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  1. 1. SMM Channel Presentation<br />By: Dayna Scott<br />St.Lawrence College – School of Business<br />
  2. 2. Background <br />Social Gaming Site<br />Created in 2002<br />Known as the “grandaddy” of social networking sites<br />Service is most popular in Asia<br />90% of traffic comes from Asia <br />
  3. 3. Features<br />
  4. 4. Audience <br />"It's very much about the speed of innovation and how quickly you can adapt. That's why we're doubling down in Asia.” – Richard Kimber (Chief Executive Officer)<br />
  5. 5. Target Market for Business<br />In 2009 Friendster launched the “do it yourself ads”<br />Login – Create Ad – Choose Your Budget – Select Your Target – Launch Ad<br />
  6. 6. Friendster going Mobile<br />Texts Alerts (only in Asia)<br />Keeping up with competition <br /><br />
  7. 7. Pros<br />Photo Albums<br />Blogs<br />Video<br />Create Playlists<br />Dating<br />Gaming <br />Links to other SMW and Email<br />Smart/Cost Effective Advertising<br />Targeted<br />Mobile<br />
  8. 8. Cons<br />No IM or Chat<br />No Video Uploading<br />Must be a gamer <br />
  9. 9. Success Story<br />Friendster was overpowered by Myspace and Facebook<br />It embraced its new target market<br />
  10. 10. My Experience <br />Name, Photo, Gender, Location<br />Make friends<br />Explore Games<br />Invite People<br />Link your email<br />Gaming advertisement <br />The Seventh Dragon – Forrest Elf<br />
  11. 11. References <br /><br /><br /><br /><br /><br /><br /><br /><br /><br />
  12. 12. Questions<br />