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RV 2014: Predicting the Future: Sustainable Support for Transit


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Predicting the Future: Sustainable Support for Transit AICP CM 1.5
How do you build and maintain support for future transit investment? How do you rally business leaders, riders, policymakers and opinion leaders behind your cause? Explore three approaches from three areas: Minneapolis-St. Paul's Corridors of Opportunity Innovative Engagement Models, created by a grassroots coalition; Washington state's Transportation Choices Coalition's successful proactive campaigns; and TriMet Portland's regional transit agency's use of field organizing strategies to engage riders and opinion leaders.
Moderator: Jennifer Harmening Thiede, Communications Associate & Member Engagement Manager, Transit for Livable Communities, St. Paul, Minnesota
Repa Mekha, President and Chief Executive Officer, Nexus Community Partners, St. Paul, Minnesota
Diane Goodwin, Manager of Public Affairs, TriMet, Portland, Oregon
Andrew Austin, Policy Director, Transportation Choices, Seattle, Washington

Published in: Economy & Finance
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RV 2014: Predicting the Future: Sustainable Support for Transit

  1. 1. Predicting the Future: Sustainable Support for Transit Rail~Volution2014Saint Paul, MN
  2. 2. Our Presenters JENNIFER HARMENINGTHIEDETransit for Livable Communities REPAMEKHANexus Community Partners ANDREW AUSTINTransportation Choices DIANE GOODWINTriMet
  3. 3. Session Overview Building community engagement, political will, and agency action
  4. 4. Twin Cities Region HUD Sustainable Communities Regional Planning Grant LIVING CITIES Integration Initiative Corridors of Opportunity Partnership for Regional Opportunity Transition 2014 Transition 2015 Corridors of Opportunity Policy Board:state, regional & local government, business groups, non-profits, foundations
  5. 5. Purpose: to develop targeted strategies that engage underrepresented communities in planning, decision-making, and implementation processes on and around transit-oriented corridors. Creating Common Ground A Community Engagement Team (CET) Advises the Policy Board on community engagement best practices A: to provide funding and technical support to community based organizations B: Influence decision- making structures
  6. 6. To ensure underrepresented communities are a powerful voice in creating an equitable regional transit system. We will work with community stakeholders & policy makers to:  Set regional standards for community engagement  Ensure underrepresented communities can leverage community benefits  Secure equitable development from public investments in our regional transit-ways  Expand resources to build the capacity of community groups to influence transit-way planning  Advise CET team, policymakers and COO Policy Board on regional community engagement issues Building a New Inclusion Model Community Engagement Steering Committee Purpose
  7. 7. Building New Inclusion Models  Develop grant award guidelines & applications  Establish opportunity framework  Review and score proposals, conduct site visits, make grant recommendations to CET  $750,000 in grant awards to community based organizations Community Engagement Grant Review Committee Purpose:
  8. 8. Bridging & Relationship Building O Met Council O Counties O City Corridor Managers O Policy Board O Cross-sector Community Learning Forums
  9. 9. Early Impact O Grantees  $750,000 in federal funds and $250,000 in philanthropy and technical support  Bridging relationships with city, county, and Met Council staff  Cross-corridor Community Engagement Steering Committee working directly with Met Council  Entrepreneurship Training
  10. 10. Early Impact O Policy & Systems Change  Definition of Equitable Development/Equitable Development Principle  MC Equity Criteria: Livable Communities Act–TOD $32 million & Local Implementation Capacity Grants $953K  Fair Housing Equity Assessment HUD requirement  Thrive MSP 2040 engagement practice & policy  Community Advisory Committee
  11. 11. Early Impact O Developing & Sharing Knowledge  National Conferences  Living Cities Integration Initiative Learning Session  HUD Presentation  Model Replication
  12. 12. Evaluation O Wilder Research  Grantee outcomes & impact  Systems/policy impact  CET model O Works Progress  Documentary O PolicylinkCase Study  Twin Cities case study
  13. 13. “The stone that the builder refused, will always be the head cornerstone.” Bob Marley
  14. 14. Building Transit’s Political Power Andrew Austin @Transitdude Policy Director Transportation Choices
  15. 15. Who we are • Transportation Choices is a non-profit advocacy organization based in Washington State that works to expand and save public transit across the state and promote smart transportation policy ideas • Staff of 6 • Education, politics, advocacy, and policy •
  16. 16. Transit is a #2, #3, or #4 issue for many But a #1 issue for very few Cultivating our friends: Building relationships with business, labor, social-justice partners to win on transit.
  17. 17. Strength in Allies Transit advocates only as powerful as their closest friends! Business, agencies, unions, riders, advocates can’t win alone Together we can succeed, when coalitions are diverse and relationships are strong.
  18. 18. Identifying Self-Interest Meeting people where THEY are at.
  19. 19. Important Coalition Partners 1. The Transit Agency! 2. Transit Advocacy & Rider Organizing groups 3. ATU and the Broader Labor Community 4. Social justice & environmental justice orgs. 5. Environmental, cycling and walking, smart growth (transit nerds) 6. Social Service providers & low-wealth advocates 7. Local Chamber of Commerce & businesses
  20. 20. Triangle of Influence State and Local Levels Smart Policy Ideas & Funding State and local Elected officials Agency, biz., labor and community partners
  21. 21. Ultimately to achieve our goals We have to MOVE State and local Elected officials: Either by electing die hard champions or Convincing swing legislators
  22. 22. What’s Aren’t we doing Electoral work officially as an organization to: • Elect transit champions on the local and state level • Strengthen relationships with candidates and elected officials • Ultimately expand our political power to achieve our organizational policy goals. State and local Elected officials
  23. 23. Why do we need this a stronger political voice? Because we aren’t winning on our good ideas alone
  24. 24. In Summary 1. Make friends as transit’s power often relies on the strength of our friends, allies, coalition partners. 2. Expand our reach directly into the political arena (501c4s, PACs, Electoral work)
  25. 25. Together build transit (and its riders) political power.
  26. 26. Sustainable Support for TransitDiane GoodwinTriMet Manager of Public Affairs
  27. 27. Portland’s Evolving Landscape
  28. 28. New Approach: Engage Riders 1. Build network of supporters (data!) 2. Educate & engage network 3. Mobilize
  29. 29. Online Engagement: Riders Club, Social Media
  30. 30. Offline Engagement: Build Personal Relationships
  31. 31. Preview New Public Art with Artist Coffees with General Manager, Board Members Offline Engagement: Build Personal Relationships
  32. 32. Offline Engagement: Build Personal Relationships Behind the Scenes Tours Contest to Drive A TriMet Bus
  33. 33. Offline Engagement: Build Personal Relationships Rider Blogs: Tell us Your Story Contest for a Monthly Pass
  34. 34. Engage Employers, Small Business
  35. 35. Engage Employers, Small Business TilikumCrossing Tours Profiles of Small Businesses
  36. 36. • Riders Club membership • Participation in events • Support in Salem (Gearing up for 2015) • Rider and Opinion Surveys • Support for new revenue, new transit Measuring Our Success
  37. 37. Discussion Ask questionsand shareyour experience