1. VICTORIA’S SECRET
Paige Dwyer

2. ABOUT THE COMPANY
 Women’s Fashion Store
 Part of Limited Brands

3. ABOUT THE COMPANY
 Responsibility
 “The bottom line is only one measure of our worth.
Doing good and improving lives is an important part
of our culture…it gives us purpose.”
 Quoted off of Limited Brands website
 http://www.limitedbrands.com/responsibility/our_responsibility.aspx

4. BIG IDEA
 Faith
 Loyalty
 High Quality Products

5. TARGET AUDIENCE
 Women ages 18+
 More specifically 18-35
 Women that want to feel sexy

6. KEY PERFORMANCE INDICATORS
 Mass Advertising
 Increase Sales
 Loyal Customers

7. HOW CAN WE DO THIS?
 Social Media Tools
And
 The Angels
Tactics

8. HOW CAN WE DO THIS?
 Behind the Scenes Footage Tools
And
 Contests Tactics

9. BUDGET
Where How Much
 New Media Group  $10 million
 40 person staff
 Divisional Sales  $120 million
 4-5%
 $40 million
 Campaign
 $110,000/day

10. ALL SUMMED UP
 Have Trust In Victoria’s Secret
 Utilizing Social Media
 High Quality Material