1. Why Mobile?
Martijn Pannevis - @PanMan
CC By http://www.flickr.com/photos/gaetanlee/118885175

2. http://www.flickr.com/photos/momoams/5408653702/

3. ?

4. SEE IT HAPPEN

5. Skylines - investor deck - August 2011
LAUNCHED AT TECHCRUNCH DISRUPT

9. Why?
CC By http://www.flickr.com/photos/ameninadosolhos/2226574367

10. 4th
Screen

11. How we got here

12. What would you rather miss
for one year?

13. 31%
69%
Sex
Telefoon

14. Mobile is Personal
CC By http://www.flickr.com/photos/seandreilinger/133299418

15. Mobile is Social
CC by http://www.flickr.com/photos/polvero/3551035260

16. Mobile has Context
CC By http://www.flickr.com/photos/delphien/3029504174

17. Mobile is always near
CC By http://www.flickr.com/photos/lanier67/2979124681

18. Most important medium
10-19
20-29
30-39 21
28
42
10
12
11
30
37
22
39
23
25
Age
TV PC Other Mobile

19. PC’s: 1.1 billion
http://www.flickr.com/photos/61209873@N00/5357865167/

20. TV: 1.5 billion
http://www.flickr.com/photos/33401860@N00/4172188331/

21. Radio: 3.9 billion
http://www.flickr.com/photos/11922859@N00/170464222/

22. WC: 4.5 billion
http://www.flickr.com/photos/80384851@N00/5885647486/

23. Phones...?
http://www.flickr.com/photos/35211570@N00/3514892055/

24. Phones: 6.7 Billion
http://www.flickr.com/photos/35211570@N00/3514892055/

25. Massai krijgers
CC by http://www.flickr.com/photos/markkelley/1022720488/

26. Growth

31. 0M
66,667M
133,333M
200,000M

33. 7.000.000 Smartphone
Users in NL

34. 4.300.000 Tablet
Users in NL

35. Nu.nl

36. Nu.nl:
64% mobile

37. Nu.nl Mobile Channels

40. 347.369
775.369
apps

43. 25%
75%
iOS
Android
Mobile Spend

46. A WHOLE NEW WORLD
46

47. The future of AR games