PRDA Travel in China @ SMWHK
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Douglas White of PRDA presents @ SMWHK on Online Travel in China
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PRDA Travel in China @ SMWHK
- 1. PRDA Your Total Social Media Solution Provider
- 2. Why Social Media Europe North America 425,435,571 259,561,000 53% penetration 76% penetration Asia 764,435,900 20% penetration December 2009, Internet World Stats NA + Europe < Asia www.PRDA.Asia
- 4. Why Social Media #1 #2 www.PRDA.Asia
- 5. Why Social Media Weber Shandwick www.PRDA.Asia
- 6. 9-5-3-2 9 Channels Video Blogs Forums Articles Bookmarks Mobile Social Sites SMR Micro sites 5 process steps Listen Conversation creation Publish Engage Analytics and measurement www.PRDA.Asia
- 7. Listen www.PRDA.Asia
- 8. Listen Tracking of 希尔顿，富豪酒店,诺富特 - Hilton, Regal Hotel and Novotel www.PRDA.Asia
- 9. Mention: Sanlitun, Frank Gehry, UGG Frank Gehry Frank Gehry + Sanltitun www.PRDA.Asia
- 10. Weibo www.PRDA.Asia
- 11. Thank you
- 12. Weibo www.PRDA.Asia
- 13. RenRen www.PRDA.Asia
- 14. Thank you
- 15. Thank you
- 16. Thank you
- 17. BBS? Forums www.PRDA.Asia
- 18. BBS and Forums BBS and Forums in China drive a significant amount of traffic. They are the single biggest influencer of brand decisions online. Ease of use, free to access. But have limitations. No community Less influence Competition with noise
- 19. Thank you