This is Stuart McMillan's presentation at PRWD Reveal Online 2015.
53% of Schuh’s traffic comes from smartphone and it’s growing. Deputy Head of Ecommerce at Schuh discusses how Schuh are beginning to prioritise their biggest traffic segment and how that has filtered into the development of their online experience.
The talk is in two halves: firstly, there some broad approaches to working mobile first and secondly, there are some practical examples of optimising our mobile experience on the responsive site.
PRWD Reveal is a one day conference that shows you how to implement a robust growth strategy which can deliver major uplifts in sales revenue and profitability, as well as changing the way you develop your brand, innovate your offering and redesign your website.