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Social Media for the Cosmetic Surgery Practice

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An Introduction to Growing Your Cosmetic Practice with Cosmetic Social Media!

1 of 14
Using the Power of the Web & Social Media to Grow Your Cosmetic Practice
A little bit About Me… In the Aesthetic Surgery industry since 1991 Cosmetic Social Media Social Media Solutions for the Savvy Medical Practice™ La Jolla Cosmetic Surgery Centre (LJCSC) ,[object Object]
Administrator
Director of Training
Chief Operating Officer
Director of Sales & Web Marketing Inform Solutions (Now Mentor Solutions, a division of Johnson & Johnson) ,[object Object],[object Object]
My Goal For Your Practice To buildEVANGELISM and OWNERSHIP among your patient base. How?? By Engagement!
Social Media ,[object Object]
Transparency & authenticity about our industry
Active living, breathing resume.
CARING VS HAVING AN AGENDALike a cocktail party… go out there and shake hands!
Engagement & Radical Strategic Visibility
Benefits Source: Social Marketing Industry Report, Michael Stelzner
Engagement Builds Advocacy!

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Social Media for the Cosmetic Surgery Practice

Editor's Notes

  1. 37 graduates – first group in the world… Founding Member of ISMA
  2. Tell them the truth and when they listen and have success, they’ll come back. WORK and you can win!Build Customer Care Centers
  3. FACT:24 of 25 newspapers are expecting record declines in circulation because we no longer search for the news… the news finds us.
  4. A Facebook Page is a public profile that enables you to share your business and products with Facebook users. When your fans interact with your Facebook Page, stories linking to your Page can go to their friends via News Feed. As these friends interact with your Page, News Feed keeps driving word-of-mouth to a wider circle of friends.81% female 18% maleAge 28-54 = 58% of our fans