presentation on leadership and media management

1. WELCOME
Kamrun Nahar
Ex-Secretary
Ministry of Women and Children Affairs
&
Ministry of Information & Broadcasting
Senior Strategic Advisor, HD
Media-a2i
• Leadership,
Public Relations
and Media
Management
TOPIC

2. Who is Leader?
An Effective Leader Has The Following Characteristics:
 Self-confidence
 Strong Communication And Management Skills
 Creative And Innovative Thinking
 Perseverance
 Willingness To Take Risks
 Open To Change
 Levelheaded And Reactiveness In Times Of Crisis
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3. Definition of Leadership
Leadership is the ability of an individual or a group of people to influence and
guide followers or members of an organization, society or team.
Leadership refers to-
 The Ability To Guide
 Inspire, And Influence
 Individuals Or Groups Towards Achieving Common Goals
 Setting A Vision
 Providing Direction
 Making Decisions
 Motivating Others To Achieve Success And Common Goals
Effective leadership encompasses qualities such as integrity, vision, communication
skills, empathy, and the ability to inspire and empower others.
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4. Leadership Involves Seven Components
1. Leader
2. Influence
3. Follower
4. Intention
5. Shared Purpose/Goal
6. Change or Crisis or Risk
7. Personal Responsibility
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5. Public Relations
Public relations (PR) is the strategic management of communication between an
organization or individual and its target audience, with the aim of building and
maintaining a positive public image.
PR professionals use various techniques-
 Media Relations,
 Social Media Management,
 Event Planning
 Crisis Communication
 To Shape Public Perception Enhance Brand Reputation
 Establish Mutually Beneficial Relationships
 Between The Organization And Its Stakeholders
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6. • Media Management: Refers to the strategic management of media
that aids in the management, development and growth of media
• Activities of Media Management:
Strategic management
Production Management
Marketing Management
Purchase management
Institutional management
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Media Management

7. Plays an important role in state, society, government policy,
Planning, development specially in national and international
conflict times
The improvement or deterioration of such a situation depends
on the proper management of the media
Analyze media trends, evaluate the impact of media coverage,
and make informed decisions to optimize media resources and
achieve organizational objectives.
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Importance of Media management:

8. Media
What is media?
• The main means of mass
communication
• Any communication tool or
technology used for sending or
receiving message(information)
• Communication channels
through which news, education,
entertainment, data or
promotional messages are
disseminated
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9. Types of media
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10. Social Media
• Social media platforms have revolutionized the way we connect,
communicate, and share information with each other.
• As digital citizens, it is important to understand and abide by certain
guidelines to ensure a safe, positive, and respectful online
environment.
• This presentation aims to provide an overview of social media user
guidelines that can help individuals make the most of their online
experiences.

11. Social Media
• What is Social Media?
● Social media are interactive digitally-
mediated technologies that facilitate
the creation or sharing/exchange of
information, ideas, career interests, and
other forms of expression via virtual
communities and networks. By design,
social media is Internet-based and gives
users quick electronic communication of
content. Content includes personal
information, documents, videos, and
photos. Users engage with social media
via a computer, tablet, or smart phone via
web-based software or applications.
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12. State of Media in Bangladesh
Online News Portal
Nearly 6,500 applied for registration
Online Daily Newspaper Reg.:169
Online News Portal Reg.: 162
IP Television
Nearly 606 applied for registration
IP TV - 14
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• Television Channel - 37(Approved-46)
• Online version – 15
• Community Radio - 18(Approved-32)
• Private FM Radio - 14(Approved-27)
• Newspaper: Nearly - 3175
• Daily Newspaper – 1280 (Dhaka -509)
• Media Enlisted Newspaper – 714

13. Digital Adoption and Use in Bangladesh in early 2023
• Internet users in Bangladesh 66.94 million (38.9% )
• Social media users in Bangladesh 44.70 million (26%)
• Cellular mobile connections were active 179.9 million (104.6%)

14. Purpose of Public Relations and Four Other Components
To Inform
To Educate
To Motivate
To Entertain
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15. Other Major Components of Public Relations
Advocacy
Collaboration
Partnership
Networking
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16. Citizen journalism
• - Citizen journalism has started
through New Media.
• Ordinary people are not limited
to just reading or watching the
news. They themselves are now
spreading the news on their own
social media. This is citizen
journalism
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17. Definition of information
(Merriam-Webster Dictionary)
• 1:
a: (1): Knowledge obtained from investigation, study, or instruction
(2). Intelligence, News
(3): Facts or data when it is processed for specific or purposeful use
b: A signal or character (as in a communication system or computer)
representing data
• 2: The communication or reception of knowledge or intelligence.
• 3: The act of informing against a person/group/mass
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18. Dissemination of Information/Communication
• Communication is simply the act of transferring information from one
place, person or group to another.
• Every communication involves (at least) one sender, a message and a
recipient. This may sound simple, but communication is actually a very
complex subject
• A communication has five components:
 the sender,
the message/information
the recipient
media
feedback
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Media

19. 19
Media

20. 20

21. Intro
Description
Authentication
Conclusion
21
Message/Information Writing
Narration
Description
Facts &
Data
Message
Feature
News
• 5W 1H
Who says, What to Whom, When and Where and How

22. Who is
Your
Audience?
Is Your
Headline
Going to
Stand Out?
Will
Journalists
Be Eager
to Share
It?
Write
More With
less
A Typical
Press
Release is
Just 300-
500 words
Follow the
Standard
Format of
Press
Touch of
Profession-
alism
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How to Prepare a good Press Release

23. • News
• Press Release
• Press Note
• Press Brief:
Briefing only
• Press Conference
Briefing with Question & Answer
• Interview
Formal
Informal
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Meet the Press

24. Effective Communication
Tone of
Voice
Body
Language
Word Choice
& Phrasing
Listening
Skill
Presentation
Skill
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25. Barriers of Communication
• Linguistic
• Pronunciation
• Location
• Medium of transmission of
message
• Caste/Creed/Culture
• Status or power difference
• Age
• Time
• Use of excess authority
• Perceptual difference
• Improper filtering
• Stereotyping
• Information overload
• Faulty expression
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26. Vision:
2021
SDG: 2030
Vision: 2041:
Developed
Nation
Vision 2071:
Hundred years
of
Independence
Delta Plan:
2100
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27. Dream Trajectory of Bangladesh
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VISION 2021
Middle Income
Country
SDGs 2030
Developed
Junction
2041 Developed
Country
Prosperous
Nation
2071
100 YEARS of
INDEPENDENCE
DEPENDS on
our ability to
translate the
vision
2100
Delta Plan
Resilient Delta

28. 8/21/2023 28
“Let us together create a
world that can eradicate
poverty, hunger, war and
human sufferings and achieve
global peace and security for
the well-being of humanity”
Bangabandhu Sheikh Mujibur Rahman
Father of the Nation of Bangaladesh
September 1974, UNGA

29. 29
The Constitution of the People’s Republic of Bangladesh
Part III
Fundamental Rights:
• Freedom of thought and conscience, and of speech-39.
• (1) Freedom of thought and conscience is guaranteed.
• (2) Subject to any reasonable restrictions imposed by law in the interest of the
security of the state, friendly relations with foreign state, public order, decency or
morality, or in relation to contempt of court, defamation or incitement to an
offence-
(a)the right of every citizen to freedom of speech and expression : and
(b)freedom to the press,
are guaranteed.

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• Right to Information Act, 2009
• ICT Act, 2006
• Digital Security Act, 2018
• The Printing Press and Publications(Declaration and Registration) Act, 1973
• The Press Council Act, 1974
• National Broadcasting policy-2014
• Online Media Registration Policy-2017(Revised-2020)
• Social Media Guideline-2019 by Cabinet Division

31. Contd.
• The Cinematograph Act, 1963
• The Cable Television Network Operating Act, 2006
• The Cable Television Network Operating Rules, 2010
• Bangladesh Journalist Welfare Trust Act, 2014
• Bangladesh Journalist Welfare Trust Rules, 2014
• Private Radio Station Establishment and Operating Policy, 2010
• Community Radio Establishment, Broadcasting and Operating Policy, 2017
• Joint Film Production Policy, 2017
• Policy for Providing Grants for Making Film,2012
• Bangladesh Film Censorship Rules, 1977
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