product mix of cadbury .

1. PRODUCT MIX OF
BY-POOTUL BISWAS
BBA 4TH SEM

2. ABOUT CADBURY
• Started by John Cadbury in
Birmingham in 1824 in
family grocery store.
• Expanded by sons – Richard
and George. They also
established a town
Bournville as a part of
expansion.
• HQ – London, England.
• Available in 60000
countries.
• 50,000 worldwide
employees

3. CADBURY IN INDIA
• In India since 1948 – with
importing chocolates.
• 4 plants - Thane, Pune,
Gwalior, Baddi (HP)
• Head Office – Mumbai
• 4 Regional Offices - New
Delhi, Kolkata, Chennai,
Mumbai.
• 74% Market Share in
Chocolate in India.
• Sells 22,000 tonnes worth
Rs. 650 crores.

5. PRODUCT MIX

6. PRODUCT DEPTH

11. THANK YOU….