Social Media for the Cosmetic Surgery Practice


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An Introduction to Growing Your Cosmetic Practice with Cosmetic Social Media!

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  • 37 graduates – first group in the world… Founding Member of ISMA
  • Tell them the truth and when they listen and have success, they’ll come back. WORK and you can win!Build Customer Care Centers
  • FACT:24 of 25 newspapers are expecting record declines in circulation because we no longer search for the news… the news finds us.
  • A Facebook Page is a public profile that enables you to share your business and products with Facebook users. When your fans interact with your Facebook Page, stories linking to your Page can go to their friends via News Feed. As these friends interact with your Page, News Feed keeps driving word-of-mouth to a wider circle of friends.81% female 18% maleAge 28-54 = 58% of our fans
  • Social Media for the Cosmetic Surgery Practice

    1. 1. Using the Power of the Web & Social Media to Grow Your Cosmetic Practice<br />
    2. 2. A little bit About Me…<br />In the Aesthetic Surgery industry since 1991<br />Cosmetic Social Media<br />Social Media Solutions for the Savvy Medical Practice™<br />La Jolla Cosmetic Surgery Centre (LJCSC)<br /><ul><li>Director of Marketing
    3. 3. Administrator
    4. 4. Director of Training
    5. 5. Chief Operating Officer
    6. 6. Director of Sales & Web Marketing </li></ul>Inform Solutions (Now Mentor Solutions, a division of Johnson & Johnson)<br /><ul><li>Director of Training</li></li></ul><li>Certified Social Media Strategist<br />Our mission is connecting, engaging and educating members on social media around the world to advance the knowledge, skills, and integrity of the social media profession.<br />One of the first 37 people on the planet to be certified in social media!<br />
    7. 7. My Goal For Your Practice<br />To buildEVANGELISM and OWNERSHIP among your patient base. How?? By Engagement!<br />
    8. 8. Social Media<br /><ul><li>True relationships vs. a business maneuver
    9. 9. Transparency & authenticity about our industry
    10. 10. Active living, breathing resume.
    11. 11. CARING VS HAVING AN AGENDA</li></ul>Like a cocktail party… go out there and shake hands!<br />
    12. 12. Engagement & Radical Strategic Visibility<br />
    13. 13. Benefits<br />Source: Social Marketing Industry Report, Michael Stelzner<br />
    14. 14. Engagement Builds Advocacy!<br />
    15. 15. We Can… <br />Create a Social Media and Patient Engagement Marketing Strategy for your practice<br />Teach you how to design and implement your own social media web presence<br />Implement your strategy for you to take over<br />Implement and Maintain your Social Media and Practice Engagement Marketing Strategy<br />
    16. 16. Award!<br />
    17. 17. E-Newsletters, E-Blasts, & Blog Posts<br />
    18. 18. Additional Services<br /><ul><li>E-Surveys
    19. 19. Mobile Media Strategy
    20. 20. Video Strategy
    21. 21. Repurposing and spreading your content virally</li></li></ul><li>Nourish the roots now<br />and the fruit will come…<br />“All growth depends upon activity. There is no development physically or intellectually without effort, and effort means work.”<br />–Calvin Coolidge<br />
    22. 22. Questions?<br />