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Pabitra Thapa, Sr. Product Manager, MPD
Antihypertensive Drugs
Pabitra Thapa, Sr. Product Manager, MPD
ARBs
Pabitra Thapa, Sr. Product Manager, MPD
TELTOP
Pabitra Thapa, Sr. Product Manager, MPD
RAAS
Pabitra Thapa, Sr. Product Manager, MPD
1986 •Losartan
1990 •Valsartan, Candesartan, Irbesartan
1991 •Telmisartan
1995 •Olmesartan
2011 •Azilsartan
2012 •Fimasatan
Pabitra Thapa, Sr. Product Manager, MPD
• ARBs antagonise the action of angiotensin II in a highly selective manner
at the angiotensin II AT1-receptor.
• Angiotensin II receptors are subclassified into AT1 and AT2
receptors.
• The AT1-receptor mediates all the classical effects of angiotensin II e.g.
vasoconstriction, aldosterone release, sympathetic activation and other
potentially harmful effects on the cardiovascular system.
• The functional role of the AT2-receptor is less well understood but
broadly this receptor mediates effects opposite to the AT1- receptor.
Pabitra Thapa, Sr. Product Manager, MPD
• Because many tissues contain enzymic pathways capable of
converting angiotensin I to angiotensin II independent of angiotensin
converting enzyme (ACE),
• there are theoretical advantages in blocking the renin-angiotensin
system via the AT1- receptor compared with ACE inhibition.
Pabitra Thapa, Sr. Product Manager, MPD
Dose
• 40 mg/day PO initially; titrated to 20-80 mg/day PO,
depending on response;
Pabitra Thapa, Sr. Product Manager, MPD
Adverse Effects
 1-10%
 Upper respiratory tract infection (7%)
 Back pain (3%)
 Sinusitis (3%)
 Diarrhea (3%)
 Cough (1.6%)
 Pharyngitis (1%)
Pabitra Thapa, Sr. Product Manager, MPD
Pabitra Thapa, Sr. Product Manager, MPD
Pabitra Thapa, Sr. Product Manager, MPD
Long Half Life
• Of the commercially available ARBs, telmisartan has the
longest half-life of about 24 h.
• This suggests that telmisartan have a long duration of
action, thus ensuring blood pressure control throughout the
once-daily dosing interval.
Pabitra Thapa, Sr. Product Manager, MPD
Not a Pro Drug
• Another feature that distinguishes Telmisartan from
the ARBs candesartan cilexetil, losartan, and
olmesartan is that it is not a prodrug;
• Thus antihypertensive potency is related to the
activity of the parent compound
Pabitra Thapa, Sr. Product Manager, MPD
Circadian Rythm
• In general, hypertensive and normotensive
individuals exhibit a similar circadian variation
in blood pressure, levels being highest during
the daytime and lowest in the middle of the
night
Pabitra Thapa, Sr. Product Manager, MPD
Pabitra Thapa, Sr. Product Manager, MPD
• Elevated blood pressure in the early morning is associated with increased
cardiovascular risk.
• It is crucial that antihypertensive medication controls blood pressure to
minimize this risk at this time.
• All antihypertensives given OD in the morning may not fulfil this requirement
and may place the patient at increased risk.
• The ARB with the longest half-life is telmisartan.
• Its potential to reduce blood pressure in the risky early morning hours has been
demonstrated in numerous clinical studies using ABPM.
Pabitra Thapa, Sr. Product Manager, MPD
Lipophilicity and Vd
• Another feature distinguishing telmisartan from other ARBs is its
high lipophilicity .
• This enhances tissue penetration, intracellular absorption and
bioavailability.
• The high lipophilicity is reflected in the high volume of distribution
of approximately 500 L .
• The high lipophilicity of telmisartan, in comparison with losartan,
may confer vascular protection
Pabitra Thapa, Sr. Product Manager, MPD
Other Advantages of Telmisartan
• Antihypertensive action begins in 3 hrs and maintained for
24 hrs. It might takes 4 weeks for its optimal action.
• No liver enzyme (CYP) are involved in metabolism of
telmisartan so no drug interaction ( for those drugs
metabolised by CYP)
Pabitra Thapa, Sr. Product Manager, MPD
Peroxisome Proliferator-Activated Receptors
(PPARs)
• PPARs comprise three subtypes, namely
PPARα, PPARγ, and PPARβ/δ
• Among the three subtypes, PPARγ is the most studied nuclear
receptor and is involved in the control of energy balance,
glucose and lipid homeostasis.
Pabitra Thapa, Sr. Product Manager, MPD
PPARs Agonist
• Thiazolidinediones: Rosiglitazone, Pioglitazone
• Despite the beneficial effects of thiazolidinediones on the heart, they
are also associated with several adverse effects, including cardiac
dysfunction and ventricular fibrillation.
Pabitra Thapa, Sr. Product Manager, MPD
• Full PPARγ agonists are associated with a number of side
effects, including weight gain, fluid retention (edema), and
cardiac toxicity.
• The first approved drug from the thiazolidinedione class was
Troglitazone, which was withdrawn from the market in
2000 owing to its fatal hepatotoxicity.
• Other thiazolidinediones are also associated with adverse
effects, including weight gain (adiposity), increased rate of
bone fracture, anemia, and hepatic damage
Pabitra Thapa, Sr. Product Manager, MPD
Rosiglitazone
• Rosiglitazone is associated with granulomatous hepatitis.
• increase cardiovascular risk.
• Hypertension, myocardial ischemia, heart failure, upper
respiratory tract infection, and diarrhea were also reported
with rosiglitazone use.
• Owing to its cardiovascular side effects and adverse effects
on the lipid profile, rosiglitazone was banned in India
in 2010. Pabitra Thapa, Sr. Product Manager, MPD
Pioglitazone
• A/E weight gain, precipitation of heart failure, peripheral edema,
and an increase in bone fractures.
• Nephrotoxicity, Hepatotoxicity, Cardiotoxicity, and
Hematological disorders.
New PPARγ ligands with increased therapeutic efficacy and
reduced adverse effects are needed.
Partial PPARγ modulators are one of the promising
classes in this regard
Pabitra Thapa, Sr. Product Manager, MPD
PPARγ partial agonists
• PPARγ partial agonists selectively modify the expression of
genes needed only for insulin sensitization without
activating the genes responsible for weight gain and edema.
• This makes partial PPARγ agonists preferable to full
agonists.
• The partial PPARγ agonist balaglitazone
Pabitra Thapa, Sr. Product Manager, MPD
PPARγ partial agonists
PPARγ partial activation may have an important endothelial
defensive action through activating eNOS,
generating nitric oxide (NO)
 enhancing NO bioavailability,
 reducing oxidative stress, and preventing the adhesion cascade
and vascular inflammation.
Pabitra Thapa, Sr. Product Manager, MPD
• Partial PPARγ agonists may offer beneficial
effects for the management of type II DM
(T2DM) with attenuated adverse effects
such as fluid retention and cardiac
hypertrophy
Pabitra Thapa, Sr. Product Manager, MPD
Telmisartan as partial PPARγ-agonistic
• As telmisartan is reported to have
partial PPARγ-agonistic effect, the
drug can regulate glucose and lipid
metabolism, and improve insulin
resistance.
Pabitra Thapa, Sr. Product Manager, MPD
Telmisartan as partial PPARγ-agonistic
 suppression of reactive oxygen species and an agonistic effect on PPARγ.
 increase serum adiponectin and improved both oxidative stress and insulin
resistance in type 2 diabetic patients.
 in diabetic patients with hypertension, telmisartan increased high-molecular-weight
adiponectin levels and improved insulin resistance, through partial PPARγ
activation.
 Adiponectin, through binding to its receptors, mediates the insulin-sensitizing
effect, which is important in DM patients
Pabitra Thapa, Sr. Product Manager, MPD
Adiponectin
• Adiponectin is a hormone our adipose (fat)
tissue releases that helps with insulin sensitivity
and inflammation.
• Low levels of adiponectin are associated with
several conditions, including obesity, Type 2
diabetes and atherosclerosis
Pabitra Thapa, Sr. Product Manager, MPD
Telmisarta as partial PPARγ-agonistic
 The partial PPARγ-agonistic activity and angiotensin receptor
blockade activity of telmisartan have been shown to have multiple
clinical benefits,
 including anti-diabetic (insulin resistance) and cardiovascular effects,
stroke
 and ultimately mitigating the burden of cerebrovascular and
cardiovascular disease
Pabitra Thapa, Sr. Product Manager, MPD
• In addition, telmisartan is reported to have
PPARα and PPARδ agonist activity.
• ideal alternative dual-purpose medication
for patients with T2DM, hypertension and
other cardiovascular disorders.
Pabitra Thapa, Sr. Product Manager, MPD
• TelmisARTAN:
• 50 CRORE
S.NO. BRANDS Company Value
1 TELMA GLENMARK PHARMA 7,09,86,718
2 SARTEL INTAS PHARMA* 6,04,25,676
3 TELMI NEPAL PHARMA* 5,29,52,740
ARBITEL MICRO LABS* 4,40,56,742
4 TAZLOC U S V 3,54,48,489
5 TELLZY ALEMBIC 2,87,52,823
6 TELVAS ARISTO PHARMA* 2,56,60,060
7 TELSARTAN QUEST PHARMA 2,48,52,490
8 TELISTA LUPIN LIMITED 2,13,25,719
MITEL NATIONAL HEALTHCAR 2,01,70,156
9 SART TIME PHARMA 10,01,79,12
10 CRESAR CIPLA 91,21,492
11 TELTAN DEURALI-JANTA PHRM 41,00,156
12 TELDAY TORRENT* 37,17,493
Pabitra Thapa, Sr. Product Manager, MPD
Pabitra Thapa, Sr. Product Manager, MPD
Pabitra Thapa, Sr. Product Manager, MPD
Segmentation
• Cardiologist
• Endocrinologist
• Nephrologist
• Physician
Pabitra Thapa, Sr. Product Manager, MPD
Targeting
• Find out doctors of below speciality
• Cardiologist
• Endocrinologist
• Nephrologist
• Physician
Pabitra Thapa, Sr. Product Manager, MPD
Positioning(Communication)
 Long Half life -24 hrs, long duration of action, thus ensuring blood pressure
control throughout the once-daily dosing interval.
 Reduce blood pressure in the risky early morning hours has been demonstrated in
numerous clinical studies using ABPM.
 The high lipophilicity of telmisartan, in comparison with losartan, may confer
vascular protection
 No liver enzyme (CYP) are involved in metabolism of telmisartan so no drug
interaction ( for those drugs metabolised by CYP)
 effectively and safely reduces proteinuria in chronic kidney disease patients
Pabitra Thapa, Sr. Product Manager, MPD
Partial PPARγ-agonistic &increase serum
adiponectin
• Telmisartan as partial PPARγ-agonistic, increase serum
adiponectin , so have advantage over other
antihypertensive drugs in Diabetes and hyperlipidemia
• Antihypertensive with antidiabetic effects
Pabitra Thapa, Sr. Product Manager, MPD
Marketing Mix (4PS)
• Application of Marketing Mix
• Product
• Price
• Place
• Promotion
Pabitra Thapa, Sr. Product Manager, MPD
Marketing Mix
Pabitra Thapa, Sr. Product Manager, MPD
•Thank You.
Pabitra Thapa, Sr. Product Manager, MPD

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Telmisartan

  • 1. Pabitra Thapa, Sr. Product Manager, MPD
  • 2. Antihypertensive Drugs Pabitra Thapa, Sr. Product Manager, MPD
  • 3. ARBs Pabitra Thapa, Sr. Product Manager, MPD
  • 4. TELTOP Pabitra Thapa, Sr. Product Manager, MPD
  • 5. RAAS Pabitra Thapa, Sr. Product Manager, MPD
  • 6. 1986 •Losartan 1990 •Valsartan, Candesartan, Irbesartan 1991 •Telmisartan 1995 •Olmesartan 2011 •Azilsartan 2012 •Fimasatan Pabitra Thapa, Sr. Product Manager, MPD
  • 7. • ARBs antagonise the action of angiotensin II in a highly selective manner at the angiotensin II AT1-receptor. • Angiotensin II receptors are subclassified into AT1 and AT2 receptors. • The AT1-receptor mediates all the classical effects of angiotensin II e.g. vasoconstriction, aldosterone release, sympathetic activation and other potentially harmful effects on the cardiovascular system. • The functional role of the AT2-receptor is less well understood but broadly this receptor mediates effects opposite to the AT1- receptor. Pabitra Thapa, Sr. Product Manager, MPD
  • 8. • Because many tissues contain enzymic pathways capable of converting angiotensin I to angiotensin II independent of angiotensin converting enzyme (ACE), • there are theoretical advantages in blocking the renin-angiotensin system via the AT1- receptor compared with ACE inhibition. Pabitra Thapa, Sr. Product Manager, MPD
  • 9. Dose • 40 mg/day PO initially; titrated to 20-80 mg/day PO, depending on response; Pabitra Thapa, Sr. Product Manager, MPD
  • 10. Adverse Effects  1-10%  Upper respiratory tract infection (7%)  Back pain (3%)  Sinusitis (3%)  Diarrhea (3%)  Cough (1.6%)  Pharyngitis (1%) Pabitra Thapa, Sr. Product Manager, MPD
  • 11. Pabitra Thapa, Sr. Product Manager, MPD
  • 12. Pabitra Thapa, Sr. Product Manager, MPD
  • 13. Long Half Life • Of the commercially available ARBs, telmisartan has the longest half-life of about 24 h. • This suggests that telmisartan have a long duration of action, thus ensuring blood pressure control throughout the once-daily dosing interval. Pabitra Thapa, Sr. Product Manager, MPD
  • 14. Not a Pro Drug • Another feature that distinguishes Telmisartan from the ARBs candesartan cilexetil, losartan, and olmesartan is that it is not a prodrug; • Thus antihypertensive potency is related to the activity of the parent compound Pabitra Thapa, Sr. Product Manager, MPD
  • 15. Circadian Rythm • In general, hypertensive and normotensive individuals exhibit a similar circadian variation in blood pressure, levels being highest during the daytime and lowest in the middle of the night Pabitra Thapa, Sr. Product Manager, MPD
  • 16. Pabitra Thapa, Sr. Product Manager, MPD
  • 17. • Elevated blood pressure in the early morning is associated with increased cardiovascular risk. • It is crucial that antihypertensive medication controls blood pressure to minimize this risk at this time. • All antihypertensives given OD in the morning may not fulfil this requirement and may place the patient at increased risk. • The ARB with the longest half-life is telmisartan. • Its potential to reduce blood pressure in the risky early morning hours has been demonstrated in numerous clinical studies using ABPM. Pabitra Thapa, Sr. Product Manager, MPD
  • 18. Lipophilicity and Vd • Another feature distinguishing telmisartan from other ARBs is its high lipophilicity . • This enhances tissue penetration, intracellular absorption and bioavailability. • The high lipophilicity is reflected in the high volume of distribution of approximately 500 L . • The high lipophilicity of telmisartan, in comparison with losartan, may confer vascular protection Pabitra Thapa, Sr. Product Manager, MPD
  • 19. Other Advantages of Telmisartan • Antihypertensive action begins in 3 hrs and maintained for 24 hrs. It might takes 4 weeks for its optimal action. • No liver enzyme (CYP) are involved in metabolism of telmisartan so no drug interaction ( for those drugs metabolised by CYP) Pabitra Thapa, Sr. Product Manager, MPD
  • 20. Peroxisome Proliferator-Activated Receptors (PPARs) • PPARs comprise three subtypes, namely PPARα, PPARγ, and PPARβ/δ • Among the three subtypes, PPARγ is the most studied nuclear receptor and is involved in the control of energy balance, glucose and lipid homeostasis. Pabitra Thapa, Sr. Product Manager, MPD
  • 21. PPARs Agonist • Thiazolidinediones: Rosiglitazone, Pioglitazone • Despite the beneficial effects of thiazolidinediones on the heart, they are also associated with several adverse effects, including cardiac dysfunction and ventricular fibrillation. Pabitra Thapa, Sr. Product Manager, MPD
  • 22. • Full PPARγ agonists are associated with a number of side effects, including weight gain, fluid retention (edema), and cardiac toxicity. • The first approved drug from the thiazolidinedione class was Troglitazone, which was withdrawn from the market in 2000 owing to its fatal hepatotoxicity. • Other thiazolidinediones are also associated with adverse effects, including weight gain (adiposity), increased rate of bone fracture, anemia, and hepatic damage Pabitra Thapa, Sr. Product Manager, MPD
  • 23. Rosiglitazone • Rosiglitazone is associated with granulomatous hepatitis. • increase cardiovascular risk. • Hypertension, myocardial ischemia, heart failure, upper respiratory tract infection, and diarrhea were also reported with rosiglitazone use. • Owing to its cardiovascular side effects and adverse effects on the lipid profile, rosiglitazone was banned in India in 2010. Pabitra Thapa, Sr. Product Manager, MPD
  • 24. Pioglitazone • A/E weight gain, precipitation of heart failure, peripheral edema, and an increase in bone fractures. • Nephrotoxicity, Hepatotoxicity, Cardiotoxicity, and Hematological disorders. New PPARγ ligands with increased therapeutic efficacy and reduced adverse effects are needed. Partial PPARγ modulators are one of the promising classes in this regard Pabitra Thapa, Sr. Product Manager, MPD
  • 25. PPARγ partial agonists • PPARγ partial agonists selectively modify the expression of genes needed only for insulin sensitization without activating the genes responsible for weight gain and edema. • This makes partial PPARγ agonists preferable to full agonists. • The partial PPARγ agonist balaglitazone Pabitra Thapa, Sr. Product Manager, MPD
  • 26. PPARγ partial agonists PPARγ partial activation may have an important endothelial defensive action through activating eNOS, generating nitric oxide (NO)  enhancing NO bioavailability,  reducing oxidative stress, and preventing the adhesion cascade and vascular inflammation. Pabitra Thapa, Sr. Product Manager, MPD
  • 27. • Partial PPARγ agonists may offer beneficial effects for the management of type II DM (T2DM) with attenuated adverse effects such as fluid retention and cardiac hypertrophy Pabitra Thapa, Sr. Product Manager, MPD
  • 28. Telmisartan as partial PPARγ-agonistic • As telmisartan is reported to have partial PPARγ-agonistic effect, the drug can regulate glucose and lipid metabolism, and improve insulin resistance. Pabitra Thapa, Sr. Product Manager, MPD
  • 29. Telmisartan as partial PPARγ-agonistic  suppression of reactive oxygen species and an agonistic effect on PPARγ.  increase serum adiponectin and improved both oxidative stress and insulin resistance in type 2 diabetic patients.  in diabetic patients with hypertension, telmisartan increased high-molecular-weight adiponectin levels and improved insulin resistance, through partial PPARγ activation.  Adiponectin, through binding to its receptors, mediates the insulin-sensitizing effect, which is important in DM patients Pabitra Thapa, Sr. Product Manager, MPD
  • 30. Adiponectin • Adiponectin is a hormone our adipose (fat) tissue releases that helps with insulin sensitivity and inflammation. • Low levels of adiponectin are associated with several conditions, including obesity, Type 2 diabetes and atherosclerosis Pabitra Thapa, Sr. Product Manager, MPD
  • 31. Telmisarta as partial PPARγ-agonistic  The partial PPARγ-agonistic activity and angiotensin receptor blockade activity of telmisartan have been shown to have multiple clinical benefits,  including anti-diabetic (insulin resistance) and cardiovascular effects, stroke  and ultimately mitigating the burden of cerebrovascular and cardiovascular disease Pabitra Thapa, Sr. Product Manager, MPD
  • 32. • In addition, telmisartan is reported to have PPARα and PPARδ agonist activity. • ideal alternative dual-purpose medication for patients with T2DM, hypertension and other cardiovascular disorders. Pabitra Thapa, Sr. Product Manager, MPD
  • 33. • TelmisARTAN: • 50 CRORE S.NO. BRANDS Company Value 1 TELMA GLENMARK PHARMA 7,09,86,718 2 SARTEL INTAS PHARMA* 6,04,25,676 3 TELMI NEPAL PHARMA* 5,29,52,740 ARBITEL MICRO LABS* 4,40,56,742 4 TAZLOC U S V 3,54,48,489 5 TELLZY ALEMBIC 2,87,52,823 6 TELVAS ARISTO PHARMA* 2,56,60,060 7 TELSARTAN QUEST PHARMA 2,48,52,490 8 TELISTA LUPIN LIMITED 2,13,25,719 MITEL NATIONAL HEALTHCAR 2,01,70,156 9 SART TIME PHARMA 10,01,79,12 10 CRESAR CIPLA 91,21,492 11 TELTAN DEURALI-JANTA PHRM 41,00,156 12 TELDAY TORRENT* 37,17,493 Pabitra Thapa, Sr. Product Manager, MPD
  • 34. Pabitra Thapa, Sr. Product Manager, MPD
  • 35. Pabitra Thapa, Sr. Product Manager, MPD
  • 36. Segmentation • Cardiologist • Endocrinologist • Nephrologist • Physician Pabitra Thapa, Sr. Product Manager, MPD
  • 37. Targeting • Find out doctors of below speciality • Cardiologist • Endocrinologist • Nephrologist • Physician Pabitra Thapa, Sr. Product Manager, MPD
  • 38. Positioning(Communication)  Long Half life -24 hrs, long duration of action, thus ensuring blood pressure control throughout the once-daily dosing interval.  Reduce blood pressure in the risky early morning hours has been demonstrated in numerous clinical studies using ABPM.  The high lipophilicity of telmisartan, in comparison with losartan, may confer vascular protection  No liver enzyme (CYP) are involved in metabolism of telmisartan so no drug interaction ( for those drugs metabolised by CYP)  effectively and safely reduces proteinuria in chronic kidney disease patients Pabitra Thapa, Sr. Product Manager, MPD
  • 39. Partial PPARγ-agonistic &increase serum adiponectin • Telmisartan as partial PPARγ-agonistic, increase serum adiponectin , so have advantage over other antihypertensive drugs in Diabetes and hyperlipidemia • Antihypertensive with antidiabetic effects Pabitra Thapa, Sr. Product Manager, MPD
  • 40. Marketing Mix (4PS) • Application of Marketing Mix • Product • Price • Place • Promotion Pabitra Thapa, Sr. Product Manager, MPD
  • 41. Marketing Mix Pabitra Thapa, Sr. Product Manager, MPD
  • 42. •Thank You. Pabitra Thapa, Sr. Product Manager, MPD

Editor's Notes

  1. large myocardial infarction and subsequent chronic heart failure- sympathetic activation
  2. Circadian rhythms are physical, mental, and behavioral changes that follow a 24-hour cycle. These natural processes respond primarily to light and dark and affect most living things
  3. Circadian rhythms are physical, mental, and behavioral changes that follow a 24-hour cycle. These natural processes respond primarily to light and dark and affect most living things
  4. Ambulatory Blood Pressure Monitoring (ABPM) is a diagnostic test to determine the presence of hypertension by taking measurements during normal daily activities, over a span of 24 consecutive hours. It helps to diagnose as well as monitor high blood pressure, usually defined as a systolic pressure of 140 mm Hg or more and a diastolic pressure of 90 mm Hg or more.