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PRWD Reveal Online 2015: The Creativity Behind a Successful Optimisation Programme - Nicole Prior

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These are Nicole Prior's slides from the first ever PRWD Reveal Online.

In this presentation, Senior Optimisation Strategist Nicole analyses the four key points your business needs to get right in order for conversion optimisation to be successful for your business.

This involves a variety of collaboration techniques to get all arms of the business involved and bought in on the project, how to reduce cognitive load for your team and your customers, how to get really creative with your A/B testing and much more.

PRWD Reveal is a one day conference that shows you how to implement a robust growth strategy which can deliver major uplifts in sales revenue and profitability, as well as changing the way you develop your brand, innovate your offering and redesign your website.

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PRWD Reveal Online 2015: The Creativity Behind a Successful Optimisation Programme - Nicole Prior

  1. 1. THE CREATIVITY BEHIND A SUCCESSFUL OPTIMISATION PROGRAMME NICOLE PRIOR Optimisation Strategist @nic_ole #PRWDReveal
  2. 2. #PRWDReveal @nic_ole
  3. 3. #PRWDReveal @nic_ole
  4. 4. #PRWDReveal @nic_ole o CREATIVITY o SIMPLICITY o COLLABORATION o COMMUNICATION
  5. 5. #PRWDReveal @nic_ole
  6. 6. #PRWDReveal @nic_ole
  7. 7. #PRWDReveal @nic_ole
  8. 8. #PRWDReveal @nic_ole 1. SIMPLICITY
  9. 9. #PRWDReveal @nic_ole INSTEAD WE WANT THIS…
  10. 10. DEFINITION OF COGNITIVE LOAD In cognitive psychology, cognitive load refers to the total amount of mental effort being used in the working memory.
  11. 11. #PRWDReveal @nic_ole 2. CREATIVITY
  12. 12. #PRWDReveal @nic_ole The Tibetan language doesn’t have a word for creative. The closest thing is natural. Creative Confidence, Tom Kelley & David Kelley
  13. 13. #PRWDReveal @nic_ole
  14. 14. #PRWDReveal @nic_oleDon’t fear the reaper failure
  15. 15. #PRWDReveal @nic_ole
  16. 16. #PRWDReveal @nic_ole
  17. 17. #PRWDReveal @nic_ole
  18. 18. #PRWDReveal @nic_ole
  19. 19. #PRWDReveal @nic_ole INNOVATIVE TESTING
  20. 20. #PRWDReveal @nic_ole
  21. 21. #PRWDReveal @nic_ole
  22. 22. #PRWDReveal @nic_ole 3. COLLABORATION
  23. 23. #PRWDReveal @nic_ole
  24. 24. #PRWDReveal @nic_ole
  25. 25. #PRWDReveal @nic_ole
  26. 26. #PRWDReveal @nic_ole
  27. 27. #PRWDReveal @nic_ole
  28. 28. #PRWDReveal @nic_ole
  29. 29. #PRWDReveal @nic_ole
  30. 30. #PRWDReveal @nic_ole toolbox.hyperisland.com
  31. 31. #PRWDReveal @nic_ole 4. COMMUNICATION
  32. 32. #PRWDReveal @nic_ole CREATIVE COMMUNICATION
  33. 33. #PRWDReveal @nic_ole
  34. 34. #PRWDReveal @nic_ole CREATIVE ENGAGEMENT
  35. 35. #PRWDReveal @nic_ole
  36. 36. JDI
  37. 37. JFDI
  38. 38. #PRWDReveal @nic_ole
  39. 39. #PRWDReveal @nic_ole o CREATIVITY Promote Creativity o SIMPLICITY Simplify wherever possible o COLLABORATION Collaborate don’t segregate o COMMUNICATION Creative communication = greater engagement
  40. 40. THANK YOU FOR LISTENING QUESTIONS? NICOLE PRIOR Senior Optimisation Strategist #PRWDReveal @nic_ole

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