PRDA Travel in China @ SMWHK

810 views

Published on

Douglas White of PRDA presents @ SMWHK on Online Travel in China

Published in: Travel, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
810
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
9
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

PRDA Travel in China @ SMWHK

  1. 1. PRDAYour Total Social Media Solution Provider
  2. 2. Why Social Media Europe North America 425,435,571 259,561,000 53% penetration 76% penetration Asia 764,435,900 20% penetrationDecember 2009, Internet WorldStats NA + Europe < Asia www.PRDA.Asia
  3. 3. www.PRDA.Asia
  4. 4. Why Social Media #1 #2 www.PRDA.Asia
  5. 5. Why Social Media Weber Shandwick www.PRDA.Asia
  6. 6. 9-5-3-2 9 Channels Video Blogs Forums Articles Bookmarks Mobile Social Sites SMR Micro sites 5 process steps Listen Conversation creation Publish Engage Analytics and measurement www.PRDA.Asia
  7. 7. Listen www.PRDA.Asia
  8. 8. Listen Tracking of 希尔顿,富豪酒店,诺富特 - Hilton, Regal Hotel and Novotel www.PRDA.Asia
  9. 9. Mention: Sanlitun, Frank Gehry, UGGFrank GehryFrank Gehry + Sanltitun www.PRDA.Asia
  10. 10. Weibo www.PRDA.Asia
  11. 11. Thank you
  12. 12. Weibo www.PRDA.Asia
  13. 13. RenRen www.PRDA.Asia
  14. 14. Thank you
  15. 15. Thank you
  16. 16. Thank you
  17. 17. BBS? Forums www.PRDA.Asia
  18. 18. BBS and ForumsBBS and Forums in China drive asignificant amount of traffic. Theyare the single biggest influencerof brand decisions online. Ease ofuse, free to access. But havelimitations. No community Less influence Competition with noise
  19. 19. Thank you

×