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Friendster

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Friendster

  1. 1. SMM Channel Presentation<br />By: Dayna Scott<br />St.Lawrence College – School of Business<br />
  2. 2. Background <br />Social Gaming Site<br />Created in 2002<br />Known as the “grandaddy” of social networking sites<br />Service is most popular in Asia<br />90% of traffic comes from Asia <br />
  3. 3. Features<br />
  4. 4. Audience <br />"It's very much about the speed of innovation and how quickly you can adapt. That's why we're doubling down in Asia.” – Richard Kimber (Chief Executive Officer)<br />
  5. 5. Target Market for Business<br />In 2009 Friendster launched the “do it yourself ads”<br />Login – Create Ad – Choose Your Budget – Select Your Target – Launch Ad<br />
  6. 6. Friendster going Mobile<br />Texts Alerts (only in Asia)<br />Keeping up with competition <br />http://www.youtube.com/watch?v=TvVNJck-pVI&feature=results_main&playnext=1&list=PL276748769A939776<br />
  7. 7. Pros<br />Photo Albums<br />Blogs<br />Video<br />Create Playlists<br />Dating<br />Gaming <br />Links to other SMW and Email<br />Smart/Cost Effective Advertising<br />Targeted<br />Mobile<br />
  8. 8. Cons<br />No IM or Chat<br />No Video Uploading<br />Must be a gamer <br />
  9. 9. Success Story<br />Friendster was overpowered by Myspace and Facebook<br />It embraced its new target market<br />
  10. 10. My Experience <br />Name, Photo, Gender, Location<br />Make friends<br />Explore Games<br />Invite People<br />Link your email<br />Gaming advertisement <br />The Seventh Dragon – Forrest Elf<br />
  11. 11. References <br />http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=6856690<br />http://blogged.the-protagonist.net/2004/03/23/the-significance-of-friendster-as-a-social-network/<br />http://zigzagnews.blogspot.com/2011/04/kelebihan-dan-kekurangan-facebook-dan.html<br />http://social-networking-websites-review.toptenreviews.com/friendster-review.html<br />http://www.friendster.com/<br />http://personalweb.about.com/od/easyblogsandwebpages/a/whatsfriendster.htm<br />http://www.brighthub.com/internet/web-development/articles/28522.aspx<br />http://www.gmanews.tv/story/104375/Friendster-to-introduce-text-alerts-in-Asia-RP<br />http://www.youtube.com/watch?v=TvVNJck-pVI&feature=results_main&playnext=1&list=PL276748769A939776<br />
  12. 12. Questions<br />

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