Ltd.”. In addition, research on the subject also allows me to have the opportunity to
apply the knowledge in the field, to be exposed to new jobs, to learn more in the
industry. This is also an opportunity for me to equip myself with the knowledge, skills
and attitudes necessary to prepare myself for graduation.

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CHAPTER 1
OVERVIEW OF THE COMPANY FOR INTERNSHIP
1.1 Overview of Minh Hoa Thanh Import Export And Trading Co., Ltd. (Minh
Hoa Thanh)
1.1.1 Operation and Development
1.1.1 Establishment, Operation and Development history of Minh Hoa Thanh
Company name: Minh Hoa Thanh Import-Export Trading Service Co., Ltd
Address: 199/2 Road I 19, Block 5, Thoi An Ward, District 12, Ho Chi
Minh City
Tel: (08) 62502299, 0982.666.352 - 0982 541 359 / Fax: (08) 62502299
Email: minhhoathanh@gmail.com - YM/Skype: minhhoathanh
Vision: Minh Hoa Thanh always desire desires to create a Vietnamese
company with good brand name with the best service.
Mission:
 For Market: Providing products - services according to international
standards, while providing unique and highly innovative characteristics
of Vietnamese people
 For partners: Commitment to the spirit of cooperation and development.
 For staff: Always uphold and build a professional working environment,
dynamic, creative and humane.
 For society: Express sense of civic responsibility to the community and
maintain ethnic pride
Core value: "CEREMONY - WISDOM - PRESTIGE” means “LỄ - TRÍ-
TÍN"
Minh Hoa Thanh was established in 2012. Minh Hoa Thanh is proud of being
the Vietnamese leading prestigious manufacturer and exporter of gate valves. During
six years of establishment and development, Minh Hoa Thanh has supplied customers
high quality, innovative, value-priced products with diversified styles and designs
which range in different categories of products.
Nowadays, with the wishes to meet customers’ different requirements, promote
trading and introduce our products to global markets, Minh Hoa Thanh has built the
close long-term cooperation with many customers all over the world. In addition, Minh
Hoa Thanh has been planning to take part in many annual domestic and international
Trade Fairs in Hong Kong, America, England, German, Belgium, etc. As a result, the
company has been affirming step by step its position in overseas markets such as EU,
America, Australia, Japan…. With the team of experienced and creative employees,
Minh Hoa Thanh is ready to serve every potential customer, and once purchasing from
us, the customers are buying not only products but also three 100% - 100% quality,
100% service, and 100% satisfaction. Minh Hoa Thanh sincerely welcomes the friends
from all over the world to mutual development and friendly cooperation.
The year 2018 is the year in which there will be many changes in the business.
And when Vietnam integrates with TPP and ASEAN countries Minh Hoa Thanh will
take the chance and experience many great challenges. The company needs more
closely linked than to unite to overcome that challenge. With the great effort, Minh
Hoa Thanh has specific goal to enlarge export market
1.1.2 Business Activities Fields ofMinh Hoa Thanh

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Minh Hoa Thanh specializes in distributing gate valves with brand names of
MIHA, MBV and MI, manufactured by Minh Hoa Investment Joint Stock Company,
such as Check valve, butterfly Valves, ball valves, accessories Lace, welding
accessories, young tapes, supplies and fire protection, pressure relief valves, steel pipe,
brass foot valve, brass gate valve - gate valve, brass swing check valve, brass ball
valve - alloy ball valve, accessories stainless steel - stainless steel valve.
Figure 1. 1: Minh Hoa Thanh Valves Products
In addition, Minh Hoa Thanh also distributes water meters with brand names of
Unik (Taiwan), Zenner-Coma (Germany), Shinha (South Korea) ... With dynamic and
enthusiastic sales team, Minh Hoa Thanh is always willing to serve their customers
with thoughtfulness and dedication, always bring friendly feeling to their customers in
business.
1.1.3 Organization Structure of Minh Hoa Thanh
This is chart of Minh Hoa Thanh organizational structure

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Figure 1. 2: Organizational Structure
Director is the top power of Minh Hoa Thanh that directly manage five departments
consisting of sales department, technical department, R&D department, accounting
department and department of general administration.
Roles of Director
The director plays an important roles and responsibilities in the company.
Essentially, he has the right to hire all employees, as well as assessing the overall
direction and strategy for his company. Moreover, he acts on behalf of the
shareholders to run the day to day affairs of Minh Hoa Thanh. The director is
accountable to the shareholders. Each year the company will hold an annual general
meeting at which the directors provides a report to shareholders on the performance of
Minh Hoa Thanh.
Roles of Sales Department
Sales department is one of the most important department in Minh Hoa Thanh.
The sales staff are in charge of looking for the sales opportunities with the existing and
new customers to sell products and services. Whenever, the company has a meeting,
they will organize effective presentation to their customers for their target products.
The sales manager takes responsibilities to identify the target budget for each year
with following-up percent of the budget realization each quarter of year. To do this,
sales manager has to definite business opportunities with each customer to be
considered in the target budget or forecast list. Moreover, they should development the
rapports with all existing and new customers to know their future plan as well as co-
ordination with sales Department to reach the strategic goals.
Roles of Technical Department
Technical Department is responsible for diagnosing any hardware or software
faults with these systems and will solve the issues either in person or over the phone.
By the way, they are in charge of installation and configuration of a company’s
computer hardware operating systems and applications. Every day, IT staff have to
maintenance and monitor computer networks and systems, as well as testing and
evaluating new technology. In addition, they performing electrical safety checks on the
company’s computer equipment.

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