Online marketing that yourcustomers and Google will L ve  How to turn your knowledge into     more profitable business
PART I – CONTENT MARKETING
What is content marketing?  the technique of creating and freely       sharing informative content              as a means...
Content marketing is:Communicating without Selling Start building relationships Become a trusted expert         = leads ...
Internet, newspapers, ads etc….    Other people we know             Most            trusted
Step 1: Create ContentBlog posts           How To guidesVideos               Tips and HintsPodcasts             Interviews...
What makes great content? Highly relevant Educational Easy to digest Visually appealing Conversation inviting Sharab...
Step 2: Create a community
Getting started with Social Media Marketing• Create social media pages• Start connecting with other people• Start engaging...
A Case Study…Copywrite Matters                  Questions?
Google Analytics – an overview
Where is my website traffic coming from?
How do people find me?
Where do people link from?
LET’S TAKE A BREAK
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Copywrite matters Content Marketing Seminar March 2012

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This is part one of a seminar showing small business owners how they can share their knowledge using content marketing to pull customers to them (rather than simply pushing marketing message out).

Part two looked at SEO copywriting and how to actually create online marketing that search engines can match to online searches.

Published in: Business, Technology
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Copywrite matters Content Marketing Seminar March 2012

  1. 1. Online marketing that yourcustomers and Google will L ve How to turn your knowledge into more profitable business
  2. 2. PART I – CONTENT MARKETING
  3. 3. What is content marketing? the technique of creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers
  4. 4. Content marketing is:Communicating without Selling Start building relationships Become a trusted expert = leads and sales
  5. 5. Internet, newspapers, ads etc…. Other people we know Most trusted
  6. 6. Step 1: Create ContentBlog posts How To guidesVideos Tips and HintsPodcasts InterviewsSocial media Product reviewsPresentations EditorialWebinars Industry newsEbooks Case studies
  7. 7. What makes great content? Highly relevant Educational Easy to digest Visually appealing Conversation inviting Sharable DEFINITELY NOT PURE SELLING
  8. 8. Step 2: Create a community
  9. 9. Getting started with Social Media Marketing• Create social media pages• Start connecting with other people• Start engaging with other people• Share your content• Invite discussion• Keep at it 
  10. 10. A Case Study…Copywrite Matters Questions?
  11. 11. Google Analytics – an overview
  12. 12. Where is my website traffic coming from?
  13. 13. How do people find me?
  14. 14. Where do people link from?
  15. 15. LET’S TAKE A BREAK

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