3. 4 Keys Areas: Objectives, Actions and Deliverables
1. Competitors
2. Membership 4. Marketing and Communication
3. Activities and Services
• Objective: Compare other societies that are believed to be
direct competitors to understand what improvements could
be made in order to diversify the offer
• Activities: Analysis of current situation (events, number of
members, sponsors, marking campaign, website,
organisational structure)
• Deliverables: Word/ppt document to provide a
benchmarking analysis and to suggest areas where PPE can
diversify itself from competitors, and actions to be
implemented
• Objective: Rationalisation of the activities and services
(ranking by importance); Improve/create 1 core event
• Activities: Analysis of the current situation; evaluate the
importance of each activities (different drivers - financial,
close to our vision, number of members participating…);
understand what is the relationship with the academic staff
• Deliverables: Word/ppt document to provide a rank of the
activities, to highlight the improved/new core event and
actions to be taken + suggestions
• Objective: Increase number of members
• Activities: Analysis current situation (course, age, year,
under/post, intern/national)
• Deliverables: Word/ppt document to suggests areas of
expansions, and actions to be implemented
• Objective: Increase brand awareness
• Activities: Re-name and change logo; redevelop the
vision/mission of the PPE; change how website is
presented; distributing hand-outs; review mail list (weekly
report); analysis of Facebook statistics
• Deliverables: New logo; word/ppt document with
suggested changes; first draft of hand-outs; improved
weekly report (structure)
NOTE: All activities and deliverables may change due to availability/disclosure of internal PPE’s information
required to carry out the analysis
4. 4 Key Areas: Action Plan - GANTT Chart
NOTE: All activities and deliverables may change due to availability/disclosure of internal PPE’s information
required to carry out the analysis
5. Required Action from PPE Executives
• Provide feedback on objectives, actions and deliverables.
• Once agreed on the above mentioned, sign off by PPE Executives is required.
7. Competitor Analysis for PPE Society
Our Sample: 8 Competitors
4 Internal
• Warwick Finance Society
• Warwick Economics Society
• Warwick Politics Society
• Warwick Philosophy Society
4 External
• Oxford PPE Society
• Manchester PPE Society
• Exeter PPE Society
• Sussex PPE Society
Average number of members: 527
Maximum number of members: 1,600
Minimum number of members: 91
Examples of vision statements:
“To offer a space within which Warwick students can
develop themselves philosophically along side people of
similar interests”
“To provide not only the best for our members, but also
with some exclusive opportunities you wont find
anywhere else on campus, or even anywhere else in the
country”
"The whole is greater than the sum of the parts”
“To bring PPEists together , fostering links with those
studying PPE through Europe also ; guide students on
the course through all aspects of academic life”
“To put on events that reflect the links between the three
subjects and bring people with similar interests together,
while trying to work with other societies to create open
debates”
7
8. COMPETITORS
ANALYSIS
EVENTS
-Type of event
-Type of audience
-Price
-Topic
SOCIETY
-Cost of joining
-Number of execs
-Execs’ functions
COMMUNICATION SOURCES
-Website
-Facebook
-Other social networks
-Newsletter
SPONSORS
-Type of sponsors
-Involvement
WEBSITE
-Presentation
-Context
-Logo
Areas of Analysis – Overview
8
9. Areas of Analysis – Findings (1/3)
“Job related” and “Big social events” type are
the most common within our sample
Mix (between Politics, Philosophy and
Economics) events are the most popular
events in our sample.
Other topics, i.e. social and academic help, not
related to those three subjects are found to be
quite popular
Internal (only for University students) is the
type of Audience most targeted in our sample
0.00
2.00
4.00
6.00
8.00
10.00
12.00
14.00
16.00
18.00
"External speakers"
"Charity"
"Job
related"
"Socials (w
eekly)"
"Big social events (1/3
"Academ
ic related
"Others"
Type of Event
Max
Average
0.0
5.0
10.0
15.0
20.0
25.0
"Internal" "External" "Others"
Type of Audience
Max
Average
9
0.0
5.0
10.0
15.0
20.0
25.0
"Poli
csrelated"
"Philosophyrelated"
"Econom
icsrelated"
"M
ix"
"Others"
Topic of the Event
Max
Average
How to read the graphs: for each of the driver, the average number is represented by the blue line, with the maximum number found
among the sample represented by the red column.
10. Areas of Analysis – Findings (2/3)
- “Other” (than what it is commonly expected from a
society) functions are found very often in our
sample, suggesting that there is no pre-set
organisation structure in the sampled societies.
- President, Social secretary and Treasures are the
functions that on average are always found among
our sample
Banks are the the most popular sponsors in our
sample, following by Consulting. Looking at our
findings about the most frequent type of event,
“job related” – it could be assumed that those
sponsors have an active role in organising Jobs
related events.
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
"President"
"Vice
President"
"Secretary"
"Head
of Talks"
"Forum
Coordinator"
"Social secretary"
"Events secretary"
"Tour secretary"
"Charity coordinator"
"M
arke
ng secretery"
"Treasurer"
"W
eb
offic
e
r"
"Advisors"
"Others"
Func ons of Execu ves
Max
Average
0.0
2.0
4.0
6.0
8.0
10.0
12.0
"Banks" "Consul ng" "Law firm" "Others"
Type of Sponsors
Max
Average
10
How to read the graphs: for each of the driver, the average number is represented by the blue line, with the maximum number found among the
sample represented by the red column.
11. Areas of Analysis – Findings (3/3)
On average, Website and Facebook are the
most used type of communication in our
sample. Blog is not used.
Very few of our competitors’ samples have
an extremely appealing website, on
average, nearly half of them have either an
average or a basic website. This means that
if PPE put effort in improving its website,
the benefits could be important.
0.0
0.5
1.0
1.5
2.0
2.5
"W
ebsite"
"Facebook"
"Othersocialnetw
ork"New
sla
ers"
"Blog"
"Others"
Type of Communica on
Max
Average
0.0
0.2
0.4
0.6
0.8
1.0
1.2
"Eye catching" "Average" "Plain/Basic"
Quality of the Website
Max
Average
11
How to read the graphs: for each of the driver, the average number is represented by the blue line, with the maximum number found
among the sample represented by the red column.
13. Warwick (Internal)
1. Awards to be Won
Society of the Year
Best Event
Most Improved Society
Best Academic Society
Source:
http://www.warwicksu.com/execresources/other/awards/
2. How to Apply
Applications will open in May 2015 for society
achievements in the 2014/15 academic year. The
application will include the following:
A Socs Awards Cover Sheet
A maximum 1000-word submission for Society
of the Year, Best New Society, Most Improved
Society and Best (By Category) Award
A maximum 500-word submission for Best
Event
A 20 second video if your society has been
shortlisted
13
14. NUE Awards
Best University Award
£1000 prize
This Award celebrates the university society who has promoted and encouraged their members to undertake
some form of work experience.
Source: http://nueawards.co.uk/student-awards.php
14
15. NUS Awards
1. Awards to be won
Society of the year
Academic Representation
2. Entry Requirements
Apply or be nominated
3. Criteria
What are and how can you demonstrate levels of
student participation in activity across the past year?
What successes have been demonstrated in the past
year?
How have these contributed to an outstanding year and
what examples of improvements have been made have
contributed to this?
How have resources been used most efficiently and
innovatively to meet objectives and how can this impact
be demonstrated?
How has the activities of the group or individual
improved the student experience in the past year?
What other activities have benefited the student
population or the wider community?
Source: http://www.nusawards.org.uk/about/categories/engagement-awards/
15
16. RBS ESSA Awards - Gold
Entry Requirements
£100 (excl. VAT) entry fee
Promotional Video – Name it properly; add logos,
post video on Facebook, and email the link to us.
Host events with four local professionals or
entrepreneurial alumni.
Interview the hosts, post photos and/or videos of
both the event and interviews on Facebook and
send us the links via email.
Let us know which member of your society has
incorporated a company
Your society must hold at least one founder event,
photograph and name the images properly and post
them on your society Facebook page. (A founder
event is an opportunity for the members of your
society that are starting a company to present their
idea to the society and beyond. It is also an
opportunity for the founders to potentially discover
resources, skill sets, co- founders and contacts that
guests might have.)
Prizes – Gold Award ( Turnover over
£4000)
£10,000 for Most Enterprising Student Society
£4,000 for Runner Up
£3,000 for Best Series of Events
£2,000 for Runner Up
£2,500 for Best membership engagement
£1,500 for Runner Up
£2,500 for Best alumni engagement
£1,500 for Runner Up
£2,500 for Best professional development program
£1,500 for Runner Up
£1,000 Social Impact Award
Source: http://theessa.com/apply/apply-rbs-essa-awards/#.VHeH_b4VrzI
16
17. RBS ESSA Awards - Silver
Entry Requirements
£40 (excl. VAT) entry fee
Promotional Video – Name it properly; add logos,
post video on Facebook, and email the link to us.
Host events with four local professionals or
entrepreneurial alumni.
Interview the hosts, post photos and/or videos of
both the event and interviews on Facebook and
send us the links via email.
Prizes – Silver Award ( Turnover over
£1500+)
£6,000 for Most Innovative Fundraising Activity
£1,000 for runner up
£3,000 for Best Use of Funds
£1,000 for runner up
£2,000 for Most Innovative Event
£1,000 for runner up
£1,000 for Most Improved Membership
Engagement
£1,000 for Most Improved Alumni Engagement
£1,000 for Most improved Professional
Development Program
£500 Social Impact Award
Source: http://theessa.com/apply/apply-rbs-essa-awards/#.VHeH_b4VrzI
17
19. 19
Analysis of the demographics of the members
Membership Analysis
Members by sex Members by age range
20. 20
Analysis by year of study & student type
Membership Analysis
Members by year of study Members by student type
• Most members are freshers and this may be due to the fact that the
membership is for free and old members may not refresh their
membership with the SU on the 2nd and 3rd year even though they
are active members PPE should ask from members to refresh each
year with SU and focus on activities that might target 2nd and 3rd
year students.
PPE lacks Postgraduates members. It is suggested to collaborate with
postgraduate office so as to approach more postgraduates
21. 21
Analysis by faculty & department
Membership Analysis
Members by faculty Members by department
Most members are studying social majors. However, students from
others faculties should be reached by communicating more
efficiently the mission of PPE society and better advertising
Even though PPE stands equally for Politics, Philosophy, Economics
most members are from Economic majors. Therefore, PPE should
consider actions to attract more students interested in Politics and
Philosophy. Collaborative events with Politics and Philosophy societies
might enhance awareness
23. 23
Proposed template & questions
Questionnaire
The questionnaire has already been provided to
the customer & can be used for further analysis
of the members satisfaction
25. 25
• less events as they are not
popular
• less finance focused
• more about other options
Career events
• bigger amount
• keep the variety of topics
Talks
Activities & Services
• debate (once per term, one topic,
• 2 lines of reasoning, 2 teams)
• open meetings with members to up-
date and ask for opinions (once per
term)
New events
Comments on activities & event suggestions
26. 26
Facebook Page
Twitter
Post twitter feeds once a week &
before every event
Website
Put all events on website calendar
Flyers
Hand out locations to include: the
library entrance, the library café,
buses, the sport centre, Roots
grocery store, the tables in the
learning grid)
Screens
Advertise on Piazza screens and the
screens inside the buildings
Event Promotion
Advertise two weeks in advance
28. 28
Brand elements: logo & slogan
Marketing & Communication
Proposed logo Slogan
Opinions to be heard, spread and discussed.
29. 29
PPE’s vision statement
Marketing & Communication
Proposed vision statement
To bring together students who share the same passion for the fascinating
world of Politics, Philosophy and Economics. We strongly believe in
connecting people and spreading knowledge to facilitating the expression
of new thoughts. Our experienced professional mentors provide you with
one to one guidance and insights to help you set strong foundations for
your career. We aim to inspire with our innovative speaker series and
create unforgettable moments through our sell-out socials. Do you want
more?
31. Home Our Team Events PPE ForumMentoring Reviews Sponsors Books Contact Us
PPESOCIETY
WARWICK
Website Mock-up
32. Website
• Publish news on the website
monthly.
• Have a blog to discuss current
news and reward students for
contributions.
News
• Make the website
interactive and animated.
• Cover the margins with the
handbook, polls etc. for a
more efficient use of space.
Page Design
• Have an electronic journal for a
summary of the past events and a
description of future ones.
• Have a summary of the upcoming
month’s events so that people
can structure their agenda.
Events
33. 33
https://www.facebook.com/WarwickPPESociety?fref=ts
Facebook
General Comments
• Have one Facebook group for everyone
• Update Facebook twice per day (use
Fresher reps?)
- With event reminders
- Polls for member opinions (event
ideas, event opinions, social ideas
etc.)
- With relevant articles: link and a
question to members to prompt
discussion
- With links to website e-journal
Before Events:
• Photographs and videos of other talks by
the speaker
• Links to articles related to the topic of
the event
During Events
• Create a twitter # for people to post
questions to the speaker
After Events
• Post photos and highlights after ALL
events
• Ask members to write critics of the event
36. 36
Material: Introduction kit
Marketing & Communication
PPE Rubber bangle PPE USB Stick
The following documents should be pre-installed:mission statement,
handbook, contacts of the executives, calendar with the events for
the coming year
37. • Use a uniform layout for all events so
that it is recognisably by the PPE society.
• Animation should be replaced by a
picture of the speaker
• At the bottom are to tear-off slips so that
people can put them in their purse (and
give one to a friend hopefully)
• Flyers should be distributed in key points
such as library, Unihouse, Rootes & Sport
center
Material: Flyers
Marketing & Communication
38. 38
PPE Society Consultants
Meet The Team
Panos Markidis
Team Leader
Katerina Zabrovskaya
Public Relattions Consultant
Savina Kousoula
Busi ness Analyst
Lucy Tyler
Sales and Marketing Consultant
We also credit input from Mattia Mattevi, Christian Mayer and Marta Penheiro
